15
201 6 THE WORK DIGITAL--SOCIAL MOBILE E-COMMERCE LIFESTYLE IN Asia-Pacific DIGITAL TRENDS MARCH
| Date post: | 26-Jan-2017 |
| Category: |
Marketing |
| Upload: | wunderman-asia-pacific |
| View: | 628 times |
| Download: | 0 times |
2016
THE WORKDIGITAL--SOCIALMOBILEE-COMMERCELIFESTYLE
IN Asia-PacificDIGITAL TRENDS MARCH
THE WORKLuxottica The most important story you will ever read to your child
OPSM an Australian opticians chain used a story book to increase numbers of childrens eye tests It decided to target children as they should have regular eye tests but many do not - and many parents are not aware of the need OPSM created a childrens story book incorporating vision testing methods to allow parents to screen their childrens sight and determine whether they needed an eye test This approach was a success increasing OPSMrsquos volume sales of childrens eye tests and childrens eyewear Read the full article
Source wwwwarccomAdidas showcases young women who create by kicking some serious assIn itrsquos latest campaign that was launched on March 7th Adidas is spotlighting actress Ning Chang ranked tennis player Coco Xu track-and-field champion Liu Hong and the China womenrsquos national volleyball team Through the campaign the stars share their individual journey to become the person they want to be through their preferred sport Read the full article and watch the video
Source wwwcampaignasiacom
THE WORKSamsung translates Hong Kong sights into Braille
Samsung invited people to post pictures of Hong Kong sights on Instagram using the hashtag BeTheirEyes Working with Hong Kong Blind Union to translate the posted descriptions into Braille stickers these were then placed at the vantage points where the photos were taken for visually impaired people to experience The brand also made a HK$10 donation for every photo posted Read the full article and what the video
Source wwwcampaignasiacomLatest video for Share the Load campaign goes viralThe Ariel Share the Load campaign has become a voice to empower women at home Last year the campaign brought to light the debate of whether laundry is only a womans job and built a social movement inviting men to ShareTheLoad This year Ariel aims to empower the Indian woman of today and more importantly the woman of tomorrow to ensure that men set the right example by declaring a clarion call for Dads to ShareTheLoad Within four days of its release the video had managed to get more than 3 million views Read the full article and watch the video
Source wwwcampaignbriefasiacom
DIGITAL--SOCIAL
Social networking is a major app activity in Southeast AsiaSmartphone users across Southeast Asia are continuing to download a few new apps each month according to 2015 research Social networking along with utilities apps are likely drivers of this Among those ages 16 to 44 who reported downloading apps the bulk tended to download a handful of new ones each month In most markets a plurality of respondents said they downloaded three to five apps in a typical month In the Philippines it was slightly more common to download just one or two apps each month Download the full article
Source wwwemarketercom
Facebook by the Numbers 2015Retargeting on Facebook has become an indispensable tool for digital advertisers In AdRollrsquos Facebook by the Numbers 2015 research report analyse retargeting campaign data across their global customer base The findings in this report summarizes their in-depth yearlong review of over 55000 campaigns which served a staggering 37 billion impressions worldwide Download the full report
Source wwwadrollcom
DIGITAL--SOCIAL
The eight social incentivesCerebrarsquos latest eBook details eight social media incentives that can used by brands to drive community behaviour using social engagement While some will be obvious many are overlooked because theyrsquore not as easy to implement as ldquojust offer a discountrdquo Offering a discount is of course one of the incentives but itrsquos so overused There are many ways to drive behaviour on social platforms each with pros and cons Read the full eBook
Source wwwwarccom
What are the key martech amp digital transformation trends in IndiaEconsultancy held Customer-Centricity Marketing Roundtables in Mumbai on February 25th With roundtable in-depth discussion on Digital Transformation all of the participants appreciated the need for digital transformation and considered it a must-have for any organization in todayrsquos market Most were aware of technologys role in the process but it was almost universally agreed that the biggest hurdle in enabling digital transformation is changing mind-sets within the organization Read the full article
Source wwweconsultancycom
DIGITAL--SOCIAL
SEA digital connectivity rivals ChinaDigital connectivity in Southeast Asia now rivals China as more than 150m consumers in the region are digitally active and show high levels of product and search engagement However although the region has 250m consumers connected via smartphone and 100m engaged in online transactions e-commerce is being held back by constraints in its logistics and payments infrastructure According to the report online retail is a $6bn market in Southeast Asia but with online sales of under 4 of total retail the region still lags well behind developed markets and even other developing markets Read the full article
Source wwwwarccom
Get more from YouTubeThis article explains how marketers can get the best from YouTube and stand out from the crowd within just a few seconds by fully understanding the mechanics and associated pitfalls of the platform Ineffective tagging is a widespread problem on YouTube ndash marketers need to see the platform as primarily a search engine and apply the rules of effective search engine optimisation For help with video tagging it is advisable to have a look at the videos that top the listings in relevant searches several Google Chrome extensions give access to such metrics Read the full article
Source wwwwarccom
MOBILEDigital usage in Southeast Asia Internet and mobile device trends for six key marketsThis report provides an overview of key digital internet and mobile usage
trends in six markets in Southeast Asia Indonesia Malaysia Philippines Singapore Thailand and Vietnam Internet penetration rates in six key markets in Southeast Asia will range from just under 40 in Indonesia to more than 75 in Singapore in 2016 eMarketer predicts But those rankings reverse when looked at by numbers of users thanks to the respective population sizes involved Log in to eMarketer to read the full report
Source wwwemarketercomBrief Airlines must embrace mobile moments to differentiateMobile is changing travellers behaviours and expectations worldwide making mobile moments the next battleground for airlines While Chinese travellers are rapidly embracing mobile moments most airlines have yet to follow them as a result most airlines are unable to serve customers throughout their entire journey B2C marketing professionals managing airline brands can use this brief to learn how to better address airline travellers in their most relevant mobile moments Download the report
Source wwwforrestercom
MOBILEMobile marketing is core to businesses in India
Research suggests that marketers in India already see mobile as a key part of their effortsmdasheven if spending is still relatively low According to research 71 of digital marketers in Indiamdashincluding channel partners and brand managersmdashbelieve that mobile marketing is core to their business And nearly as many (68) said they have integrated mobile into their overall marketing strategy Download the full article
Source wwwemarketercom
Tencent pushes mobile advertisingChinese internet giant Tencent is following Facebook by exploring new ways of attracting advertising revenues and is focusing on its WeChat social platform as the vehicle to catch up with its bigger rivals According to the Wall Street Journal Tencent is pushing ads aggressively on WeChat as it seeks to monetise the huge popularity of the app which already has nearly 700m active monthly users Read the full article
Source wwwwarccom
MOBILEThe state of mobile marketer tactics 2016
Marketers can leverage many different tactics from native apps to responsive web design (RWD)augmented reality or beacons to engage consumers They often lack an understanding of how their peers are using the various tactics and which ones are mature This report of the mobile marketing playbook focuses on the various mobile tactics and technologies B2C marketers use Download the full report
Source wwwforrestercomSix tips to optimize video for mobile viewing in AsiaThis article offers six practical issues video creators must consider when optimizing video content for Asia The completion rates for pre roll videos on mobile are significantly lower (45) than for desktop (79) The completion rate for mobile preloads dips significantly once a commercial exceeds 10 seconds and Google data has established that video load time is significantly longer on mobile than on desktop Vertical format ads are on the rise driven by new platforms such as Snapchat 29 of video ads were viewed vertically in 2015 up from just 5 in 2012 and Snapchat claims that vertical format video ads have nine times more completed views than horizontal ads Download the full report
Source wwwwarccom
E-COMMERCEHow Asia e-commerce will be worth $14tr
Just five key countries in Asia Pacific account for more online retail revenue than the US and all of Western Europe combined according to a new report Research firm Forrester predicted that total online revenue in China Japan South Korea India and Australia will nearly double from $733bn in 2015 to $14 trillion in 2020 China alone is expected to be worth $11 trillion by 2020 and it remains the largest e-commerce market in the world despite its economic growth falling below 7 for the first time since 2009 Read the full article
Source wwwwarccomChina maintains robust e-commerce growthWith shopping habit of Chinese consumers going digital China is experiencing an online shopping boom according to new Nielsen data Chinarsquos e-commerce industry is witnessing strong double-digit year-on-year growth with foods and online sales of household items growing 86 Beverage sales also increased 72 and food sales climbing 52 Read the full article
Source wwwmarketing-interactivecom
E-COMMERCEHow often do Indias digital buyers shop
Digital buyers in India have not much changed the frequency with which they shop digitally or in-store according to longitudinal research 2015 research from Retailers Association of India (RAI) and PricewaterhouseCoopers (PwC) found that 12 of digital buyers in the country shopped via digital channels on a daily basis That was up 3 points from 2013 for an increase of 33 Weekly digital shopping enjoyed a similar jump from 31 of respondents in 2013 to 39 in 2015 or an increase of about 26 over two years Download the full article
Source wwwemarketercomMust-Have eCommerce FeatureseBusiness professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists This chapter of the retail eCommerce playbook is a prescriptive look at the industry standards and opportunities for differentiation in a retail eCommerce experience The report also discusses additional areas of opportunity such as fulfilment customer service and omnichannel execution Download the full report
Source wwwforrestercom
E-COMMERCEFive tips to solve the biggest challenge in mobile monetisation
Mobile publishers and app developers are faced with a litany of choices when it comes to monetising their content within their apps and mobile websites Deciding on how best to configure your ad units for the app or mobile website can be very complex and overwhelming process for mobile publishers and app developers As mobile is increasingly becoming an exciting arena with many entrants in the market that are infatuated to break into the billion dollar success of the app world attention on how to build a sustainable mobile business to generate profit becomes a priority Read the full article
Source wwwdigitalmarketasiaPoint of view Is Singlersquos Day good for brandsSingles Day 2015 saw 278 million orders for 30000 brands offering everything from smartphones to underwear placed in the 24-hour window resulting in over US$14 billion changing hands It is predicted that this China-born shopping trend may become another commercialised global date However all the commentary about Singles Day fails to analyse the impact of the discount phenomenon on brands As it adds pressure to offer steep discounts the article argues that Singles Day acts as a reversal of everything brands have worked so hard to build up Download the full report
Source wwwwarccom
LIFESTYLEAdvertising in Vietnam Weathering the storm of capitalism and growing up fastThis article outlines three key trends advertisers in Vietnam should be aware
of as Vietnamese consumers become increasingly aware of brands outward looking and digitally connected Vietnamese consumers have begun showing significant spending maturity and as a result growth across most categories has slowed Brands now have no choice but to dig deeper and drive growth through breakthrough insights skill-sets and market development For consumer engagement domestic cultural fluency is key in Vietnam but brands must also realize that even in monolinguistic Vietnam one size does not fit all Download the full article
Source wwwwarccomConnecting with Asiarsquos affluentials Twitter studyKnown as the lsquomass affluentrsquo (or lsquoaffluentialsrsquo) this fast-growing band of emerging wealthy individuals are at the upper levels of the middle class in terms of personal income The region is expected to have more than 65 of the worldrsquos middle-income earners by 2030 up from 28 This study found that as their incomes grow so do their expectation of brands Read the full article
Source wwwcampaignasiacom
LIFESTYLETrendWatching March 2016 Snapshot
TrendWatchingrsquos March 2016 Snapshot offers a curated glimpse into the recent examples that have been added to the Innovations Database The featured trend this month covers the use of lsquoInformal Inforsquo such as alerts notifications and messages The bonus feature includes a round-up of some of the key consumer trends that made an impact at the Mobile World Congress 2016 Download the full report
Source wwwtrendwatchingcom
Here comes the modern Chinese consumerDespite concerns about economic growth the countryrsquos consumers keep spending Yet McKinseyrsquos latest survey reveals changes in what theyrsquore buying and how theyrsquore buying it Cooling economic growth a depreciating currency and a gyrating stock market are making political and business leaders concerned that Chinarsquos economic dream may be ending Yet Chinese consumers remain upbeat In fact consumer confidence has been surprisingly resilient over the past few years as salaries have continued to rise and unemployment has stayed low Download the report
