WPDQTHE MIGHTY 690
200 Wharfside WayJacksonville, Florida 32207
(904) 396-0690
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50,000 WATTS DAYS10,000 WATTS NIGHTS
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GENESIS COMMUNICATIONS
FROM WILMINGTON, NORTH CAROLINAto
MELBOURNE, FLORIDA
To keep on top of minute to minute top breaking NEWS, The Mighty 690 has created aNEWS COOPERATIVE with the best local news stations up and down the easternseaboard. The Mighty 690 is the ONLY Florida radio station to receive state news wiresfrom both Georgia and South Carolina.
DAILY, The Mighty 690's newscasts cover important stories from . . .
JacksonvilleGainesvilleOrlandoCape CanaveralDaytona BeachOcala
WPDQ's COMPUTERIZED NEWS CENTER . . .
Handles the tremendous amount of information pouring into the WPDQ NEWS CENTER.
Reviewing and editing NEWS from four (4) states and fifty-nine (59) counties, plus
national and international NEWS can create a log -jam of paperwork.
With our COMPUTERIZED NEWS CENTER, The Mighty 690 is alerted to top breaking NEWS
stories instantly and can access several information NEWS services should the need arise.
The Mighty 690 is Jacksonville's ONLY regional radio station NEWS department! Because
of our "SUPERSTATION SIGNAL" of 50,000 watts covering the southeastern coast, WPDQ
focuses on NEWS, WEATHER and TRAFFIC in Florida, Georgia, South Carolina and North
Carolina.
If you have ever experienced the frustration of trying to geta LOCAL NEWSCAST on the radio on a Saturday or Sunday,then you can join the southeast in appreciating . . .
WPDQ's 20/20 NEWS
While other local stations are airing network news, The Mighty 690'snewsroom is staffed EVEN ON THE WEEKENDS . . . deliveringlocal, regional, and national NEWS!
WPDQ 20/20 NEWS is brought to you at 20 minutes past the hourand again at 40 minutes past the hour . . . 20 past and 20 'till.
TWICE AN HOUR, The Mighty 690 gives you more than just headlines:
At 20 minutes past the hour, you get the headlines of thedays' top stories . . . At 40 minutes past hour - that's 20minutes 'till the hour - you get a more indepth look at thosestories with the voices of the newsmakers and correspondentsfrom the . .
WPDQ SOUTHEASTERN NEWS COOPERATIVE !
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WPDQ's HIGHWAY AND SKYWAY TRAFFIC PATROL . . .
Each weekday morning from 7 - 8 AM, A WPDQ NEWS REPORTER takes
to the airways to bring listeners "A TRAFFIC VIEW FROM THE SKY" . . .
the most indept and accurate local traffic reporting you'll find on Florida's
First Coast.
From 1959 until 1970, LEROY CUMBIE was the traffic personality for
The Mighty 690. Now, Leroy is back as the voice of the WPDQ HIGHWAY
TRAFFIC PATROL, along with partner Lori Neil, keeping a close eye on
the ever-changing traffic problems and patterns affecting commuters in
the metro area. Lori and Leroy take to the highways with you, taking you
to and from work, school or wherever you may be traveling throughout
each weekday, Monday through Friday.
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SUN, WIND, RAIN OR SNOW . . .
WPDQ, THE MIGHTY 690IS THE SOUTHEAST'S WEATHER SUPERSTATION
With Jacksonville's ONLY FULLTIIVIE RADIO METEOROLOGIST,SUFUS HAFER,the facilities of the ASSOCIATED PRESS, and feeds from the NATIONAL WEATHERSERVICE office in Jacksonville, The Mighty 690 keeps you up-to-date with hourlyweather forecasts for Florida's First Coast, coastal Georgia, South Carolina andNorth Carolina . . . making The Mighty 690 the . . .
SOUTHEAST'S WEATHER SUPERSTATION !
As demonstraed during 1989's devastating HURRICANE HUGO, The Mighty 690will do whatever is necessary to bring you needed weather and emergency infor-mation. During Hugo, and for several days following, The Mighty 690 droppedall commercial programming and, with the permission of the Federal Communica-tions Commission (FCC), remained on 50,000 watts 24 hours a day to provide alifeline of information to the affected areas.
While we hope this is not a reoccuring situation, The Mighty 690 remains readyto abandon all other programming if, or when, another weather emergencyarises.
CHIEF METEROLOGIST RUFUS HAFER . . .
Meterologist RUFUS HAFER comes to The Mighty 690 with two (2) yearsexperience as CHIEF METEROLOGIST for two Jacksonville television stationsand has been awarded the AMERICAN METEROLOGICAL SEAL OF APPROVAL.His popular "Rufus Factor" and his extremely accurate forecasts are just tworeasons why . . .
THE SOUTHEAST DEPENDS ON WPDQ, THE MIGHTY 690 !
LIVE . . . FROM THE KENNEDY SPACE CENTER
WPDQ 20/20 NEWS originates its newscasts from LAUNCH COMPLEX #39
at the KENNEDY SPACE CENTER to provide complete up-to-the-minute
lift-off coverage of the SHUTTLE LAUNCHES.
The Mighty 690 is the ONLY Jacksonville radio station to use a remote site
and computer technology to cover these momentous events in our nation's
history.
jflotiba ZimeA-linion, Jacksonville, Thursday, November 15, 1990
WPDQ-AM features more talkFrom staff
Radio station WPDQ-AM 690 hasswitched to an all news, talk, sportsformat. Prior to Tuesday's change,the station had featured a mixture ofnews, talk and sports with music.
The 50,000 watt radio station hasscheduled five daily local call -in talkshows. The hosts are:
Jim Shirah; who hosted a morn-ing show on WPDQ (then WAPE) inthe late 1960s. His daily show will befrom 6 to 9 a.m.
Allen Moore, WPDQ news direc-tor. His show will be from 9 to 11a.m.
Donnie Moses, a local attorney.His legal call -in show will be from 11a.m. to noon.
Bill Carter, WPDQ vice presi-dent/operations. His show will airfrom 4 to 6 p.m. WPDQ will also si-mulcast Midday Live, a 30 -minute tel-evision show' from noon to 12:30p.m. 'daily on W1\117 TV -47.
