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WRITING: headlines

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WRITING: headlines. Headlines. the verbal-visual connection. Verbal. captures & keeps readers with clever diction & clear details reflects the dominant photo’s content. Visual. (an entry point) uses type creatively . Headlines . the verbal-visual connection. - PowerPoint PPT Presentation

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WRITING: headlines

captures & keeps readers with clever diction & clear details reflects the dominant photos content


the verbal-visual connection (an entry point) uses type creatively 2


the verbal-visual connection3Identify contentTell something specific about the season, event, etc. Capture the readers attentionHeadlines

the verbal-visual connection4Headline anatomyPrimary headline The TeaserIntrigues the reader visually and/or verbally (larger than anything else on the spread.)

Provides information specific to the year & identifies the spreads focus (subject and verb are needed.) This is smaller then the primary head.Secondary headline The Teller5secondary headline TellerHomecomingReign DelayGame, field coronation cometo a thundering halt Label (avoid using these)primary headline Teaser Identify content?

Tells something specific about the event? Captures the readers attention?Headline Anatomy6Quote for a secondaryWhen the first notes of the fight song were punctuated by a crash of thunder, the marching band retreated for cover under the stands. A record 1.9 inches of rain fell in less than an hour. We use the 30-30 Rule to insure the safety of the students and fans, athletic director Kevin Brewster said. When the flash to thunder count approaches 30 seconds, everyone is undercover. At first, I enjoyed the light show,but when I realized thatthe storm would probably cancel the game & the half-time ceremony, I was depressed. ~junior Jonah Martin ReignDelay7Literary DevicesClever word play enhances contentAlliterationAntonym, synonym, homonymOnomatopoeiaRhymePun8Homecoming fans experienceWet, Wild Washout

Thunder, lightning cause HomecomingBASHtoCRASH

Get a Reign CheckHomecoming ceremony washes outLightning stormdestroys HomecomingRealReignWreckLiterary DevicesAlliterationRhyme & OnomatopeiaHomonymPun9Editing GuidelinesRefine headlines for strong appeal Keep headlines factual; no editorializing Use fresh, active verbs Eliminate unnecessary words Use a comma instead of and Dont break grammatical go-togethers Use single quote marks in headlines Write headlines in present tense Avoid school name, initials, mascot Maintain style consistency10

Write a headline for a spreadabout the dance team.

Dominant pic:The teamdressed as zombies for the Halloween football game.Assignment:11

This PowerPoint presentation was created by Balfour Yearbooks, Dallas, Texas, for educational purposes only. It is unlawful to remove or alter the Balfour logo without the permission of Balfour Yearbooks Marketing Department. For more information, contact Judi Coolidge, Education Specialist at [email protected]


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