Source wwwmckinseycom
WUNDERMAN ASIA HQmartinaschlittlerwundermancom
DIGITAL TRENDS IN Asia-Pacific MARCH 2016
THE WORKLuxottica The most important story you will ever read to your child
OPSM an Australian opticians chain used a story book to increase numbers of childrens eye tests It decided to target children as they should have regular eye tests but many do not - and many parents are not aware of the need OPSM created a childrens story book incorporating vision testing methods to allow parents to screen their childrens sight and determine whether they needed an eye test This approach was a success increasing OPSMrsquos volume sales of childrens eye tests and childrens eyewear Read the full article
Source wwwwarccomAdidas showcases young women who create by kicking some serious assIn itrsquos latest campaign that was launched on March 7th Adidas is spotlighting actress Ning Chang ranked tennis player Coco Xu track-and-field champion Liu Hong and the China womenrsquos national volleyball team Through the campaign the stars share their individual journey to become the person they want to be through their preferred sport Read the full article and watch the video
Source wwwcampaignasiacom
THE WORKSamsung translates Hong Kong sights into Braille
Samsung invited people to post pictures of Hong Kong sights on Instagram using the hashtag BeTheirEyes Working with Hong Kong Blind Union to translate the posted descriptions into Braille stickers these were then placed at the vantage points where the photos were taken for visually impaired people to experience The brand also made a HK$10 donation for every photo posted Read the full article and what the video
Source wwwcampaignasiacomLatest video for Share the Load campaign goes viralThe Ariel Share the Load campaign has become a voice to empower women at home Last year the campaign brought to light the debate of whether laundry is only a womans job and built a social movement inviting men to ShareTheLoad This year Ariel aims to empower the Indian woman of today and more importantly the woman of tomorrow to ensure that men set the right example by declaring a clarion call for Dads to ShareTheLoad Within four days of its release the video had managed to get more than 3 million views Read the full article and watch the video
Source wwwcampaignbriefasiacom
DIGITAL--SOCIAL
Social networking is a major app activity in Southeast AsiaSmartphone users across Southeast Asia are continuing to download a few new apps each month according to 2015 research Social networking along with utilities apps are likely drivers of this Among those ages 16 to 44 who reported downloading apps the bulk tended to download a handful of new ones each month In most markets a plurality of respondents said they downloaded three to five apps in a typical month In the Philippines it was slightly more common to download just one or two apps each month Download the full article
Source wwwemarketercom
Facebook by the Numbers 2015Retargeting on Facebook has become an indispensable tool for digital advertisers In AdRollrsquos Facebook by the Numbers 2015 research report analyse retargeting campaign data across their global customer base The findings in this report summarizes their in-depth yearlong review of over 55000 campaigns which served a staggering 37 billion impressions worldwide Download the full report
Source wwwadrollcom
DIGITAL--SOCIAL
The eight social incentivesCerebrarsquos latest eBook details eight social media incentives that can used by brands to drive community behaviour using social engagement While some will be obvious many are overlooked because theyrsquore not as easy to implement as ldquojust offer a discountrdquo Offering a discount is of course one of the incentives but itrsquos so overused There are many ways to drive behaviour on social platforms each with pros and cons Read the full eBook
Source wwwwarccom
What are the key martech amp digital transformation trends in IndiaEconsultancy held Customer-Centricity Marketing Roundtables in Mumbai on February 25th With roundtable in-depth discussion on Digital Transformation all of the participants appreciated the need for digital transformation and considered it a must-have for any organization in todayrsquos market Most were aware of technologys role in the process but it was almost universally agreed that the biggest hurdle in enabling digital transformation is changing mind-sets within the organization Read the full article
Source wwweconsultancycom
DIGITAL--SOCIAL
SEA digital connectivity rivals ChinaDigital connectivity in Southeast Asia now rivals China as more than 150m consumers in the region are digitally active and show high levels of product and search engagement However although the region has 250m consumers connected via smartphone and 100m engaged in online transactions e-commerce is being held back by constraints in its logistics and payments infrastructure According to the report online retail is a $6bn market in Southeast Asia but with online sales of under 4 of total retail the region still lags well behind developed markets and even other developing markets Read the full article
Source wwwwarccom
Get more from YouTubeThis article explains how marketers can get the best from YouTube and stand out from the crowd within just a few seconds by fully understanding the mechanics and associated pitfalls of the platform Ineffective tagging is a widespread problem on YouTube ndash marketers need to see the platform as primarily a search engine and apply the rules of effective search engine optimisation For help with video tagging it is advisable to have a look at the videos that top the listings in relevant searches several Google Chrome extensions give access to such metrics Read the full article
Source wwwwarccom
MOBILEDigital usage in Southeast Asia Internet and mobile device trends for six key marketsThis report provides an overview of key digital internet and mobile usage
trends in six markets in Southeast Asia Indonesia Malaysia Philippines Singapore Thailand and Vietnam Internet penetration rates in six key markets in Southeast Asia will range from just under 40 in Indonesia to more than 75 in Singapore in 2016 eMarketer predicts But those rankings reverse when looked at by numbers of users thanks to the respective population sizes involved Log in to eMarketer to read the full report
Source wwwemarketercomBrief Airlines must embrace mobile moments to differentiateMobile is changing travellers behaviours and expectations worldwide making mobile moments the next battleground for airlines While Chinese travellers are rapidly embracing mobile moments most airlines have yet to follow them as a result most airlines are unable to serve customers throughout their entire journey B2C marketing professionals managing airline brands can use this brief to learn how to better address airline travellers in their most relevant mobile moments Download the report
Source wwwforrestercom
MOBILEMobile marketing is core to businesses in India
Research suggests that marketers in India already see mobile as a key part of their effortsmdasheven if spending is still relatively low According to research 71 of digital marketers in Indiamdashincluding channel partners and brand managersmdashbelieve that mobile marketing is core to their business And nearly as many (68) said they have integrated mobile into their overall marketing strategy Download the full article
Source wwwemarketercom
Tencent pushes mobile advertisingChinese internet giant Tencent is following Facebook by exploring new ways of attracting advertising revenues and is focusing on its WeChat social platform as the vehicle to catch up with its bigger rivals According to the Wall Street Journal Tencent is pushing ads aggressively on WeChat as it seeks to monetise the huge popularity of the app which already has nearly 700m active monthly users Read the full article
Source wwwwarccom
MOBILEThe state of mobile marketer tactics 2016
Marketers can leverage many different tactics from native apps to responsive web design (RWD)augmented reality or beacons to engage consumers They often lack an understanding of how their peers are using the various tactics and which ones are mature This report of the mobile marketing playbook focuses on the various mobile tactics and technologies B2C marketers use Download the full report
Source wwwforrestercomSix tips to optimize video for mobile viewing in AsiaThis article offers six practical issues video creators must consider when optimizing video content for Asia The completion rates for pre roll videos on mobile are significantly lower (45) than for desktop (79) The completion rate for mobile preloads dips significantly once a commercial exceeds 10 seconds and Google data has established that video load time is significantly longer on mobile than on desktop Vertical format ads are on the rise driven by new platforms such as Snapchat 29 of video ads were viewed vertically in 2015 up from just 5 in 2012 and Snapchat claims that vertical format video ads have nine times more completed views than horizontal ads Download the full report
Source wwwwarccom
E-COMMERCEHow Asia e-commerce will be worth $14tr
Just five key countries in Asia Pacific account for more online retail revenue than the US and all of Western Europe combined according to a new report Research firm Forrester predicted that total online revenue in China Japan South Korea India and Australia will nearly double from $733bn in 2015 to $14 trillion in 2020 China alone is expected to be worth $11 trillion by 2020 and it remains the largest e-commerce market in the world despite its economic growth falling below 7 for the first time since 2009 Read the full article
Source wwwwarccomChina maintains robust e-commerce growthWith shopping habit of Chinese consumers going digital China is experiencing an online shopping boom according to new Nielsen data Chinarsquos e-commerce industry is witnessing strong double-digit year-on-year growth with foods and online sales of household items growing 86 Beverage sales also increased 72 and food sales climbing 52 Read the full article
Source wwwmarketing-interactivecom
E-COMMERCEHow often do Indias digital buyers shop
Digital buyers in India have not much changed the frequency with which they shop digitally or in-store according to longitudinal research 2015 research from Retailers Association of India (RAI) and PricewaterhouseCoopers (PwC) found that 12 of digital buyers in the country shopped via digital channels on a daily basis That was up 3 points from 2013 for an increase of 33 Weekly digital shopping enjoyed a similar jump from 31 of respondents in 2013 to 39 in 2015 or an increase of about 26 over two years Download the full article
Source wwwemarketercomMust-Have eCommerce FeatureseBusiness professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists This chapter of the retail eCommerce playbook is a prescriptive look at the industry standards and opportunities for differentiation in a retail eCommerce experience The report also discusses additional areas of opportunity such as fulfilment customer service and omnichannel execution Download the full report
Source wwwforrestercom
E-COMMERCEFive tips to solve the biggest challenge in mobile monetisation
Mobile publishers and app developers are faced with a litany of choices when it comes to monetising their content within their apps and mobile websites Deciding on how best to configure your ad units for the app or mobile website can be very complex and overwhelming process for mobile publishers and app developers As mobile is increasingly becoming an exciting arena with many entrants in the market that are infatuated to break into the billion dollar success of the app world attention on how to build a sustainable mobile business to generate profit becomes a priority Read the full article
Source wwwdigitalmarketasiaPoint of view Is Singlersquos Day good for brandsSingles Day 2015 saw 278 million orders for 30000 brands offering everything from smartphones to underwear placed in the 24-hour window resulting in over US$14 billion changing hands It is predicted that this China-born shopping trend may become another commercialised global date However all the commentary about Singles Day fails to analyse the impact of the discount phenomenon on brands As it adds pressure to offer steep discounts the article argues that Singles Day acts as a reversal of everything brands have worked so hard to build up Download the full report
Source wwwwarccom
LIFESTYLEAdvertising in Vietnam Weathering the storm of capitalism and growing up fastThis article outlines three key trends advertisers in Vietnam should be aware
of as Vietnamese consumers become increasingly aware of brands outward looking and digitally connected Vietnamese consumers have begun showing significant spending maturity and as a result growth across most categories has slowed Brands now have no choice but to dig deeper and drive growth through breakthrough insights skill-sets and market development For consumer engagement domestic cultural fluency is key in Vietnam but brands must also realize that even in monolinguistic Vietnam one size does not fit all Download the full article
Source wwwwarccomConnecting with Asiarsquos affluentials Twitter studyKnown as the lsquomass affluentrsquo (or lsquoaffluentialsrsquo) this fast-growing band of emerging wealthy individuals are at the upper levels of the middle class in terms of personal income The region is expected to have more than 65 of the worldrsquos middle-income earners by 2030 up from 28 This study found that as their incomes grow so do their expectation of brands Read the full article
Source wwwcampaignasiacom
LIFESTYLETrendWatching March 2016 Snapshot
TrendWatchingrsquos March 2016 Snapshot offers a curated glimpse into the recent examples that have been added to the Innovations Database The featured trend this month covers the use of lsquoInformal Inforsquo such as alerts notifications and messages The bonus feature includes a round-up of some of the key consumer trends that made an impact at the Mobile World Congress 2016 Download the full report
Source wwwtrendwatchingcom
Here comes the modern Chinese consumerDespite concerns about economic growth the countryrsquos consumers keep spending Yet McKinseyrsquos latest survey reveals changes in what theyrsquore buying and how theyrsquore buying it Cooling economic growth a depreciating currency and a gyrating stock market are making political and business leaders concerned that Chinarsquos economic dream may be ending Yet Chinese consumers remain upbeat In fact consumer confidence has been surprisingly resilient over the past few years as salaries have continued to rise and unemployment has stayed low Download the report
Source wwwmckinseycom
WUNDERMAN ASIA HQmartinaschlittlerwundermancom
DIGITAL TRENDS IN Asia-Pacific MARCH 2016
THE WORKSamsung translates Hong Kong sights into Braille