Greg Larson, former Times -Unionsports columnist. His call -in sportstalk show will air from 6:30-10 p.m.Monday through Saturday.
The station will feature daily sportscommentaries from Harmon Wages,who also hosts a two-hour show onSunday evenings; weather reportsfrom Rufus Hafer; and reports fromsports director Steve Berrey.
The remainder of the schedule willbe filled with sports and syndicatedcall -in shows.
Indu
stry
anx
ious
to m
onito
r ne
w W
PD
Q fo
rmat
res
ults
Bill
Car
ter,
form
erly
of C
NN
, IN
N a
nd C
BS
and
cur
rent
vic
e pr
esid
ent o
f ope
ratio
ns a
t WP
DQ
, sai
dov
erni
ght c
alle
r re
spon
se to
the
stat
ion'
s al
l -ta
lk fo
rmat
has
bee
n po
sitiv
e.(P
hoto
by
Dia
ne U
hley
)
O b
y E
lizab
eth
Ske
lton
A lo
cal A
M r
adio
sta
tion
has
switc
hed
from
an
"old
ies"
mus
ic f
orm
at to
an
all n
ews
and
talk
for
mat
, a m
ove
that
med
ia b
uyer
s an
d an
alys
ts s
aid
will
be
inte
rest
ing
to m
onito
r.W
PDQ
-AM
690
join
s W
OK
V-
AM
as
Jack
sonv
ille'
s se
cond
all
talk
for
mat
on
the
AM
fre
-qu
ency
ban
d."T
here
just
see
med
to b
e a
nich
e no
t bei
ng f
tilfi
lled,
" sa
idB
ill C
arte
r, v
ice
pres
iden
t of
oper
atio
ns f
or th
e st
atio
n an
dfo
rmer
jour
nalis
t with
CN
N,
INN
and
CB
S. "
The
reis
anot
her
talk
sta
tion
but m
ost
of th
eir
new
s is
nat
iona
l and
all
peop
le g
et to
hea
r is
sat
ellit
ene
ws.
Our
foc
us is
on
sout
h-ea
ster
n U
nite
d St
ates
issu
es."
Car
ter
said
the
deci
sion
tofo
cus
on th
e so
uthe
aste
rn p
art
of th
e co
untr
y st
emm
ed f
rom
the
stat
ion'
s 50
,000
wat
t sig
nal
that
cov
ers
four
sta
tes.
The
sta
tion
had
mix
ed"o
ldie
s" m
usic
with
som
e ta
lkpr
ogra
ms
sinc
e it
was
pur
-ch
ased
by
Gen
esis
Coi
nmun
ica-
tions
last
yea
r.
FIN
AN
CIA
L N
EW
S &
ecor
dFr
iday
, Nov
embe
rl?
16, 1
990
Vol
. 78,
No.
230
One
Sec
tion
- 25
Cen
ts
JAC
KSO
NV
ILL
E'S
ON
LY
DA
ILY
BU
SIN
ESS
AN
D L
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AL
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EST
AB
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912
"We'
ve b
een
grad
ually
mov
ing
in th
is d
irec
tion,
" sa
idC
arte
r. "
We'
ve ju
st b
een
in th
epr
oces
s of
tryi
ng to
fin
d th
eri
ght p
eopl
e as
mod
erat
ors
that
have
a g
rasp
of
loca
l iss
ues.
It's
been
a r
eal u
phill
bat
tle tr
ying
to f
ind
thos
e pe
ople
."In
add
ition
to a
lrea
dy e
xist
-in
g pr
ogra
ms
like
spor
ts ta
lksh
ows
with
Gre
g L
arso
n an
dH
arm
on W
ages
, Alle
n M
oore
'sca
ll -i
n ta
lk s
how
, and
atto
rney
Don
nie
Mos
es' c
all -
in le
gal
affa
irs
talk
sho
w, t
he s
tatio
nha
s ad
ded
seve
ral n
ew s
port
san
d ne
ws
prog
ram
s, a
s w
ell a
sfu
ll-tim
e m
eteo
rolo
gist
Ruf
usH
afer
.C
arte
r sa
id th
e su
cces
s of
the
prev
ious
talk
sho
ws
also
prom
pted
the
chan
ge. "
We
have
seen
som
e gr
owth
with
thos
e.W
e ki
nd o
f st
eppe
d in
to a
no
ratin
gs s
ituat
ion,
" he
sai
d. "
But
we
foun
d th
at ta
lk s
egm
ents
wer
e pu
lling
wel
l."A
s pa
rt o
f th
e fo
rmat
cha
nge,
the
stat
ion
also
bec
ame
affi
li-at
ed w
ith th
e A
BC
Inf
orm
atio
nN
ews
Net
wor
k.
II
With Little Jimmy Shirah and Charlie RMonday through Friday
6 - 9 AM4-.
Each weekday morning from 6 - 9 AM, THE MIGHTY 690 brings youMORNING TALK" with 'Little Jimmy Shirah" and "Charlie R". . . Three
hours of NEWS, TALK, MUSIC and INFO-TAI1VMEIVT.
NEWS . . . Up-to-the-minute local, regional and national news
TRAFFIC . . . Continuous local and interstate traffic updates to getyou to and from work, school, or anywhere else yourmorning takes you
WEATHER . . . Continuous weather updates
TALK . . . Listeners call in to chat about anything from the MiddleEast crisis to the latest holiday fashions with morningpersonalities "Little Jimmy Shirah" and "Charlie R"
INFO-TAINMENT. Periodic interviews and information regarding eventsgoing on along the east coast and Jacksonville.
MUSIC . . . Music from the 50's, 60's and 70's, and special holidaymusic
"ALLEN MOORE OFF THE WALL"
Monday - Friday9- 11 AM
ALLEN MOORE is known as probably the most conservative talkshowhost along the east coast, taking a slant on national and regional affairs.His controversial talk show . . .
"ALLEN MOORE OFF THE WALL"
has been on the air off and on for more than a decade, originating onThe Mighty 690 during the middle 70's, and later statewide on The FloridaNetwork.
