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WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non...

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APIs for the non programmers te APIcultur.com Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer Eduardo Basterrechea Apicultur CEO
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Page 1: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Thinking of you. Customizing the store of the WSO2 API

Manager for the non programmer

Eduardo BasterrecheaApicultur

CEO

Page 2: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

Page 3: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

APIs for the non programmers

@ebaste API

Page 4: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Page 5: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

APIs: are not a new way to do things that I can do now.

Page 6: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

APIs: are not only a new way to do things that I can do now.

Page 7: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

API: a way to offer my knowledge and abilities to the rest of the world.

Page 8: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Everyone has abilities or knowledge to offer

Page 9: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

APIs

specialization

collaboration

Page 10: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

specialization

Page 11: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

collaboration

Page 12: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Once upon a time...

Page 13: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

About 10.000 years ago...

Page 14: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

In the earth lived a bunch of different animals...

Page 15: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Some of them have been living on earth for millions of years...

Page 16: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Crocodiles...

55.000.000 years

6 hours under water!

Page 17: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Great white shark...

15.000.000 years

90% of great white sharks disappeared in the last 20 years

Page 18: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Sabertooth...

...competition with humans

Page 19: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Mamuts... 5.000.000 years ago to 5.700 years ago

Page 20: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

And a newcomer...

Page 21: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Who will be the earth dominant?

Page 22: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Why did the human being win this war?

Page 23: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Why did the human being win this battle?

Page 24: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

+

Page 25: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Other animals collaborate, but do they havespecialists?

Page 26: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

You can choose to specialize and collaborate or not.

Page 27: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

But remember what happened to the guys who chose not to collaborate!

Page 28: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

We are facing a disruptive change. Sure!

Page 29: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

To break barriers

Page 30: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

To surpass the limits

Page 31: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

With a little help of everybody, of course!

Page 32: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

But, it’s easyto use an API?

Page 33: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

From a developerspoint of view?

Page 34: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Page 35: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

From a end user point of view?

Page 36: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Page 37: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Could your mother use an API?

Page 38: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

OAuth

Header

JSON

CurlREST

Page 39: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Is it really necessary to know this?

Page 40: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Two cases...

Page 41: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Page 42: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Page 43: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Page 44: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Page 45: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Page 46: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Page 47: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Page 48: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Page 49: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Simplify the process

Page 50: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Do we need to create a huge consortium of experts?

Page 51: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Not really!

Page 52: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Two basic ideas:

Lego Graphical interface

Page 53: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Lego

Connectivity

Page 54: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Graphical interface

Interaction

Page 55: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

But,…you’re not convinced

Page 56: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Let’s talk about another example...

Page 57: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

against

Page 58: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

@ebaste

Different times, different situations, but... Let’s play

Page 59: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Ipad: 1.000.000 sales in one month...

Page 60: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

IBM PC: 5 years to sell 1.000.000

Page 61: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

60x

Page 62: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Ipad: 33.000.000 sales in 19 months...

Page 63: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

IBM PC: 10 years to sell 33.000.000

Page 64: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

7x

Page 65: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Ipad: 100.000.000 units in 32 months...

Page 66: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

IBM PC: 15 years to sell 100.000.000

Page 67: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

6x

Page 68: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

6x - 60x more customers

Page 69: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

A last opinion...

Page 70: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Alan Kay

Page 71: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

XPARC Alto

1973

very near from here

Page 72: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

The desktop metaphor...

Page 73: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

The scroll bar...

Page 74: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

The ethernet,(LAN)...

Page 75: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

The GUI..

Page 76: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Laser printing..

Page 77: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Icons..

Page 78: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Windows..

Page 79: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Bitmaps..

Page 80: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

WYSIWYG..

Page 81: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Smalltalk, the Object Oriented paradigm

Page 82: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

The only failure...

Page 83: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Every computer user will be a programmer

Page 84: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

¿Fail?

Page 85: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

APIs are simple

Page 86: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

@ebaste

APIs are very simple

Page 87: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Some ideas to begin...

Page 88: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

@ebaste

One application...

Page 89: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

One subscription...

Page 90: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

The copy paste experience

Page 91: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Test it, use it for free without credit card info

or even registration

Page 92: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Every business owner will be happy to offer this at no cost!

Page 93: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Every one!

Page 94: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Examples, pieces of code, more examples…

Page 95: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

More advanced...

Page 96: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Graphical interface

Page 97: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Connectors

Page 98: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Create their

own APIs

Page 99: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com

Page 100: WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

APIs for the non programmers

@ebaste APIcultur.com


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