Cindy K.Cheung

W R I T I N G& D E S I G N

Brand Guidelines

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Writing and art collide to create solutions to your technical writing, document design and layout, and graphics communication needs.

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A diverse set of writing and design services ranging from technical writing of manuals, user guides, business reports; proofreading and editing; document layout and design of reports, handouts, resumes, portfolios; graphics communication such as logo and brand collateral design and website “look and feel”.

My goal is to help individuals, small businesses, and large corporations alike to meet their communication needs.

I N T R O D U C T I O N

iiiI N T R O D U C T I O N

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L O G O

Clear space is developed from the width of the letter “K” in the logo and is shown as “x”.

The logo may be resized but must keep to a minimum width & height of 0.5 inches.

The same specifications apply to the extended versions of the logo that include the business name.

Primary Logo(Light)

Secondary Logo(Dark)

0.5”

0.5”

0.5”

0.5”

Cindy K. CheungWriting & Design

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P A L E T T E

Pantone Black 7 CHex/HTML: 3D3935RGB: 61 57 53CMYK: 38 35 33 92

Pantone Cool Gray 5 CHex/HTML: B1B3B3RGB: 177 179 179CMYK: 13 9 10 27

A simplified palette represents a straightforward, uncomplicated approach and philosophy.

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viiP A L E T T E

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T Y P O G R A P H Y

Headings are in Omnes Regular“

Pragmatic Black is the logo font.

Lato complements the two with its broad family of weights and styles, a few of which are highlighted below.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()

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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()

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BOLD

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Words have style, too

Create a bold statement with the right typography applied with precision and an artful arrangement.

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B R A N D C O L L A T E R A L

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Rounded Corner Matte Square Business Cards2.56” (scaled 50%) | 16pt / 130lb. cover

Online Porfolio & Bloghttps://cindykcheung.com

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