TRUSTED ADVICE ABOUT WHAT YOU NEED FOR

YOUR BABY

HAVING A BABY IS OVERWHELMING... FIGURING OUT WHAT YOU NEED SHOULDN’T BE.

@WEE_SPRING

“There are some brief periods in a person’s life when old routines fall apart and buying habits are suddenly in flux. One of those moments —- THE moment, really —- is right around the birth of a child, when parents are exhausted and overwhelmed and their shopping patterns and brand loyalties are up for grabs.”

-- New York Times Magazine, February 2012

PREGNANCY IS AN UNPARALLELED OPPORTUNITY TO INFLUENCE CONSUMERS’ BUYING HABITS.

@WEE_SPRING

$5K+PER FAMILY IN

YEAR ONE

$49.2BILLION IN SALES

ESTIMATED FOR 2013

Source: Packaged Facts Research. Family spending includes gear, diapers, and baby food; aggregate $50B figure is all spending in the baby products industry.

@WEE_SPRING

Word of Mouth Bloggers Retailer Reviews

Accessible?Not really.

It takes work… you have to be pro-active.

Maybe. You have to search

archives or wait for a relevant post.

Yes! The info is at your

fingertips.

Organized?Nope.

It’s virtually impossible to aggregate this info.

Maybe. Some have checklists.

Nope. It’s still a lot of info to

consume.

Trustworthy?Yes!

Who do you trust more than friends and

family?

Maybe. A lot are compensated

for their reviews.

Nope. Who knows who

these people are and what they care about?

NONE OF THE EXISTING SOURCES PROVIDE PARENTS WITH THE ADVICE THEY NEED.

@WEE_SPRING

WEESPRING HELPS PARENTS COLLECT ADVICE FROM THE PEOPLE THEY TRUST.

On desktop or mobile, browse the best products in baby, as selected by your friends, parents like you, or the weeSpring community.

Contribute your own ratings -- love or regret -- to help your friends, or add a product to your weeList of wants.

40kTOTAL RATINGS

OUR COMMUNITY IS HIGHLY ENGAGED AND GROWING FAST.

10+RATINGS/

ACTIVE USER

30%OF USERS RATE

June 62%

May 32%

April 21%

Month Over Month User Growth During TechStars

January

June10k users

@WEE_SPRING

FOR BRANDS, WE PROVIDE A PLATFORM FOR ENGAGING THEIR PROSPECTIVE CUSTOMERS.

MONTHLY RECURRING REVENUEMONTHLY RECURRING REVENUEPOTENTIAL MONTHLY COST TIERED SERVICES

$1K - $2.5K brand page templaterespond to reviews

$2.5k - $10k custom brand pageengage with reviewersbrand dashboard / analyticsrating syndication widget

$10k - $100k advanced brand pagetarget reviewerscompetitive dashboard / analyticsrating syndication APIaccess to influentials

LEAD GENERATIONemail marketing

sponsored listingsre-/pre-targeting data

display ads

(Assuming $1 - 3 value per “want” item.)

1,000+BRANDS IN BABY

@WEE_SPRING

TOP BRANDS HAVE ALREADY SIGNED ON TO OUR PILOT AND WE PROJECT REVENUE BY Q4.

@WEE_SPRING

ALLYSON DOWNEY, CEO• Led NYS gubernatorial campaign,

worked at Credit Suisse and Random House.

• B.A. Colby College, M.B.A. Columbia Business School

JACK DOWNEY, COO• Managed digital strategy for

Governors Spitzer and Paterson

• B.A. Dartmouth College, M.B.A. NYU Stern

MELISSA POST, CMO• Led site redesign for AmEx;

consultant at Monitor Group.

• B.A. Dartmouth College, M.B.A. NYU Stern

@WEE_SPRING

ALEXANDRA WILKIS WILSONCO-FOUNDER

AKSHAY NAVLEFMR. DIR. E-COMMERCE

ALEX ISKOLDFOUNDER/CEO

ROB PLATZERCTO

OUR ADVISORY BOARD IS COMPRISED OF TOP TALENT WITH DEEP TECHNICAL AND E-COMMERCE EXPERTISE.

@WEE_SPRING

MILESTONESImprove product for our users to increase virality: continue to achieve 50% month/month growth

Invest in proven user acquisition channels

Build our products for brands to enable them to connect with our passionate user base.

• Content syndication• Customized brand pages• Competitive landscape dashboard• Widget / API• Pre-targeting & re-targeting• Email marketing

RAISING UP TO

$1M

“weeSpring has really identified the issue: that parents want recommendations from their peers... And the company that figures out how to harness that power and influence into a purchase is going to win big. I love this company. “ - Carley Roney, founder of the XO Group

founders@weespring.com