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1 Tableauin THE BI SURVEY 12

Tableau

in

THE

BISURV

EY

THE BI SURVEYThe Customer Verdict

The worlds largest survey of

business intelligence software users

12

This document is a specially produced summary

by BARC of the headline results for Tableau

This document is not to be shared, distributed or reproduced in any way without first purchasing

licensing rights and the express prior permission of BARC.

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Table of Contents

Tableau in THE BI SURVEY 12 ............................................................................................... 3

Tableau overview ................................................................................................................ 3

Tableau customer responses .............................................................................................. 3

Product usage ................................................................................................................... 4

Customer demographics ................................................................................................... 4

Product penetration .......................................................................................................... 4

Number of users ............................................................................................................... 4

Peer Groups ............................................................................................................................. 5

KPI Results for Tableau in Peer Group Visual Analysis and Data Discovery

vendor ................................................................................................................................ 6

KPI Results for Tableau in Peer Group Small and Medium Projects vendor .................. 11

Summary ................................................................................................................................ 15

Marketing Statements ............................................................................................................ 15

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Tableau in THE BI SURVEY 12

Tableau overview

Tableau is a business analytics company with data visualization at its core. Thecompany was founded in 2003. Tableau is growing extremely quickly with revenues

increasing by over one hundred percent in 2010 and 2011. It now has over 300employees.

The core products use an underlying technology called VizQL that was invented byTableaus co-founders in the late nineties at Stanford University. VizQL is a patented

query language that translates visual, drag-and-drop actions into a database queryand then expresses the response graphically. Tableau is one of the most popularvisual exploration products in the world.

Tableau is geared to business users with simple data management tools and

installation.

The company also offers a server product that can be used to distribute interactiveanalytics, dashboards and reports but does not provide any additional authoring tools.

Tableau customer responses

This is the second year that Tableau features in The BI Survey. It appeared this yearwith a healthy sample of 76 users. Two thirds of respondents reported that they were

using Tableau 7, with the rest stating they were running Tableau 6.

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Product usage

Customer demographics

Number of employees in different sizeclasses for Tableau customers

Product penetration

Percentage of employees

using Tableau at customer

sites

Average 12 %

Number of users

Number of users using

Tableau

Median 30

Average 222

76%

89%

87%

32%

86%

43%

36%

21%

20%

11%

11%

23%

9%

36%

34%

26%

Standard/EnterpriseReporting

Dashboards

Ad hoc query

OLAP Analysis

Visual Analysis/Data Discovery

Predictive Analysis/

Data Mining

Budgeting/Planning

Financial consolidation

in use % planned %

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Peer Groups

Peer groups are used to ensure similar products are compared against each otherboth in fairness to the vendor and for the benefit of the customer. The groups areessential to allow fair and useful comparisons of products that are likely to compete.

The peer groups are primarily data-driven and are based on how customers say they

use the product.

Tableau features in the following peer groups:

- Visual Analysis and Data Discovery vendor

- Small and Medium Projects vendor

For more details on the KPIs see the KPIs and Dashboards document.

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KPI Results for Tableau in Peer Group

Visual Analysis and Data Discovery vendor

Top ranked Visual Analysis & Data Discovery vendor in visual analysis

Tableau wins this key functional category for this peer group, beating all itscompetition. A good win for Tableau.

Top ranked Visual Analysis & Data Discovery vendor in user recommendation

Feedback from this years survey participants reveals that Tableau is highly

recommended for supporting visual analysis and data discovery requirements.

BARCs field experiences corroborate this result.

0.71

0.95

1.00

1.00

1.04

1.29

0.70

Cyberscience (5)

Phocas (4)

Average

Dimensional Insight (3)

QlikTech (2)

Tableau (1)

1.30maxmin

1.00

0.99

1.00

1.00

1.00

1.00

1.01

0.98

Dimensional Insight (5)

Cyberscience (4)

QlikTech (3)

Average

Phocas (2)

Tableau (1)

1.02maxmin

1.00

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Top ranked Visual Analysis & Data Discovery vendor in collaboration

One of the major market trends of 2012 is the support of workflows and collaboration

between users. Tableau achieves great results here and is one of the best productsin this important category.