Covering a variety of topics from Roe vs. Wade to the American troops inthe Middle East, "ALLEN MOORE OFF THE WALL" attracts callers fromevery social, economical and occupational background . . . calling fromcar phones and pay phones . . . and from locales such as Orlando,Daytona Beach and Gainesville, Florida, Waycross, Georgia, and Hemming -
way, South Carolina to Charleston, North Carolina and even Westfield,Massachusetts, along with local callers.
"ALLEN MOORE OFF THE WALL"
A PROGRAM YOU DON'T WANT TO MISS ! ! !
"IT'S THE LAW"With Attorneys Donald T. Moses and Michael A. Ossi
Ossi and Moses, P.A.
Each weekday morning at 11:00 AM, The Mighty 690 brings you"ITS THE LAW" with attorneys Donald T. Moses/Michael A. Ossiof the law firm Ossi and Moses, P.A.
A half-hour call -in show, where you, the WPDQ listener, can callin and talk directly with an attorney about legal problems you, afamily member, business associate or friend may have.
DONALD T. MOSES
A native of Detroit, Michigan, Donnie Mosesmoved to Jacksonville, Florida in 1960 andgraduated from Terry Parker High School in1975. Donnie then went on to receive aBachelors Degree from Mercer University inMacon, Georgia in 1978 with majors in Historyand Latin; minors in Art History and EnglishLiterature. From there, Donnie went on toGraduate at the University of Southern California,1978 - 79, completing a Masters program inEnglish Literature. Donnie received his JurisDoctor Degree in 1982 from the University ofDetroit School of Law (summer coursescompleted at Pepperdine University in Malibu,Calif.).
DONNIE MOSES was admitted to The FloridaBar in 1984 and after a brief stint working forWTLV TV -12 in the Sports Department, joinedthe law firm of Searcy, Facciolo & Ossi. Thefirm of Ossi & Moses was formed in October of1986; practice limited to Personal Injury litigationwith trial practice areas to include automobilecollisions, industrial, catastrophic, workplaceaccidents, medical negligence and insurancelitigation.
Affiliations include The Academy of Florida TrialLawyers (1985 - Financial Affairs committeemember, E.A.G.L.E. member), The Associationof Trial Lawyers of America (1985), and TheJacksonville Bar (1986).
MICHAEL A. OSSI
A native of Jacksonville, Florida, Michael Ossigraduated from Bishop Kenny High School in1978. Michael then went on to receive his A.A.Degree from the University of Florida in Gaines-ville, then on to receive his Bachelors Degreefrom the University of North Florida in 1982.Michael obtained his Juris Doctor from StetsonUniversity College of Law in 1984.
As Editor of The Stetson Law Review, Michaelauthorized two articles regarding Tort Law andwas First Place Winner in the Student AdvocacyCompetition.
MICHAEL OSSI was licensed to practice Law inFlorida in 1985. Michael joined the firm ofSearcy, Facciolo & Ossi in 1985; the firm of Ossiand Moses was formed in Octob er of 1986. Hispractice is limited to representing injured victimsin automobile collisions.
Affiliations include The Academy of Florida TrialLawyers (1985, E.A.G.L.E. member), TheAssociation of Trial Lawyers of America (1986);The Jacksonville Bar (1986).
WPDQ, THE MIGHTY 690AND
WNFT TV -47Present ...
MIDDAY LIVE
Monday through Friday12 Noon - 12:30 PM
3. -
Debuting on Monday, November 5, 1990, "MIDDAY LIVE" combines the talents of bothtelevision and radio. Hosted by WPDQ's own BILL CARTER, Vice President of Operationsand DEF DAVENPORT, Promotions Director of WNFT TV -47, "MIDDAY LIVE" originatesfrom the studios of WNFT and is silmulcast on THE MIGHTY 690 each weekday from noonto 12:30 pm.
MIDDAY LIVE's format consists of public affairs and entertainment with topics includingthe new Jacksonville International Airport, feeding the homeless at the City Rescue Mission,the Mayport Naval Station's relationship in the Middle Fast Crisis, the "adopt a pet"program at the Jacksonville Humane Society, and even our own TAMIKO, to name just afew.
DEF DAVENPORT . . .
Dee Davenport, Promotions Director at WNFT TV -47 is a graduate of Florida StateUniversity, majoring in Foreign Affairs. After graduating, Dee joined the WNFT staffSeptember of 1988. Dee is also Membership Chairman and a board member ofAd Club II here inJacksonville.
With more than 20 years experience in radio and television news, Bill Carter isconsidered one of the most award -winning journalists in the city of Jacksonville.During the course of his career, Bill has interviewed Presidents, Kings and Headsof State, as well as the common man, bringing the news into focus for everyone.As a former correspondent for CNN, INN and CBS, Bill has covered everythingfrom racial riots to political rallies and has been designated by The AssociatedPress and United Press International (in five states) as one of the top investigativereporters in the U.S.
J
elje Sloriba Tinter-linion, Jacksonville, Monday, November 19, 1990
0
Midday Live is WNFT TV -47's new venture intolive weekday TV. Hosts of the noon telecast areWPDQ-AM's Bill Carter and TV -47 promotion direc-tor Dee Davenport. The 30 -minute show is simulcaston WPDQ. Producer John Reno said the format callsfor public affairs and entertainment. This week'stopics include the new Jacksonville airport (tomor-row), feeding the homeless at the City Rescue Mis-sion (Thursday) and segments on the Mayport Naval.Station's relationship to the Middle East crisis, skincare and a locally based safari company (all Friday)
WPDQ'S SOUTHEAST MIDDAY EDITION
Monday through Friday12:30 - 1 PM
Following THE MIGHTY 690's "MIDDAY LIVE" , WPDQ's "SOUTHEAST MIDDAYEDITION" brings you the news, and newsmakers, from Florida, Georgia, SouthCarolina and North Carolina, each weekday from 12 noon to 1 PM.
Hosted by ALLEN MOORE and his staff of WPDQ Reporters, the "SOUTHEASTMIDDAY EDITION" brings you the southeast's most comprehensive newscastcovering news from four states and occasional longform interviews regardingtopical subjects.
AJLEN MOORE . . .
