Date post: | 15-Jul-2015 |
Category: |
Education |
Upload: | steve-buttry |
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Tweet during class
• At least 3 tweets #mc2010
• Use your account & post if you want
• Write on laptop or notebook & don’t post if you want
• No more than 140 characters
• You decide content: quote, commentary, question, disagreement, observation
Whatever your platform …
• Get to the point quickly
• Keep it brief (even if not limited)
• Consider images & make writing fit w/ photo or video
• Consider tone (what will make people want to RT, share, engage?)
• Rewrite
Opinions in social media
• Opinions aren’t inherently bad journalism (editorials, columns, cartoons, commentary, etc.)
• Opinions can be troublesome for some journalists in some positions or orgs
• Know whether opinions are appropriate for your media role
Social media = journo tool
• Monitored competition
• Found neighbor who tweeted at TV station
• Checked neighbor’s Facebook page
• Found post w/ neighbor’s email
• Reporter tracked down neighbor, got story & more photos
• Posting too often annoys friends, fans
• No 140 limit but short is best
• Good questions start conversations
• Engage, don’t intrude
• Make a point in 140
• Story can unfold in multiple tweets
• Hashtags help more w/ search, conversation
• Engagement not as intrusive
Why converse w/ no link?
• Question invites conversation
• Engagement w/ question boosts views/engagement on subsequent links
• Builds brand, gain followers
• Do you enjoy conversation w/ people always calling attention to themselves?
CT Twitter study:
• Newsroom accounts mostly heads & links
• @ conversational (links to competition, RTs, replies, great info)
• @5thDistrictCT = 2x to 10x more referrals per Twitter follower
Tips for being conversational:
• Monitor @ mentions & reply (answer questions, thank for links, address critics)
• Make link posts conversational
• RT competition, community bloggers
• Ask questions
#Hashtag tips
• Use existing hashtag if there is one
• Search before launching hashtag (avoid duplication)
• Look for secondary hashtags, especially in events or breaking news
• Hashtags help find sources
• Use regular hashtags: #lsu
Writing benefits of Twitter
• Paste lead into tweet box. If it’s >140, challenge whether it’s too long
• 140 characters gives great practice at getting to the point
Even in longer writing …
Whether you’re writing a long story for a newspaper or magazine,
or a political speech or a book, whatever you write, consider boiling the essence down to a
single tweet.
Anne Frank@AnnesDiary
Despite everything, I believe that people are really good at heart. #DiaryofaYoungGirl
President John F. Kennedy@JFK
Ask not what your country can do for you – ask what you can do for your country. #NewFrontier