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Peter Berger • Bahrenfelder Steindamm 89 • 22761 Hamburg • Tel. 0173 – 928 60 91 • e-mail: [email protected] The Teaser Start With A Drumbeat
| Date post: | 24-May-2015 |
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Peter Berger • Bahrenfelder Steindamm 89 • 22761 Hamburg • Tel. 0173 – 928 60 91 • e-mail: [email protected]
The Teaser
Start With A Drumbeat
Peter Berger • Bahrenfelder Steindamm 89 • 22761 Hamburg • Tel. 0173 – 928 60 91 • e-mail: [email protected]
Please count to 15 ...
... that is the time to attract readers attention. Then he clicks an article or he leaves your Website
Peter Berger • Bahrenfelder Steindamm 89 • 22761 Hamburg • Tel. 0173 – 928 60 91 • e-mail: [email protected]
What Are The Functions Of A Teaser?
Exercise in groups:
Find and write down the functions of a teaser.
1. The teaser should make it as easy as possible for the reader to decide whether he should click or not.
2. The teaser should give an incentive to make the decision easier.
Peter Berger • Bahrenfelder Steindamm 89 • 22761 Hamburg • Tel. 0173 – 928 60 91 • e-mail: [email protected]
What Do You Mean About ...
Peter Berger • Bahrenfelder Steindamm 89 • 22761 Hamburg • Tel. 0173 – 928 60 91 • e-mail: [email protected]
What Do You Mean About ...
Peter Berger • Bahrenfelder Steindamm 89 • 22761 Hamburg • Tel. 0173 – 928 60 91 • e-mail: [email protected]
What Do You Mean About ...
Peter Berger • Bahrenfelder Steindamm 89 • 22761 Hamburg • Tel. 0173 – 928 60 91 • e-mail: [email protected]
How To Write A Teaser?
1. Start with a short headline which works without additional information.
2. Write an informative teaser that does not tell the whole story. This provides an incentive to click.
3. An image has to correspond with headline and teaser.
Peter Berger • Bahrenfelder Steindamm 89 • 22761 Hamburg • Tel. 0173 – 928 60 91 • e-mail: [email protected]
The First Kind Of A Teaser: The News Headline
Peter Berger • Bahrenfelder Steindamm 89 • 22761 Hamburg • Tel. 0173 – 928 60 91 • e-mail: [email protected]
When Do You Use A News Headline?
Peter Berger • Bahrenfelder Steindamm 89 • 22761 Hamburg • Tel. 0173 – 928 60 91 • e-mail: [email protected]
The Second Kind: News Summary
Peter Berger • Bahrenfelder Steindamm 89 • 22761 Hamburg • Tel. 0173 – 928 60 91 • e-mail: [email protected]
The Third Kind: A Cliffhanger
Peter Berger • Bahrenfelder Steindamm 89 • 22761 Hamburg • Tel. 0173 – 928 60 91 • e-mail: [email protected]
The Fourth Kind: A Question Teaser
Peter Berger • Bahrenfelder Steindamm 89 • 22761 Hamburg • Tel. 0173 – 928 60 91 • e-mail: [email protected]
These Examples Show That ...
... a Web reporter has to give teasers a lot of drive to get readers attention.
... headlines and teasers decide about the success of a Website.
Peter Berger • Bahrenfelder Steindamm 89 • 22761 Hamburg • Tel. 0173 – 928 60 91 • e-mail: [email protected]
Exercises: The Little Difference ...
Exercise 1 (in groups)
Please have a look at the Websites of the group members. What kind of teaser do they use? What is good? What can be done better?
Exercise 2
Please read the article and write:
• a news headline
• a summary teaser
• a cliffhanger teaser
• a question teaser
Print the document. Pass it to me with your name.
Then have a meeting with your group. Discuss the teasers. Decide for one teaser of each sort. Make a presentation. Which group has written the best teasers?