Samsung invited people to post pictures of Hong Kong sights on Instagram using the hashtag BeTheirEyes Working with Hong Kong Blind Union to translate the posted descriptions into Braille stickers these were then placed at the vantage points where the photos were taken for visually impaired people to experience The brand also made a HK$10 donation for every photo posted Read the full article and what the video
Source wwwcampaignasiacomLatest video for Share the Load campaign goes viralThe Ariel Share the Load campaign has become a voice to empower women at home Last year the campaign brought to light the debate of whether laundry is only a womans job and built a social movement inviting men to ShareTheLoad This year Ariel aims to empower the Indian woman of today and more importantly the woman of tomorrow to ensure that men set the right example by declaring a clarion call for Dads to ShareTheLoad Within four days of its release the video had managed to get more than 3 million views Read the full article and watch the video
Source wwwcampaignbriefasiacom
DIGITAL--SOCIAL
Social networking is a major app activity in Southeast AsiaSmartphone users across Southeast Asia are continuing to download a few new apps each month according to 2015 research Social networking along with utilities apps are likely drivers of this Among those ages 16 to 44 who reported downloading apps the bulk tended to download a handful of new ones each month In most markets a plurality of respondents said they downloaded three to five apps in a typical month In the Philippines it was slightly more common to download just one or two apps each month Download the full article
Source wwwemarketercom
Facebook by the Numbers 2015Retargeting on Facebook has become an indispensable tool for digital advertisers In AdRollrsquos Facebook by the Numbers 2015 research report analyse retargeting campaign data across their global customer base The findings in this report summarizes their in-depth yearlong review of over 55000 campaigns which served a staggering 37 billion impressions worldwide Download the full report
Source wwwadrollcom
DIGITAL--SOCIAL
The eight social incentivesCerebrarsquos latest eBook details eight social media incentives that can used by brands to drive community behaviour using social engagement While some will be obvious many are overlooked because theyrsquore not as easy to implement as ldquojust offer a discountrdquo Offering a discount is of course one of the incentives but itrsquos so overused There are many ways to drive behaviour on social platforms each with pros and cons Read the full eBook
Source wwwwarccom
What are the key martech amp digital transformation trends in IndiaEconsultancy held Customer-Centricity Marketing Roundtables in Mumbai on February 25th With roundtable in-depth discussion on Digital Transformation all of the participants appreciated the need for digital transformation and considered it a must-have for any organization in todayrsquos market Most were aware of technologys role in the process but it was almost universally agreed that the biggest hurdle in enabling digital transformation is changing mind-sets within the organization Read the full article
Source wwweconsultancycom
DIGITAL--SOCIAL
SEA digital connectivity rivals ChinaDigital connectivity in Southeast Asia now rivals China as more than 150m consumers in the region are digitally active and show high levels of product and search engagement However although the region has 250m consumers connected via smartphone and 100m engaged in online transactions e-commerce is being held back by constraints in its logistics and payments infrastructure According to the report online retail is a $6bn market in Southeast Asia but with online sales of under 4 of total retail the region still lags well behind developed markets and even other developing markets Read the full article
Source wwwwarccom
Get more from YouTubeThis article explains how marketers can get the best from YouTube and stand out from the crowd within just a few seconds by fully understanding the mechanics and associated pitfalls of the platform Ineffective tagging is a widespread problem on YouTube ndash marketers need to see the platform as primarily a search engine and apply the rules of effective search engine optimisation For help with video tagging it is advisable to have a look at the videos that top the listings in relevant searches several Google Chrome extensions give access to such metrics Read the full article
Source wwwwarccom
MOBILEDigital usage in Southeast Asia Internet and mobile device trends for six key marketsThis report provides an overview of key digital internet and mobile usage
trends in six markets in Southeast Asia Indonesia Malaysia Philippines Singapore Thailand and Vietnam Internet penetration rates in six key markets in Southeast Asia will range from just under 40 in Indonesia to more than 75 in Singapore in 2016 eMarketer predicts But those rankings reverse when looked at by numbers of users thanks to the respective population sizes involved Log in to eMarketer to read the full report
Source wwwemarketercomBrief Airlines must embrace mobile moments to differentiateMobile is changing travellers behaviours and expectations worldwide making mobile moments the next battleground for airlines While Chinese travellers are rapidly embracing mobile moments most airlines have yet to follow them as a result most airlines are unable to serve customers throughout their entire journey B2C marketing professionals managing airline brands can use this brief to learn how to better address airline travellers in their most relevant mobile moments Download the report
Source wwwforrestercom
MOBILEMobile marketing is core to businesses in India
Research suggests that marketers in India already see mobile as a key part of their effortsmdasheven if spending is still relatively low According to research 71 of digital marketers in Indiamdashincluding channel partners and brand managersmdashbelieve that mobile marketing is core to their business And nearly as many (68) said they have integrated mobile into their overall marketing strategy Download the full article
Source wwwemarketercom
Tencent pushes mobile advertisingChinese internet giant Tencent is following Facebook by exploring new ways of attracting advertising revenues and is focusing on its WeChat social platform as the vehicle to catch up with its bigger rivals According to the Wall Street Journal Tencent is pushing ads aggressively on WeChat as it seeks to monetise the huge popularity of the app which already has nearly 700m active monthly users Read the full article
Source wwwwarccom
MOBILEThe state of mobile marketer tactics 2016
Marketers can leverage many different tactics from native apps to responsive web design (RWD)augmented reality or beacons to engage consumers They often lack an understanding of how their peers are using the various tactics and which ones are mature This report of the mobile marketing playbook focuses on the various mobile tactics and technologies B2C marketers use Download the full report
Source wwwforrestercomSix tips to optimize video for mobile viewing in AsiaThis article offers six practical issues video creators must consider when optimizing video content for Asia The completion rates for pre roll videos on mobile are significantly lower (45) than for desktop (79) The completion rate for mobile preloads dips significantly once a commercial exceeds 10 seconds and Google data has established that video load time is significantly longer on mobile than on desktop Vertical format ads are on the rise driven by new platforms such as Snapchat 29 of video ads were viewed vertically in 2015 up from just 5 in 2012 and Snapchat claims that vertical format video ads have nine times more completed views than horizontal ads Download the full report
Source wwwwarccom
E-COMMERCEHow Asia e-commerce will be worth $14tr
Just five key countries in Asia Pacific account for more online retail revenue than the US and all of Western Europe combined according to a new report Research firm Forrester predicted that total online revenue in China Japan South Korea India and Australia will nearly double from $733bn in 2015 to $14 trillion in 2020 China alone is expected to be worth $11 trillion by 2020 and it remains the largest e-commerce market in the world despite its economic growth falling below 7 for the first time since 2009 Read the full article
Source wwwwarccomChina maintains robust e-commerce growthWith shopping habit of Chinese consumers going digital China is experiencing an online shopping boom according to new Nielsen data Chinarsquos e-commerce industry is witnessing strong double-digit year-on-year growth with foods and online sales of household items growing 86 Beverage sales also increased 72 and food sales climbing 52 Read the full article
Source wwwmarketing-interactivecom
E-COMMERCEHow often do Indias digital buyers shop
Digital buyers in India have not much changed the frequency with which they shop digitally or in-store according to longitudinal research 2015 research from Retailers Association of India (RAI) and PricewaterhouseCoopers (PwC) found that 12 of digital buyers in the country shopped via digital channels on a daily basis That was up 3 points from 2013 for an increase of 33 Weekly digital shopping enjoyed a similar jump from 31 of respondents in 2013 to 39 in 2015 or an increase of about 26 over two years Download the full article
Source wwwemarketercomMust-Have eCommerce FeatureseBusiness professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists This chapter of the retail eCommerce playbook is a prescriptive look at the industry standards and opportunities for differentiation in a retail eCommerce experience The report also discusses additional areas of opportunity such as fulfilment customer service and omnichannel execution Download the full report
Source wwwforrestercom
E-COMMERCEFive tips to solve the biggest challenge in mobile monetisation
Mobile publishers and app developers are faced with a litany of choices when it comes to monetising their content within their apps and mobile websites Deciding on how best to configure your ad units for the app or mobile website can be very complex and overwhelming process for mobile publishers and app developers As mobile is increasingly becoming an exciting arena with many entrants in the market that are infatuated to break into the billion dollar success of the app world attention on how to build a sustainable mobile business to generate profit becomes a priority Read the full article
Source wwwdigitalmarketasiaPoint of view Is Singlersquos Day good for brandsSingles Day 2015 saw 278 million orders for 30000 brands offering everything from smartphones to underwear placed in the 24-hour window resulting in over US$14 billion changing hands It is predicted that this China-born shopping trend may become another commercialised global date However all the commentary about Singles Day fails to analyse the impact of the discount phenomenon on brands As it adds pressure to offer steep discounts the article argues that Singles Day acts as a reversal of everything brands have worked so hard to build up Download the full report
Source wwwwarccom
LIFESTYLEAdvertising in Vietnam Weathering the storm of capitalism and growing up fastThis article outlines three key trends advertisers in Vietnam should be aware
of as Vietnamese consumers become increasingly aware of brands outward looking and digitally connected Vietnamese consumers have begun showing significant spending maturity and as a result growth across most categories has slowed Brands now have no choice but to dig deeper and drive growth through breakthrough insights skill-sets and market development For consumer engagement domestic cultural fluency is key in Vietnam but brands must also realize that even in monolinguistic Vietnam one size does not fit all Download the full article
Source wwwwarccomConnecting with Asiarsquos affluentials Twitter studyKnown as the lsquomass affluentrsquo (or lsquoaffluentialsrsquo) this fast-growing band of emerging wealthy individuals are at the upper levels of the middle class in terms of personal income The region is expected to have more than 65 of the worldrsquos middle-income earners by 2030 up from 28 This study found that as their incomes grow so do their expectation of brands Read the full article
Source wwwcampaignasiacom
LIFESTYLETrendWatching March 2016 Snapshot
TrendWatchingrsquos March 2016 Snapshot offers a curated glimpse into the recent examples that have been added to the Innovations Database The featured trend this month covers the use of lsquoInformal Inforsquo such as alerts notifications and messages The bonus feature includes a round-up of some of the key consumer trends that made an impact at the Mobile World Congress 2016 Download the full report
Source wwwtrendwatchingcom
Here comes the modern Chinese consumerDespite concerns about economic growth the countryrsquos consumers keep spending Yet McKinseyrsquos latest survey reveals changes in what theyrsquore buying and how theyrsquore buying it Cooling economic growth a depreciating currency and a gyrating stock market are making political and business leaders concerned that Chinarsquos economic dream may be ending Yet Chinese consumers remain upbeat In fact consumer confidence has been surprisingly resilient over the past few years as salaries have continued to rise and unemployment has stayed low Download the report
Source wwwmckinseycom
WUNDERMAN ASIA HQmartinaschlittlerwundermancom
DIGITAL TRENDS IN Asia-Pacific MARCH 2016
DIGITAL--SOCIAL
Social networking is a major app activity in Southeast AsiaSmartphone users across Southeast Asia are continuing to download a few new apps each month according to 2015 research Social networking along with utilities apps are likely drivers of this Among those ages 16 to 44 who reported downloading apps the bulk tended to download a handful of new ones each month In most markets a plurality of respondents said they downloaded three to five apps in a typical month In the Philippines it was slightly more common to download just one or two apps each month Download the full article
Source wwwemarketercom
Facebook by the Numbers 2015Retargeting on Facebook has become an indispensable tool for digital advertisers In AdRollrsquos Facebook by the Numbers 2015 research report analyse retargeting campaign data across their global customer base The findings in this report summarizes their in-depth yearlong review of over 55000 campaigns which served a staggering 37 billion impressions worldwide Download the full report
Source wwwadrollcom
DIGITAL--SOCIAL
The eight social incentivesCerebrarsquos latest eBook details eight social media incentives that can used by brands to drive community behaviour using social engagement While some will be obvious many are overlooked because theyrsquore not as easy to implement as ldquojust offer a discountrdquo Offering a discount is of course one of the incentives but itrsquos so overused There are many ways to drive behaviour on social platforms each with pros and cons Read the full eBook