As talk show host, commentator and News Director of THE MIGHTY690 from 1973 to 1979, ALLEN MOORE is a dedicated journalist withover 23 years of experience in Florida's major radio broadcastingmarkets and The Florida Network.
Holding a law degree from Florida State University in Tallahassee,and remembered for his award -winning commentaries and call -intalk show, "ALLEN MOORE OFF THE WALL', Allen brings a levelof education and background to his reporting that is hard to matchin Florida radio.
R. G. REYNOLDSThe Everyman Of Money Talk
Tuesday through Friday1 - 2 PM
Money talks . . . it always has. Given that, it's no surprise to find business reports,like the ubiquitous weather reports, have become a regular feature of news showformats. They cover the frenzied world of finance, offering bits and pieces -- markethighs and lows -- tied off with a money forecast. Of course, a :60 -second or lesssegment can't begin to cut through the foggy, foggy dew of our rainy -day economicclimate.
For the kind of money talk the average person can bank on . . . really bank on . . .
there must be a no -holds -barred format led by an experienced, monied maverickwith lots of spirit. Where does it say that money talk has to be deadly dull to beuseful??? If that maverick understands what it's like to be a small investor with bigdreams and, if he can deliver a guest list of financial and business "Who's Who's",along with some open lines for viewers questions . . . well, the possibilities are limit-less!
R. G. REYNOLDS and "THE REYNOLDS RAP"
Geared to those with less than $5,000 to invest, R. G. says, "It's not that peopleplan to fail; it's simply that they fail to plan properly". "The Reynolds Rap" shouldearn a huge following . . . and for what that following can earn, "Hey, anything ispossible. This is America!", insists R. G., who unabashedly aims to be the piedpiper of the American Dream. "I'll speak to anyone who calls, whether they have$500 or $5,000".
At 43, R. G. Reynolds has been honing his investment savvy for over half his life. "I was a teenager in Miami, Floridawhen I first turned on to the financial world. My Uncle Bill, the only one in my family with more than two cents to rubtogether, got me started. I was 14 when I bought my first stock. It was Disney and this kid was hooked!". By the timehe as 18, R. G. had made his first fortune. However, youth and enthusiasm were not enought to overcome lack ofexperience and the money was lost. R. G. took this lesson to heart and applied himself to learning, in depth, the funda-mentals and intracacies of the investment world. Several years later, in Los Angeles, he applied this knowledge to theMarket and soon became well known for his ability to identify small, emerging growth companies.
R. G. Reynolds is also the editor of "R. G. Reynolds Mystery Stock Report", which researches and recommends themost undervalued, explosive stocks in the Market. Over the last 12 months, his stock recommendations have averagedover 250% growth for his subscribers. In addition, his weekly radio talk show is heard in many states across the country.He discusses a wide range of topics to ensure covering markets of interest to a broad audience.
R. G. Reynolds has embarked on his most ambitious project, Chairman of the Board of a start-up company, FlowVentures, Ltd., a publicly -traded company which has several products already being, or soon to be, introduced into themarketplace. These products include an exciting new tomato juice, to be available within the year, which R. G. believesis superior to anything sold today.
"Only through knowledge can investing be fun and profitable'
"VIEW POINT"With Bill Carter
Monday through Friday4- 5:30 PM
P:emiering November 12th, "VIEW POINT" with Bill Carter is brought to youeach weekday, from 4 to 5:30 PM.
Focusing on the top news topics and issues of the day, or week, Bill encourageslisteners to call in and discuss these various topics and issues with him.
As Bill takes the role of moderator, versus commentator, callers voice their "viewpoints" giving you 90 minutes lively conversation with a regional perspective.
WPDQ, THE MIGHTY 690
YOUR SOUTHEAST SPORTS SUPERSTATION ! ! !
THE MIGHTY 690 is also becoming a regional "SPORTS SUPERSTATION".
Beginning in September of 1990, WPDQ began carrying LIVE minute -to-
minute coverage of three college football games . . .
THE SOUTH CAROLINA GAMECOCKS
THE MIAMI HURRICANES
and
THE ALABAMA CRIMSON TIDES
Beginning with the Exhibition Game in the Gator Bowl, Saturday, August 18,THE MIGHTY 690 also began carrying LIVE coverage of the
games.
TAMPA BAY BUCCANEER
WAGES
YOU DECIDE!SEVEN NIGHTS
SPORTS TALKONLY ON THE MIGHTY690 AM - WPDQ
Along with all this exciting football game coverage, THE MIGHTY 690 is proudto have on staff two of the most popular and knowledgeable sports personali-ties to ever hit the radio airwaves . . .
GREG LARSON ...
GREG LARSON was a controversial sportswriter for the FloridaTimes Union newspaper here in Jacksonville, Florida for over 16 years.Now Greg can be heard on THE MIGHTY 690 every weeknight from5:30 - 9 PM and Saturdays, 6:30 - 10 PM.
"CONTACT SPORTS WITH GREG LARSON" broadcasts fromvarious locations around town each evening with his live call -in talkshow. And this syndicated sports columnist really gets his audienceinvolved . . . sports talk the way they can't tell it on television!
For sports opinions, conversation and a lot of fun, tune to"CONTACT SPORTS WITH GREG LARSON" for a show that willkeep you on the edge of your seat . . . THE FASTEST 3 1/2HOURS ON RADIO !
HARMON WAGES . . .
HARMON WAGES is a native of Jacksonville, Florida, growing up herebefore spending his college days as a runningback for the University of Floridaand starring with the Atlanta Falcons for seven years. Named "Favorite Falcon"in 1970 in a poll by sports fans, Harmon set two major football records in theNFL; Longest run from scrimmage - 66 yards; and longest pass reception -
88 yards.
Harmon furthered his sports career as a sports correspondent for ESPNand went on to become sports anchor at three major television stations; WAGAand WXIA in Atlanta and WTLV here in Jacksonville. Harmon was twice named"Outstanding Sportscaster" in Atlanta and also teamed up with Bob Neal atradio station WGST, again in Atlanta, and together for three consecutive years,were named "Best Radio Broadcasting Team".
