WWF-Canada Annual Reportawsassets.wwf.ca/downloads/wwf_ar_2013_full.pdfWWF-Canada Annual Review 2013...

2013

REVIEWCAN

WWF-Canada Annual Report

See a future where humans live in harmony

with nature

WWF-Canada Annual Review 2013 | page 3

Contents Thank you, from the people behind the Panda 4

Our progress toward a future whereOur most precious places are secure 7The Great Bear

Life in all its wonder thrives 9Wildlife Trade

All of Canada’s water is healthy 11Fresh Water

Wealth is measured by the strength of our ecosystems 13Sustainable Seafood

Cities advance climate solutions for Canada and the world 15Climate & Energy

Leadership is defined by our success as stewards 17The Arctic

Passion at work transforms business as usual 19Living Planet @ Work

Being an environmentalist means being a Canadian 21The WWF Community at Work

This is what you make possible 26

Our Donors & Supporters

With every dollar 36

Our 2013 Financial Results

One year at a time 42

How you helped change the world in 2013

Published October 2013

© 1986 Panda symbol. WWF-World Wide Fund For Nature (formerly known as World Wildlife Fund). ® “WWF” and “living planet” are WWF Registered Trademarks. WWF is the planet’s leading conservation organization registered in Canada as a charity (No. 11930 4954 RR 0001). Any reproduction in full or in part of this publication must mention the title and credit the above-mentioned publisher as the copyright owner. © text (2013) WWF-Canada. WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

For videos and interactive content, view our Annual Report online:wwf.ca/annualreport

Front cover: © Martin Harvey / WWF-CanonBonelli’s eagle, or African hawk eagle (Hieraaetus fasciatus). Close-up of the eye, which is large in relation to body size, providing better sight than have most animals.


A t WWF, we’re helping to prove it’s possible. The kind of change we need won’t happen overnight, but year after year we continue to work together to make important strides.

Whether it was developing innovative financing systems for marine conservation, launching our freshwater assessment program, or building vital partnerships with Coastal First Nations to protect the future of B.C.’s Great Bear region, we provided conservation leadership on many fronts this year. We also celebrated the leadership of others with WWF’s global inaugural Earth Hour City Challenge. Congratulations to the people of Vancouver, whose efforts to reduce greenhouse gas emissions earned them first place.

Working together makes these accomplishments possible. We greatly appreciate the support of our loyal donors and volunteers. Your contributions enable us to productively engage with partners in business and government, and individual Canadians to make change happen.

It is also a privilege and inspiration to work with our management and the WWF staff. Their passion, commitment, and talent enabled us to achieve conservation milestones and build momentum while the Board sought a new leader, this past year.

On that note, I’m very pleased and excited to welcome David Miller as our new CEO. David’s commitment, to conservation, strong track record of setting and achieving ambitious goals, and proven ability to rally a wide range of stakeholders make him an ideal leader for WWF-Canada.

With the organization in excellent shape, a dynamic new leader in place, and the continued support of thousands of Canadians like you, we’re looking forward to achieving even more.

Thank you,

Roger Dickhout, Chairman, WWF-Canada Board of Directors

Learning to live sustainably is the biggest challenge of our time.

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C E L E B R A T I N G A C A R E E R I N C O N S E R VA T I O N : ARLIN HACKMAN

Behind every major WWF conservation success of the past quarter century you’ll find the laser-sharp thinking and strategic vision of Arlin Hackman. Since he joined the organization in 1987, Arlin pushed us to engage with local communities, harness the power of market forces, and think far beyond national boundaries.

As WWF’s long-time chief conservation officer, Arlin’s legacy—from the Forest Stewardship Council to the Marine Stewardship Council to WWF’s Endangered Spaces work—is cause for celebration. Now that Arlin has retired, we’ll miss seeing his face in the office each day. We know Arlin will continue to be a force for conservation and a champion for WWF.

L ast October, our president and CEO, Gerald Butts, stepped down. It was tough to lose a leader as respected and inspiring as Gerry. But with bold ambitions and our work cut out for us this year, we couldn’t afford to slow down. And the good news is,

we didn’t—and that’s largely because of our internal strength as an organization and your commitment.

While the Board of Directors focused on finding the best possible successor, our Management Committee took on the day-to-day job of running this complex organization and pursuing a bold conservation agenda. We had a clear strategic plan, the hands-on support of our Board, and committed employees who see WWF as far more than a job.

