36
e-SENS Electronic Simple European Networked Services WP2 phone conference June 20th, 2013
e-SENSElectronic Simple European Networked Services
WP2 phone conferenceJune 20th, 2013
AgendaIntroduction:
• WP2 organisation• Responsibilities of partners• Update on current activities in WP2• Stakeholders & multipliers mapping and engagement
Tools for WP2 cooperationEvents
• Past events• Upcoming events• Events management• e-SENS giveaways
Social media updateFuture activities
WP2 organisation
WP2 Leader
ILiM
EU Marketing
ILIiM / NRW / 360 Grad
WP2 Deputy
360 Grad
National Marketing - All project partners
Involved in e-SENS
Domains related marketing
Marketing instruments support
Events coordinator
360 Grad
Website Development
IT.NRW-Germany
Social Media Coordinator
ICI Bucuresti (Romania)
eJustice
360 Grad
eHealth
LISPA (Italy)
eProcurement
OpenPEPPOL
Business Lifecycle
ICI Romania
Marketing in MS not involved in e-SENS
ICI Romania, Estonia, Turkey, Poland
WP2 organisation
1 marketing contact point per country
Key contacts in WP2:• Events list management: [email protected]• Social media: [email protected]• Domains: e-health: [email protected]
e-procurement: [email protected] e-justice: [email protected]
Business lifecycle: [email protected] with MS outside e-SENS: [email protected], [email protected], [email protected]
Responsibilities of project partners
Partners task Frequency
Comprehensive mapping of stakeholders and updates of stakeholders contact lists
Once a year
Comprehensive events mapping Once a year
Presentations at national events min. twice a year
Publications in magazines min. twice a year
Mailings to stakeholders min. once a year
Information on e-SENS related websites min. twice a year
Translations into national languages Whenever requested by WP2 leader or needed for national marketing purposes
Meetings with stakeholders min. twice a year
Promotion of pilots Detailed activities and their frequency will be defined in pilot marketing strategy D2.4. Detailed communication strategy for the pilots
Press conference Not obligatory
Website translation Not obligatory but highly recommended
Responsibilites of project partners
Internal feedback• Do partners feel comfortable with responsibilities?• Hidden barriers? Doubts? Fears?• Explanation needed?
• Mail, phonecall, basecamp
Use regular meetings for personal chats• Activily asking for feedback• offer support, encouragement, motivation• Marketing material to be collected/shared
Current activities in WP2
D2.1 Project website and social mediaD2.2 Communication and marketing plan
Participation in eventsSocial media runninge-SENS giveaways preparation
Website: posting news, adding events to the calendar development of new template content preparation functionalities: signing up for the newsletter, workspace for WP2 partners, events calendar, polls, quick link to social media, You Tube channel,Development of WP2 collaboration space D2.1 is being prepared
Communication and marketing plan: stakeholders and multipliers description principles of e-SENS participation communication tools roles and responsibilities in WP2 future actions and monitoring monitoring quidelines: events, publications, press releases, cost sharing, branding ..
Stakeholders & multipliers mapping
Why we need stakeholder list?According to the Technical Annex - deliverable D.2.2. should also include stakeholders list If we want to approach stakeholders, first we need know who they areCreating e-SENS community is the main objective of WP2. Without stakeholders and multipliers we will not reach that goal
How to prepare stakeholder list?Do not use abbreviations, provide full name of organisationStakeholders of all domains should be included, stakeholders from new potential domains can also be includedFill in all fields, do not forget about indicating domainPerhaps stakeholders of your organisation are not sufficient. Doing some research might be necessaryPay attention to match contacts to their group correctly, the same contacts cannot appear in two groupsThe list is more about external project stakeholders, not project partners
Please provide the lists till the end of the week
Stakeholders engagement
Stakeholders contact data will not be publishedEach country is responsible for communication with national stakeholders and multipliers:
• Send invitation to sign up for newsletter• Establish relationships with key stakeholders and multipliers• Cooperate with media on e-SENS promotion• Send mailings/newsletters in national language
Projekt „Uproszczenie procedur związanych z podejmowaniem i prowadzeniem działalności gospodarczej poprzez ich elektronizację i wdrożenie idei „Jednego Okienka”Lider Projektu: Ministerstwo Gospodarki, Pl. Trzech Krzyży 3/5, 00-507 Warszawa, tel. (22) 693 50 00, fax. (22) 693 40 46
Partnerzy Projektu:
Krajowa Izba Gospodarcza, ul. Trębacka 4, 00-074 Warszawa, tel. (22) 630 97 31, fax. (22) 630 96 01Instytut Logistyki i Magazynowania, ul Estkowskiego 6, 61-755 Poznań, tel. (61) 850 48 90, fax. (61) 852 63 76
Wersja: 1Plik: Stakeholders mapping process_v .2.0.igx , Diagram, BPD1
Twórca: Nie doty czy ,Autor wersji: Nie doty czy
1 strona z 1 stronZrezenzowano: Nie doty czyZatwierdzono: Nie doty czy
Pro
jec
t p
art
ne
rs/n
ati
on
al
co
ns
ort
iaW
P2
le
ad
er
1
Preparation of
stakeholders contact
lists
2
3
Preparation of the
templates for targeted
message for each
stakeholder group
4
5
6
Translation and
