Wander West

What’s Yours? Every business needs a digital strategy.

ECONOMY Uses the least amount of resources possible.

UTILITY Brings value through use/consumption.

CONNECTIVITY Pieces are connected in a specific flow.

Digital strategies and products should have:

BEAUTY Is visually appealing to the audience.

SIMPLICITY Constrained to be as simple as possible.

CONSISTENCY Replicates known patterns and ideals.

Digital Strategy Services

We research your people and business for places to optimize

connection.

• Customer Research • Survey • Policy Development

ResearchWe take the research

intelligence and create bespoke digital media

plans.

• Platform Strategy • User Experience Design • Campaign Ideation

EngineerWe take the engineered

blueprint and make it come to life online.

• Social Media / Email Mgmt • Content Marketing • Web Design / Development

ImplementWe continually tweak

the plan and product in the chase

of perfection.

Iterate

Digital Strategy Services

SURVEY We audit brand channels and survey real customers and advocates to find existing challenges, and preferences.

INVENT Examine challenges and create possible solutions based on project objectives and research.

1. Research

PROTOTYPE Build the architecture plan into a working visual model and experience to test functionality and usability.

PROFILE Synthesize research into usable information groups such as customer / user personas and motivational factors.

2. Engineer

ARCHITECT Define usable solutions and create plans for execution such as information flow, and wireframes.

ACTUALIZE Finalize and install real content in the existing project prototype then test and iterate.

3. Implement

Digital Strategy Process

Digital Strategy Work

Client

Projects

IQMS

SOCIAL MEDIA CONSULTING May 2015 - Present We work side by side with the marketing team at IQMS to create and refine digital and social media strategies and their executions.

SOCIAL MEDIA AUDIT / STRATEGY May 2015 To help IQMS properly approach social media we preformed and in-depth audit of their industry, competitors, and customers and created a bespoke strategy for success in social media.

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Client

Projects

CANTER USA

DIGITAL STRATEGY April 2015 - Present We’re working with CANTER USA to rework and optimize how they use digital tools including web, blog, email, and social media.

WEBSITE June 2015 We built a responsive website using Wordpress Multisite and the Genesis Framework that allows users to browse horses and get involved with the organization like never before.

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Client

Projects

Riding Warehouse

SOCIAL MEDIA STRATEGY April 2014 We created a custom social media strategy after preforming an in depth audit into their social media efforts.

SOCIAL MEDIA MANAGEMENT April 2014 - January 2015 Collaborating with Riding Warehouse staff, we created content and managed social media platforms with emphasis on driving revenue and community growth (+100% reach /+23% community size).

"Jake implemented improvements across our various social media platforms and fully organized and streamlined the processes. He offers valuable insights into the social media world and stays on top of current technology and trends. He has a very talented artistic eye as well, and uses good judgment while producing high quality, professional graphics. Another one of his great strengths is being immediately available – and flexible! He doesn't bat an eye at last-minute requests, changes and feedback. It is reassuring to have him in place as a trusted, constant resource to bounce ideas off of, discuss strategies, and feel confident that you're getting quality advice. As knowledgeable as Jake is, he is also humble, open, and hungry to learn new things. To top it all off, Jake is simply a nice guy, a good person, and it is a pleasure to work with him."

- Julie, Marketing, Riding Warehouse

Client

Projects

SLO Horse News

DIGITAL STRATEGY February 2014 - March 2015 Created and iterated a full digital strategy around syndicating stories and building community through web, blog, email, and social media.

BLOG MANAGEMENT February 2014 - March 2015 Managed a full editorial calendar including story publishing, syndication, writer management, and content creation.

WEBSITE February 2014 Built a responsive Wordpress website that emphasized clean and modern design, hi-res imagery, and put the stories in the front and center.

Client

Projects

The Papillon Foundation

DIGITAL STRATEGY November 2014 We created a custom digital strategy for the Papillon Foundation to build brand exposure and funding through web, blog, email, and social media.

WEBSITE April 2015 We designed and built a responsive website using Wordpress and the Genesis Framework that organized the NFP’s complex information into a simple usable structure.

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“Our non-profit was operating its web site for three years when it became obvious that it needed a serious overhaul. We were very fortunate to find Jake who worked with us every step of the way from design to implementation. The new web site has been up for a few months now and it runs great. It is much easier for us to work with and provides a much richer experience for our guests. We recommend Jake to anyone who asks us about building a web site as he made the ordeal of fully renovating our web site into a fun and creative experience.”

- Alan Courtney, Principal

Client

Projects

The Land Conservancy of SLO

CAMPAIGN October 2014 We concepted, designed, and built the #ThanksToSLO campaign to capture user sentiment about the local area and showcase the beautiful imagery of LCSLO properties.

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About Wander West

Truth | Soul | FunctionOur work comes from the place of truth where business objectives meet customer

needs that ignites the soul, the connection we have with each other, and brings value to the business and the user while using the least amount of resources as possible.

We’re wanderers guided by our passion for digital technology and empowering people through great products and technology. Our goal is simple - disrupt norms, enhance the current, change the world.

We believe that any worthwhile endeavor, especially those bent to change the world, should start with a strategy - a bespoke plan that considers all options and clearly defines the course of action. And like any great adventure, one must shed predefined notions of what’s normal and consider the possible.

We work with many types of organizations to create and execute digital strategies that are based on their business goals, customer profiles, and internal capabilities. Our strategies are simple, minimal, and always push the boundaries of of what’s comfortable. Only when you’re uncomfortable can you change for the better.

This is why we believe in digital strategy for a better world. With the proper strategy, anything is possible.

Jake Faulstich, principalMy career in digital started with AOL chat rooms and MySpace

profiles; skills learned because of a need to communicate with the world beyond what I could physically reach. At the core, my passion is the human connection and my cause is work that truly makes a

difference. jake@towanderwest.com http://www.jakefaul.com/

Let’s do something awesome togetherwww.toWanderWest.com