Date post: | 28-Jan-2015 |
Category: |
Social Media |
Upload: | darim-online |
View: | 103 times |
Download: | 1 times |
WRJ Social MediaCommunity Building
Lisa ColtonSee3 Communications /
Darim Online@darimonline
Traditional Mindset: Hub & Spokes
Network Mindset
“connect and collaborate” rather than “command and control”
ATTENTIONLISTENBE REALDEEPENADD VALUE
5 New Rules of the Game
#1 THIS IS AN ATTENTION ECONOMY
CHANNEL YOUR BEST HOSTING SKILLS. WHAT’S IMPORTANT?
WHERE & HOW TO LISTEN
Litmus Test
• How many people are posting?• How many people are commenting?• What’s the culture of engagement?• Are you making statements or asking
questions?
#4: BE REAL
DON’T BE A BULLHORN
#4: DEEPEN
Temple BethAbraham in Tarrytown, NY
Ask Questions!
Congregation Beth Israel, San Diego
INVITE DEEPER CONNECTION
BUILD A CULTURE
#5: ADD
VALUE
12:1ratio
CONTENT CURATIONis the process of sorting through the vast
amounts of content on the web and presenting it in a meaningful and organized
way around a specific theme.
WHAT CAN YOU BE CURATING?
SOCIALFUNDRAISING
RAZOO, CROWDRISE, ETC.
Q&A
SHARING YOUR EXPERIENCE