Over the past 10 months, our staff continued to push forward on every front, winning international protection for sharks, mobilizing opposition to the prospect of oil tankers through Canada’s precious Great Bear Sea, laying the groundwork to protect critical habitat in the Arctic, and much more. At the same time, we strengthened our internal processes, improved our effectiveness, and set new conservation targets. As a result, we’re handing our new CEO a tightly run, financially healthy organization with a stronger sense of teamwork than ever before.

On behalf of everyone here, thank you. None of this would have been possible without supporters like you—people who believe so deeply in protecting this planet and the diversity of life it sustains.

If this year was a test, we passed with flying colours because of you.

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From left to right: Christina Topp, Sara Oates, Hadley Archer, Darcy Dobell, Robert Rangeley

Hadley Archer, Vice President, Strategic Partnerships & Development

Darcy Dobell, Vice President, Conservation & Pacific Region

Sara Oates, Vice President, Finance and Administration & Chief Financial Officer

Robert Rangeley, Vice President, Conservation & Atlantic Region

Christina Topp, Vice President, Marketing & Communications

W W F ’ S S E N I O R T E A M

Arlin, 1996


I t’s a conservation organization with a remarkable track record of achievement: transforming forestry and fishing, catalyzing climate action, and safeguarding significant habitat around the world.

Growing up in a small village in England taught me to live within Earth’s ecological limits. We grew our own vegetables, bought organic milk and eggs from our neighbours, and threw absolutely nothing away. A few years later, as a new Canadian, I discovered my passion for wild spaces on my first canoe trip in Algonquin Park. I was cold, wet, and exhausted. But when I watched the sun set and the mist rise off the lake, I felt completely in harmony with nature.

Those experiences shaped my career. As mayor of Toronto, I championed greenhouse gas reductions, public transit, and our wilderness in the city. I’ve served as chair of the C40 Cities Climate Leadership Group and co-founded the Great Lakes and St. Lawrence Cities Association to tackle water issues in one of Canada’s biggest water systems. My legal practice focused on international business and sustainability, and I believe healthy economies depend on healthy ecosystems.

That’s why I’m so excited to be part of WWF. This is an organization that sets the kind of daring goals that mobilize Canadians by the millions and bring together unlikely allies. Most importantly, it achieves real outcomes.

The work we do isn’t easy, but it’s never been more vital. Thanks to the commitment of supporters like you, we’re generating the change our planet needs.

David Miller, President and CEO

As a lifelong environmentalist, I’m thrilled to have joined WWF.

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Five things to know about

our new CEO David Miller…

Grew up in the English village of Thriplow, population:

Keeps a stoneware canoe on his desk as a memento of paddling Nunavut’s Burnside River

Played rugby for 22 seasons, captaining his university team to the U.S. national championships

Has a two-year-old golden cockapoo named Jimmy who can’t get enough of Toronto’s parks and ravines

Has swum in all three of Canada’s oceans (although his Arctic dip was extremely brief)

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AOuR mOST PReCiOuS PLACeS ARe SeCuRe


The gReAT beARAlong British Columbia’s northern coast, the Great Bear Sea meets vast swaths of old-growth temperate rainforest. The result is one of the planet’s richest and most spectacular ecosystems. The Great Bear region supports salmon, spirit bears, First Nations communities, and tens of thousands of jobs. It has inspired world-leading innovations in conservation and sustainable economic development. Today, however, it is a region under threat. The proposed Northern Gateway oil pipeline would cut across this global jewel, bringing 525,000 barrels a day of toxic diluted bitumen to Kitimat, where hundreds of tankers would transport it through the treacherous seas and crucial habitat for endangered whales. Together with Coastal First Nations, who hold title to this land, WWF is taking action. We have mobilized Canadians to oppose the pipeline, engaged B.C.’s premier, and spelled out to the Joint Review Panel the devastating impact an oil spill would have on ecosystems, economies, and communities here.

15 Canadian leaders,including scientists,

economists, ceos, and national heroes, became

spokespeople for our canadians for the

Great Bear campaign

17 dAySafter its election, the B.c.

government formally stated its opposition to the northern Gateway pipeline

1,000 postcardssent by WWF supporters

with messages of hope for the Great Bear

96% of the 4,000+ submissions made to the Joint Review

panel opposed the pipeline

45 experts attended WWF’s second

international workshop on preserving the quiet

havens that whales need on canada’s

North Pacific Coast

biggeST imPACT: Canadians for the Great Bear—a joint campaign between WWF and Coastal First Nations—inspired people from coast to coast to coast to rally against the proposed pipeline. Exceptional Canadians from all walks of life joined our cause, with powerful results. In June, the B.C. government took a stand against the project, recognizing that the economic and environmental risks far outweigh any potential benefit.

