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WPP @ Transform conference Europe

Date post: 15-Apr-2017
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Brands and the built environment Focus Evolution Strategy
Transcript

Brands and the built environment

FocusEvolutionStrategy

Focus

Focus

Evolution

Evolution

Evolution

Strategy

Brand Union London – Signage vs Installation

Strategy

Hill and Knowlton London – Colour vs Material

Strategy

Ogilvy London – Application vs Integration

Workplace settings and design, along with defined program and planning to maximise activity, create a stronger expression of brand with greater longevity.

The best arrival experiences are based on intelligent brand installations.

Material finish and quality of environment better reflect brand character, culture, message than

lightweight applied finish / graphics.

Strategy


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