Emma Segal

Head of High Value Partnerships

• International development agency

• Supporting vulnerable communities around the world

• Responding to international

disasters

• Raise £4.2m annually

What is WJR?

Approach your stakeholders with one united fundraising approach

The Case Against

The Case Against

The Hidden Value

Adding Strategic Value

• Increase the profile of the charity • Donor acquisition and retention • Encourage more people to sign up to give regularly

Supporter Journey

Segment

Cultivation

Events Newsletters Annual Review E-Comms

Thank You

Calls Telemarketing

Major Donors

Tier 1 Corporates

Legacy Pledgers

Committee Members

Tier 2 Volunteers

Canvassers

Mid-Value

Tier 3 Core

Lapsed

Planning Calendar Quarter Quarter 1 Quarter 2 Quarter 3

Area of Work Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13

Monthly FocusOWS OWS OWS OWS LDP

Core Events & Activities

Area of Work Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13

EventsGolf

Day

Fashion

Event

Annual

Dinner

Volunteer

TQ Party

Half

Marathon

MailingsSAC RH

Appeal

Pool Project

Update

Business

Breakfast

News-

letter

Pesach

Appeal

PRFasion

Event

Coffee

Sleeves

E-Comms & Social MediaRH

E-

appeal

Marathon

Ballot

Chanukah Pesach

E-Appeal

£5k+ CommsNews-

letter

RH

Appeal

Legacy

Appeal

Annual

Report

Pesach

Appeal

Telemarketing, Mobile

Door to Door

Gift Aid Upgrade

Adverts / Paid Promotions

Jewish

Charity

Guide

Volunteer

Recruit-

ment

Staff Trips2030

Kishinev

Dinner

Filming

A Few Examples

Enhanced Messaging

Media Coverage

Donor Acquisition

Community to Special Event

Monitor and Evaluate Impact

. Name

Voluntary

Involvement Start Date

Total

donated

Date of first

donation

Other

involvement Result

Big Hand

Distribution Apr-08 £150.00 Oct-08 Started donating

Big Hand

Distribution Jun-08 £125 Jun-09 Started donating

Big Hand Events Jun-08 £122 Dec-08 Walk for Warmth

Donations and

involvement increased

Big Hand Gifts

in Kind May-11 £8,689 May-09

Big Bagel,

Annual Dinner,

Trip

Level of

donations and

involvement increased

Big Hand Events Nov-10 £495 Jun-10 Walk for Warmth

Donations and

involvement increased

Ten Top Tips

1 - Cross sell at events 2 - Direct Debit options on pledge cards and sign-up forms 3 – Talk with donors and asses their potential 4 - Event feedback forms 5 - Make donors feel good at low-risk

Get to Know your Supporters

Ten Top Tips

6 – Chance to meet the team 7 – Reinforce branding and secure media coverage 8 – Discover and record information 9 – Network 10 – Thank and follow-up

Slow and Steady Wins The Race

Lessons Learned

• Cross Departmental working is key • Map out Supporter Journey and keep supporters moving along it • Monitor and report your success • Put your supporters first

Q & A Thanks for listening! Any questions???