MATTIAVITA.COM
WRC2
WHAT IS?THE FIA WORLD RALLY CHAMPIONSHIP (WRC) PITS DRIVERS AND
PRODUCTION-BASED CARS AGAINST SOME OF THE TOUGHEST
AND MOST VARIED CONDITIONS ON THE PLANET.
Established in 1973, the WRC is widely regarded as the most
challenging motorsport championship in the world. The roads on
this epic motorsport adventure are spread across more than 15
countries, with 13 rallies on everything from snow packed forest
tracks to rock-strewn mountain passes.
THE HIGH-TECH, HIGH-PERFORMANCE CARS THAT COMPETE IN
THE FIA WORLD RALLY CHAMPIONSHIP ARE THE ALL-ROUNDERS
OF THE MOTORSPORT WORLD.
Although they are based on standard road cars and are
iden�fiable with the type of car that you buy in your local
dealership, that is where the similari�es stop.
They are capable of astonishing achievements on surfaces
ranging from rocky and pot-holed dirt tracks to twisty and
narrow asphalt lanes or ru� ed roads covered in snow and ice.
Cars must maintain peak performance in condi�ons where
temperatures can plunge to near -30C at one round and soar to
almost 30C above freezing on the next.
There are several categories within the WRC, the fastest and
most spectacular being for World Rally Cars. These cars are
stripped from a basic road vehicle to a bare metal shell before
being completely rebuilt.
All unnecessary brackets and moun�ng plates are removed to
save weight and a�er around 700 hours of work, the shell
emerges vastly stronger and s�ffer than before.
The support categories are increasingly less modified than the
headline-grabbing WRC cars but one thing that all rally cars have
in common is that they are fi� ed with a steel tubular roll cage to
provide maximum protec�on in the event of a crash.
TV BROADCAST TIME
2013 – 5916:39 hrs
2018 – 14208:22 hrs
TV AUDIENCE
2013 – 607 million
2018 – 825 million
ON-SITE SPECTATORS
2013 – 3.3 million
2018 – 4.1 million
SOCIAL MEDIA COMMUNITY
2013 – 1.13 million
2018 – 3.9 million
ONLINE VIDEO VIEWS
2013 – 6.5 million
2018 –
2013 –
ONLINE IMPRESSIONS
23.0 million
499 million
2018 – 1.3 billion
+140%
+36%
+24%
+200%
+253%
+225%
PURE
DEVELOP-
MENTOver the past six years, the WRC enjoyed a sound growth trend
in popularity from fans. With new TV technology and fantas�c
helicopter and drone footage, the WRC is growing its broadcast
hours and TV audience year on year. The WRC service park con-
tains a host of ac�vi�es, including the teams’ hospitality areas,
merchandising booths, partner stands, live entertainment and big
screens – it is the true central HUB of a rally.
14,208+BROADCAST HOURS
15+BILLIONONLINE IMPRESSIONS
4.1MILLIONSPECTATORS ATTENDED
13 WRC RALLIES
825+MILLION
CUMULATIVE TV AUDIENCE
155TV MARKETS
KEY
FACTS2018Total TV audience for the 2018 season again exceeded 800
million viewers according to research from independent analyst
Nielsen Sports.
The intense �tle fight in both the drivers’ and manufacturers’
series boosted figures up to the last day of the season. Signifi-
cant year-on-year increases at the final two rounds in Spain and
Australia carried the annual figure to more than 825 million.
An audience of 100 million viewed the glamorous opening of the
new season at Rallye Monte-Carlo. It is the fourth consecu�ve
year in which the TV audience from the Principality of Monaco
topped 100 million.
Audiences from rallies in Spain and Australia moved closer to
the Monte-Carlo figure, the epic �tle fights boos�ng their viewer
numbers in the region of 90 million viewers each for the first �me.
While Europe headed the leading TV markets, there was fast
growing development in Asia with Japan featuring in the top 10
countries.
Turkey, which hosted a WRC round for the first �me since 2010,
went straight to the top 10 countries for audience.
2018 FIA WORLD RALLY CHAMPIONS
S BASTIEN OGIERÉ& JULIEN INGRASSIA
ALL LIVE
A TV REVOLUTION
2018 was when WRC truly went live. Not just some of it. All of it.