Source wwwwarccom
What are the key martech amp digital transformation trends in IndiaEconsultancy held Customer-Centricity Marketing Roundtables in Mumbai on February 25th With roundtable in-depth discussion on Digital Transformation all of the participants appreciated the need for digital transformation and considered it a must-have for any organization in todayrsquos market Most were aware of technologys role in the process but it was almost universally agreed that the biggest hurdle in enabling digital transformation is changing mind-sets within the organization Read the full article
Source wwweconsultancycom
DIGITAL--SOCIAL
SEA digital connectivity rivals ChinaDigital connectivity in Southeast Asia now rivals China as more than 150m consumers in the region are digitally active and show high levels of product and search engagement However although the region has 250m consumers connected via smartphone and 100m engaged in online transactions e-commerce is being held back by constraints in its logistics and payments infrastructure According to the report online retail is a $6bn market in Southeast Asia but with online sales of under 4 of total retail the region still lags well behind developed markets and even other developing markets Read the full article
Source wwwwarccom
Get more from YouTubeThis article explains how marketers can get the best from YouTube and stand out from the crowd within just a few seconds by fully understanding the mechanics and associated pitfalls of the platform Ineffective tagging is a widespread problem on YouTube ndash marketers need to see the platform as primarily a search engine and apply the rules of effective search engine optimisation For help with video tagging it is advisable to have a look at the videos that top the listings in relevant searches several Google Chrome extensions give access to such metrics Read the full article
Source wwwwarccom
MOBILEDigital usage in Southeast Asia Internet and mobile device trends for six key marketsThis report provides an overview of key digital internet and mobile usage
trends in six markets in Southeast Asia Indonesia Malaysia Philippines Singapore Thailand and Vietnam Internet penetration rates in six key markets in Southeast Asia will range from just under 40 in Indonesia to more than 75 in Singapore in 2016 eMarketer predicts But those rankings reverse when looked at by numbers of users thanks to the respective population sizes involved Log in to eMarketer to read the full report
Source wwwemarketercomBrief Airlines must embrace mobile moments to differentiateMobile is changing travellers behaviours and expectations worldwide making mobile moments the next battleground for airlines While Chinese travellers are rapidly embracing mobile moments most airlines have yet to follow them as a result most airlines are unable to serve customers throughout their entire journey B2C marketing professionals managing airline brands can use this brief to learn how to better address airline travellers in their most relevant mobile moments Download the report
Source wwwforrestercom
MOBILEMobile marketing is core to businesses in India
Research suggests that marketers in India already see mobile as a key part of their effortsmdasheven if spending is still relatively low According to research 71 of digital marketers in Indiamdashincluding channel partners and brand managersmdashbelieve that mobile marketing is core to their business And nearly as many (68) said they have integrated mobile into their overall marketing strategy Download the full article
Source wwwemarketercom
Tencent pushes mobile advertisingChinese internet giant Tencent is following Facebook by exploring new ways of attracting advertising revenues and is focusing on its WeChat social platform as the vehicle to catch up with its bigger rivals According to the Wall Street Journal Tencent is pushing ads aggressively on WeChat as it seeks to monetise the huge popularity of the app which already has nearly 700m active monthly users Read the full article
Source wwwwarccom
MOBILEThe state of mobile marketer tactics 2016
Marketers can leverage many different tactics from native apps to responsive web design (RWD)augmented reality or beacons to engage consumers They often lack an understanding of how their peers are using the various tactics and which ones are mature This report of the mobile marketing playbook focuses on the various mobile tactics and technologies B2C marketers use Download the full report
Source wwwforrestercomSix tips to optimize video for mobile viewing in AsiaThis article offers six practical issues video creators must consider when optimizing video content for Asia The completion rates for pre roll videos on mobile are significantly lower (45) than for desktop (79) The completion rate for mobile preloads dips significantly once a commercial exceeds 10 seconds and Google data has established that video load time is significantly longer on mobile than on desktop Vertical format ads are on the rise driven by new platforms such as Snapchat 29 of video ads were viewed vertically in 2015 up from just 5 in 2012 and Snapchat claims that vertical format video ads have nine times more completed views than horizontal ads Download the full report
Source wwwwarccom
E-COMMERCEHow Asia e-commerce will be worth $14tr
Just five key countries in Asia Pacific account for more online retail revenue than the US and all of Western Europe combined according to a new report Research firm Forrester predicted that total online revenue in China Japan South Korea India and Australia will nearly double from $733bn in 2015 to $14 trillion in 2020 China alone is expected to be worth $11 trillion by 2020 and it remains the largest e-commerce market in the world despite its economic growth falling below 7 for the first time since 2009 Read the full article
Source wwwwarccomChina maintains robust e-commerce growthWith shopping habit of Chinese consumers going digital China is experiencing an online shopping boom according to new Nielsen data Chinarsquos e-commerce industry is witnessing strong double-digit year-on-year growth with foods and online sales of household items growing 86 Beverage sales also increased 72 and food sales climbing 52 Read the full article
Source wwwmarketing-interactivecom
E-COMMERCEHow often do Indias digital buyers shop
Digital buyers in India have not much changed the frequency with which they shop digitally or in-store according to longitudinal research 2015 research from Retailers Association of India (RAI) and PricewaterhouseCoopers (PwC) found that 12 of digital buyers in the country shopped via digital channels on a daily basis That was up 3 points from 2013 for an increase of 33 Weekly digital shopping enjoyed a similar jump from 31 of respondents in 2013 to 39 in 2015 or an increase of about 26 over two years Download the full article
Source wwwemarketercomMust-Have eCommerce FeatureseBusiness professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists This chapter of the retail eCommerce playbook is a prescriptive look at the industry standards and opportunities for differentiation in a retail eCommerce experience The report also discusses additional areas of opportunity such as fulfilment customer service and omnichannel execution Download the full report
Source wwwforrestercom
E-COMMERCEFive tips to solve the biggest challenge in mobile monetisation
Mobile publishers and app developers are faced with a litany of choices when it comes to monetising their content within their apps and mobile websites Deciding on how best to configure your ad units for the app or mobile website can be very complex and overwhelming process for mobile publishers and app developers As mobile is increasingly becoming an exciting arena with many entrants in the market that are infatuated to break into the billion dollar success of the app world attention on how to build a sustainable mobile business to generate profit becomes a priority Read the full article
Source wwwdigitalmarketasiaPoint of view Is Singlersquos Day good for brandsSingles Day 2015 saw 278 million orders for 30000 brands offering everything from smartphones to underwear placed in the 24-hour window resulting in over US$14 billion changing hands It is predicted that this China-born shopping trend may become another commercialised global date However all the commentary about Singles Day fails to analyse the impact of the discount phenomenon on brands As it adds pressure to offer steep discounts the article argues that Singles Day acts as a reversal of everything brands have worked so hard to build up Download the full report
Source wwwwarccom
LIFESTYLEAdvertising in Vietnam Weathering the storm of capitalism and growing up fastThis article outlines three key trends advertisers in Vietnam should be aware
of as Vietnamese consumers become increasingly aware of brands outward looking and digitally connected Vietnamese consumers have begun showing significant spending maturity and as a result growth across most categories has slowed Brands now have no choice but to dig deeper and drive growth through breakthrough insights skill-sets and market development For consumer engagement domestic cultural fluency is key in Vietnam but brands must also realize that even in monolinguistic Vietnam one size does not fit all Download the full article
Source wwwwarccomConnecting with Asiarsquos affluentials Twitter studyKnown as the lsquomass affluentrsquo (or lsquoaffluentialsrsquo) this fast-growing band of emerging wealthy individuals are at the upper levels of the middle class in terms of personal income The region is expected to have more than 65 of the worldrsquos middle-income earners by 2030 up from 28 This study found that as their incomes grow so do their expectation of brands Read the full article
Source wwwcampaignasiacom
LIFESTYLETrendWatching March 2016 Snapshot
TrendWatchingrsquos March 2016 Snapshot offers a curated glimpse into the recent examples that have been added to the Innovations Database The featured trend this month covers the use of lsquoInformal Inforsquo such as alerts notifications and messages The bonus feature includes a round-up of some of the key consumer trends that made an impact at the Mobile World Congress 2016 Download the full report
Source wwwtrendwatchingcom
Here comes the modern Chinese consumerDespite concerns about economic growth the countryrsquos consumers keep spending Yet McKinseyrsquos latest survey reveals changes in what theyrsquore buying and how theyrsquore buying it Cooling economic growth a depreciating currency and a gyrating stock market are making political and business leaders concerned that Chinarsquos economic dream may be ending Yet Chinese consumers remain upbeat In fact consumer confidence has been surprisingly resilient over the past few years as salaries have continued to rise and unemployment has stayed low Download the report
Source wwwmckinseycom
WUNDERMAN ASIA HQmartinaschlittlerwundermancom
DIGITAL TRENDS IN Asia-Pacific MARCH 2016
DIGITAL--SOCIAL
The eight social incentivesCerebrarsquos latest eBook details eight social media incentives that can used by brands to drive community behaviour using social engagement While some will be obvious many are overlooked because theyrsquore not as easy to implement as ldquojust offer a discountrdquo Offering a discount is of course one of the incentives but itrsquos so overused There are many ways to drive behaviour on social platforms each with pros and cons Read the full eBook
Source wwwwarccom
What are the key martech amp digital transformation trends in IndiaEconsultancy held Customer-Centricity Marketing Roundtables in Mumbai on February 25th With roundtable in-depth discussion on Digital Transformation all of the participants appreciated the need for digital transformation and considered it a must-have for any organization in todayrsquos market Most were aware of technologys role in the process but it was almost universally agreed that the biggest hurdle in enabling digital transformation is changing mind-sets within the organization Read the full article
Source wwweconsultancycom
DIGITAL--SOCIAL
SEA digital connectivity rivals ChinaDigital connectivity in Southeast Asia now rivals China as more than 150m consumers in the region are digitally active and show high levels of product and search engagement However although the region has 250m consumers connected via smartphone and 100m engaged in online transactions e-commerce is being held back by constraints in its logistics and payments infrastructure According to the report online retail is a $6bn market in Southeast Asia but with online sales of under 4 of total retail the region still lags well behind developed markets and even other developing markets Read the full article
Source wwwwarccom
Get more from YouTubeThis article explains how marketers can get the best from YouTube and stand out from the crowd within just a few seconds by fully understanding the mechanics and associated pitfalls of the platform Ineffective tagging is a widespread problem on YouTube ndash marketers need to see the platform as primarily a search engine and apply the rules of effective search engine optimisation For help with video tagging it is advisable to have a look at the videos that top the listings in relevant searches several Google Chrome extensions give access to such metrics Read the full article
Source wwwwarccom
MOBILEDigital usage in Southeast Asia Internet and mobile device trends for six key marketsThis report provides an overview of key digital internet and mobile usage
trends in six markets in Southeast Asia Indonesia Malaysia Philippines Singapore Thailand and Vietnam Internet penetration rates in six key markets in Southeast Asia will range from just under 40 in Indonesia to more than 75 in Singapore in 2016 eMarketer predicts But those rankings reverse when looked at by numbers of users thanks to the respective population sizes involved Log in to eMarketer to read the full report
Source wwwemarketercomBrief Airlines must embrace mobile moments to differentiateMobile is changing travellers behaviours and expectations worldwide making mobile moments the next battleground for airlines While Chinese travellers are rapidly embracing mobile moments most airlines have yet to follow them as a result most airlines are unable to serve customers throughout their entire journey B2C marketing professionals managing airline brands can use this brief to learn how to better address airline travellers in their most relevant mobile moments Download the report
Source wwwforrestercom
MOBILEMobile marketing is core to businesses in India
