WORLD YOUNG READER ROUND TABLE
Title: The core youth print strategy an association can do for youSpeaker: Barbara Aschenbrenner
Vienna, Reed Messe Wien
Mark your calendar
64th WORLD NEWspApER CONGREss19th WORLD EDITORs FORUM
www.wan-ifra.org/kiev2012
Newspapers at school:
The core youth print strategy an association can do for you
Reading skills through newspapers
ZiS – ZEITUNG IN DER SCHULE | NEWSPAPERS AT SCHOOL
> ZiS offers…
Discovering the world through newspapers!
… pupils the chance to thoroughly get to know the newspaper world.
… teachers practical teaching aids and a variety of seminar materials.
… publishers the opportunity to address tomorrow‘s readers.
… children and parents numerous games and special newspaper issues for their shared reading pleasure.
> What are the aims of ZiS? | Mission & Objectives
reading newspapers = reading competence
reading competence = media competence
media competence = economic factor
In the sense of media literacy
- developing a desire to read newspapers
- using newspapers as a source of information and entertainment
- promotes the critical, reflective use of media
> What are the aims of ZiS? | Mission & Objectives
Reading enables learning!
ZiS = a communication interface
ZiS = a service centre and
centre of excellence
ZiS = an interface between
newspapers, journals & magazines,
pupils & teachers as well as those generally interested in the promotion of reading skills.
> What are the aims of ZiS? | Mission & Objectives
The promotion of reading is decisive as a challenge to our society.
- Media socialisation = dominant factor for a broad and varied use of media
- The print media as a primary medium must excel on account of their relevance and reliability, the use of language being their qualitative asset.
- „If you want to invest in your future on a long-term perspective, the promotion of reading must start at primary school-level.“ Michael Haller, Professor of Journalism at the University of Leipzig
> What does ZiS do? | Projects & Seminars
● newspaper projects & comparative studies newspaper subscriptions for the whole class
● newspaper workshops for primary schools and lower forms
● teaching materials for educators
● training- and further education-seminars
for teacher and those generally interested
ZiS – NEWSPAPER PROJECTS
> Practising reading- and text-comprehension in ZiS-newspaper projects and comparative studies
„ZiS-newspaper project“• 1 daily/weekly newspaper/magazine • 4 weeks free of charge
• reading and understanding newspaper texts, getting to know the various
departments, elements of a news item
„ZiS-comparative study“
• 3 daily/weekly newspapers/magazines • 4 weeks free of charge
• analysis of language, topics and choice ofnews items, a concise survey of Austria‘s newspaper market
Up to 120.000 pupils aged 8 to 18 yearly participate in these ZiS-newspaper pojects
Significant results:
72% claim the pupils‘ willingness to read has increased
45% claim the pupils‘ reading abilities have improved
84% of the teachers consider the project a success
88% state the effort was worthwhile
> pupils‘ willingness to read has increased!
ZiS – NEWSPAPER WORKSHOPS
> Newspaper workshops for school classes all over Austria
WS- „newspaper jungle“8 to 10 years | 3rd and 4th form2-hour workshop
€ 3,- / pupil
WS- „newspaper ahoy!“ 12 to 14 years | 6th to 8th form3-hour workshop
€ 4,- / pupil
- used newspaper and worksheets- then talked to a journalist- visited a printing plant, university
library or press agency
1_ portraits
2_ news of the day
3_ being a reporter
4_ an interview
5_ items of a headline
6_ the weather, events
7_ photos
8_ departments, topics
9_ advertisements
10_ cartoons, puzzles, jokes
„Newspaper Jungle“
Tasks on the circuit
„Newspaper Jungle“
The Instructions
„Newspaper Jungle“
The Worksheets
1_ discovering the Austrian newspaper market
2_ taking a closer look at newspapers
3_ Who can answer this?
4_ photo workshop
5_ writing a comic
6_ holding your own interview
7_ quizzes
8_ a flurry of title pages
9_ Advertising – who advertises for what?