adjustment of targeted
messages
7Send targeted message
and invite stakeholder to
sign up for the
newsletter
89
Stakeholder signs up for
the newsletter
10Nie
Stakeholder does not
sign up for the
newsletter
11
Tak
12
5 months
13
14
COLLABORATION TOOLS USED IN WP2
BSCW—Shared Workspace ServerBasecampCollaborative environment on project website
BSCW—Shared Workspace BSCW—Shared Workspace Server Server
storage of materials prepared within WP2: deliverables, guidelines, templates, presentation and informational material
BasecampBasecamp
- discussing current tasks as they are being carried out,- collecting comments from partners- definition of to-do-tasks, assigning responsibilities and setting deadlines
"Title" (You can change this in the menu "Insert-> Header and Footer")
Collaborative environment on Collaborative environment on project websiteproject website
Entering internal communication interface via LoginConsequence: Menu enriched with topic„Marketing“
"Title" (You can change this in the menu "Insert-> Header and Footer")
Tools for WP2 communication
"Title" (You can change this in the menu "Insert-> Header and Footer")
Tools for WP2 communication
Marketing tool kit• Register yourself to get a Login• Chose marketing material• Mix of Giveaways still in deciding process
• Pool of material will be added by further information (e.g. success stories and testimonials of domains and partners)
• How to ensure a convincing start? Discussion about potential giveaways in advance
• Ensure high acceptance for future use
"Title" (You can change this in the menu "Insert-> Header and Footer")
Update on marketing tool kit
First draft of tool kit is online Waiting for ok to order giveawaysRegister and login on website Klick on „Work Space“ find the tool kit and reporting tool
"Title" (You can change this in the menu "Insert-> Header and Footer")
Tools for WP2 communication
Reporting Tool • Obligation of use by all partners (starting point: Website
online)• Enter all marketing activities (articles, national events,
conferences, international trade fairs, etc.)• How to ensure a convincing start?
• Instruments? • E.g. discussion within basecamp? • encouraging/motivating email plus phone calls? • Ensure and ask via phone call, if process is understood?• Further ideas? Desires?
"Title" (You can change this in the menu "Insert-> Header and Footer")
Update to reporting tool
What is the reporting tool?• a collecting tool for all marketing activities of e-SENS.
(conferences, meetings, trade fairs, networking nights, exhibitions, speaches, articles, press releases etc.)
• Gives input for social media and website • Reports will be entered directly into the deliverables.• All reports are available for you
State of play:• The e-CODEX version has been reviewed• Changes for e-SENS are incorporated in the moment
"Title" (You can change this in the menu "Insert-> Header and Footer")
EVENTS
"Title" (You can change this in the menu "Insert-> Header and Footer")
Past events/Marketing acitivities
"Title" (You can change this in the menu "Insert-> Header and Footer")
24.01.2013 ‘s-Hertogenbosch 21.02.2013 Brussles, Belgium: LSP Info Day-
ePractice event: Build, Connect, Grow: Make Business in the Digital Single
Market05.03.2013 Hannover, Germany: CeBIT18.03.2013 Romania: National CIP ICT PSP InfoDay10.04.2013 Luxexpo - Luxembourg Kirchberg Health26.04.2013 Brussel: Resuability of the building blocks
of the LSP‘s
27.04.2013 Kusadası, Turkey: International conference on ebusiness and egovernment - ICEBEG-2013
2013-05-?? Bucharest, Romania: Research, Development & Innovation in ICT for the
support of a sustainable economics – RDI in ICT for the support of a sustainable economics22.05.2013 Twente University Symposium
'Digitisation of Society' ,26.05.2013 Montpellier, France: Extended Semantic
Web Conference
"Title" (You can change this in the menu "Insert-> Header and Footer")
Past events/Marketing acitivities
28.05.2013 Rome, Italy: Forum PA29.05.2013 Riga, Latvia: Conference and exhibition
"Secure identification"05.06.2013 Międzyzdroje, Polska: European
Electronic Signature Forum - EFPE 201311.06.2013 Amsterdam: A new direction for The
European e-Identity Management Conference
13.06.2013 Como, Italy: 13th European Conference on eGovernment - ECEG 2013
19.06.2013 Luxembourg, Kirchberg: Luxexpo - ICT Spring Europe 2013
"Title" (You can change this in the menu "Insert-> Header and Footer")
Past events/Marketing acitivities
Upcoming Events
25.06.2013 Berlin, Germany: Zukunftskongress - Staat & Verwaltung
21.06.2013 Dublin, Ireland: SEMIC 2013 - Semantic Interoperability Conference 2013
10.09.2013 Cologne, Germany: 14. ÖV Symposium18.09.2013 Brussels: EU Multi-Stakeholder Forum on e-
Invoicing 25.09.2013 Nice, France: World e-ID Congress / Identity
Services for Government Healthcare & Enterprise25.09.2013 Saarbrücken, Germany: EDV Gerichtstag - The annual congress of the German Association for Computing in the Judiciary"Title" (You can change this in the menu "Insert-> Header and Footer")
09.10.2013 Dublin, Ireland: e-Challenges06.11.2013 Poland: eAdministration for Business09.10.2013 Stockholm: eGovernment (eFörvaltningsdagarna) 201317.10.2013 Vigo, Spain: 7th International Conference on
Methodologies, Technologies and Tools enabling e-Government06.11.2013 Poznan, Poland: eAdministration for Business06.11.2013 Vilnus, Lituania: ICT 2013 - Create, Connect,
Grow14.11.2013 Utrecht: ??