Research suggests that marketers in India already see mobile as a key part of their effortsmdasheven if spending is still relatively low According to research 71 of digital marketers in Indiamdashincluding channel partners and brand managersmdashbelieve that mobile marketing is core to their business And nearly as many (68) said they have integrated mobile into their overall marketing strategy Download the full article
Source wwwemarketercom
Tencent pushes mobile advertisingChinese internet giant Tencent is following Facebook by exploring new ways of attracting advertising revenues and is focusing on its WeChat social platform as the vehicle to catch up with its bigger rivals According to the Wall Street Journal Tencent is pushing ads aggressively on WeChat as it seeks to monetise the huge popularity of the app which already has nearly 700m active monthly users Read the full article
Source wwwwarccom
MOBILEThe state of mobile marketer tactics 2016
Marketers can leverage many different tactics from native apps to responsive web design (RWD)augmented reality or beacons to engage consumers They often lack an understanding of how their peers are using the various tactics and which ones are mature This report of the mobile marketing playbook focuses on the various mobile tactics and technologies B2C marketers use Download the full report
Source wwwforrestercomSix tips to optimize video for mobile viewing in AsiaThis article offers six practical issues video creators must consider when optimizing video content for Asia The completion rates for pre roll videos on mobile are significantly lower (45) than for desktop (79) The completion rate for mobile preloads dips significantly once a commercial exceeds 10 seconds and Google data has established that video load time is significantly longer on mobile than on desktop Vertical format ads are on the rise driven by new platforms such as Snapchat 29 of video ads were viewed vertically in 2015 up from just 5 in 2012 and Snapchat claims that vertical format video ads have nine times more completed views than horizontal ads Download the full report
Source wwwwarccom
E-COMMERCEHow Asia e-commerce will be worth $14tr
Just five key countries in Asia Pacific account for more online retail revenue than the US and all of Western Europe combined according to a new report Research firm Forrester predicted that total online revenue in China Japan South Korea India and Australia will nearly double from $733bn in 2015 to $14 trillion in 2020 China alone is expected to be worth $11 trillion by 2020 and it remains the largest e-commerce market in the world despite its economic growth falling below 7 for the first time since 2009 Read the full article
Source wwwwarccomChina maintains robust e-commerce growthWith shopping habit of Chinese consumers going digital China is experiencing an online shopping boom according to new Nielsen data Chinarsquos e-commerce industry is witnessing strong double-digit year-on-year growth with foods and online sales of household items growing 86 Beverage sales also increased 72 and food sales climbing 52 Read the full article
Source wwwmarketing-interactivecom
E-COMMERCEHow often do Indias digital buyers shop
Digital buyers in India have not much changed the frequency with which they shop digitally or in-store according to longitudinal research 2015 research from Retailers Association of India (RAI) and PricewaterhouseCoopers (PwC) found that 12 of digital buyers in the country shopped via digital channels on a daily basis That was up 3 points from 2013 for an increase of 33 Weekly digital shopping enjoyed a similar jump from 31 of respondents in 2013 to 39 in 2015 or an increase of about 26 over two years Download the full article
Source wwwemarketercomMust-Have eCommerce FeatureseBusiness professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists This chapter of the retail eCommerce playbook is a prescriptive look at the industry standards and opportunities for differentiation in a retail eCommerce experience The report also discusses additional areas of opportunity such as fulfilment customer service and omnichannel execution Download the full report
Source wwwforrestercom
E-COMMERCEFive tips to solve the biggest challenge in mobile monetisation
Mobile publishers and app developers are faced with a litany of choices when it comes to monetising their content within their apps and mobile websites Deciding on how best to configure your ad units for the app or mobile website can be very complex and overwhelming process for mobile publishers and app developers As mobile is increasingly becoming an exciting arena with many entrants in the market that are infatuated to break into the billion dollar success of the app world attention on how to build a sustainable mobile business to generate profit becomes a priority Read the full article
Source wwwdigitalmarketasiaPoint of view Is Singlersquos Day good for brandsSingles Day 2015 saw 278 million orders for 30000 brands offering everything from smartphones to underwear placed in the 24-hour window resulting in over US$14 billion changing hands It is predicted that this China-born shopping trend may become another commercialised global date However all the commentary about Singles Day fails to analyse the impact of the discount phenomenon on brands As it adds pressure to offer steep discounts the article argues that Singles Day acts as a reversal of everything brands have worked so hard to build up Download the full report
Source wwwwarccom
LIFESTYLEAdvertising in Vietnam Weathering the storm of capitalism and growing up fastThis article outlines three key trends advertisers in Vietnam should be aware
of as Vietnamese consumers become increasingly aware of brands outward looking and digitally connected Vietnamese consumers have begun showing significant spending maturity and as a result growth across most categories has slowed Brands now have no choice but to dig deeper and drive growth through breakthrough insights skill-sets and market development For consumer engagement domestic cultural fluency is key in Vietnam but brands must also realize that even in monolinguistic Vietnam one size does not fit all Download the full article
Source wwwwarccomConnecting with Asiarsquos affluentials Twitter studyKnown as the lsquomass affluentrsquo (or lsquoaffluentialsrsquo) this fast-growing band of emerging wealthy individuals are at the upper levels of the middle class in terms of personal income The region is expected to have more than 65 of the worldrsquos middle-income earners by 2030 up from 28 This study found that as their incomes grow so do their expectation of brands Read the full article
Source wwwcampaignasiacom
LIFESTYLETrendWatching March 2016 Snapshot
TrendWatchingrsquos March 2016 Snapshot offers a curated glimpse into the recent examples that have been added to the Innovations Database The featured trend this month covers the use of lsquoInformal Inforsquo such as alerts notifications and messages The bonus feature includes a round-up of some of the key consumer trends that made an impact at the Mobile World Congress 2016 Download the full report
Source wwwtrendwatchingcom
Here comes the modern Chinese consumerDespite concerns about economic growth the countryrsquos consumers keep spending Yet McKinseyrsquos latest survey reveals changes in what theyrsquore buying and how theyrsquore buying it Cooling economic growth a depreciating currency and a gyrating stock market are making political and business leaders concerned that Chinarsquos economic dream may be ending Yet Chinese consumers remain upbeat In fact consumer confidence has been surprisingly resilient over the past few years as salaries have continued to rise and unemployment has stayed low Download the report
Source wwwmckinseycom
WUNDERMAN ASIA HQmartinaschlittlerwundermancom
DIGITAL TRENDS IN Asia-Pacific MARCH 2016
DIGITAL--SOCIAL
SEA digital connectivity rivals ChinaDigital connectivity in Southeast Asia now rivals China as more than 150m consumers in the region are digitally active and show high levels of product and search engagement However although the region has 250m consumers connected via smartphone and 100m engaged in online transactions e-commerce is being held back by constraints in its logistics and payments infrastructure According to the report online retail is a $6bn market in Southeast Asia but with online sales of under 4 of total retail the region still lags well behind developed markets and even other developing markets Read the full article
Source wwwwarccom
Get more from YouTubeThis article explains how marketers can get the best from YouTube and stand out from the crowd within just a few seconds by fully understanding the mechanics and associated pitfalls of the platform Ineffective tagging is a widespread problem on YouTube ndash marketers need to see the platform as primarily a search engine and apply the rules of effective search engine optimisation For help with video tagging it is advisable to have a look at the videos that top the listings in relevant searches several Google Chrome extensions give access to such metrics Read the full article
Source wwwwarccom
MOBILEDigital usage in Southeast Asia Internet and mobile device trends for six key marketsThis report provides an overview of key digital internet and mobile usage
trends in six markets in Southeast Asia Indonesia Malaysia Philippines Singapore Thailand and Vietnam Internet penetration rates in six key markets in Southeast Asia will range from just under 40 in Indonesia to more than 75 in Singapore in 2016 eMarketer predicts But those rankings reverse when looked at by numbers of users thanks to the respective population sizes involved Log in to eMarketer to read the full report
Source wwwemarketercomBrief Airlines must embrace mobile moments to differentiateMobile is changing travellers behaviours and expectations worldwide making mobile moments the next battleground for airlines While Chinese travellers are rapidly embracing mobile moments most airlines have yet to follow them as a result most airlines are unable to serve customers throughout their entire journey B2C marketing professionals managing airline brands can use this brief to learn how to better address airline travellers in their most relevant mobile moments Download the report
Source wwwforrestercom
MOBILEMobile marketing is core to businesses in India
Research suggests that marketers in India already see mobile as a key part of their effortsmdasheven if spending is still relatively low According to research 71 of digital marketers in Indiamdashincluding channel partners and brand managersmdashbelieve that mobile marketing is core to their business And nearly as many (68) said they have integrated mobile into their overall marketing strategy Download the full article
Source wwwemarketercom
Tencent pushes mobile advertisingChinese internet giant Tencent is following Facebook by exploring new ways of attracting advertising revenues and is focusing on its WeChat social platform as the vehicle to catch up with its bigger rivals According to the Wall Street Journal Tencent is pushing ads aggressively on WeChat as it seeks to monetise the huge popularity of the app which already has nearly 700m active monthly users Read the full article
Source wwwwarccom
MOBILEThe state of mobile marketer tactics 2016
Marketers can leverage many different tactics from native apps to responsive web design (RWD)augmented reality or beacons to engage consumers They often lack an understanding of how their peers are using the various tactics and which ones are mature This report of the mobile marketing playbook focuses on the various mobile tactics and technologies B2C marketers use Download the full report
Source wwwforrestercomSix tips to optimize video for mobile viewing in AsiaThis article offers six practical issues video creators must consider when optimizing video content for Asia The completion rates for pre roll videos on mobile are significantly lower (45) than for desktop (79) The completion rate for mobile preloads dips significantly once a commercial exceeds 10 seconds and Google data has established that video load time is significantly longer on mobile than on desktop Vertical format ads are on the rise driven by new platforms such as Snapchat 29 of video ads were viewed vertically in 2015 up from just 5 in 2012 and Snapchat claims that vertical format video ads have nine times more completed views than horizontal ads Download the full report
Source wwwwarccom
E-COMMERCEHow Asia e-commerce will be worth $14tr
Just five key countries in Asia Pacific account for more online retail revenue than the US and all of Western Europe combined according to a new report Research firm Forrester predicted that total online revenue in China Japan South Korea India and Australia will nearly double from $733bn in 2015 to $14 trillion in 2020 China alone is expected to be worth $11 trillion by 2020 and it remains the largest e-commerce market in the world despite its economic growth falling below 7 for the first time since 2009 Read the full article
Source wwwwarccomChina maintains robust e-commerce growthWith shopping habit of Chinese consumers going digital China is experiencing an online shopping boom according to new Nielsen data Chinarsquos e-commerce industry is witnessing strong double-digit year-on-year growth with foods and online sales of household items growing 86 Beverage sales also increased 72 and food sales climbing 52 Read the full article
Source wwwmarketing-interactivecom
E-COMMERCEHow often do Indias digital buyers shop
Digital buyers in India have not much changed the frequency with which they shop digitally or in-store according to longitudinal research 2015 research from Retailers Association of India (RAI) and PricewaterhouseCoopers (PwC) found that 12 of digital buyers in the country shopped via digital channels on a daily basis That was up 3 points from 2013 for an increase of 33 Weekly digital shopping enjoyed a similar jump from 31 of respondents in 2013 to 39 in 2015 or an increase of about 26 over two years Download the full article
Source wwwemarketercomMust-Have eCommerce FeatureseBusiness professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists This chapter of the retail eCommerce playbook is a prescriptive look at the industry standards and opportunities for differentiation in a retail eCommerce experience The report also discusses additional areas of opportunity such as fulfilment customer service and omnichannel execution Download the full report
Source wwwforrestercom
E-COMMERCEFive tips to solve the biggest challenge in mobile monetisation
Mobile publishers and app developers are faced with a litany of choices when it comes to monetising their content within their apps and mobile websites Deciding on how best to configure your ad units for the app or mobile website can be very complex and overwhelming process for mobile publishers and app developers As mobile is increasingly becoming an exciting arena with many entrants in the market that are infatuated to break into the billion dollar success of the app world attention on how to build a sustainable mobile business to generate profit becomes a priority Read the full article