gReATeST ChALLenge: The proposed Northern Gateway pipe-line speaks to a deeper issue facing our country: our addiction to fossil fuels. While the federal government’s economic strategy focuses heavily on oil exports, WWF’s challenge is to show our leaders a better way for-ward—one that invests in renewable energy, safeguards important habitats like the Great Bear, and values the many services nature provides.

nexT big STeP: WWF will continue to stand with those who oppose the Northern Gateway pipeline. At the same time, we will continue to bring leading science and policy expertise to the government-led multi-stakeholder marine planning process for the Great Bear coast, working with business and other interests to craft rigorous, long-term conservation and development plans.

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WiLdLiFe TRAdeIllegal and unsustainable wildlife trade is driving many species toward extinction. Last year, for example, more than 30,000 African elephants were killed for their tusks. Through WWF’s TRAFFIC network, we work to protect endangered species by providing unbiased information about wildlife trade, advocating for strong conservation laws, and ensuring that enforcement officers have the resources they need. This past year, all eyes were on Bangkok, Thailand, where the 178 member countries of the Convention on International Trade in Endangered Species (CITES) gathered for the 16th Conference of the Parties (CoP 16). WWF and TRAFFIC had delegations there. Armed with comprehensive position papers and scientific data, our teams logged 20-hour days to sway influential votes and help hammer out important international conservation commitments on everything from sharks to green geckos.

1.3 miLLiOn people signed WWF’s global

petition that helped end thailand’s

illegal ivory trade

34,982 SPeCieS

are now protected by

citeS

5 speciesof sharks are

now regulated under citeS:

oceanic whitetips, porbeagles, and three species of

hammerheads

348,200: in March 2013, india created a

348,200-acre tiger conservation

reserve

biggeST imPACT: After years of lobbying, and a nail-biting vote this past March, delegates at CoP 16 agreed to regulate five shark species threatened by unsustainable international trade. CITES member countries must now amend their laws making it illegal to import or export any part of these species without permits proving they were legally obtained from sustainable sources. We’ll work with them to ensure those laws are implemented—and enforced.

gReATeST ChALLenge: Poaching of elephant tusks and rhino horns has skyrocketed in recent years, driven by organized crime and rebel militia groups. WWF and TRAFFIC are pressuring countries to crack down on this devastating trade. At CoP 16, the prime minister of Thailand promised to end her coun-try’s illegal ivory trade. Meanwhile, thousands of Canadians have ral-lied behind our global Kill the Trade campaign, aimed at improving law enforcement and curbing the demand for endangered species products.

nexT big STeP: Last fall, our 169-page Icon on Ice report provided a detailed analysis of international trade in polar bear parts and suggested measures to ensure that trade continues to not be a threat to polar bear populations. Now we’re working with stakeholders across the Arctic to implement the recommendations we’ve laid out, focusing on better tracking and monitoring of polar bear trade, stronger enforcement to prevent poaching and illegal trade, and sharing of information.

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dAALL OF CAnAdA’S WATeR iS heALThy


Fresh waterAll life on this planet depends on fresh water. As stewards of 20 per cent of the world’s freshwater supply, Canadians have a special duty to protect it. WWF believes that all Canadians should know how healthy their rivers, lakes, and streams are, so that together we can safeguard them against increasing pressures from climate change, industrial and energy development projects, agriculture, and thirsty cities. That’s why WWF is working to bring together grassroots water guardians and regional water groups, collaborating with conservation organizations, and opening discussions with provincial and federal policy-makers. By using groundbreaking science to spark a national conversation on freshwater health, we’re helping Canadians secure a healthy future for our lakes, rivers, and streams.

7 of Canada’s most iconic rivers were scored in the

launch of WWF’s freshwater health assessments

4 key metrics(water quality, water flow, fish, and “bugs” ie., creatures that

live at the bottom of a river, including flies, beetles, aquatic

worms, snails, leeches) ground the science behind our

freshwater health scores

100+local water groups attended

the Living Waters Rally in Ottawa this past September

20 organizations took part

in our inaugural St. John River Summit in June

452citizens called on the

International Joint Commission to implement a

science-based water plan for Lake Ontario and the

St. Lawrence River

Biggest impact: How do you measure the health of a river? Over the past year, with advice from leading Canadian hydrologists, biologists, ecologists, and other experts, we have developed a pioneering freshwater assessment. After several rounds of research, review, and ground-truthing, we’ve identified meaningful indicators of water quality, biodiversity, water flow, and ecological disturbance. By bringing them together, we can provide a snapshot of the health of our water bodies, one watershed at a time.

