Writing headlines

A 9-letter cheat sheet

Let’s spell it out

H-E-A-D-L-I-N-E-S

HDeliver value by being helpful. Make it obvious the reward for

further reading is you will gather helpful information.

elpful

EEvoke emotion by appealing to

the two most prevalent drivers of behavior: achieving pleasure and avoiding pain.

motional

AThe question headline

is enormously effective. Find and ask questions your

target market wants answered.

sk

DEducation is central to

effective content marketing. Offer “do” and “don’t” lessons

your audience will find valuable.

o’s and don’ts

LWe’re wired to love lists.

They’re great for article teasers, blog post titles, and any type of headline.

ists

IWrite headlines that

speak to readers’ desires. Inspire them and you’ll have

the ultimate hook.

nspire

NSpeak to a problem

that keeps readers up at night.

ightmare

EEarn the trust you need with headlines

that demonstrate you understand and care about your readers.

mpathy

SThe proven approach to headline

nirvana is to make a promise you’ll deliver a little success package.

uccess

www.feldmancreative.com

FTurn on the power of online marketing.

eldman

Creative