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Wrap Up and Action Planning
Kirsti Mijnhijmer22 April 2009, Copenhagen
Summing up
How the programme can assist in promoting (the development of) products/services
Project websites should promote products/services: business perspective with communication strategy at the centre
Project websites should be adapted to target audiences Project websites should justify invested funding and look
professional Plan your project website carefully and be aware of e.g.
usability, writing for the web
Next Steps
Information & Communication Seminar 17-18 June 2009 in Laukaa, Finland International PR Company Pinnacle Focus on solid communication strategy, business perspective, PR strategy,
evaluation Communication handbook
Use your feedback to improve promotion of products/services
What to do when you get back to your desk?
Suggestions: Based on NPP expectations, how can we improve our project website? Think, then do: work in short bursts Plan: timeframe, budget, staff resources Designate a person/partner responsible for the website Skills analysis: do we have all skills and experience necessary for a
successful website? If not, what are the options? Monitor progress, tell us about your successes
What other questions could be appropriate?
Thank You for Listening!
www.northernperiphery.eu