Date post: | 14-Apr-2017 |
Category: |
Mobile |
Upload: | apmes-newstrain |
View: | 331 times |
Download: | 0 times |
Writing for Mobile
• Why care about mobile?
• What are our objectives?
• Helpful tips on writing for mobile
• Exercises
• Wrap-up
Viral Growth
• Mobile-connected devices exceeded the world’s
population in 2014.
• Amount of yearly mobile data traffic will soon
eclipse the size of the entire Internet in 2007.
• By decade's end, that amount will be surfed every
month.
Writing for Mobile
• Make your case quickly and simply
• Imagine you’re talking to someone you know
• Apply the “Hey Martha!” test
• Be right
• Be helpful. Don’t just tease.
• Think in seconds
• Write in sentences
• Think like a Web producer