The Future of RadioPandora vs. Last.fm

Do you actually listen to ANY of these???

Why not?

Communications Act of 1996

Eliminated the limit of stations one company could own

Permitted groups to own any # of radio stations they desired (40 max before)

One-to-a-market rule: BARRED

Now…

Why play the same songs?

Potential Problem?

“What most of these folks do is retreat to a more safe position, and in radio, the safer position is to play fewer songs more often… (which is) a fear-based response. That will only take you so far.”

Results: Radio Reach in Percent

Results: Decline in Favorite Stations, 12-21 Year Olds

But wait… then where do you find new music?

WHY Internet Radio?

FREE

Accurate?

Easy to Use

FREE

Easy to Use?

Here’s where things get a bit interesting…

Where do you fit in?

Accurate?

Accurate?

So… which one do I pick?

PandoraEasier to useBased on opinion of

one personNot always as

accurateSocial functions are

limited, but improving

Last.fmMore usersIntroduces to more

new musicMore involvedCritical mass

problem

Thank You