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Worldwide Singing-Interactive Online Service
Music, Singing, Fun
Team Introduction Online Karaoke Market Opportunity
Problems & Current Solutions
Products & Service Revenue Model
Marketing & Growth Strategy
Company Structure
Intro to Digitrax http://www.digitraxentertainment.com
DigiTrax Entertainment is America's premier karaoke content provider company, bringing interactive Internet streaming & downloadable music, apps and products to the web, mobile and social media. With a massive catalog of more than 17,000 legal songs featuring decades of the biggest hits in the music world.
Digitrax CEO- Joe Vangieri
CEO, DigiTrax Entertainment , Jan 2012 – Present
Founder of VisioSonic, PCDJ Software ,1999 – 2006. The company generated ad revenue from 9 million downloads of ad-enabled PCDJ, delivering over 3 million ad impressions daily.
Creative Director
DigiTrax has already retained the services of Mark Radice as our Creative Director.
Radice is a 3-time Emmy nominee, songwriter for brands like Cotton, AT&T, and Royal Caribbean, songwriter for Barbra Streisand, Wilson Pickett, and Barry Manilow, touring musician with Aerosmith, Donovan and Cheap Trick, and for 8 years was the songwriter for Jim Henson and Sesame Street.
Mark Radice
Intro to Deansoft http://www.deansoft.com.tw
Deansoft, founded in 1998, is one of the leading interactive music software companies in Taiwan, providing software/hardware solutions to cloud services and home entertainment products.
Joint Venture Proposal
Content CreationLicense acquirementUS Marketing and Promotion
Software product developmentHardware development and manufacturing Research and development with Prof. Roger Jang at National Taiwan University
Our TeamCEO- Joe Vangieri
Music Director - Mark Radice
Legal Director - Allen Jacobi http://allenjacobilaw.com
Chief Scientist – Roger Jang
PD Director – Peter Chiu
Market Opportunity• CD Plastic is dead, online service has replaced the market
• Focusing on English pop songs service in the world
• According to NAMM 2013 report, karaoke service is about $300Millions in the US, not including music instrument markets
• Smule and Starmaker mobile apps are profitable now, which has proven the market
• Smule is going to IPO in 2015; Smule’s forcast is $40M in 2014
• Smule and Starmaker licensed karaoke songs from Digitrax
Entry Barriers and Opportunity
• Entry barriers of karaoke markets– Songs content creation– License from music publisher– Limit territory after licensing (worldwide license
unlikely)• Opportunity– There are a lot of illegal karaoke services around
the world, which run into the risk of IP infringement.
– Ours is a completely legal karaoke service.
Our Strategy and Strength
• Leverage legal content provider to carry out worldwide business
• Digitrax is the only company based in the USA delivering licensed digital karaoke for streaming and download.
• Integrate legal contents and cutting-edge technologies to provide international karaoke software/hardware services.
Products & Services• Consumer cloud app and service
• Hardware gadgets
SingNShare App Biz model: freemium
1. Video ads -Initial RTB $5 2. In-app subscription Weekly - $2.99 Monthly - $9.99
SingNShare Website http://www.singnshare.com
1. Ads2. Amateur cover to iTunes3. Music learning match (Online
to offline)4. Guideshop & gadgets
KaraokeCloud CasterPro
• Machine for commercial sector of karaokes
MSRP- $299 Subscription - $99/mo
KaraokeCloud
Current App Products
• Mobile apps – SingNShare– Record and Share
• TV apps – SingTogether– Cast to Apple TV, ChromeCast, and Roku box
ECO- System Help amateurs to publish their performance
We can offer each Subscriber the opportunity to place their UGC Recordings for sale on the iTunes Store.
The cost for this to the Subscriber will be $20 per track.
Revenue Forecasts Summary: Breakeven Point
Based on a conservative set of forecasts, we anticipate the new company to reach a breakeven point between Gross Revenues and expenditures in thirteen months of full operation.
Revenue Forecasts Summary: 2-Year Forecast
In Month 24 of full operation, we project reaching the milestone of 11 million installs.
At this point, anticipated Corrected Gross Income will reach $4.973 million per month.
Revenue Forecasts Summary: 3-Year Forecast
In Month 36 of full operation, we project 8 million Paid Subscribers and about $12.3 million per month in advertising revenue.
Gross Profit Direct in Month 36 is anticipated to reach just over $70 million, on Corrected Gross Income of $116.154 million.
• Smule
• Snapverse seed fund 3.5M• http://techcrunch.com/2013/10/29/snapverse
-raises-3-5-m/
• StarMaker Interactive raises first round $4 million from Qualcomm and iGlobe
• http://www.bizjournals.com/sanfrancisco/news/2013/12/10/starmaker-interactive-qualcomm-vc.html