Now you can find HARMON WAGES weeknights at The Mighty 690, at 5:50 PMfor "THE HARMON WAGES SPORTS COMMENTARY" and again on Sundaysfrom 6 - 9 PM for the HARMON WAGES SHOW, wherein Harmon speaks hismind on all aspects of sports. Harmons' guests are the leaders in sports, notonly from Jacksonville, but from throughout America . . . interviews are bothpersonal as well as professional, as we learn about these public figures lives andwhat influences their success.
HARMON WAGES - HE HAS A FACE FOR RADIO!
TANI I
Monday through Thursday10 - 11 PMSaturdays
8-9 AM
Very rare among the stories of feminine achievement in business today, seeing aJapanese/American woman at the helm of a substantial corporation would havebeen an impossibility 20 years ago. But, if longevity is the best indicator ofsuccess, then TAMIKO of Tamiko Corporation will do very well in her seconddecade in the beauty and health industry.
TAMIKO describes the philosophy that led her to the beauty and health industry:'Working with the face requires a personal touch. We are helping our clientsimprove their looks, and when their personal appearance improves, it helpstheir self-esteem. They find it easier to make needed changes in other areas oftheir lives". In the realization of her dream, the Tamiko Corporation was bornfrom a need to provide the first -ever natural, nonsurgical facelift technique.Combining the wisdom of European Beauty Massage from western culture,and the Acupressure methods of eastern traditions, this highly specialized,therapeutic process called Facial Sculpturing was developed by TAMIKO overmany years.
Clearly, the challenges in TAMIKO's life have given her the desire to live lifefully, demonstrating to us all that what you begin with can always be betteredif you look for alternatives. "As a woman approaches middle age, she hasgarnered a certain amount of wisdom that can't be replaced. She is moreemotionally able to bring out the beauty in her love relationships. This shouldnot be lost on an aging body. The great hope as today's woman is that shecan have it all", is what TAMIKO believes.
Now TAMIKO can be heard right here on THE MIGHTY 690, Monday throughThursday, 10-11 PM and Saturdays, 8-9 AM, as she discusses her philosophy,her products, and the gracious experience of complete attention to personalwell-being, in addition to interviews with doctors of all areas, movie makeupartists, masseuses, hairdressers, manicurists, and a host of others relating tointegrated beauty and health.
'The value of your beauty treatment is alwaysbased on the fad that the treatment acutally works . . .
as thousands of satisfied TAMIKO patrons can relate."
As stated previously, WPDQ, THE MIGHTY 690 is a 50,000 watt,clear -channel radio station that reaches out to four (4) states andfifty-nine (59) counties along the east coast.
Because of this giant signal, The Mighty 690 realized early onthat they had an opportunity to reach out beyond Jacksonville fortheir listeners. In the case of Hurricane Hugo, that "opportunity"became an actual "responsibility". However, WPDQ began tobroadcast with a regional concept in mind.
As such, The Mighty 690 has undertaken an extensive billboard.campaign recently with boards in place along Interstate Routes75 and 95, approaching Florida from Georgia and South Carolina;inviting tourists and travelers who are headed south to tune tothe first station they can pick up out of Jacksonville for . . .
TOURIST INFORMATIONNEWS
WEATHERSPORTS
OLDIES - MUSICand
INTERSTATE TRAFFIC REPORTS
Of course, many of those tourists and travelers are already familiar withTHE MIGHTY 690 because of the hurricane coverage.
This same board is also featured four (4) times within the Exit InformationGuide - a publication offered to motorists/tourists/travelers at many gasstations and hotels throughout Florida that provides interstate maps anddirections to Florida tourist vacation spots.
IN/ ELWOME TO FLORIDA'S FIRST ATTRACTION
WPDTHE
0 LISTEN NOWTO
IGHTY 676.. AM 690... for FLORIDA Tourist Info, Oldies, Weather and Interstate Traffic
q.
Even more recently, THE MIGHTY 690's billboard campaign hasexpanded to include 40 boards throughout the Jacksonville,Florida area telling local motorists (and traveling tourists)
WE'RE EVERYWHERE !
WPDQ takes great pride in our billboard advertising and onlyrecently were we advised one of previous boards . . .
REAL RADIO FOR REAL ADULTS !
won first place in the Naegele Outdoor Creative Contest forstrong, creative copy and strategic placement in introducingour format.
v.
We' Everywhere!
VDM 69
. ts
401+.::-:t`t?..:1C;04:/..,..tisian,,i 1k a 3
Traffic -SportsOldies -News
Talk
SEPTEMBER 21, 1989
A MOMENT IN HISTORY . . .
It is doubtful anyone living, or traveling, along the east coast will ever forgetthe wrath of . . .
HURRICANE FIUGO
You may also remember the national and regional press coverage WPDQ,The Mighty 690 received for broadcasting emergency information to theresidents of Charleston, South Carolina during, and after, the storm.
The Federal Communications Commission (FCC) had given us permissionto stay at full power during the evening - a time when we normally drop ourgiant signal from 50,000 watts to 10,000 watts. During this devastating sit-uation, The Mighty 690 became the ONLY station hurricane victims inCharleston and surrounding areas could listen to, 24 hours a day, for damagereports and information on where and how to obtain help (food, clothing,shelter, etc.). Resident of neighboring states, and even Canada, were alsoable to listen to The Mighty 690, while the rest of the country began sendingcaravans of emergency supplies.
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PROCLAMATION3 -
WHEREAS; the City of Charleston sustained a Category 4 hurricane onthe night of September 21, 1989 and the morning ofSeptember 22, 1989; and
WHEREAS; local radio and television communications were knocked off
the air at approximately 12:30 a.m-.; the morning of the
22nd; and
WHEREAS; there was an urgent need for information to be received bythe citizens of the Charleston area regarding the damageand impact of the hurricane; and
WHEREAS; Radio Station WPDQ in Orange Park, Florida made provisionsprior to the storm to continue their 50,000 watt signalafter daylight hours; and
WHEREAS; at a substantial sacrifice in commercial revenue andextensive additional personnel costs, Radio Station WPDQprovided a public service to the Charleston area by makingannouncements, providing information and continuallyaccepting direction from the Emergency Operations Center inCharleston.