Top ranked Visual Analysis & Data Discovery vendor in self service

In 2012 self service has become one of the most important areas for BI Vendors.Companies are striving for more agile environments and need technology that

supports the self service approach. Tableau shows itself to be a leader in this area.

0.78

1.00

1.01

1.06

1.15

1.28

0.77

QlikTech (5)

Average

Phocas (4)

Dimensional Insight (3)

Cyberscience (2)

Tableau (1)

1.29maxmin

1.00

0.92

0.99

1.00

1.02

1.07

1.08

0.91

QlikTech (5)

Dimensional Insight (4)

Average

Phocas (3)

Cyberscience (2)

Tableau (1)

1.09maxmin

1.00

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Top ranked Visual Analysis & Data Discovery vendor in variety of data types

Tableau supports a broad range of data types and allows end users to combine and

analyze all relevant information within a company. Tableau is used heavily to support

such scenarios. Again its important to note that Tableau tops this category ahead of

QlikTech.

Leading Visual Analysis & Data Discovery vendor in innovation

Due to its outstanding visual analysis functions, Tableau is one of the mostinnovative vendors in this category. As well as its wide range of visual analysis

functions, innovative features like collaboration underline this ranking.

0.76

0.81

1.00

1.02

1.05

1.20

0.75

Cyberscience (5)

Phocas (4)

Average

Dimensional Insight (3)

QlikTech (2)

Tableau (1)

1.21maxmin

1.00

0.71

0.99

1.00

1.04

1.10

1.16

0.70

Cyberscience (5)

QlikTech (4)

Average

Phocas (3)

Tableau (2)

Dimensional Insight (1)

1.17maxmin

1.00

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Leading Visual Analysis & Data Discovery vendor in agility

End users have responded well to Tableaus high usability and flexibility. This hasresulted in the product scoring well in this category.

Leading Visual Analysis & Data Discovery vendor in business achievement

Significantly, Tableau easily beats QlikTech in this category. This is a good result asBARC would expect Tableau to compete with QlikTech in projects to support end

users in visual data exploration.

0.87

0.88

1.00

1.07

1.09

1.11

0.86

QlikTech (5)

Dimensional Insight (4)

Average

Tableau (3)

Cyberscience (2)

Phocas (1)

1.12maxmin

1.00

0.94

1.00

1.02

1.02

1.04

1.04

0.93

QlikTech (5)

Average

Cyberscience (4)

Phocas (3)

Tableau (2)

Dimensional Insight (1)

1.05maxmin

1.00

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Leading Visual Analysis & Data Discovery vendor in competitiveness

Tableau is one of the best visual navigation and analysis tools. In this category verysmall vendors historically tend to perform well, so Tableaus result should not be

underestimated, especially as it represents another win against QlikTech.

0.97

1.00

1.02

1.04

1.23

1.34

0.96

QlikTech (5)

Average

Phocas (4)

Tableau (3)

Dimensional Insight (2)

Cyberscience (1)

1.35maxmin

1.00

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KPI Results for Tableau in Peer Group

Small and Medium Projects vendor

Leading SME Project vendor in business achievement

Tableaus business satisfaction rating is very high and demonstrates it is a top fivevendor worldwide in SME projects. More importantly, Tableau leads this category

against all of its main competitors. A good result for Tableau.

Top ranked SME Project vendor in variety of data types

Tableau wins this category despite coming up against products that are better known

for handling a large variety of data types. Tableaus performance here is strong andunderlines its ability to access multiple data types.