Source wwwdigitalmarketasiaPoint of view Is Singlersquos Day good for brandsSingles Day 2015 saw 278 million orders for 30000 brands offering everything from smartphones to underwear placed in the 24-hour window resulting in over US$14 billion changing hands It is predicted that this China-born shopping trend may become another commercialised global date However all the commentary about Singles Day fails to analyse the impact of the discount phenomenon on brands As it adds pressure to offer steep discounts the article argues that Singles Day acts as a reversal of everything brands have worked so hard to build up Download the full report
Source wwwwarccom
LIFESTYLEAdvertising in Vietnam Weathering the storm of capitalism and growing up fastThis article outlines three key trends advertisers in Vietnam should be aware
of as Vietnamese consumers become increasingly aware of brands outward looking and digitally connected Vietnamese consumers have begun showing significant spending maturity and as a result growth across most categories has slowed Brands now have no choice but to dig deeper and drive growth through breakthrough insights skill-sets and market development For consumer engagement domestic cultural fluency is key in Vietnam but brands must also realize that even in monolinguistic Vietnam one size does not fit all Download the full article
Source wwwwarccomConnecting with Asiarsquos affluentials Twitter studyKnown as the lsquomass affluentrsquo (or lsquoaffluentialsrsquo) this fast-growing band of emerging wealthy individuals are at the upper levels of the middle class in terms of personal income The region is expected to have more than 65 of the worldrsquos middle-income earners by 2030 up from 28 This study found that as their incomes grow so do their expectation of brands Read the full article
Source wwwcampaignasiacom
LIFESTYLETrendWatching March 2016 Snapshot
TrendWatchingrsquos March 2016 Snapshot offers a curated glimpse into the recent examples that have been added to the Innovations Database The featured trend this month covers the use of lsquoInformal Inforsquo such as alerts notifications and messages The bonus feature includes a round-up of some of the key consumer trends that made an impact at the Mobile World Congress 2016 Download the full report
Source wwwtrendwatchingcom
Here comes the modern Chinese consumerDespite concerns about economic growth the countryrsquos consumers keep spending Yet McKinseyrsquos latest survey reveals changes in what theyrsquore buying and how theyrsquore buying it Cooling economic growth a depreciating currency and a gyrating stock market are making political and business leaders concerned that Chinarsquos economic dream may be ending Yet Chinese consumers remain upbeat In fact consumer confidence has been surprisingly resilient over the past few years as salaries have continued to rise and unemployment has stayed low Download the report
Source wwwmckinseycom
WUNDERMAN ASIA HQmartinaschlittlerwundermancom
DIGITAL TRENDS IN Asia-Pacific MARCH 2016
MOBILEDigital usage in Southeast Asia Internet and mobile device trends for six key marketsThis report provides an overview of key digital internet and mobile usage
trends in six markets in Southeast Asia Indonesia Malaysia Philippines Singapore Thailand and Vietnam Internet penetration rates in six key markets in Southeast Asia will range from just under 40 in Indonesia to more than 75 in Singapore in 2016 eMarketer predicts But those rankings reverse when looked at by numbers of users thanks to the respective population sizes involved Log in to eMarketer to read the full report
Source wwwemarketercomBrief Airlines must embrace mobile moments to differentiateMobile is changing travellers behaviours and expectations worldwide making mobile moments the next battleground for airlines While Chinese travellers are rapidly embracing mobile moments most airlines have yet to follow them as a result most airlines are unable to serve customers throughout their entire journey B2C marketing professionals managing airline brands can use this brief to learn how to better address airline travellers in their most relevant mobile moments Download the report
Source wwwforrestercom
MOBILEMobile marketing is core to businesses in India
Research suggests that marketers in India already see mobile as a key part of their effortsmdasheven if spending is still relatively low According to research 71 of digital marketers in Indiamdashincluding channel partners and brand managersmdashbelieve that mobile marketing is core to their business And nearly as many (68) said they have integrated mobile into their overall marketing strategy Download the full article
Source wwwemarketercom
Tencent pushes mobile advertisingChinese internet giant Tencent is following Facebook by exploring new ways of attracting advertising revenues and is focusing on its WeChat social platform as the vehicle to catch up with its bigger rivals According to the Wall Street Journal Tencent is pushing ads aggressively on WeChat as it seeks to monetise the huge popularity of the app which already has nearly 700m active monthly users Read the full article
Source wwwwarccom
MOBILEThe state of mobile marketer tactics 2016
Marketers can leverage many different tactics from native apps to responsive web design (RWD)augmented reality or beacons to engage consumers They often lack an understanding of how their peers are using the various tactics and which ones are mature This report of the mobile marketing playbook focuses on the various mobile tactics and technologies B2C marketers use Download the full report
Source wwwforrestercomSix tips to optimize video for mobile viewing in AsiaThis article offers six practical issues video creators must consider when optimizing video content for Asia The completion rates for pre roll videos on mobile are significantly lower (45) than for desktop (79) The completion rate for mobile preloads dips significantly once a commercial exceeds 10 seconds and Google data has established that video load time is significantly longer on mobile than on desktop Vertical format ads are on the rise driven by new platforms such as Snapchat 29 of video ads were viewed vertically in 2015 up from just 5 in 2012 and Snapchat claims that vertical format video ads have nine times more completed views than horizontal ads Download the full report
Source wwwwarccom
E-COMMERCEHow Asia e-commerce will be worth $14tr
Just five key countries in Asia Pacific account for more online retail revenue than the US and all of Western Europe combined according to a new report Research firm Forrester predicted that total online revenue in China Japan South Korea India and Australia will nearly double from $733bn in 2015 to $14 trillion in 2020 China alone is expected to be worth $11 trillion by 2020 and it remains the largest e-commerce market in the world despite its economic growth falling below 7 for the first time since 2009 Read the full article
Source wwwwarccomChina maintains robust e-commerce growthWith shopping habit of Chinese consumers going digital China is experiencing an online shopping boom according to new Nielsen data Chinarsquos e-commerce industry is witnessing strong double-digit year-on-year growth with foods and online sales of household items growing 86 Beverage sales also increased 72 and food sales climbing 52 Read the full article
Source wwwmarketing-interactivecom
E-COMMERCEHow often do Indias digital buyers shop
Digital buyers in India have not much changed the frequency with which they shop digitally or in-store according to longitudinal research 2015 research from Retailers Association of India (RAI) and PricewaterhouseCoopers (PwC) found that 12 of digital buyers in the country shopped via digital channels on a daily basis That was up 3 points from 2013 for an increase of 33 Weekly digital shopping enjoyed a similar jump from 31 of respondents in 2013 to 39 in 2015 or an increase of about 26 over two years Download the full article
Source wwwemarketercomMust-Have eCommerce FeatureseBusiness professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists This chapter of the retail eCommerce playbook is a prescriptive look at the industry standards and opportunities for differentiation in a retail eCommerce experience The report also discusses additional areas of opportunity such as fulfilment customer service and omnichannel execution Download the full report
Source wwwforrestercom
E-COMMERCEFive tips to solve the biggest challenge in mobile monetisation
Mobile publishers and app developers are faced with a litany of choices when it comes to monetising their content within their apps and mobile websites Deciding on how best to configure your ad units for the app or mobile website can be very complex and overwhelming process for mobile publishers and app developers As mobile is increasingly becoming an exciting arena with many entrants in the market that are infatuated to break into the billion dollar success of the app world attention on how to build a sustainable mobile business to generate profit becomes a priority Read the full article
Source wwwdigitalmarketasiaPoint of view Is Singlersquos Day good for brandsSingles Day 2015 saw 278 million orders for 30000 brands offering everything from smartphones to underwear placed in the 24-hour window resulting in over US$14 billion changing hands It is predicted that this China-born shopping trend may become another commercialised global date However all the commentary about Singles Day fails to analyse the impact of the discount phenomenon on brands As it adds pressure to offer steep discounts the article argues that Singles Day acts as a reversal of everything brands have worked so hard to build up Download the full report
Source wwwwarccom
LIFESTYLEAdvertising in Vietnam Weathering the storm of capitalism and growing up fastThis article outlines three key trends advertisers in Vietnam should be aware
of as Vietnamese consumers become increasingly aware of brands outward looking and digitally connected Vietnamese consumers have begun showing significant spending maturity and as a result growth across most categories has slowed Brands now have no choice but to dig deeper and drive growth through breakthrough insights skill-sets and market development For consumer engagement domestic cultural fluency is key in Vietnam but brands must also realize that even in monolinguistic Vietnam one size does not fit all Download the full article
Source wwwwarccomConnecting with Asiarsquos affluentials Twitter studyKnown as the lsquomass affluentrsquo (or lsquoaffluentialsrsquo) this fast-growing band of emerging wealthy individuals are at the upper levels of the middle class in terms of personal income The region is expected to have more than 65 of the worldrsquos middle-income earners by 2030 up from 28 This study found that as their incomes grow so do their expectation of brands Read the full article
Source wwwcampaignasiacom
LIFESTYLETrendWatching March 2016 Snapshot
TrendWatchingrsquos March 2016 Snapshot offers a curated glimpse into the recent examples that have been added to the Innovations Database The featured trend this month covers the use of lsquoInformal Inforsquo such as alerts notifications and messages The bonus feature includes a round-up of some of the key consumer trends that made an impact at the Mobile World Congress 2016 Download the full report
Source wwwtrendwatchingcom
Here comes the modern Chinese consumerDespite concerns about economic growth the countryrsquos consumers keep spending Yet McKinseyrsquos latest survey reveals changes in what theyrsquore buying and how theyrsquore buying it Cooling economic growth a depreciating currency and a gyrating stock market are making political and business leaders concerned that Chinarsquos economic dream may be ending Yet Chinese consumers remain upbeat In fact consumer confidence has been surprisingly resilient over the past few years as salaries have continued to rise and unemployment has stayed low Download the report
Source wwwmckinseycom
WUNDERMAN ASIA HQmartinaschlittlerwundermancom
DIGITAL TRENDS IN Asia-Pacific MARCH 2016
MOBILEMobile marketing is core to businesses in India
Research suggests that marketers in India already see mobile as a key part of their effortsmdasheven if spending is still relatively low According to research 71 of digital marketers in Indiamdashincluding channel partners and brand managersmdashbelieve that mobile marketing is core to their business And nearly as many (68) said they have integrated mobile into their overall marketing strategy Download the full article
Source wwwemarketercom
Tencent pushes mobile advertisingChinese internet giant Tencent is following Facebook by exploring new ways of attracting advertising revenues and is focusing on its WeChat social platform as the vehicle to catch up with its bigger rivals According to the Wall Street Journal Tencent is pushing ads aggressively on WeChat as it seeks to monetise the huge popularity of the app which already has nearly 700m active monthly users Read the full article
Source wwwwarccom
MOBILEThe state of mobile marketer tactics 2016
Marketers can leverage many different tactics from native apps to responsive web design (RWD)augmented reality or beacons to engage consumers They often lack an understanding of how their peers are using the various tactics and which ones are mature This report of the mobile marketing playbook focuses on the various mobile tactics and technologies B2C marketers use Download the full report
Source wwwforrestercomSix tips to optimize video for mobile viewing in AsiaThis article offers six practical issues video creators must consider when optimizing video content for Asia The completion rates for pre roll videos on mobile are significantly lower (45) than for desktop (79) The completion rate for mobile preloads dips significantly once a commercial exceeds 10 seconds and Google data has established that video load time is significantly longer on mobile than on desktop Vertical format ads are on the rise driven by new platforms such as Snapchat 29 of video ads were viewed vertically in 2015 up from just 5 in 2012 and Snapchat claims that vertical format video ads have nine times more completed views than horizontal ads Download the full report
Source wwwwarccom
E-COMMERCEHow Asia e-commerce will be worth $14tr
Just five key countries in Asia Pacific account for more online retail revenue than the US and all of Western Europe combined according to a new report Research firm Forrester predicted that total online revenue in China Japan South Korea India and Australia will nearly double from $733bn in 2015 to $14 trillion in 2020 China alone is expected to be worth $11 trillion by 2020 and it remains the largest e-commerce market in the world despite its economic growth falling below 7 for the first time since 2009 Read the full article