NOW, THEREFORE, I, Joseph P. Riley, Jr., Mayor, City of Charleston, dohereby commend the President and General Manager of WPDQ,Bruce Maduri and the Operations Manager, Jerry Smith, whopersonally made the extra effort on our behalf. Thecitizens of Charleston owe a debt of gratitude to you, andon their behalf, I thank you for your commitment to providefor our public safety.
IN WITNESS WHEREOF, I havehereunto set my hand and causedthe Seal of the City ofCharleston to be affixed this15th day of November, 1989.
2f, 60,e4elu&s-,Craidleaamv.P94040 eat -577-67970
United States0/ America
Vol 135
Congressional 'RecordPROCEEDINGS AND DEBATES OF THE / 01St CONGRESS, FIRST SESSION
WASHINGTON, WEDNESDAY, OCTOBER 4, 1989 No. 131
SenateTRIBu E TO WPDQ RADIO IN
JACKSONVILLE AND MAYORGIILLEFORD OF ATLANTICBEACH
Mr. GRAHAM. Mr. President, todayI rise to offer a tribute to WPDQRadio in Jacksonville, FL, which wasthe lifeline for many South Carolinaand Florida residents during the wrathof Hurricane Hugo.
I also commend Mayor William I.Oulliford of Atlantic Beach, who sym-bolizes the selfless dedication of manyAmericans to help others during thisrelief effort. Americans are a generousand compassionate people, and the ac-tions of people like Mayor Gullifordand the broadcasters at WPDQ makeus all proud.
From September 21 thorugh Sep-tember 26, WPDQ broadcast nonstophurricane coverage to help listeners inthe Carolinas and in Florida -Georgia.The station broadcast informationabout the well-being of friends and rel-
atives in the Carolinas, providingtimely information in the finest tradi-tion of broadcast journalism.
I would like to recognize these indi-viduals: Bruce Maduri, station manag-er; Jerry Smith, operations manager,Alan Sands, on -air personality; A.J.Davis, on -air personality; LarryBrowdy, on -air personality; JackIngram, news director, Leroy Cumbie,traffic reporter, Rufus Hafer, weatherreporter, Lee Pearce, news reporter,Sandra Simmons, receptionist; CathySalmon, secretary; Jeanine McGinn,office manager, Larry Stevens, pro-gram a-csistant; Debbie Perez, accountexecutive; and Bob Cunningham, ac-count executive.
I know my colleagues Senators Holi-uNas and THURMOND join me in thank-ing the many Floridians who have of-fered their time, their energy, their re-sources and their prayers to those inneed in the Carolinas.*
--
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---^
Edi
ted
and
Pub
lishe
d by
Jer
ry D
el C
ollia
no.
The
Hot
New
s In
Rad
io..
Vol
ume
15 O
ctob
er 9
, 198
9 Is
sue
4019
30 E
ast M
arlto
n P
ace
Sui
te S
-93.
Che
rry
Hill
. NJ
0800
3(6
09)4
24-6
800
YO
UR
WO
RD
S E
XA
CT
LY. "
I'd li
ke to
use
this
spa
ceIn
INS
IDE
RA
DIO
toth
ank
som
e ve
ry g
ood
broa
dcas
ters
who
did
som
eIn
cred
ible
thin
gs d
urin
g H
urric
ane
Hug
o.F
irst,
than
ks to
, WP
DQ
-AM
in J
acks
onvi
lle. T
hey'
re a
50,0
00 w
att s
tatio
n th
atin
terr
upte
d th
eir
norm
al fo
rmat
sta
rtin
g th
e T
hurs
day
nigh
tof
the
hurr
ican
e.F
or
muc
h of
Thu
rsda
y an
d F
riday
they
wer
e th
e on
ly li
nk to
the
outs
ide
wor
ld fo
r m
any
ofus
in C
harle
ston
. Sec
ond,
than
ks to
. WH
TK
-FM
in B
eauf
ort,
SC
for
thei
r w
ork
inst
ayin
g on
the
air.
And
then
I'd
like
to a
ckno
wle
dge
four
oth
er s
tatio
ns in
Cha
rlest
on: W
KQ
B-F
M, W
EZ
L-F
M, W
PA
L-A
M, a
nd W
XT
C-F
M. W
hen
they
got
back
on
the
air
they
put
list
ener
s on
the
air
and
did
wha
teve
r w
as n
eede
d to
pro
vide
solid
supp
ort.
Wha
t I s
aw in
this
mar
ket w
as th
at e
very
broa
dcas
ter
coop
erat
ed in
thin
gslik
e ex
chan
ging
vita
l equ
ipm
ent a
nd s
uppl
ies.
It w
as tr
uly
a te
rrib
le s
torm
but
prov
ided
a g
ood
less
on in
wha
t we-
can
do
whe
n w
e w
ork
toge
ther
. J J
ust
wan
ted
topu
blic
ly r
ecog
nize
the
peop
le w
ho d
id s
ome
pret
ty h
eroi
c th
ings
dur
ing
the
hurr
ican
ean
d th
e cl
eanu
p."
-La
wre
nce
Tho
nips
on, P
resi
dent
/GM
, WA
VF
-FM
, Cha
rlest
on.
iii
;1;II
1
;
Stations Quick To Help Listeners Cope With HurricaneBeating horrible odds, some stations
were able to get back on the air rather
quickly after Hurricane Hugo cut itsswath of destruction through the VirginIslands, Puerto Rico and the Carolinas.Those that did bccarne a lifeline to theirlisteners, offering them a way to contactrelatives. They also relayed advice onfinding vital find supplies including food,water and ice. Last week RadioWeektalked to three stations whose storiesexemplify the efforts of many other sta-tions in the hurricane areas.
WHTK-FM Goes Solid TalkWHTK-FM/Hilton Head, SC, was
back on the air at 100 kW on Friday, Sept.22. GM William Sanders says, "The staterequired everyone to evacuate and mystaff was scattered over three states. But.I realized ...that we had to get back on theair as soon as we could and get news tothese people, " said Sanders.
Luckily, WHTK had little damage."The station looked like someone had
format last week, as relief efforts contin-
ued. Anyone who wants to contributeshould write to the; WHTK Disaster Re-
lief Fund, P.O. Drawer 22010, HiltonHead Island, SC, 29925.