0.81

0.84

0.88

0.890.92

0.96

0.97

0.98

0.98

0.99

1.00

1.00

1.06

1.06

1.06

1.08

1.08

1.08

1.18

0.80

Decisyon (18)

Evidanza (17)

Pentaho (16)

Microsoft SSRS (15)Infor (14)

Microsoft SSAS (13)

TARGIT (12)

Cubeware (11)

QlikTech (10)

Jedox (9)

Bissantz (8)

Average

IBM Cognos TM1 (7)

Cyberscience (6)

Phocas (5)

Tableau (4)

BOARD (3)

Dimensional Insight (2)

Yellowfin (1)

1.19maxmin

1.00

0.74

0.79

0.79

0.82

0.87

0.87

0.91

0.94

1.00

1.03

1.03

1.07

1.07

1.10

1.13

1.16

1.29

0.73

BOARD (16)

Bissantz (15)

Cubeware (14)

Cyberscience (13)

TARGIT (12)

Phocas (11)

Infor (10)

Jedox (9)

Average

Microsoft SSAS (8)

Microsoft SSRS (7)

Evidanza (6)

Pentaho (5)

Dimensional Insight (4)

QlikTech (3)

Yellowfin (2)

Tableau (1)

1.30maxmin

1.00

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Top ranked SME Project vendor in user recommendation

Top ranked SME Project vendor in collaboration

0.94

0.97

0.98

0.98

0.99

1.00

1.00

1.00

1.00

1.00

1.00

1.00

1.01

1.01

1.01

1.02

1.021.02

1.02

0.93

Evidanza (18)

Microsoft SSRS (17)

Infor (16)

BOARD (15)

IBM Cognos TM1 (14)

Dimensional Insight

TARGIT (12)

Cubeware (11)

Bissantz (10)

Average

Cyberscience (9)

QlikTech (8)

Microsoft SSAS (7)

Jedox (6)

Phocas (5)

Decisyon (4)

Pentaho (3)Tableau (2)

Yellowfin (1)

1.03max

min

1.00

0.62

0.75

0.76

0.76

0.82

0.85

0.87

1.00

1.03

1.04

1.05

1.09

1.11

1.11

1.12

1.15

1.19

1.24

1.33

0.61

Microsoft SSRS (18)

Pentaho (17)

Cubeware (16)

Decisyon (15)

QlikTech (14)

TARGIT (13)

Microsoft SSAS (12)

Average

IBM Cognos TM1 (11)

Evidanza (10)

Phocas (9)

Jedox (8)

Dimensional Insight (7)

Yellowfin (6)

Bissantz (5)

Infor (4)

Cyberscience (3)

BOARD (2)

Tableau (1)

1.34max

min

1.00

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Top ranked SME Project vendor in visual analysis

Leading SME Project vendor in innovation

0.26

0.28

0.44

0.46

0.510.67

0.76

0.84

0.88

0.94

0.99

1.00

1.03

1.06

1.12

1.38

1.45

1.50

1.86

0.25

Microsoft SSRS (18)

Infor (17)

Evidanza (16)

Pentaho (15)

Jedox (14)Cubeware (13)

IBM Cognos TM1 (12)

Microsoft SSAS (11)

BOARD (10)

Bissantz (9)

Decisyon (8)

Average

Cyberscience (7)

TARGIT (6)

Yellowfin (5)

Phocas (4)

Dimensional Insight (3)

QlikTech (2)

Tableau (1)

1.87max

min

1.00

0.34

0.54

0.61

0.61

0.64

0.67

0.71

0.73

0.840.88

0.95

1.00

1.13

1.23

1.26

1.33

1.35

1.35

3.32

0.33

Microsoft SSRS (18)

IBM Cognos TM1 (17)

Decisyon (16)

Infor (15)

Cubeware (14)

BOARD (13)

Microsoft SSAS (12)

Jedox (11)

Cyberscience (10)TARGIT (9)

Pentaho (8)

Average

Bissantz (7)

QlikTech (6)

Phocas (5)

Evidanza (4)

Dimensional Insight (3)

Tableau (2)

Yellowfin (1)

3.33maxmin

1.00

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Top ranked SME Project vendor in self service

Leading SME Project vendor in agility

Agility in business units is one of the most important requirements for BI tools,especially in SMEs. Tableau achieves a high ranking, beating all of its maincompetitors.

