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Creating Good SEO Content

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How People Search - AOL StudyWho are they? - 90% of men, 91% of womenWhat are they looking for? - one word searches, impulsiveWhat time of day?

Types of Searchers1. Porn2. Shoppers - looking for products, deals3. Stalker - Looking for info on other people3. Obsesive Neurotic - searches over and over, use advanced features4. Basket Case - search for terms like “why am i so ugly?” “i hate my job”

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Write People FriendlyDo - 1. Write for you readers, not the search engines.2. Write natural sounding3. Write with targeted keywords in mind4. Good grammar5. Keep it short to medium - 250 to 350 words6. Create great content - bot friendly

Don’t -1. Be stiff or forced2. Over stuff with keywords.3. Don’t be repetitive and drone on4. Use big words

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Finalize Your Keywords

Sites for Keyword Research: https://adwords.google.comhttp://www.keyworddiscovery.com/http://freekeywords.wordtracker.com/http://www.spyfu.comhttp://www.keycompete.com/home.asp

Final 1. Luxury Faucets2. High End Kitchen Faucets3. Waterstone Faucets4. Waterstone5. Best Kitchen Faucets6. Best Kitchen Faucet7. Kitchen Faucet Styles8. Faucet Styles9. Faucet Types10. Kitchen Faucet Accessories11. Designer Cabinet Hardware12. Luxury Cabinet Hardware

Top Keywords for WaterstoneFirst Draft1. kitchen faucets 2. faucets 3. designer 4. sink 5. finishes6. made in usa7. custom8. luxury9. quality10. interior design

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Content Structure1. Title tag <title></title> Waterstone High End Luxury Kitchen Faucets | Waterstone Faucets Best Kitchen Faucets For Your Home | Waterstone Faucets2. Headlines <h1></h1> Waterstone Luxury Kitchen Faucets Waterstone Kitchen Faucet Styles 3. Keywords with copy body - use bold on a few4. Internal Linking <a href=”kitchen-faucets.html”></a>5. Outside Linking <a href=”http://www.faucetoutlet.html”></a>6. Bulleted Lists <ul></ul> <ol></ol> <li></li>

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Good Relevant Content

1. Keyword focused2. Link worthy3. Good structure4. Relevant, unique, and current5. Useful research6. Useful resource - “How to”7. News worthy8. Controversial9. Humorous10. Make them come back11. Call to action - What should I do?

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Keep Content Current

1. Industry news2. Announcements3. Breaking news4. Different angle than competitor5. Give a opinion6. Stay n topic7. Latest search trends8. News feeds, RSS feeds

http://dir.yahoo.com/rss/dir/index.php http://www.freshcontent.net/http://www.rss-feeds-directory.com/http://www.cnn.com/services/rss/

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Duplicate Content

1. Unique content on each page2. Unique titles on each page3. Unique headlines on each page4. Don’t copy and paste others content5. Use a small tease, give author provide an outside link

Find duplicate content of any site:http://www.copyscape.com/

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Keyword Density

1. How many times is a specifc keyword used2. Use it headline, title and copy3. But don’t stuff

http://www.webuildpages.com/seo-tools/keyword-density/

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Optimize Your Non-HTML Files

Search engines can now index files

1. pdfs2. rtf3. Word docs4. Excel

Optimize these like you would your site