WP 5: Project Management & Industrial Liaison 1 Strictly Confidential NMW Workpackage 5: Project...

WP 5: Project Management & Industrial Liaison

1http://www.nonmet.mat.ethz.ch/research/onebat

Strictly Confidential

NMW

Workpackage 5:

Project Management & Industrial Liaison

Project Meeting, May 11, 2006

Anja Bieberle-Hütter, NMW




Project Management

Thermal System

Fuel Cell

Gas Processing

WP 5: Year 1 Milestones

• performance 200 mW/cm2 @ 550°C• external electrical connections

• butane conversion rate > 90%• post-combustor with gas oxidation

> 98%

• battery expert• industrial partner

• thermal insulation concept with Tinside 550°C, Toutside 50°C, < 10 cm3

• structures for validation critical points• thermal system demonstrator with simulated 2 W heat source




Main Achievements

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Battery Expert: H.-W. Praas

TeEConTechnology Engineering

Consulting

• Consultancy tasks and identification of potential industrial partners

• 5 meetings together

• Result:

– information on battery world

– market analysis

re-design of system, adjustment of specifications

still in contact, but collaboration currently “on hold”




PR Measures

• Facts sheet elaborated together with

ETH Transfer

• Interview with Darius Nikbin for “Fuel Cell

Review” feature article on micro-SOFC

article May 2006

• “Brennstoffzellen kommen langsam auf

Touren”, Tagi, Dec. 27, 2005

• (10 vor 10 reportage declined)




First Industrial Contacts Established

Mr. Bachmann (contact via P. Muralt)

Dr. A. Ravagni, Vice President Component Coatings

“Thin Films for Energy”board decision expected end of May 2006

Dr. A. Verma

interested in our thin film electrodescollaboration started




Meeting at ETHZ and Email Mr. Bachmann, April 2006:

“Gerne würden wir uns an Ihrem Projekt beteiligen, vor allem mit

Mannstunden, (finanzielle Beteiligung nicht ausgeschlossen) für die Evaluation

der Brennstoffzellen im Felde.”

http://www.msanet.com

diffusive and flow through gas sensors

(photoaccoustic detection principle)

MSA = Mine Safety Appliances Company

MSA is the global leader in the development, manufacture and supply of sophisticated products that protect people's health and safety.

Est. 1914 and headquartered in Pittsburgh, PA, USA

Subsidiary company in Zürich:

interest in portable instruments




Result of Risk Analysis

• Main Risks:

1. Free-standing membrane not dense or cracking

2. Performance of membrane not achieved

3. Heat management fails

4. Energy density not achieved

5. System integration impossible

6. Fuel reforming difficult

7. Cycling sensitivity

8. Long term stabilty not sufficient

9. No industrial partner found

10. Fabrication costs too high

• Measures for lowering highest risks:

1. change material, use of bi-layers

2. different deposition methods, different designs

1

Low Medium High

High

medium

Low

Risk

Con

sequ

ence

s

4

25

6

7 38

109

6. new catalyst and reactor design




Updated Competitors Analysis

Main fuel cell competitors:

1. Lilliputian

2. Tekion

3. Casio

4. Toshiba

5. Medis Technologies

6. NEC

7. Panasonic




WP5: Project Management & Industrial Liaison

• WP 5.1: Industrial Collaboration – Contacting of companies regarding participation in the project

– Finding industrial battery expert for accompanying the project

Milestones:

- Month 3: - List of potential companies for industrial collaboration

- Contact to industrial battery expert established

- Month 6: First contacts with the evaluated industrial partners

- Month 12: Contacts with potential industrial partners interested in taking part in the

project

Several PR tasks: mstnews article, interview with Fuel Cell Review, facts sheet ETH transfer

• WP 5.2 Business Implementation – Setting-up of business model

– Elaboration of concurrence analysis

Milestones:

- Month 6: Presentation of possible business models and competitor analysis

- Month 12: Cost analysis and added value scenarios in view of competing products

and ongoing

()




WP5: PM & IL (continued)

Year 1 Milestone:

• Battery expert from industry is accompanying the project

• At least one industrial partner shows definite interest in joining the project

(industrial partner has to be included in a subsequent project by joining plausible the value chain)

• WP 5.3 Meetings and Reviews – Organisation of meetings: monitor development, check for achievements of milestones, overview of system

development, WP progressing towards unified product

– Organisation of review meetings: Refine effort distribution between partners and definition of deliverables

Milestones:

- Month 3: Meeting + Controlling Report

- Month 6: Meeting + Project Review with KTI

- Month 9: Meeting + Controlling Report

- Month 12: Meeting + Final Report + Financial Report

CCEM proposal submitted Febr. 28, 2006

()

()




Summary

• Detailed competitors and risk analysis

• PR measures successful

• 3 industrial contacts established




Next steps (Year 2)

• WP 5.1: - Industrial partner supports ONEBAT financially

- Evaluation of „back-up“ industrial partners

• WP 5.2: - PR activities enhanced

- Revision of product specifications

- Definition of „killer“ application

• WP 5.3: - Regular project meetings and reports

- Consortium coordination




Next steps (Year 3 / Year 4)

• WP 5.1: - Find industrial partner for prototype development

• WP 5.2: - PR activities

- Cost analysis

- Market analysis

• WP 5.3: - Regular project meetings and reports

- Consortium coordination




Questions ?

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