YOUR PERSONALITY IS SHOWING

Joanna Wiebe, Copy Hackers

STOP SAYING

nothing

STOP SAYING

nothing

ü New ü Busy ü Bored ü Removed

COMPETENT EXCITED SOPHIST. RUGGED

SINCERE

ü More likely to buy ü 3x more likely to recall

Predictability bores brains.

Say what your competitors

won’t

MOFO

MOFO

MOFO

MOFO

"A PLAGUE UPON YOUR EPILEPTIC VISAGE!"

CASTIGATE DWINDLE CLANGOR SANCTIMONIOUS

“The artist, the painter, and the advertiser set a trap to

catch your attention.” Marshall Mcluhan

“Make it sing.”

Polish isn’t sticky

“Save time and money”

“The future of _______ is here”

“Welcome to the new ______”

Jagged edges are sticky

DIFFERENT IS THE ONLY THING THAT STANDS OUT

123.9% more clicks to sign up

BOOBS

MOFO

OBVS !

EXCUSES Those are

EXCUSES

SEO?

CRO?

B2B?

Boring2Boring

17.9% increase in video views

Be visible Get started with Flow

Welcome to Flow

Can I ask you something?

39.6%  open  rate  

45.5%  open  rate  

54.0%  open  rate  27% more opens than

Control

103% increase in engagement

Say what your competitors

won’t

How to write non-sucky copy

1.  Content audit 2.  “Voice of customer” 3.  3AM

Do a competitor content audit. 1

How does my prospect talk?

How does my prospect want to

talk?

Mine Amazon reviews for VOC. 2

26% more leads

Humanize

1. Sincere

2. Competent

3. Excited

4. Sophisticated

5. Rugged

Honest, genuine, cheerful

Reliable, responsible, efficient

Daring, spirited, imaginative, up-to-date

Glamorous, pretentious, romantic

Tough, strong, outdoorsy

The more people see themselves in you,

the more they like you.

WRITE FOR 3AM READERS 3

It’s 3am

1. Be clear. 2. Use short words. 3. Sprinkle in unexpected

words. 4. Break familiar patterns. 5. Use short sentences.

Fragments, too. 6. Skip the parts your

prospect skips.

BOOM

BOOM! This is how you get traffic… and convert it

104% OPEN RATE

How to write non-sucky copy

NO ONE GETS BONUS POINTS FOR BEING THE QUIETEST

JOANNA WIEBE COPY HACKERS