WPDQ Boosts Night PowerWPDQ-AM/Jacksonville, FL also
provided critical information in the daysafter the storm. The AM station receivedpermission from the FCC to remain at full50 kW power during the night. "We werethe only station that could be heard bothday and night in all the affected areas ofthe Carolina coast," said Bruce Maduri,president of Genesis Communications,which owns WPDQ.
The station dropped its regular oldiesformat for three days and went all talkwith no commercials. "People were call-ing us when the eye (of the hurricane)went over their neighborhood. Manypeople started evacuating after hearingwhere the hurricane was headed,"MadUri said.
"Our callers might have been in the dark but theirPhone was working so they called us."
- William Sanders, GM/WHTK-FM
taken a garden hose and sprayed all thewalls. But we turned the power back onand there was no problem. The first thingwe did was give out the call letters andtold people to call in if they could hear us.All eight phone lines lit up immediately."
WHTK dropped its usual Top 40 for-mat and went solid talk for nine days. Iteven dropped commercials for the fastfour days. "This was one of these, I hope,once in a lifetime situations where youhave to forget about radio as a businessand help listeners." Sanders estimates the
station received from 3,000 to 5,000phone calls per day after the Hurricane.Many of the callers were put on the air, tohelp them find relatives or just discusstheir situations.
"Our callers might have been in thedark (there was no electricity) but theirphone was working so they called us,"said Sanders. Hundreds of volunteershelped answer phones and the 12 staffmembers helped organize local reliefefforts.
WHTK returned to a nearly normal
9, 1989 RadioWeek::: ' ' 14:1 i. ' 4::":". gliiiiiiiiii;;;Iiiiiii;;;;;;;iiii;;;;;Iiii;;;;;;;;;;;;;;;;;miii;;;;;;11,4,liwitsithataialialiat;;;;;;:;:;;;;;;:til: ' ' ,:::'''
northern and eastern Puerto Rico and
well to the east, including the Virgin
Islands and other smaller islands of the
Eastern Caribbean.On the air, general manager Augie
Cavallaro told listeners about power and
water shortages. He used his station's
signal to contact government officials
and .find volunteers and donations of
food. clothing and equipment.Cavallaro arranged for generators for
the elderly and helped a woman in St.
Croix come to San Juan to be with her
daughter after she went into labor prema-curtly. He found a refrigerator, food,
medicine and companionship for an eld-erly, infirm woman whose family was not
able to help her.WOSO was not without storm dam-
age, though. On the night the hurricanehit, the station was on the air in one studio
which had false walls over windows. Thestorm blew out the windows and wrecked
the studio. The staff moved to the control
room and kept broadcasting from there.Cavallaro worked to quash rumors,
share information and galvanize govern-
ment officials into action. (Many peoplecomplained that the officials did notanswer their phones, so WOSO spoke tothose officials directly on the air.)
Similar emergency broadcasting serv-ice was provided by All -News WKAQ-AM/San Juan.
Many Puerto Rico stations were usingmobile units to transmit reports fromlocal FEMA sit= and to give news ofreconstruction efforts in outlying com-munities, including WALO-AM/Hu-macao and WMDD-AM/Fujardo.
- Leslie Siinuon
Binghamton StationsContribute To Hugo Aid
Citizens responding to the "HugoHelp-A-Thon" conducted by 11 ra-dio stations in the Binghamton, NYarea on Oct. 1 contributed more than$7,000, two generators and threelarge truckloads of food and clothingfor hurricane victims in South Caro-lina. WRSO's Walt Adams and JohnMorgan delivered the goods to thecommunities of Goose Creek andNorth Cross, SC last Wednesday.
The staff of 10 full-time and sevenpart-tlmers worked with volunteersaround the clock getting information andtaking phone calls. "We were the lifelinefor a lot of people because they had noother source of communication. Peoplehad portable radios and we were theironly source of news," Maduri noted.
WPDQ and the City of Jacksonvilleorganized a caravan of tractor -trailersfilled with water, food and chain saws forthe affected areas. The Publix supermar-ket chain donated the trucks and the cara-vans are still going to South Carolina.Maduri said.
WOSD Is Information LifelineWhile stations in the Carolinas were
battling Hugo, broadcasters in PuertoRico and the Virgin Islands were clean-ing up, having been hit first. For the first13 days after the hurricane, the onlyEnglish -language station in San Juan,WOSO-AM, was on the air 24 hours andairing live phone calls.
The station's daytime signal covers
.. .
"I'M DREAMING OF A WHITE CHRISTMAS . ."
Many residents of Jacksonville and the immediate surroundingareas will never forget Christmas of 1989. For days prior to ChristmasDay, word of impending snow was all around us. Yet, few of us reallybelieved it would actually happen . . . this is Florida, right? Needlessto say, we were all amazed when we woke up Saturday morning to findsuch an incredible sight.
For those expecting family and friends to join them for the holi-days, they began to worry how they would make it. For travelers, thesituation was especially precarious. Many roads, bridges and highwayswere closed. There were many locally, who did not prepare and neededto grocery shop, do last minute gift shopping, etc.
THE MIGHTY 690 abandoned all regular programming that weekend,giving up-to-the-minute information on current conditions, open and closedroads, lodging possibilities, alternative routes for traveling and possibleshelters. Were it not for WPDQ, many holiday motorists would have succumbedto the conditions and not been able to complete their trips.
General ManagerWPDQP.O. Box 486Orange Park, Florida 32067
Greetings:
We were among the thousands of motorists traveling 1-16and 1-95 December 23 and 24, 1989. We left At,lanta inclear weather, ran into sluzh between Macon and Savannah,then ice and snow at Savannah. We crept south on 1-95,hoping we would run out of it. We searched for a radiostation that might be offering weather information. Mostwere on regular programming....then we hit WPDQ!! WPDQabandoned regular programming and stayed with us everymile of the way with current information about the weather,open and closed roads, lodging possibilities, alternativeroutes and possible shelters. We were advised that theinterstates were closed at the Florida line and we shouldget off the interstate. We attempted to do so, beginningaround 3:30 p.m.. Motels at every exit were full and wecontinued south. At Brunswick, we asked directions toa shelter, receiving a shrug and "I don't know of any".Having vacationed near Brunswick long ago we rememberedsome motels downtown so we drove in and got almost thelast room at the Days Inn. WPDQ was encouraging communitiesto open shelters to assist the travelers. We don't knowwhat happened to our fellow motorists who were not as fortu-nate as we. We were prepared to drive around Brunswick allnight just to keep warm - perhaps go to a hospital - orask to be arrested. Who knows? It was an exhausting andfrightening experience. The next morning, with the helpof WPDQ we were able to complete our trip via an alternateroute, arriving safely 2 1/2 days after leaving home; thereturn trip was less than one day.