WRC+, the championship´s own OTT channel on plus.wrc.com,
WRC+ All Live proved ground-breaking and transformed the way
the championship was broadcast.
For the first �me, every special stage from each round was stre-
amed live and available to fans via whatever means they chose.
It added up to more than 25 hours’ live coverage from each rally.
Viewers rode with the stars via stunning onboard footage and
enjoyed amazing eye-in-the-sky helicopter coverage.
When the stage ended, expert studio analysis and reac�on from
the service park enhanced what they had watched.
There were great moments on the stages and equally cap�va�ng
drama off them. Some of the best moments came as viewers sha-
red the frustra�ons of first Thierry Neuville and then S bas�ené
Ogier as they ba� led to repair their stricken cars and save their
�tle ambi�ons roadside in Turkey.
All Live was a genuine game-changer for fans.
TOP 10 MARKETS WRC+
USA, GB, France, Finland, Italy, Spain, Germany, Belgium,
Sweden, Estonia.
LIVE STAGES
NEVER MISS ANY LIVE RALLY ACTION
LIVE MAPS
TRACK THE DRIVERS’ PERFORMANCE
DURING THE RALLY
ONBOARD ACTION
BE THRILLED BY EXCLUSIVE PERSPECTIVES
AND AUTHENTIC SOUND FROM THE COCKPIT
FULL HIGHLIGHTS
DISCOVER THE FULL RALLY ACTION FROM
SPECTACULAR ANGLES
COMMENTATOR
AVAILABLE IN ENGLISH AND SPANISH
EVENT
CALENDAR2020
TURKEY
24 SEP – 27 SEP
GERMANY
15 OCT – 18 OCT
GREAT BRITAIN
29 OCT – 01 NOV
MONTE-CARLO
23 JAN – 26 JAN
SWEDEN
13 FEB – 16 FEB
M XICOE
12 MAR – 15 MAR
CHILEHILE
16 APR – 19 APR
ARGENTINA
30 APR – 03 MAY
02 07 12
01 06 11
03 08 13
05 10
04 09 14
PORTUGAL
21 MAY – 24 MAY
ITALY
04 JUN – 07 JUN
KENYA
16 JUL – 19 JUL
FINLAND
06 AUG – 09 AUG
NEW ZEALAND
03 SEP – 06 SEP
JAPAN
19 NOV – 22 NOV
05
06
08
04
12
10
11
02
09
13
14
07
03
01
WRC TVPROGRAMMES
WRC’S OFFER TO BROADCAST PARTNERS COMPRISES MORE THAN 450
HOURS OF LIVE, HIGHLIGHTS AND ARCHIVE PROGRAMMES IN 2019.
LIVE
• 14 X 90 MINUTES LIVE POWER STAGE FROM EACH EVENT AT SUNDAY MIDDAY
• 14 X 60 MINUTES LIVE STAGE FROM EACH EVENT ON SATURDAY AFTERNOON
• APPROX. 10 X 60 MINUTES LIVE FROM FURTHER SPECTACULAR STAGES
• CONTINUOUS LIVE STRE AM (“WRC ALL LIVE”) FROM EACH RALLY, APPROX. 25
HOURS PER EVENT
COMPILATIONS & NEWS
• 14 X WRC MAGAZINE (1 X 26 MIN BEFORE EACH EVENT)
• 42 X DAILY HIGHLIGHTS (3 X 26 MIN EACH EVENT DAY)
• 14 X EVENT HIGHLIGHTS (1 X 52 MIN EACH EVENT SUNDAY)
• MID- & END-SEASON REVIEW (2 X 52 MINS)
• EDITED NEWS CLIPS (90 SECONDS, TWICE EACH EVENT DAY)
• OVER 100 HOURS OF WRC ARCHIVE FOOTAGE
TVWRC
SINGLE MOST AUDIENCE
WAS REACHED BY JAPANESE TV ASAHI WITH AN AUDIENCE OF 60+ MILLION IN 2018.
