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Bernd Draser ecosign / academy for sustainable design Cologne, Germany [email protected] www.ecosign.net Sustainable Communications Design An instrument to stimulate sustainable behavior
| Date post: | 25-May-2015 |
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Bernd Draser
ecosign / academy for sustainable design
Cologne, Germany
www.ecosign.net
Sustainable Communications DesignAn instrument to stimulate sustainable behavior
What we do
What we do
• educatingprofessionaldesigners
What we do
• educatingprofessionaldesigners
• strongemphasisonsustainability
What we do
• educatingprofessionaldesigners
• strongemphasisonsustainability
• communicationsdesign
What we do
• educatingprofessionaldesigners
• strongemphasisonsustainability
• communicationsdesign
• productdesign
What we do
• educatingprofessionaldesigners
• strongemphasisonsustainability
• communicationsdesign
• productdesign
• professionalskills
What we do
• educatingprofessionaldesigners
• strongemphasisonsustainability
• communicationsdesign
• productdesign
• professionalskills
• creativestrength/techniquesofcreativity
What we do
• educatingprofessionaldesigners
• strongemphasisonsustainability
• communicationsdesign
• productdesign
• professionalskills
• creativestrength/techniquesofcreativity
• broadculturalknowledge
What we do
• educatingprofessionaldesigners
• strongemphasisonsustainability
• communicationsdesign
• productdesign
• professionalskills
• creativestrength/techniquesofcreativity
• broadculturalknowledge
• matureandresponsiblepersonalities
What we do
• educatingprofessionaldesigners
• strongemphasisonsustainability
• communicationsdesign
• productdesign
• professionalskills
• creativestrength/techniquesofcreativity
• broadculturalknowledge
• matureandresponsiblepersonalities
• ethicalandaestheticfacultyofjudgement
Our idea of education in sustainability
Our idea of education in sustainability
• morethanasimplejobtraining
Our idea of education in sustainability
• morethanasimplejobtraining
• broadeningculturalcompetenceandworldknowledge
Our idea of education in sustainability
• morethanasimplejobtraining
• broadeningculturalcompetenceandworldknowledge
• complementingtheprofessionaldesignskillswith
Our idea of education in sustainability
• morethanasimplejobtraining
• broadeningculturalcompetenceandworldknowledge
• complementingtheprofessionaldesignskillswith
• ecology
Our idea of education in sustainability
• morethanasimplejobtraining
• broadeningculturalcompetenceandworldknowledge
• complementingtheprofessionaldesignskillswith
• ecology
• philosophy
Our idea of education in sustainability
• morethanasimplejobtraining
• broadeningculturalcompetenceandworldknowledge
• complementingtheprofessionaldesignskillswith
• ecology
• philosophy
• psychology
Our idea of education in sustainability
• morethanasimplejobtraining
• broadeningculturalcompetenceandworldknowledge
• complementingtheprofessionaldesignskillswith
• ecology
• philosophy
• psychology
• arthistory
Our idea of education in sustainability
• morethanasimplejobtraining
• broadeningculturalcompetenceandworldknowledge
• complementingtheprofessionaldesignskillswith
• ecology
• philosophy
• psychology
• arthistory
• finearts
Our idea of education in sustainability
• morethanasimplejobtraining
• broadeningculturalcompetenceandworldknowledge
• complementingtheprofessionaldesignskillswith
• ecology
• philosophy
• psychology
• arthistory
• finearts
• widerangeofextra-curricularactivities
Our idea of education in sustainability
• morethanasimplejobtraining
• broadeningculturalcompetenceandworldknowledge
• complementingtheprofessionaldesignskillswith
• ecology
• philosophy
• psychology
• arthistory
• finearts
• widerangeofextra-curricularactivities
• professionaldesigners,capableofmeetingthecomplex
challengesofanendangeredworld
How sustainable communications design
can help changing behavior
How sustainable communications design
can help changing behavior
• communicationsdesignismorethanamarketingtool
How sustainable communications design
can help changing behavior
• communicationsdesignismorethanamarketingtool
• designersshouldbeinvolvedattheearliestpossible
momentofaproject
How sustainable communications design
can help changing behavior
• communicationsdesignismorethanamarketingtool
• designersshouldbeinvolvedattheearliestpossible
momentofaproject
• sustainabledesigners
How sustainable communications design
can help changing behavior
• communicationsdesignismorethanamarketingtool
• designersshouldbeinvolvedattheearliestpossible
momentofaproject
• sustainabledesigners
• donotpersuade–theydoconvince
How sustainable communications design
can help changing behavior
• communicationsdesignismorethanamarketingtool
• designersshouldbeinvolvedattheearliestpossible
momentofaproject
• sustainabledesigners
• donotpersuade–theydoconvince
• appealtotargetgroupswithesteem–notwith
admonishment
How sustainable communications design
can help changing behavior
• communicationsdesignismorethanamarketingtool
• designersshouldbeinvolvedattheearliestpossible
momentofaproject
• sustainabledesigners
• donotpersuade–theydoconvince
• appealtotargetgroupswithesteem–notwith
admonishment
• willmeettheiraudienceintheirlifeworld
How sustainable communications design
can help changing behavior
• communicationsdesignismorethanamarketingtool
• designersshouldbeinvolvedattheearliestpossible
momentofaproject
• sustainabledesigners
• donotpersuade–theydoconvince
• appealtotargetgroupswithesteem–notwith
admonishment
• willmeettheiraudienceintheirlifeworld
• intermsofsigns/symbols/aestheticcodes
How sustainable communications design
can help changing behavior
• communicationsdesignismorethanamarketingtool
• designersshouldbeinvolvedattheearliestpossible
momentofaproject
• sustainabledesigners
• donotpersuade–theydoconvince
• appealtotargetgroupswithesteem–notwith
admonishment
• willmeettheiraudienceintheirlifeworld
• intermsofsigns/symbols/aestheticcodes
• intermsoftheappropriatemedia
How sustainable communications design
can help changing behavior
• communicationsdesignismorethanamarketingtool
• designersshouldbeinvolvedattheearliestpossible
momentofaproject
• sustainabledesigners
• donotpersuade–theydoconvince
• appealtotargetgroupswithesteem–notwith
admonishment
• willmeettheiraudienceintheirlifeworld
• intermsofsigns/symbols/aestheticcodes
• intermsoftheappropriatemedia
• willenhancethecredibilityofCSOs