0.91

0.92

0.92

0.93

0.94

0.96

0.97

0.97

0.99

1.00

1.00

1.00

1.02

1.05

1.05

1.09

1.10

1.11

0.90

Pentaho (17)

Microsoft SSRS (16)

Cubeware (15)

Yellowfin (14)

QlikTech (13)

Bissantz (12)

Jedox (11)

Evidanza (10)

Infor (9)

BOARD (8)

TARGIT (7)

Average

Dimensional Insight (6)

Phocas (5)

Microsoft SSAS (4)

IBM Cognos TM1 (3)

Cyberscience (2)

Tableau (1)

1.12maxmin

1.00

0.71

0.76

0.76

0.83

0.92

0.95

0.96

0.97

0.97

1.00

1.00

1.02

1.10

1.11

1.18

1.19

1.20

1.23

0.70

Microsoft SSRS (17)

Pentaho (16)

Microsoft SSAS (15)

Bissantz (14)

Infor (13)

QlikTech (12)

Dimensional Insight (11)

IBM Cognos TM1 (10)

BOARD (9)

Average

Cubeware (8)

TARGIT (7)

Jedox (6)

Yellowfin (5)

Tableau (4)

Evidanza (3)

Cyberscience (2)

Phocas (1)

1.24maxmin

1.00

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Summary

Tableau is one of the market leaders in data visualization and agile data explorationand supports a broad range of user requirements. Both small and larger companiesfind Tableau to offer one of the best solutions in these areas.

Customers have responded positively to Tableau in key areas including self service,

visualization, collaboration and business achievement.

Marketing Statements

Visual Analysis and Data Discovery

Leading Visual Analysis & Data Discovery vendor in business benefits achievedLeading Visual Analysis & Data Discovery vendor in goal achievement

Leading Visual Analysis & Data Discovery vendor in business achievement

Leading Visual Analysis & Data Discovery vendor in lowest number of administrators

per seat

Leading Visual Analysis & Data Discovery vendor in data volume

Top ranked Visual Analysis & Data Discovery vendor in variety of data types

Leading Visual Analysis & Data Discovery vendor in big data (chart)

Leading Visual Analysis & Data Discovery vendor in functional scope

Leading Visual Analysis & Data Discovery vendor in competitive win rate

Leading Visual Analysis & Data Discovery vendor in competitiveness

Top ranked Visual Analysis & Data Discovery vendor in user recommendation

Leading Visual Analysis & Data Discovery vendor in cloud BI

Top ranked Visual Analysis & Data Discovery vendor in collaboration

Leading Visual Analysis & Data Discovery vendor in mobile BI

Top ranked Visual Analysis & Data Discovery vendor in visual analysis

Leading Visual Analysis & Data Discovery vendor in innovation

Leading Visual Analysis & Data Discovery vendor in vendor support

Leading Visual Analysis & Data Discovery vendor in project length

Top ranked Visual Analysis & Data Discovery vendor in self service

Leading Visual Analysis & Data Discovery vendor in agility

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Small and Medium Projects vendor

Leading SME Project vendor in business benefits achieved

Leading SME Project vendor in goal achievement

Leading SME Project vendor in business achievementTop ranked SME Project vendor in variety of data types

Leading SME Project vendor in functional scope

Top ranked SME Project vendor in user recommendation

Top ranked SME Project vendor in collaboration

Leading SME Project vendor in mobile BI

Top ranked SME Project vendor in visual analysis

Leading SME Project vendor in innovation

Leading SME Project vendor in vendor supportLeading SME Project vendor in project length

Top ranked SME Project vendor in self service

Leading SME Project vendor in agility

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