TOP 10TV MARKETS 2018
NEWBROADCASTING PARTNERS 2019
FRANCE
JAPAN
POLAND
FINLAND
BELGIUM
SPAIN
TURKEY
SWEDEN
CZECH REPUBLIC
GERMANY
CANAL+ SPORTS FRANCE
EUROSPORT NORWAY AND DENMARK
YLE FINLAND
DAZN GERMANY, SPAIN AND ITALY
GLOBAL
VISIBILITY
CONSOLIDATING AND ENHANCING THE COVERAGE AND EXPOSURE OF THEFIA WORLD RALLY CHAMPIONSHIP, 2019 WILL SEE INCREASED GLOBALVISIBILITY OF THE WORLD’S MOST SPECTACULAR SPORTSCARS.
The FIA has a global broadcast map which is filling up with territories that bring the spectacle of theWRCraces to audiences from Australia to Wales. Six con�nents will buzz to the variety of sounds from the diversegrid and many na�ons that will be represented by drivers and teams this season.
BROADCASTERCESKA TVO2EUROSPORTFOX SPORTSFOX SPORTSFOX SPORTSETVKANAL 2, KANAL 12YLECANAL PLUS SPORTAUTOPLUSDAZNCOSMOTE TVFOX SPORTSFOX SPORTSMOLA TVDAZNRAISPORTITALIACHARLTONTV ASAHIBS NIPPONJ SPORTSAUTOPLUSAUTOPLUSAUTOPLUSAUTOPLUSASTROFOX SPORTSTV4AUTOPLUSCANAL PLUSSPARKTVNZFOX SPORTSEUROSPORT / MAXFOX SPORTSFOX SPORTSSPORT TVROMANIA TELEKOMAUTOPLUSDAZNTVETV3SVTDAZNAUTOPLUSMOLA TVFOX SPORTSTRT SPORAUTOPLUSBT SPORTCHANNEL 5 / SPIKE 5AUTOPLUSFOX SPORTSAUTOPLUSFOX SPORTSCANAL PLUSS4C
COUNTRYCZECH REPUBLIC
DENMARKDOMINICAN REPUBLICEL SALVADOREQUADORESTONIA
FINLANDFRANCEGEORGIAGERMANYGREECEGUATEMALAHONDURASINDONESIAITALY
ISRAELJAPAN
KAZAKHSTANKYRGYZSTANLATVIALITHUANIAMALAYSIAM XICOÉ
MOLDOVAMYANMARNEW ZEALAND
NICARAGUANORWAYPANAMAPERUPORTUGALROMANIARUSSIASPAIN
SWEDENSWITZERLANDTAJIKISTANTIMOR-LESTETRINIDADTURKEYTURKMENISTANUK
UKRAINEURUGUAYUZBEKISTANVENEZUELAVIETNAMWALES
WRC TV COVERAGE
COUNTRYANDORRAARGENTINA
ARMENIAARUBAAUSTRALIAAUSTRIA
AZERBAIJANBARBADOSBELARUSBELGIUMBOLIVIABOSNIA AND HERZIGOVINABRAZILBRUNEIBULGARIACHILECHINA
COLOMBIACOSTA RICACROATIACUBACURACAOCYPRUS
BROADCASTERCANAL PLUSCANAL 12FOX SPORTSAUTOPLUSFOX SPORTSFOX SPORTSORFDAZNAUTOPLUSFOX SPORTSAUTOPLUSRTBFFOX SPORTSARENA SPORTFOX SPORTSASTROBTVFOX SPORTSBES TVSOHUWASUFOX SPORTSFOX SPORTSARENA SPORTFOX SPORTSFOX SPORTSCYTA VISION
WRC DIGITAL
WRCDIGITALCHANNELSThe WRC fan community has ex-
tended rapidly in recent years with
2018 being another great one.
Fans love the championship’s di-
gital content, especially exclusive
behind the scenes video insights
and fantas�c photos on our social
media channels.
2.5 MILLIONFACEBOOKLIKESfacebook.com/wrc
730,000+INSTAGRAMFOLLOWERSinstagram.com/o cialwrcff
405,000+YOUTUBESUBSCRIBERSyoutube.com/wrc
294,000+TWITTERFOLLOWERStwi� er.com/o cialwrcff
WRC
DIGITAL
WRC+
ALL LIVEFollow the FIA World Rally Cham-
pionship like never before! Every
single special stage broadcast as
it happens. Expert analysis and
breaking news, live from the Rally
service park. WRC Promoter offers
more than 350 hrs live coverage
in 2019. On average this results
in 25+ hrs of coverage from each
Rally, including mobile reporters
to chase major news stories.