We are grateful for the assistance WPDQ offered us and weattribute our safe arrival, at least in part, to the infor-mation we received. Their efforts to arouse communitiesto open shelters made us aware of our responsibility tosimilar needs in our home community. Thank you.
Sincerely,
David and Betsy Brow%
1406 North Shady CircleChattanooga, Tennessee 37405
January 4, 1990
2721 Bobby AvenueNazhvitte, TN 37216December 26, 1989
WDPQP. 0. Box 486Change PaAk, FL 32067
Genttemen:
A4 nine yeah otd daughte4 and I had gone to Florida to vi4it my oLde4tdaughter Ch4i4tma4. She id in the Navy and 4tationed in Wanda. Wetest Orlando late F4iday night to 4pend the night in Jack4onvitte beione
g our trip back to Na4hvitte. We had no tides, that Ftokida wa4expecting itumie4, much te44 ice and now, and neithet did our i4iend4 inJach4onvitte.
By the time we /Leached Jackunvitte thing4 were getting putty me44. Wemade a point to watch the 1100 p.m. new4 in otde4 to teatcn what w44happening and what they expected 104 the next day 04 two. There were mavenptan4 to make and iamity to contact. We ended up watching alt 7 4tation4tAying to keceive 4ome kind of up-to-date iniotcmation. No Ouch tuck.... altthey 4epo4ted wa4 p4e4ent condition4 and mainly inioAration on Final Coa4tarea. The wad no 4epoict4 on what wad expected iO4 weather 04 roadcondition4 04 the iottowing day.
By Saturday, I wa4 lied up with Jack4onvitte4 tack of 40 -called tetevi4ionnew4 AepoAting. Reminded me slot of 'city government', atot of 4ide4tepping and mouth4 opening but nothing being daid. Finatty I 4e4o4ted tothe radio and began gipping channet4 and came acAo44 yowl 4.c2 on.tiztening Lon ju4t a iew minute4 04 40, you 4tation b4oadca4ted moreCUAALAt inioAmation on road and weather condition4 than alt 7 tetevi4ion4tation4 did in an entim. evening 04 morning. There were act/lofty peoplehelping people and it made me ieet I wa4 back at home.
My daughter and I made it out oi Jach4onvitte daiety on Monday thanh4 to you4a44i4tance. Ii it had not been 04 you4 peuonnet watching do hand andwitting to picovide Ouch an e44entiat 4e4vice to tho4e of u4 that were4t4anded in your city, I'm quid that more actidint4 would have occwttcd,and unnecezzam 4i6h4 would have been taken, which could have itedutted into44 of tiie. YOWL 4taii did a magnificent job in helping not only tocat4but vL4Uot4 find thei4 way in, out, and mound the city. In conjanctionwith moto4i4t4 and 4e4ident4 around the city cu44ent and hetpiut iniotmationwa4 provided 104 eve/tone.
-2 -
In tat/zing with a iew people in Jack4onville, I teaAned that arlON waz atzo
the iiut kadio ztation to come to the aid 015 Jack4onville tezidentz when
Hugo hit. More ztationz 4hocad teaAn Porn your 4hining example.
ChAiztmaz i4 a time 104 giving and 4haA4:ng and I ieet youA 4tation and itz
4taii have given 4o much to the people of Jack4onville and thei4 vizi-tau.
Not only with thei4 time and energy but theiA caning and concern.
Thank you WTN, 1 honoA you highly!
Even in your debt,
MA4. Derma W. RobeAt4
CC: Federal Communication4 CoApoAation1365 Peachtue St/met, N.E.State 440Attonta, GA 30309
WPDQTHE MIGHTY 690
MONDAY - FRIDAY PROGRAMMING SCHEDULE
MORNING AFTERNOON
5:30 AM "Morning Talk" with Jim Shirahand Charlie R
12:35 PM Financial/CommoditiesReport (5 Minutes)
8:35 AM Financial/Commodities 1:00 PM Reynolds Rap - FinancialReport (5 Minutes)
2:00 PM The Chuck Harder Show9:00 AM Allen Moore Off The Wall
4:00 PM View Point with Bill Carter
11:00 AM It's The Law With Donny 5:50 PM Harmon Wages SportsMoses Commentary
5:30 PM Greg Larson Sports12:00 Ms Midday Live - WPDQ & WNFT
present a noon look at news 9:00 PM Reynolds Rap - Financial
12:30 PM WPDQ's Southeast Midday 10:00 PM TAMIKO - Beauty & HealthEdition
LATE NIGHT
11:00 PM
11:00 PM
12:00 AM
3:00 AM
The Night Talker with Dick McGuffin
High School Football Scoreboard - FRIDAYS Only
Healthy, Wealthy and Wise
Sports (American Radio Network)
SATURDAYS SUNDAYS5:00 AM The Consumer flour with Max
5:00 AM The Consumer Hour with StewartMax Stewart
7:00 AM Editor's Roundtable -UPI News7:00 AM Focus On Labor
8:00 AM The House Doctor with Jeff8:00 AM The House Doctor with Jeff Williams
Williams10:00 AM Real Estate Action Line
10:00 AM On The Road with Jeff Brooks11:00 AM Riverside Presbyterian Church
2:00 PM Talking Pets with Bob Hensler12:00 PM TBA
4:00 PM The Data Zone -Computer Show1:00 PM Radio Law Firm
6:30 PM Contact Sports With Greg Larson5:00 PM Ramblin' With Ramsey - Travelers
6:00 PM Sports With Harmon Wages
Effective November 26, 1990
P.O. BOX 486 ORANGE PARK, FL 32067(904) 264-4523 FAX # 269-FAXX