Source wwwwarccomChina maintains robust e-commerce growthWith shopping habit of Chinese consumers going digital China is experiencing an online shopping boom according to new Nielsen data Chinarsquos e-commerce industry is witnessing strong double-digit year-on-year growth with foods and online sales of household items growing 86 Beverage sales also increased 72 and food sales climbing 52 Read the full article
Source wwwmarketing-interactivecom
E-COMMERCEHow often do Indias digital buyers shop
Digital buyers in India have not much changed the frequency with which they shop digitally or in-store according to longitudinal research 2015 research from Retailers Association of India (RAI) and PricewaterhouseCoopers (PwC) found that 12 of digital buyers in the country shopped via digital channels on a daily basis That was up 3 points from 2013 for an increase of 33 Weekly digital shopping enjoyed a similar jump from 31 of respondents in 2013 to 39 in 2015 or an increase of about 26 over two years Download the full article
Source wwwemarketercomMust-Have eCommerce FeatureseBusiness professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists This chapter of the retail eCommerce playbook is a prescriptive look at the industry standards and opportunities for differentiation in a retail eCommerce experience The report also discusses additional areas of opportunity such as fulfilment customer service and omnichannel execution Download the full report
Source wwwforrestercom
E-COMMERCEFive tips to solve the biggest challenge in mobile monetisation
Mobile publishers and app developers are faced with a litany of choices when it comes to monetising their content within their apps and mobile websites Deciding on how best to configure your ad units for the app or mobile website can be very complex and overwhelming process for mobile publishers and app developers As mobile is increasingly becoming an exciting arena with many entrants in the market that are infatuated to break into the billion dollar success of the app world attention on how to build a sustainable mobile business to generate profit becomes a priority Read the full article
Source wwwdigitalmarketasiaPoint of view Is Singlersquos Day good for brandsSingles Day 2015 saw 278 million orders for 30000 brands offering everything from smartphones to underwear placed in the 24-hour window resulting in over US$14 billion changing hands It is predicted that this China-born shopping trend may become another commercialised global date However all the commentary about Singles Day fails to analyse the impact of the discount phenomenon on brands As it adds pressure to offer steep discounts the article argues that Singles Day acts as a reversal of everything brands have worked so hard to build up Download the full report
Source wwwwarccom
LIFESTYLEAdvertising in Vietnam Weathering the storm of capitalism and growing up fastThis article outlines three key trends advertisers in Vietnam should be aware
of as Vietnamese consumers become increasingly aware of brands outward looking and digitally connected Vietnamese consumers have begun showing significant spending maturity and as a result growth across most categories has slowed Brands now have no choice but to dig deeper and drive growth through breakthrough insights skill-sets and market development For consumer engagement domestic cultural fluency is key in Vietnam but brands must also realize that even in monolinguistic Vietnam one size does not fit all Download the full article
Source wwwwarccomConnecting with Asiarsquos affluentials Twitter studyKnown as the lsquomass affluentrsquo (or lsquoaffluentialsrsquo) this fast-growing band of emerging wealthy individuals are at the upper levels of the middle class in terms of personal income The region is expected to have more than 65 of the worldrsquos middle-income earners by 2030 up from 28 This study found that as their incomes grow so do their expectation of brands Read the full article
Source wwwcampaignasiacom
LIFESTYLETrendWatching March 2016 Snapshot
TrendWatchingrsquos March 2016 Snapshot offers a curated glimpse into the recent examples that have been added to the Innovations Database The featured trend this month covers the use of lsquoInformal Inforsquo such as alerts notifications and messages The bonus feature includes a round-up of some of the key consumer trends that made an impact at the Mobile World Congress 2016 Download the full report
Source wwwtrendwatchingcom
Here comes the modern Chinese consumerDespite concerns about economic growth the countryrsquos consumers keep spending Yet McKinseyrsquos latest survey reveals changes in what theyrsquore buying and how theyrsquore buying it Cooling economic growth a depreciating currency and a gyrating stock market are making political and business leaders concerned that Chinarsquos economic dream may be ending Yet Chinese consumers remain upbeat In fact consumer confidence has been surprisingly resilient over the past few years as salaries have continued to rise and unemployment has stayed low Download the report
Source wwwmckinseycom
WUNDERMAN ASIA HQmartinaschlittlerwundermancom
DIGITAL TRENDS IN Asia-Pacific MARCH 2016
MOBILEThe state of mobile marketer tactics 2016
Marketers can leverage many different tactics from native apps to responsive web design (RWD)augmented reality or beacons to engage consumers They often lack an understanding of how their peers are using the various tactics and which ones are mature This report of the mobile marketing playbook focuses on the various mobile tactics and technologies B2C marketers use Download the full report
Source wwwforrestercomSix tips to optimize video for mobile viewing in AsiaThis article offers six practical issues video creators must consider when optimizing video content for Asia The completion rates for pre roll videos on mobile are significantly lower (45) than for desktop (79) The completion rate for mobile preloads dips significantly once a commercial exceeds 10 seconds and Google data has established that video load time is significantly longer on mobile than on desktop Vertical format ads are on the rise driven by new platforms such as Snapchat 29 of video ads were viewed vertically in 2015 up from just 5 in 2012 and Snapchat claims that vertical format video ads have nine times more completed views than horizontal ads Download the full report
Source wwwwarccom
E-COMMERCEHow Asia e-commerce will be worth $14tr
Just five key countries in Asia Pacific account for more online retail revenue than the US and all of Western Europe combined according to a new report Research firm Forrester predicted that total online revenue in China Japan South Korea India and Australia will nearly double from $733bn in 2015 to $14 trillion in 2020 China alone is expected to be worth $11 trillion by 2020 and it remains the largest e-commerce market in the world despite its economic growth falling below 7 for the first time since 2009 Read the full article
Source wwwwarccomChina maintains robust e-commerce growthWith shopping habit of Chinese consumers going digital China is experiencing an online shopping boom according to new Nielsen data Chinarsquos e-commerce industry is witnessing strong double-digit year-on-year growth with foods and online sales of household items growing 86 Beverage sales also increased 72 and food sales climbing 52 Read the full article
Source wwwmarketing-interactivecom
E-COMMERCEHow often do Indias digital buyers shop
Digital buyers in India have not much changed the frequency with which they shop digitally or in-store according to longitudinal research 2015 research from Retailers Association of India (RAI) and PricewaterhouseCoopers (PwC) found that 12 of digital buyers in the country shopped via digital channels on a daily basis That was up 3 points from 2013 for an increase of 33 Weekly digital shopping enjoyed a similar jump from 31 of respondents in 2013 to 39 in 2015 or an increase of about 26 over two years Download the full article
Source wwwemarketercomMust-Have eCommerce FeatureseBusiness professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists This chapter of the retail eCommerce playbook is a prescriptive look at the industry standards and opportunities for differentiation in a retail eCommerce experience The report also discusses additional areas of opportunity such as fulfilment customer service and omnichannel execution Download the full report
Source wwwforrestercom
E-COMMERCEFive tips to solve the biggest challenge in mobile monetisation
Mobile publishers and app developers are faced with a litany of choices when it comes to monetising their content within their apps and mobile websites Deciding on how best to configure your ad units for the app or mobile website can be very complex and overwhelming process for mobile publishers and app developers As mobile is increasingly becoming an exciting arena with many entrants in the market that are infatuated to break into the billion dollar success of the app world attention on how to build a sustainable mobile business to generate profit becomes a priority Read the full article
Source wwwdigitalmarketasiaPoint of view Is Singlersquos Day good for brandsSingles Day 2015 saw 278 million orders for 30000 brands offering everything from smartphones to underwear placed in the 24-hour window resulting in over US$14 billion changing hands It is predicted that this China-born shopping trend may become another commercialised global date However all the commentary about Singles Day fails to analyse the impact of the discount phenomenon on brands As it adds pressure to offer steep discounts the article argues that Singles Day acts as a reversal of everything brands have worked so hard to build up Download the full report
Source wwwwarccom
LIFESTYLEAdvertising in Vietnam Weathering the storm of capitalism and growing up fastThis article outlines three key trends advertisers in Vietnam should be aware
of as Vietnamese consumers become increasingly aware of brands outward looking and digitally connected Vietnamese consumers have begun showing significant spending maturity and as a result growth across most categories has slowed Brands now have no choice but to dig deeper and drive growth through breakthrough insights skill-sets and market development For consumer engagement domestic cultural fluency is key in Vietnam but brands must also realize that even in monolinguistic Vietnam one size does not fit all Download the full article
Source wwwwarccomConnecting with Asiarsquos affluentials Twitter studyKnown as the lsquomass affluentrsquo (or lsquoaffluentialsrsquo) this fast-growing band of emerging wealthy individuals are at the upper levels of the middle class in terms of personal income The region is expected to have more than 65 of the worldrsquos middle-income earners by 2030 up from 28 This study found that as their incomes grow so do their expectation of brands Read the full article
Source wwwcampaignasiacom
LIFESTYLETrendWatching March 2016 Snapshot
TrendWatchingrsquos March 2016 Snapshot offers a curated glimpse into the recent examples that have been added to the Innovations Database The featured trend this month covers the use of lsquoInformal Inforsquo such as alerts notifications and messages The bonus feature includes a round-up of some of the key consumer trends that made an impact at the Mobile World Congress 2016 Download the full report
Source wwwtrendwatchingcom
Here comes the modern Chinese consumerDespite concerns about economic growth the countryrsquos consumers keep spending Yet McKinseyrsquos latest survey reveals changes in what theyrsquore buying and how theyrsquore buying it Cooling economic growth a depreciating currency and a gyrating stock market are making political and business leaders concerned that Chinarsquos economic dream may be ending Yet Chinese consumers remain upbeat In fact consumer confidence has been surprisingly resilient over the past few years as salaries have continued to rise and unemployment has stayed low Download the report
Source wwwmckinseycom
WUNDERMAN ASIA HQmartinaschlittlerwundermancom
DIGITAL TRENDS IN Asia-Pacific MARCH 2016
E-COMMERCEHow Asia e-commerce will be worth $14tr
Just five key countries in Asia Pacific account for more online retail revenue than the US and all of Western Europe combined according to a new report Research firm Forrester predicted that total online revenue in China Japan South Korea India and Australia will nearly double from $733bn in 2015 to $14 trillion in 2020 China alone is expected to be worth $11 trillion by 2020 and it remains the largest e-commerce market in the world despite its economic growth falling below 7 for the first time since 2009 Read the full article
Source wwwwarccomChina maintains robust e-commerce growthWith shopping habit of Chinese consumers going digital China is experiencing an online shopping boom according to new Nielsen data Chinarsquos e-commerce industry is witnessing strong double-digit year-on-year growth with foods and online sales of household items growing 86 Beverage sales also increased 72 and food sales climbing 52 Read the full article
Source wwwmarketing-interactivecom
E-COMMERCEHow often do Indias digital buyers shop
Digital buyers in India have not much changed the frequency with which they shop digitally or in-store according to longitudinal research 2015 research from Retailers Association of India (RAI) and PricewaterhouseCoopers (PwC) found that 12 of digital buyers in the country shopped via digital channels on a daily basis That was up 3 points from 2013 for an increase of 33 Weekly digital shopping enjoyed a similar jump from 31 of respondents in 2013 to 39 in 2015 or an increase of about 26 over two years Download the full article
Source wwwemarketercomMust-Have eCommerce FeatureseBusiness professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists This chapter of the retail eCommerce playbook is a prescriptive look at the industry standards and opportunities for differentiation in a retail eCommerce experience The report also discusses additional areas of opportunity such as fulfilment customer service and omnichannel execution Download the full report
Source wwwforrestercom
E-COMMERCEFive tips to solve the biggest challenge in mobile monetisation
Mobile publishers and app developers are faced with a litany of choices when it comes to monetising their content within their apps and mobile websites Deciding on how best to configure your ad units for the app or mobile website can be very complex and overwhelming process for mobile publishers and app developers As mobile is increasingly becoming an exciting arena with many entrants in the market that are infatuated to break into the billion dollar success of the app world attention on how to build a sustainable mobile business to generate profit becomes a priority Read the full article