1.3 BILLIONONLINE IMPRESSIONS
105 MILLIONVIDEO VIEWS
6,400+POSTS IN 2018
10 MILLIONCUMULATEDDIGITAL FOLLOWERS
MEDIAFACTSJournalists worldwide cover WRC,
both at rallies and off-event, to
provide fans with the latest news
and the championship media ser-
vice offers a full range of assets to
assist them.
OFFICIAL FIA WORLD RALLY CHAMPIONSHIP MEDIA ROOM AT WWW.WRC.COM/MEDIAROOM
WORDS, IMAGES, VIDEOS AVAILABLE FOR REGISTERED MEDIA TO DOWNLOAD
SEARCH FACILITY TO PIN-POINT SPECIFIC REQUIREMENTS
EASY REGISTRATION ONLINE
PUSH – PULL CONTENT SERVICE OFFERED
FACILITY USED BY REUTERS, MAIL ONLINE, FOX SPORTS, L’EQUIPE, BILD, TVNZ
8,930 IMAGES AVAILABLE534 VIDEOS AVAILABLE
1,300+
REGISTEREDPUBLICATIONS
50,000+
ASSETSDOWNLOADED
2,500 DIFFERENT PRODUCTS ORDERED
300+
STORIESRELEASED
MEDIA
ROOM
4.1 MILLIONSPECTATORS ATTENDED 13 WRC RALLIES IN 2018
10+ MILLIONFANS FOLLOWING THE OFFFICIAL WRC DIGITAL AND SOCIAL MEDIA CHANNELS
MAJORITY OF FANS ARE YOUNGER THAN 34 YEARS
BRAND ASSOCIATION WITH WRC HAS A POSITIVE EFFECT ON
FANS’ PURCHASE CONSIDERATION
NO EFFECT STRONG EFFECT
FANFACTSWRC Fans have told us the Brand
Values they love most about WRC.
They are very loyal to WRC and
to the brands that are engaged in
the Championship. WRC followers
are generally male, and 53% are
younger than 34. WRC employs
a con�nuous research program-
me amongst fans on-line, and on
events.
YEARS <18 18-24 25-34 35-44 45-54 55-64 65+
% 6% 14% 33% 23% 15% 7% 2%
15.6%18.2%25.7%
WRC
FANS
MATTIA VITA
WHY
PARTNER
WITH HIM?This year, Ma� a takes a big step forward in his rallying career,
with many more eyes watching his progress.
With his move towards the World Rally Championship, Ma� a is
compe�ng on a bigger stage than ever before, with media and
internet coverage all around the world. The worldwide audience
for rallying has increased by 40% over the last five years, with
total air�me increasing by more than 125% in the same period.
And this investment is set to con�nue into the future.
SOCIAL MEDIA STARDOM
Ma� a has built a large following on social media, thanks in part
to his engaging and fun style that makes his posts stand out from
the crowd. This provides a great pla�orm and exposure for his
partners, with access to a far larger audience than most of his
contemporaries.
SPECIAL ACCESS
Partnering with Ma� a can unlock special behind the scenes
access to rally events as well as MotoGP – where he also works.
In the rally service area, there is the opportunity to follow
Ma� a’s progress up close with in�mate insight from within the
team, and the chance to create innova�ve content without
constraints.
There is also the poten�al for access to the MotoGP paddock. As
well as the chance to experience one of the world’s exci�ng
sports from a privileged viewpoint, such access provides a
fantas�c opportunity to develop business rela�onships.
THE CHANCE TO BE PART OF A UNIQUE SUCCESS STORY
Ma� a is determined to make the next step up and become his
country’s next champion, having already had a successful track
record in single-seaters, compe�ng against the likes of Max
Verstappen. A lot is wri� en, said, and broadcast about Ma� a –
both on and off the stages – and this media exposure and
coverage will only grow into the future. Ma� a has established a
unique series of media partnership to help him grow his brand
and that of his sponsors.
