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WORLD OSTEOPOROSIS DAY 2021 Campaign IOF National and Patient Societies Webinar 25 June 2021, 11:00 AM -12:00 PM CET
WORLD OSTEOPOROSIS DAY2021 Campaign
IOF National and Patient Societies Webinar25 June 2021, 11:00 AM -12:00 PM CET
WORLD OSTEOPOROSIS DAYOverview
• Largest global awareness campaign on the prevention, diagnosis and treatment of osteoporosis
• Celebrated on October 20, with events typically held throughout October
• Targets public/patients, HCPs, media & policy makers
• Activities organized by national patient and medical societies worldwide
• IOF provides taglines, resources and a global platform for activities, to be freely used and adapted by CNS
GOALS OF WORLD OSTEOPOROSIS DAY
2021 TAGLINE:
”Take Action for Bone Health”➢ World Osteoporosis Day 2021 will focus on the need to take
action for osteoporosis and fracture prevention
➢ We will engage with key stakeholders including the public, patients, policy makers, hospital to raise awareness and drive action.
➢ The campaign will call on the public and patients to take action for their bone health, to ultimately reduce the risk of osteoporosis and fractures at all stages of life.
SAMPLE POSTERS
• 2021 Vertebral Fractures Prevention Poster
• 2021 Nutrition Poster
• 2021 Falls Prevention Poster
SAMPLE POSTERS
• 2021 Post-Fracture Care Poster
• 2021 Treatment Poster
• 2021 Hip Fracture in Women Poster
CNS GRANT• IOF will support digital campaigns with active use of social media channels to communicate to the
public/patients actions which can promote good bone health and prevent fragility fractures.
• IOF encourages CNS members to redirect to the Risk Check (available in 36 languages) or raise awareness of key messages such as the need for testing, adherence to treatment, bone-healthy nutrition and lifestyle.
• ELIGIBILITY CRITERIA
➢ CNS Full members
• DIGITAL CAMPAIGN CRITERIA
➢ A social media campaign with key prevention messages, or links to the Risk Check, which includes paid promotions online, or ‘boosted’ posts through your social media channels to help reach a larger target audience
➢ IDEAS AND SUGGESTIONS
➢ Redirect to the Risk Check (available in 36 languages) or raise awareness of key messages such as the need for testing, adherence to treatment, bone-healthy nutrition and lifestyle.
➢ The creation of a new informational video, which would be disseminated via your organization’s social media accounts and website
➢ Holding a virtual public session/Q&A with experts, with invitations disseminated via your organization’s social media accounts
➢ Campaign/posts using any IOF existing resources (translated into your language with your logo and contact)
CNS GRANT DETAILS
Call for application –June 28th 2021
Deadline Grant application – July 31st
2021
World Osteoporosis Day – October 20th 2021
• Call for application – June 28th, 2021
• Application form must be submitted by July 31st, 2021 and describe the digital campaign in detail
• Grants will be allocated to the best digital campaign proposals from the 5 regions
• 500 Swiss Francs per grant
WOD ResourcesExisting resources available – all open access
➢WOD website: www.worldosteoporosisday.org
➢ Risk Check materials available in multiple languages
➢ Resources from previous campaigns (brochures, posters, banners etc.)
WOD ResourcesNew resources available this year – Patient outreach
➢ Take Action for Bone Health Posters
➢ Updated brochure Osteoporosis in Men
➢ Global Patient Charter revamped website & infographic
➢ Social media banners
• Exclusive benefit for CNS: design files available for local adaptation (language)
WOD ResourcesNew resources available this year – Policy resources
➢ Capture the Fracture® Partnership Guidance for Policy Shaping Resources:
• Generic Narrative – Executive Summary – Slide Kit – Infographic
➢ SCOPE 2021 Resources – A Scorecard for osteoporosis in Europe
• Main report - Scorecard – Infographics
• Exclusive benefit for CNS: design files available for local adaptation (language)
WOD TOOLKIT
• Statistics you may use in your campaign
• Messages directed to the public and
patients, and policymakers
• Examples to inspire your next event
• Social media resources and posts
• Hashtags for the 2021 WOD Campaign
PROMOTION OF YOUR ACTIVITIES
Don’t forget to share your activities and events with us for promotion on
the WOD website!
• Your activities will be promoted on the World Osteoporosis Day Map of Events, available on the WOD Website
• Upload the details (date, speakers, pictures/images) of your event/activities
• If you are facing difficulties in uploading your event, do not hesitate to contact us
SOCIAL MEDIA BANNERS
RISK CHECK RESOURCES
• All Risk Check resources are available in 36 languages
• Risk Check Poster
• Risk Check Leaflet
• Online Risk Check
IOF GLOBAL PATIENT CHARTER
• Aim: advocate for patient’s rights (diagnosis, care, voice and support) – take action for a world without fragility fractures
• WOD is an ideal occasion to draw attention to the burden of osteoporosis through the IOF Global Patient Charter
✓ Circulate petition at your event
✓ Include link to Risk Check and the Global Patient Charter in your digital campaign
• For in-person events use tablets and computers to invite the public to:
✓ Sign the Charter online
✓ Take the online Osteoporosis Risk Check
• Online resources available in different languages
(website: http://globalpatientcharter.osteoporosis.foundation)
• GPC Factsheet
• GPC Infographic
Outline
WORLD OSTEOPOROSIS DAYInvolvement of IOF Member Societies
• Promotion of the World Osteoporosis Day at national/regional level
o Awareness campaigns
o Events
o Media outreach
• Educate lay public, patients, HCPs, policy makers and media
• Change perception of the disease
CONTACT DETAILS
For any queries kindly contact:
• Anastasia Soulié [email protected]
or
• Loreleï Demullier [email protected]
WCO-IOF-ESCEO 2021 & CNS VIRTUAL VILLAGE
• IOF CNS Members are entitled to up to 20 free registrations to the WCO-IOF-ESCEO 2021
• Once again, IOF will hold a virtual CNS Village
• CNS Members will have the opportunity to showcase their activities on a virtual display panel
Q & A
Our vision is a world without fragility fractures,in which healthy mobility is a reality for all.
Join us
