Worry-Free Security Solutions Client Server Messaging Security SMB 3.5 Customer Presentation [Name...

Worry-Free Security SolutionsClient Server Messaging Security SMB 3.5

Customer Presentation

[Name and title]

[Date]

Copyright 2005 - Trend Micro Inc. 2

Agenda

• Threat landscape • Costs to businesses• New Worry-Free Security Solution Release (Client

Server Messaging Security for SMB 3.5)• Competitive Advantages• Customer Benefits


How Large is the Malware Industry?

The FBI claims financial loss from spyware and other computer-related crimes have cost U.S. businesses $62 Billion in 2005

26,150 unique phishing variations counted in August 2006 by the Anti-Phishing Working Group

Costs of goods and services in cybercrime forums:$1000 – $5000: Trojan program, which could steal online account

information$ 500: Credit Card Number with PIN$80-$300: Change of billing data, including account number, billing

adress, Social Security number, home adress and birth date$150: Driver‘s licence$150: Birth certificate$100: Social Security Card$7 - $25: Credit card number with security code and expiration date.$7: Paypal account log-on and password


Malware, Spyware, Vulnerabilities Prevalent

15 infections/computer


FBI Survey: Threats Cost Real Money

Average loss = US$33,868

62% = Installed additional security software


Spyware Revenue Source

“Spyware vendors are becoming increasingly sophisticated in their efforts to make money from users’ PCs.”

-Ben Edelman, spyware researcher


Spyware Industry Outlook

• Spyware/Adware co.’s profitable and growing – Over 90 % of Spyware is funded by Online Advertising

• Over next 3 years we expect:– Spyware Co. revenue will keep growing

– Spyware business model is maturing, but Delivery methods get trickier

– Digital infrastructure will create more vulnerabilities than it closes

• E.g. Vista has 50M lines of code. 40% more than XP

– Security industry will not develop “magic pills” that eliminate the need for spyware research & timely updates


Spyware Evolution: Where the Action Is

how does it get there?

what does it do? how does it do it?how does it protect

itself

installed by: makes money by: operates in PC by: protected by:

exploit adware BHO rootkitunkowing consent trackware toolbar watchdog programslack full disclosure keylogger LSP mimicryfreeloader browser hijacker application polymorphictrojan fraudulent charges cookieworm fraudulent royalty dialer

11 22 33 44

Innovation in evading anti-spyware solutions

• Fairly stable money-making spyware operations


Spyware Infection / Vulnerabilities on the Rise

0%

50%

100%

150%

Spyware/adware Vulnerabilities

Top 10

Mar. '06

Aug. '06

30%

88%


In the News: Spyware Theft


Worry-Free Security Solutions for SMB

One solution, one deployment, one update and one management system protects PCs and servers against traditional threats (viruses, spam), spyware, spyware, and emerging threats (rootkits, bots)and emerging threats (rootkits, bots)

Quickly understand threat level and protection status with single Web-based Security Dashboard including detailed spyware infection information.

Automatically prevents, contains, and cleans up outbreaks—continuously and without IT intervention: extends real-time protection against spyware other emerging threats

AutomaticThreat

Protection

All-in-oneIntegrated

Defense

ZeroAdministration


Worry-Free Security Network Diagram

Anti-Spyware (New!)

Anti-Spam

Antivirus

Anti-Phishing

Content Filtering

Threat ProtectionAll-in-one solution protects data and digital assets


CSM SMB 3.5 Resolves Customer Pains

• Installing/deploying > 1 security solution to stop latest threats

• Managing 2 or more threat-specific security consoles

• Going desk-to-desk to configure various tools/products

• Doing random checks to monitor overall security status


Overall Worry-Free CSM SMB 3.5 Messaging

Worry-Free™Reliability

• All-in-one solution protects data and digital assets

– Eliminate direct/indirect costs of non-integrated suites or threat-specific products/tools

• Automatically stops rapidly-spreading threats

– Keep computers operating and preventing interruption of business activity

• Prevents productivity drain from threats/solutions

– Single solution to deploy/monitor prevents threats (spyware and spam) from harming employee productivity


CSM SMB 3.5 New Features and Benefits

Key Features Benefits

Integrated spyware • Prevent PC and network slowdown/instability

• Eliminate cost/effort needed for additional point products/tools

• Avoid spyware-related information leakage, identity theft, and privacy concerns

• Detects and removes emerging threats like rootkits

Server-side spam quarantine*

• Minimize spam impact on employee productivity by filtering spam on the server, (won’t even see spam).

Client update source

• Provides quicker updates by allowing a branch office client to become an update source

• Doesn’t require installation on server or additional server software


At-a-Glance Differences:CSM for SMB 3.5, 3.0, and 2.0 versions

Features

Client Server Messaging

Security SMB v3.5

Client Server Messaging

Security SMB v3.0

Client/Server/Messaging Suite

SMBV 2.0

Spyware detection and removal- New! - Spyware referential cleaning- New! - -Rootkit detection and removal- New! - -Spyware exclusion list- New! - -Bot protection- New!