Source wwwdigitalmarketasiaPoint of view Is Singlersquos Day good for brandsSingles Day 2015 saw 278 million orders for 30000 brands offering everything from smartphones to underwear placed in the 24-hour window resulting in over US$14 billion changing hands It is predicted that this China-born shopping trend may become another commercialised global date However all the commentary about Singles Day fails to analyse the impact of the discount phenomenon on brands As it adds pressure to offer steep discounts the article argues that Singles Day acts as a reversal of everything brands have worked so hard to build up Download the full report
Source wwwwarccom
LIFESTYLEAdvertising in Vietnam Weathering the storm of capitalism and growing up fastThis article outlines three key trends advertisers in Vietnam should be aware
of as Vietnamese consumers become increasingly aware of brands outward looking and digitally connected Vietnamese consumers have begun showing significant spending maturity and as a result growth across most categories has slowed Brands now have no choice but to dig deeper and drive growth through breakthrough insights skill-sets and market development For consumer engagement domestic cultural fluency is key in Vietnam but brands must also realize that even in monolinguistic Vietnam one size does not fit all Download the full article
Source wwwwarccomConnecting with Asiarsquos affluentials Twitter studyKnown as the lsquomass affluentrsquo (or lsquoaffluentialsrsquo) this fast-growing band of emerging wealthy individuals are at the upper levels of the middle class in terms of personal income The region is expected to have more than 65 of the worldrsquos middle-income earners by 2030 up from 28 This study found that as their incomes grow so do their expectation of brands Read the full article
Source wwwcampaignasiacom
LIFESTYLETrendWatching March 2016 Snapshot
TrendWatchingrsquos March 2016 Snapshot offers a curated glimpse into the recent examples that have been added to the Innovations Database The featured trend this month covers the use of lsquoInformal Inforsquo such as alerts notifications and messages The bonus feature includes a round-up of some of the key consumer trends that made an impact at the Mobile World Congress 2016 Download the full report
Source wwwtrendwatchingcom
Here comes the modern Chinese consumerDespite concerns about economic growth the countryrsquos consumers keep spending Yet McKinseyrsquos latest survey reveals changes in what theyrsquore buying and how theyrsquore buying it Cooling economic growth a depreciating currency and a gyrating stock market are making political and business leaders concerned that Chinarsquos economic dream may be ending Yet Chinese consumers remain upbeat In fact consumer confidence has been surprisingly resilient over the past few years as salaries have continued to rise and unemployment has stayed low Download the report
Source wwwmckinseycom
WUNDERMAN ASIA HQmartinaschlittlerwundermancom
DIGITAL TRENDS IN Asia-Pacific MARCH 2016
E-COMMERCEHow often do Indias digital buyers shop
Digital buyers in India have not much changed the frequency with which they shop digitally or in-store according to longitudinal research 2015 research from Retailers Association of India (RAI) and PricewaterhouseCoopers (PwC) found that 12 of digital buyers in the country shopped via digital channels on a daily basis That was up 3 points from 2013 for an increase of 33 Weekly digital shopping enjoyed a similar jump from 31 of respondents in 2013 to 39 in 2015 or an increase of about 26 over two years Download the full article
Source wwwemarketercomMust-Have eCommerce FeatureseBusiness professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists This chapter of the retail eCommerce playbook is a prescriptive look at the industry standards and opportunities for differentiation in a retail eCommerce experience The report also discusses additional areas of opportunity such as fulfilment customer service and omnichannel execution Download the full report
Source wwwforrestercom
E-COMMERCEFive tips to solve the biggest challenge in mobile monetisation
Mobile publishers and app developers are faced with a litany of choices when it comes to monetising their content within their apps and mobile websites Deciding on how best to configure your ad units for the app or mobile website can be very complex and overwhelming process for mobile publishers and app developers As mobile is increasingly becoming an exciting arena with many entrants in the market that are infatuated to break into the billion dollar success of the app world attention on how to build a sustainable mobile business to generate profit becomes a priority Read the full article
Source wwwdigitalmarketasiaPoint of view Is Singlersquos Day good for brandsSingles Day 2015 saw 278 million orders for 30000 brands offering everything from smartphones to underwear placed in the 24-hour window resulting in over US$14 billion changing hands It is predicted that this China-born shopping trend may become another commercialised global date However all the commentary about Singles Day fails to analyse the impact of the discount phenomenon on brands As it adds pressure to offer steep discounts the article argues that Singles Day acts as a reversal of everything brands have worked so hard to build up Download the full report
Source wwwwarccom
LIFESTYLEAdvertising in Vietnam Weathering the storm of capitalism and growing up fastThis article outlines three key trends advertisers in Vietnam should be aware
of as Vietnamese consumers become increasingly aware of brands outward looking and digitally connected Vietnamese consumers have begun showing significant spending maturity and as a result growth across most categories has slowed Brands now have no choice but to dig deeper and drive growth through breakthrough insights skill-sets and market development For consumer engagement domestic cultural fluency is key in Vietnam but brands must also realize that even in monolinguistic Vietnam one size does not fit all Download the full article
Source wwwwarccomConnecting with Asiarsquos affluentials Twitter studyKnown as the lsquomass affluentrsquo (or lsquoaffluentialsrsquo) this fast-growing band of emerging wealthy individuals are at the upper levels of the middle class in terms of personal income The region is expected to have more than 65 of the worldrsquos middle-income earners by 2030 up from 28 This study found that as their incomes grow so do their expectation of brands Read the full article
Source wwwcampaignasiacom
LIFESTYLETrendWatching March 2016 Snapshot
TrendWatchingrsquos March 2016 Snapshot offers a curated glimpse into the recent examples that have been added to the Innovations Database The featured trend this month covers the use of lsquoInformal Inforsquo such as alerts notifications and messages The bonus feature includes a round-up of some of the key consumer trends that made an impact at the Mobile World Congress 2016 Download the full report
Source wwwtrendwatchingcom
Here comes the modern Chinese consumerDespite concerns about economic growth the countryrsquos consumers keep spending Yet McKinseyrsquos latest survey reveals changes in what theyrsquore buying and how theyrsquore buying it Cooling economic growth a depreciating currency and a gyrating stock market are making political and business leaders concerned that Chinarsquos economic dream may be ending Yet Chinese consumers remain upbeat In fact consumer confidence has been surprisingly resilient over the past few years as salaries have continued to rise and unemployment has stayed low Download the report
Source wwwmckinseycom
WUNDERMAN ASIA HQmartinaschlittlerwundermancom
DIGITAL TRENDS IN Asia-Pacific MARCH 2016
E-COMMERCEFive tips to solve the biggest challenge in mobile monetisation
Mobile publishers and app developers are faced with a litany of choices when it comes to monetising their content within their apps and mobile websites Deciding on how best to configure your ad units for the app or mobile website can be very complex and overwhelming process for mobile publishers and app developers As mobile is increasingly becoming an exciting arena with many entrants in the market that are infatuated to break into the billion dollar success of the app world attention on how to build a sustainable mobile business to generate profit becomes a priority Read the full article
Source wwwdigitalmarketasiaPoint of view Is Singlersquos Day good for brandsSingles Day 2015 saw 278 million orders for 30000 brands offering everything from smartphones to underwear placed in the 24-hour window resulting in over US$14 billion changing hands It is predicted that this China-born shopping trend may become another commercialised global date However all the commentary about Singles Day fails to analyse the impact of the discount phenomenon on brands As it adds pressure to offer steep discounts the article argues that Singles Day acts as a reversal of everything brands have worked so hard to build up Download the full report
Source wwwwarccom
LIFESTYLEAdvertising in Vietnam Weathering the storm of capitalism and growing up fastThis article outlines three key trends advertisers in Vietnam should be aware
of as Vietnamese consumers become increasingly aware of brands outward looking and digitally connected Vietnamese consumers have begun showing significant spending maturity and as a result growth across most categories has slowed Brands now have no choice but to dig deeper and drive growth through breakthrough insights skill-sets and market development For consumer engagement domestic cultural fluency is key in Vietnam but brands must also realize that even in monolinguistic Vietnam one size does not fit all Download the full article
Source wwwwarccomConnecting with Asiarsquos affluentials Twitter studyKnown as the lsquomass affluentrsquo (or lsquoaffluentialsrsquo) this fast-growing band of emerging wealthy individuals are at the upper levels of the middle class in terms of personal income The region is expected to have more than 65 of the worldrsquos middle-income earners by 2030 up from 28 This study found that as their incomes grow so do their expectation of brands Read the full article
Source wwwcampaignasiacom
LIFESTYLETrendWatching March 2016 Snapshot
TrendWatchingrsquos March 2016 Snapshot offers a curated glimpse into the recent examples that have been added to the Innovations Database The featured trend this month covers the use of lsquoInformal Inforsquo such as alerts notifications and messages The bonus feature includes a round-up of some of the key consumer trends that made an impact at the Mobile World Congress 2016 Download the full report
Source wwwtrendwatchingcom
Here comes the modern Chinese consumerDespite concerns about economic growth the countryrsquos consumers keep spending Yet McKinseyrsquos latest survey reveals changes in what theyrsquore buying and how theyrsquore buying it Cooling economic growth a depreciating currency and a gyrating stock market are making political and business leaders concerned that Chinarsquos economic dream may be ending Yet Chinese consumers remain upbeat In fact consumer confidence has been surprisingly resilient over the past few years as salaries have continued to rise and unemployment has stayed low Download the report
Source wwwmckinseycom
WUNDERMAN ASIA HQmartinaschlittlerwundermancom
DIGITAL TRENDS IN Asia-Pacific MARCH 2016
LIFESTYLEAdvertising in Vietnam Weathering the storm of capitalism and growing up fastThis article outlines three key trends advertisers in Vietnam should be aware
of as Vietnamese consumers become increasingly aware of brands outward looking and digitally connected Vietnamese consumers have begun showing significant spending maturity and as a result growth across most categories has slowed Brands now have no choice but to dig deeper and drive growth through breakthrough insights skill-sets and market development For consumer engagement domestic cultural fluency is key in Vietnam but brands must also realize that even in monolinguistic Vietnam one size does not fit all Download the full article
Source wwwwarccomConnecting with Asiarsquos affluentials Twitter studyKnown as the lsquomass affluentrsquo (or lsquoaffluentialsrsquo) this fast-growing band of emerging wealthy individuals are at the upper levels of the middle class in terms of personal income The region is expected to have more than 65 of the worldrsquos middle-income earners by 2030 up from 28 This study found that as their incomes grow so do their expectation of brands Read the full article
Source wwwcampaignasiacom
LIFESTYLETrendWatching March 2016 Snapshot
TrendWatchingrsquos March 2016 Snapshot offers a curated glimpse into the recent examples that have been added to the Innovations Database The featured trend this month covers the use of lsquoInformal Inforsquo such as alerts notifications and messages The bonus feature includes a round-up of some of the key consumer trends that made an impact at the Mobile World Congress 2016 Download the full report
Source wwwtrendwatchingcom
Here comes the modern Chinese consumerDespite concerns about economic growth the countryrsquos consumers keep spending Yet McKinseyrsquos latest survey reveals changes in what theyrsquore buying and how theyrsquore buying it Cooling economic growth a depreciating currency and a gyrating stock market are making political and business leaders concerned that Chinarsquos economic dream may be ending Yet Chinese consumers remain upbeat In fact consumer confidence has been surprisingly resilient over the past few years as salaries have continued to rise and unemployment has stayed low Download the report
Source wwwmckinseycom
WUNDERMAN ASIA HQmartinaschlittlerwundermancom
DIGITAL TRENDS IN Asia-Pacific MARCH 2016
LIFESTYLETrendWatching March 2016 Snapshot
TrendWatchingrsquos March 2016 Snapshot offers a curated glimpse into the recent examples that have been added to the Innovations Database The featured trend this month covers the use of lsquoInformal Inforsquo such as alerts notifications and messages The bonus feature includes a round-up of some of the key consumer trends that made an impact at the Mobile World Congress 2016 Download the full report
Source wwwtrendwatchingcom
Here comes the modern Chinese consumerDespite concerns about economic growth the countryrsquos consumers keep spending Yet McKinseyrsquos latest survey reveals changes in what theyrsquore buying and how theyrsquore buying it Cooling economic growth a depreciating currency and a gyrating stock market are making political and business leaders concerned that Chinarsquos economic dream may be ending Yet Chinese consumers remain upbeat In fact consumer confidence has been surprisingly resilient over the past few years as salaries have continued to rise and unemployment has stayed low Download the report
Source wwwmckinseycom
WUNDERMAN ASIA HQmartinaschlittlerwundermancom
DIGITAL TRENDS IN Asia-Pacific MARCH 2016
WUNDERMAN ASIA HQmartinaschlittlerwundermancom
DIGITAL TRENDS IN Asia-Pacific MARCH 2016
