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WPS Office Case Study

Date post: 16-Aug-2015
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LAUNCHING A NEW GLOBAL BUSINESS DIVISION
Transcript
Page 1: WPS Office Case Study

LAUNCHING A NEW GLOBAL BUSINESS

DIVISION

Page 2: WPS Office Case Study

PRIMARY ROLES AND

RESPONSIBILITIES

Launch:

New global business division focused on the United States, Latin America, and EMEA (Europe, Middle East, and Africa) countries

Focus:

Significantly grow Android users during 2014

Secure Windows PC partnerships to grow revenue and users in 2015

Secure:

Distribution partnerships with major global brands

Build sales channels to expand installs of all products

Page 3: WPS Office Case Study

World’s Most Popular FREE Multi-OS Office Suite

Android332M Users

iOS16M Users

Windows411M Users

Page 4: WPS Office Case Study
Page 5: WPS Office Case Study

2014 Highlights (Global Division launched in March, 2014)

March 2014 EOY 2014 Increase % Growth

Android 170m 332.2m 162.2m 95%

iOS 8m 16m 8m 100%

Windows PC 300m 411.4m 111.4m 37%

Total 478m 759.6m 281.6m 59%

WPS Office Overall Growth

March 2014 EOY 2014 Increase % Growth

Android 34m 134m 100m 294%

iOS 500k 1.5m 1m 200%

Windows PC 15m 19.8m 4.8m 32%

Total 49.5m 155.3m 105.8m 214%

Global Division Growth

Page 6: WPS Office Case Study

Most Popular Office Suite on Google Play

WPS OfficeGoogle Docs, Sheets, Slides

Office Suite

MSFT Office Mobile

Docs to Go

Polaris Office

Avg. User Reviews (out of 5 Stars)

4.4 4.2 4.2 4.0 4.0 4.2

Total User Reviews 645K 280k 278K 317K 150K 68K

% 5 Star Reviews 66% 53% 58% 52% 53% 58%

• 300M total users - 40% outside China • Over 600K global Android activations every day• Top FREE business app in 40 countries• Top 100 FREE app in 45 countries• 645K reviews – more than twice that of

Microsoft Office Mobile

425,000+ “5 Star” Reviews

Page 7: WPS Office Case Study

Rest of World40%

Asia60%

United States

21.60%

India 18.80%

Russia 14.40%Brazil 9.80%

Mexico 9.30%

Other 26.10%

Android Users by Country

Page 8: WPS Office Case Study

WPS Office Strategic Partnerships

Original Equipment Manufacturers

(OEM’s)

Handsets

Tablets

PC’s

Software & Internet Services

Cloud Storage

Value Added Resellers

App Partnerships

eCommerce

Resellers & VAR’s

Wireless Network OperatorsWholesalers &

MVNO’s

Sales Channels

Products & Services

Marketing

Business SegmentsSole

Proprietor

Vertical Segments

Enterprise

Small to Medium

Partnerships with Globally Recognizable Brands


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