Server-side spam quarantine,- New! - End-User spam quarantine -Vulnerability Assessment (install, scheduled, outbreak) -

Generic clean functionality- New! - -Security Dashboard -Client update source- New! - Auto-deploy Exchange protection -Outbreak Virus Defense -


Trend Micro Worry-Free Security Solutions

Trend Micro™ Client Server Security

for SMB v.3.5 (CS)

Trend Micro™ Client Server Messaging Security for SMB v.3.5 (CSM)

Protection Points CS CSM

PCs

Servers

Mail Servers -

Features CS CSM

Antivirus

Anti-spyware- New!

Anti-rootkits- New!

Anti-bots- New!

Personal Firewall Vulnerability Assessment

Anti-Spam -

Anti-Phishing -

Content Filtering -


CSM 3.5 Beta Customer Feedback

• “I believe the total integrated environment is much easier to setup and manage and now including the Anti Spyware makes it a complete solution.”

• “The new version is better than the old versions. I can not compare with the other brands. Trend Micro is the one.”

• “CSM is invaluable to our business. I rate it one of the top products we use”

• “Integration of A/V and Anti-Spyware into 1 dashboard was great!”

• “Excellent Product. I have been very impressed with the spam detection built into this product. It seems to be more effective than our barracuda appliance.”

• “Better than the previous versions. By the way, since 4 years, I've never used other products than Trend Micro.”


Benefits Delivered

• Increases protection from viruses, spyware, spam, and other threats

• Simplifies support with a single all-in-one solution

• Provides an intuitive console for easy monitoring of all systems

• Automates deployment and

updates for minimized administration

Solution

• Trend Micro™Client Server Messaging Security, Release 3.5

CSM for SMB 3.5 Case StudyGlenwood Development Company, L.L.C.

“Trend Micro™ Client Server Messaging Security for SMB just keeps getting better with every new release. The things I’ve liked from the beginning—the all-in-one protection, the ease of deployment and updates—are even better today.” -- Ken Shufelt, Director of Property Development and IT Manager

Business Objectives

• Protect vital resources (email, business data, desktop and server systems)

• Ensure productive environment (no viruses, spyware, or malware slowing performance or bringing systems down)

• Minimize deployment and support time

• Avoid clean-ups of unwanted content


Competitive Landscape

Completeness of solution

Ease of implementation and use

AntiSpyware/Defender

Integrated All-In-One One solution, one install, one

update, one console to manage

Point SolutionsAdministrative nightmare, increased cost/overhead

Suites Multiple components, increased

complexity and management effort

http://www.trendmicro.com/

http://us.mcafee.com/en-us/smb/


Competitive Positioning

• SMB products by Symantec and McAfee: – Provide: Inconsistent, unpredictable installation/upgrade experience

– Require: More effort configuring/managing

– Missing: Any type of proactive defense against rapidly-spreading threats

– Unable: to check for Microsoft vulnerabilities from central location

* Symantec, McAfee


Competitive Comparison - Deployment

Key FeatureTrend Micro Client Server Messaging

Security for SMB 3.5

Symantec Client Security 3.1 with

Groupware

McAfee Active VirusDefense

for SMB

Installation and Deployment

Number of product components to install

1 9[1] 7[2]

Number of steps to install server

1 9 10

Number of installation actions

33 85 62

Integrated component installation

Yes No No

Settings replication Yes No No

[1 There are six (6) required components for Symantec Client Security 3.1 with Groupware Protection (Symantec Client Security Server, Symantec System Center, Symantec Client Security clients, Symantec Client Firewall Administrator, Symantec Mail Security Server, Symantec Mail Security console) and three other addition components ( Symantec Central Quarantine Server, Symantec Quarantine console, Liveupdate administrator)

[2] Composed of six (6) required components (Pilot Protection, ePO Agent, VirusScan Enterprise 8.0i, Anti-spyware Enterprise, Desktop Firewall, GroupShield) and one (1) optional component (Alert Manager).


Competitive Comparison – Outbreak Defense

Key Feature

Trend Micro Client Server

Messaging for SMB 3.5

Symantec Client Security 3.1 with

Groupware

McAfee Active Virus Defense

for SMB

Assess

Automatically identifies and reports systems that are vulnerable to exploit by a new threat - -

Prevent

Automatic threat protection without an updated virus signature file - -

Automatic deployment of outbreak preventive policy - -

Automatic configuration of protected systems to prevent propagation, infection and attack - -

Protect

Increases update interval to every 5 minutes during outbreak - -

Automatically initiates company wide virus scan, upon receipt and deployment of outbreak-specific signature file - -

Clean-Up

Automatically cleans system and removes all traces of infection -[1]

-[2]

No need to download a separate cleaning tool - -

No need to manually execute cleaning tool on every PC and server - -

[1] Symantec still uses traditional virus removal tool to cleanup infection on each client computer. The tool needs to be run locally on each infected machine with no centralized logging or reporting.