10_ analysing the media
11_ XXL-headlines
12_ flashlight fury
13_ entertainment in newspapers
„Newspaper ahoy!“
Tasks on the circuit
„Newspaper ahoy!“
The Instructions
„Newspaper ahoy!“
The Worksheets
> newspaper workshops - …and counting
numbers quoted referring to the whole of Austria
2008/200983 workshops1.893 pupils
2009/2010125 workshops2.756 pupils
ZiS – TEACHING MATERIALS
>Teaching Materials for primary school
materials for primary school
● „miniZ“a 16-page newspaper workbook in colour
● „ZiS-box“ 8 amazing card games | 8 years and older
● „Reading pass no.1 & official certificate“
reading pass for beginners
● „Reading pass no.2 & official certificate“
reading pass for advanced readers
>Teaching Materials for lower forms
materials for lower forms
● „ZiS aktuell“
newspaper articles with methodologic-didactic preparations
● „Searching for clues“reading exercises research tasks, different
types of texts and photos
● „Reading newspapers – step by step“Understanding texts by excerpting from them Information and opinion,
● „Print media advertising“
>Teaching Materials for upper forms
materials for upper forms
● Women in newspapers – newspapers about womengender identities and role assignments
● On worlds of text and seas of signs – a Journalistic expedition into the realm of language
The topical aspect of language in newspapers
● a research into newspapershistory of newspaper writing
● DemokraZ!S
We are democracy – politics for young people
ZiS – TRAINING AND FURTHER EDUCATION
> Media-educational ZiS-seminars
• basic seminars (2 days)• special seminars (1 to 2 days)
Teachers of all school types and grades are given valuable impulses for guiding
critical young newspaper readers in class.
• media-educational lectures
• discussions• workshops
• tours of publishing houses • expert instructors from the world of journalism, culture and arts
> Media-educational ZiS-seminars
Basic seminars (2 days)- „Skilled reading in the newspaper world“- „A critical view of language in Newspapers“
Special seminars (1 to 2 days)
- „Newspapers in the course of time“- „The Austrian newspaper market“- „Advertising works – but how and why?“
- „Political education with Newspapers“- „Culture in the print media“
- „Ethics and responsibility in journalism“- „Designing your own school journal on the computer“- „School journals-creative texts, selection of topics and general Organisation“
- „Titles-teasers-temperament - Writing for the paper – writing for the school“- „Sports coverage in the print media“
- „Reading newspapers at primary Schools“
ZiS – ONLINE
> ZiS online | www.zis.at
Website
• New quiz weekly
• Info pages with newspaper articles and newspaper portraits
• Sample pages of teaching materials
• ZiS-Onlineshop
Online Shop
• Teaching materials
working impulses and worksheets suitable for the immediate use in class
> ZiS online | online-games
Interactively & playfully capturing the world of newspapers
ZiS quiz │ from age 10 ten questions of the junior or
professional quiz!
Infoclick │ from age 10
Bars, columns and curves in diagrams
www.zis.at
ZiS - Newsletter subscribe to it!
> ZiS online | newsletter & facebook
www.facebook.com/zis.at
Become a fan of ZiS on facebook!
ZiS – PREVIEW
> ZiS preview
Additionally ZiS-Events
- Film–Writing–Workshop “Michael”
December 2011 A cooperation with the Stadtkino film
distribution and cinema company
- Event on the occasion of world pressfreedom day 3rd May
May 2012 Austrian Parliament, pressroom
- ZiS-competitions for pupils in June 2012
Video film contest: “Speakers Corner“
ZiS – THE ASSOCIATION & FUNDING
> Who supports ZiS? | The Association & Funding
ZiS = an independent, non-profit association
ZiS = founded by the VÖZ (Austrian Newspaper Association)
in 1995
sponsors supporting ZiS/funds:- Austrian Newspaper Association- Austrian Federal Ministry for Education, Arts and Culture
- Komm Austria press subsidies from the Austrian Communications Authority- Norske Skog
- membership fees from the publishers- sale of teaching materials - newspaper workshops
Thank you for your attention!
www.zis.atwww.facebook.com/zis.at