BENEFITS OF
BEING A MATTIA’S
PARTNER
GLOBAL
Rallies on five con�nents in 15 key markets. TV coverage in
more than 150 countries.
BOOST YOUR SALES
Conquering new markets and retaining your exis�ng loyalcustomers.
REPOSITION YOUR BRAND
Through posi�ve values and thanks to the pres�ge of big teams.
EXCEPRIONAL HOSPITALITY
Sports sponsorship deals can have on the ground benefitsfor your client and employee rela�onships too. Think VIP �ckets,hospitality boxes, and gourmet dining as standard. Why not usememorable moments like these to leverage and boost your business?
GET MORE VISIBILITY
Be connected to interna�onal sports and athletes whosepopularity has no limits.
A STORY TO TELL
On social media, with adv, put of hone. With an amazingprotagonist and huge emo�ons.
NEW AUDIENCES
B2B
Connec�ons amongst sponsors are common, and easy to set up.
SUSTAINABILITY
B2C
Racing fans are extremely loyal to sponsors.
EVENTS
Helicopter tours, track days and rally driving experiences.
LICENSING
Licensing is a powerful tool for conveying the values andthe iden�ty of a company, and u�lising a sports team, venueor individual can make it work for you.
Sport is a global, unifying force – one that transcends bordersand poli�cal conflict. This harmony and inclusion offers brandsthe chance to open themselves up to new markets and targetaudiences, almost without boundary or limit.
The WRC is the first FIA world championship to have madetop-level environmental accredita�on compulsory for allevents since 2016 and Portugal is at the forefront of thoseadvances.
VIP
GUESTS
WRCUNLIMITEDACCESS
STAGESIDE
Capture the excitement of theWorld Rally Championship througha tailor made package which willsa�sfy your business needs. OurVIP Guests can enjoy unrivalledaccess «behind the scenes» of theWRC. We can supply a truly«once in a life�me» experience.
HOSPITALITY
PRIORITY
LOCATIONS
HELICOPTERTRANSPORTATION
RALLY CAR
EXPERIENCECO-DRIVE
VIEWING
PRFACTSFrom fans to sponsors, guests to
journalists, the focus of marke�ng
and PR is to promote the Ma� a's
partners to audiences around the
world.
HERE ARE SOME OF THE PUBLIC RELATIONS EXAMPLES TO INSPIRE YOUR NEXT CAMPAIGN:
MEDIA RELATIONS DEVELOPING AND MAINTAINING A GOOD WORKING CONTACT WITH THE MEDIA
SPEAKING MEETINGS, PRESENTATIONS AND PLATFORM PARTICIPATION
SPECIAL EVENTS RALLY SHOWS, NEWS CONFERENCES, EXHIBITIONS, FACILITY CELEBRATIONS, OPEN DAYS
WRITING ND EDITINGA REPORTS, ANNUAL REPORTS, PRESS RELEASES, FILM SCRIPTS, ARTICLES ANDFEATURES, SPEECHES, BOOKLETS, NEWSLETTERS
SOCIAL RESPONSIBILITY FIA ACTION FOR ROAD SAFETY EVENTS
PR
ACTIVITIES
CO-BRANDING EXPOSE YOUR PRODUCT OR SERVICE TO A BRAND NEW AUDIENCE
CREATIVITY
INSPIRATION
BRAND BRILLIANCE
PARTNERSHIP
PACKAGES
WRC2
BRAND
POSITIONING
Ma� a's car will be divided into
four partnership levels.
PLATINUM
€ 00.000,004
GOLD
€2 0.000,005
SILVER
€1 .000,0000
BRONZE
€ .000,0050
BRONZE SILVER GOLD PLATINUM
TEAM CORPORATIVE COLOURS
TEAM NAMING
BRAND ON RACING CAR
BRAND ON TEAM SUITS
BRAND ON TEAM APPAREL
BRAND ON TEAM TRUCK
BRAND ON TEAM BOX
BRAND ON TEAM HOSPITALITY
BRAND ON PRESS RELEASES
SOCIAL MEDIA
HELI TRANSFER
MATTIAVITA.COM