[2] Some hard to remove viruses cannot be cleaned using on-demand or scheduled scan from McAfee VirusScan. In this case, it may require the use of a stinger tool which needs to be downloaded manually from McAfee web site, upload the install file and NAP to Protection Pilot, and create an on-demand stinger scan. There’s no centralized logging or reporting with the stringer tool.


Competitive Comparison – Threats

Key FeatureTrend Micro Client Server Messaging

for SMB 3.5

Symantec Client Security 3.1 with Groupware

McAfee Active Virus Defense for SMB

Network-based antivirus - -

Anti-spyware- NEW!

Spyware deep referential cleaning- New! - -

Anti-rootkit- NEW! -

Anti-bot- NEW! ? -

Anti-spam/content filtering (requires extra license)

Anti-phishing - (requires extra

license)

Vulnerability Assessment - -

Automatic Outbreak Prevention - -

Intrusion Detection / Prevention System 1][

Integrated Damage Cleanup - -

[1] Client/Server Security Agent’s client firewall includes a rule-based Intrusion Detection System (IDS) that detects common attacks on the client such as “Ping of Death”, “Syn Flood”, “Teardrop”, etc. Rules can be updated when the Common Firewall Driver is updated via ActiveUpdate.

[3] Client/Server Security agent status is reported in real-time to the Trend Micro Security Server.


West Coast Labs key proof points

Based on West Coast Labs report Worry-Free Security solutions enable resellers* to:- Perform 100% less installation actions

- Deal with half the number of management consoles.

- Find vulnerable computers 6x faster and with 8x fewer actions.

- Spend 12x less time to protect against unknown/zero day threats.

* Compared to Symantec Client Security w/ Groupware 3.0 and McAfee Active AV Defense 8.0i.

WCL review: http://www.trendmicro.com/worryfree/test

http://www.trendmicro.com/worryfree/test

http://www.trendmicro.com/worryfree/test


Business Buyer vs. Technical Buyer profile

Business Buyer (owner, partner, president, CEO)

Technical Buyer (part-time IT)

Main concern Running the business. Keeping IT up and running to support business (satisfy “customer”).

Security Needs Cost-effective, reliable solution that:•Protect data/assets•Keep computers/network up and running•Provide productive environment for employees

Same, but translate to an all-in-one solution that:•Easy to implement/use and maintain•Reliable and performs well (no impact on resources)

IT security skills No time/interest for IT security.

“How much does it cost, what’s the benefit?”

No specialized security skills, general IT knowledge. Often in role because most skilled compared to co-workers.

IT involvement Avoid getting involved with IT unless problem and no one else more qualified will try and figure it out.

Monitors and maintains systems. Fixes things when they break.

Buying process Signs check/makes final decision. Does research and provides recommendation for IT solutions.

Vendor requests Vendor? Don’t know, don’t care. In absence of trusted recommendation will choose well-known brand.

“Cheap” expertise (up and running quickly- intuitive UI, useful documentation)

Tighter communication (upgrades/updates, threats) Fast and effective support- talk to expert within reasonable amount of time.


Business Buyer benefits

• Cost-effective, all-in-one solution protects data and assets– No- buying/renewing extra threat-specific

products/tools• Automatically prevent threats from crashing

PCs/networks– No- suffering interruption of business activity due to

inaccessible PCs/networks• Stop productivity drain

– No- threats or solutions slowing down PCs/networks or harming employee productivity


Technical Buyer benefits

1. All-in-one, easy to implement/use solution Single solution to deploy and single console to configure Avoid- additional effort installing/maintaining multiple

products/components

2. Automatically prevent threats from interrupting business activity The only SMB solution that automatically stops rapidly-spreading

threats before a pattern file/signature has been released Avoid- reactively manually fixing “broken” (infected) computers and

dealing with user frustration

3. Easily confirm security status for your network Security dashboard provides at-a-glance protection status Avoid- viewing multiple consoles/products to confirm network is safe


Customer Call to Action

• Contact your trusted advisor/reseller

• Download evaluation version: http://www.trendmicro.com/download/trial/trial-us.asp?id=39

• View Flash Demo: http://www.trendmicro.com/worryfree/demo/

• Visit SMB landing page: http://www.trendmicro.com/en/products/worry-free/overview.htm

• Renew online: http://www.trendmicro.com/buy/us/smb-us-renewal.asp

• Buy online*: https://onlinekey.ltg.info/shop/productdetail.aspx

* Option may not be available in all regions.

http://www.trendmicro.com/download/trial/trial-us.asp?id=39

http://www.trendmicro.com/download/trial/trial-us.asp?id=39

http://www.trendmicro.com/worryfree/demo/



http://www.trendmicro.com/en/products/worry-free/overview.htm

http://www.trendmicro.com/buy/us/smb-us-renewal.asp



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