"Title" (You can change this in the menu "Insert-> Header and Footer")
Upcoming Events
03.12.2013 Berlin, Germany: moderner staat - Strategies and Best Practices for IT,
Staff and Finances2013-10-15 Luxembourg: EuroCloud Congress2013-11 - Centre Drosbach, Impasse Drosbach, L-
1882, Luxembourg Cloche d’Or Salon Index
2013-11 - Hall Victor Hugo, Luxembourg-villeEditus Business Day
"Title" (You can change this in the menu "Insert-> Header and Footer")
Upcoming Events
"2013-12 Luxembourg, Kirchberg: Gala IT One"2013-12 Luxembourg, Kirchberg: Luxembourg ICT
Awards2013-11-21 CRP Henri Tudor, Luxembourg: Public
ManagementNov/Dez. 2013 Hamburg, Germany: National IT
Summit
"Title" (You can change this in the menu "Insert-> Header and Footer")
Upcoming Events
Events‘ management
Please fill in any new upcoming event into the provided excel sheet and send it to [email protected] event excel list will be circled monthly to WP2 members After participating at an event, please provide a short article and photos to post on website, fb and twitter. Send this as well to [email protected] and [email protected]
"Title" (You can change this in the menu "Insert-> Header and Footer")
e-SENS giveaways
"Title" (You can change this in the menu "Insert-> Header and Footer")
e-SENS giveaways
"Title" (You can change this in the menu "Insert-> Header and Footer")
Discussion about potential giveaways in basecampFeedback expected (meeting on 18th June, Tobi and Carsten exchange and evaluate ideas)Classics could be ordered then? E.g. USB and pen?
SOCIAL MEDIA
"Title" (You can change this in the menu "Insert-> Header and Footer")
Social media
Current status:• Facebook:
• 96 “likes” “vs.” 382 “likes” - STORK, 47 “likes” - PEPPOL,118 “likes” - e-CODEX, epSOS is not present on Facebook (only on Twitter, LinkedIn and Youtube);
• Good visibility rate of posts (aprox. 5 people/day/post);• Low gender/location distribution -> mostly “likes” from
Romania,Poland, Belgium.
"Title" (You can change this in the menu "Insert-> Header and Footer")
Social media
Current status:• Twitter:
• 69 followers “vs.” 450 followers - STORK, 197 followers – eCODEX, 392 followers – PEPPOL, 302 followers - epSOS;
• Endorsements form LSPs;
• LinkedIn: • Two Groups:
• - e-SENS ICT Architecture - 71 members;• - EU e-SENS – 68 members – no discussions yet!!!
"Title" (You can change this in the menu "Insert-> Header and Footer")
Social media
Further actions:• Youtube;• Slideshare;• Any other ideas?
"Title" (You can change this in the menu "Insert-> Header and Footer")
FUTURE ACTIVITIES
"Title" (You can change this in the menu "Insert-> Header and Footer")
Future activities
No
Action When? Who?
9 New project website launch Month 3 IT. NRW (), ILIM ()
10
General project presentation Month 4 ILIM ()
11
Dedicated presentation for each stakeholder group Month 4 ILIM (), active contributors
12
Articles on e-SENS relations with LSPs Month 5 Marketing domain leaders
13
Mailing to stakeholders As soon as Grant Agreement is signed
Marketing partners
14
Value stories for stakeholders Month 5 ILIM (), active contributors
15
Newsletter no. 1 Month 6 ILIM(), active contributors
16
1st edition of WebZine Month 7 ILIM (), active contributors
17
e-SENS video Month 10 360 Grad ()
18
2nd edition of WebZine Month 11 ILIM (), active contributors
19
Piloting Factsheet Month 12 ILIM ()
20
Participation in events Ongoing activity All project partners
21
Social media running Ongoing activity Bucuresti ()
22
Website update Ongoing activity ILIM (), 360 Grad (), IT.NRW ()
23
Publications promoting e-SENS project Ongoing activity All project partners
24
Press release When project milestones achieved
ILIM ()
Thank you!
Depending on the signature of the Grant Agreement (under finalization), e-SENS will be an EU co-funded project under the ICT PSP. The project has started working on 1/4/2013 at its own risk.
