Date post: | 12-Apr-2017 |
Category: |
Internet |
Upload: | handsonwpcom |
View: | 25 times |
Download: | 2 times |
HandsOnWP.com @nick_batik@sandi_batik
THE WORDPRESS FREELANCER 2017
BUSINESS CHECK-UP WORKSHOP
January 9, 2017 WPATX Meetup — Deep Dive Discussion
HandsOnWP.com @nick_batik@sandi_batik
START WITH WHY• Note: There is nothing
new or ground breaking about this process. These exercise are inspired by many business authors who knew to ask the most important question any Freelancer will ever answer, “Why do you want it?”
• Once you have that sussed out — identifying and serving your ideal client gets easier and more profitable.
HandsOnWP.com @nick_batik@sandi_batik
SOURCE BOOKS INCLUDE• Start with Why: How Great Leaders Inspire Everyone to Take Action by
Simon Sinek
• Pivot: The Only Move That Matters Is Your Next One by Jenny Blake
• Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide by John Jantsch
• Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin
• Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin
• Success Principles by Jack Canfield
• …and just about any TQM book that focused on developing a clear Mission and Vision Statement for every project
HandsOnWP.com @nick_batik@sandi_batik
WHY TAKING TIME TO THINK IS AN INVESTMENT
• When was the last time you you really took the time to think about what you are doing and why?
• We can’t give you a cabin in the woods, but we can give you an hour and half to explore your WHY
HandsOnWP.com @nick_batik@sandi_batik
WHY DID YOU CHOOSE BE A WORDPRESS FREELANCER?
• Making money with your business is a given—
• Each of us could easily get a JOB with a regular paycheck
• What are you trying to achieve?
HandsOnWP.com @nick_batik@sandi_batik
WHAT IS YOUR BIG WHY?• What are you really
good at?• What are you
passionate about — What gets you up in the morning!
• Don’t build a business you hate — Been there - done that — don’t recommend it!
HandsOnWP.com @nick_batik@sandi_batik
YOUR WHYS CAN EVOLVE• Your Why can and will
change over time• Get clear and stay
clear about your WHY
• Business decisions become easier when they concur with your WHY
HandsOnWP.com @nick_batik@sandi_batik
WHAT SKILLS DO YOU BRING TO THE TABLE• Each of us has a
personal ‘secret sauce’ — that skill that we can bring to a job or situation.
• What are all the things in which you are skillful.
• Consider all your skills, not just those relevant to your business
HandsOnWP.com @nick_batik@sandi_batik
WHAT YOU GOT HERE THAT'S WORTH LIVING
FOR?• Understanding how serving something bigger motivates you to persist as a WordPress Freelancer
• Who do you want to Inspire
• What do you know can be done better
• What Passion do you want to bring to life
HandsOnWP.com @nick_batik@sandi_batik
FINDING YOUR “FREELANCER SWEET
SPOT SERVICE” • The overlap of your skills and what you love to do is your ‘Sweet-Spot-Service”
• Understanding and exploiting your personal Sweet-Spot-Service is your “Pivot’ to profitability
HandsOnWP.com @nick_batik@sandi_batik
GETTING CLEAR ON WHO IS “YOUR” PERFECT
CLIENT• What type of client would benefit the most from your service-sweet-spot-services?
• Are you waisting time chasing the wrong type of client?
• Clients who most benefit from your sweet-spot-services are the most appreciative
• Your ‘Perfect Clients’ benefit from the ‘sweet-spot-services’ you offer and happily pay you a premium for value received and refer you to their like-mined business associates.
HandsOnWP.com @nick_batik@sandi_batik
2017 BUSINESS CHECK-UP WORKSHOP EXERCISES
No What / No How - Just Brain Storm Your WHYWorkshop Exercises Handed Out To Attendees
HandsOnWP.com @nick_batik@sandi_batik
Sandi Batik WordPress evangelist, consultant, trainer,
curricula developer, author, unapologetic geek, unrepentant capitalist, lucky enough to do what I love everyday. I’ve served as Austin WordPress
Meetup co-organizer since 2010. With my husband Nick Batik, co-founded Pleiades
Publishing Services in 1992 and Hands-On WordPress Training in 2010.
Follow me @sandi_batik / @WPATXContact me at: handsonwp.com
https://www.linkedin.com/in/hsandrachevalierbatik
Presenter
HandsOnWP.com @nick_batik@sandi_batik
Nick Batik
Started in web development in 1994 and have been a WordPress consultant, and web developer since 2007. A WordPress evangelist, I’ve served as Austin WordPress Meetup co-organizer since 2010. With my partner, co-founded Pleiades Publishing Services in 1992 and Hands-On WordPress Training in 2010.
Follow me @nick_batik / @WPATX
Contact me at: handsonwp.com
https://www.linkedin.com/in/nicholasbatik
Presenter