greatest challenge: We’re fortunate to have such an abundance of fresh water in Canada—water that sustains us in so many ways. But with no national picture of the health of Canada’s waters, we don’t know whether we’re doing enough to protect this precious resource. Our freshwater assessment fills this gap by providing a consistent set of metrics to give us clear and comparable data to work from.

next Big step: With our first seven freshwater health assessments complete, we’re ready to extend our work across the country. Our goal by 2015 is to evaluate the health of every major water body in Canada using the indicators we’ve developed. In the next year, we’ll also launch a website where Canadians can access that information, spurring them to support local and national water stewardship efforts.

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SuSTAinAbLe SeAFOOdFor many Canadians, the Marine Stewardship Council (MSC)-certified fish sticks in their freezer represent a quick and easy dinner. But for us, they’re part of a three-pronged approach to ensure that Canada’s oceans remain ecologically rich and economically productive. At the market level, we’re catalyzing change through our partnerships with industry leaders such as Loblaw Companies Ltd., which is committed to switching to 100 per cent sustainably sourced seafood products. On the water, WWF spearheaded a Fisheries Improvement Project that helped Icewater Seafoods and its partners prepare its Newfoundland cod fishery for MSC certification. This effort creates a template for other Atlantic cod fisheries. And on the international stage, WWF continues to play a major role advocating for ecosystem-based policies in forums like the Northwest Atlantic Fisheries Organization (NAFO) that set the rules for fishing in international water.

122 MSC-certified products are

now available across loblaw banner stores representing

the widest range available in any canadian grocery store

1st: loblaws began selling seafood

certified by the Aquaculture Stewardship council— a first in North America

1st: WWF completed the

first Canadian Fisheries improvement project, helping

Icewater Seafoods’ cod fishery significantly move up the

ladder of sustainability

383 responsibly farmed seafood

products globally are now certified by WWF-founded Aquaculture Stewardship

council (ASc)

70%: Major companies representing

70% of global salmon production have committed to meeting the ASc salmon standard by 2020

biggeST imPACT: In partnership with WWF, Loblaw is on track to assess the sustainability of all its seafood products—including pet foods and nutritional supplements—by the end of 2013. We’re already seeing the ripple effects as fisheries work to meet Loblaw’s criteria and as other retailers follow suit, implementing sustainable seafood procurement plans of their own.

gReATeST ChALLenge: We’ve made great strides putting ocean health on the national radar. But more needs to be done: from the dinner table and grocery store aisles to Parliament Hill. While WWF continues encouraging Canadians to consider where their seafood comes from, we’ll also work harder to advocate for greater federal action, stressing the connection between healthy oceans and healthy local economies.

nexT big STeP: With the framework established, ideas tested, and relationships built, we’re ready to take our Financial Institution for the Recovery of Marine Ecosystems (FIRME) to the next level. Over the coming years, we’ll be implementing this innovative investment strategy, connecting fisheries with investors who will provide loans to cover the short-term costs of implementing sustainable practices. The result will be healthier, more productive oceans and profitable harvests.

S e e A F u T u R e W h e R e W e A LT h i S m e A S u R e d b y T h e S T R e n g T h O F O u R e C O S y S T e m S



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ACiTieS AdvAnCe CLimATe SOLuTiOnS FOR CAnAdA And The WORLd


Climate & energySmart climate solutions start in cities. Urban areas account for more than 70 per cent of the world’s CO2 emissions, making them essential players in reducing our global carbon footprint. And as our inaugural Earth Hour City Challenge proved this year, a number of cities around the world are rising to the occasion. These trailblazers are creating densification strategies, public transit investments, green building policies, neighbourhood energy utilities, electric vehicle (EV) infrastructure, and more. The result is clean, liveable, flourishing communities where sustainability and economic prosperity go hand in hand. At WWF, we’re shining a light on innovative urban projects that can be replicated and scaled up to help us reach our goal of powering Canada with 100 per cent renewable energy by 2050.

Biggest impaCt: Congratulations to Vancouver, the winner of WWF’s first global Earth Hour City Challenge. While employment is up and the population is growing, this city has the lowest per capita greenhouse gas emissions of any major North American centre. Vancouver beat out 66 other cities around the world to prove that sustainable urban development isn’t just possible, it’s happening right now—here in Canada.

greatest Challenge: In 2013, CO2 levels in the atmosphere exceeded the critical threshold of 400 parts per million. At home, the lack of federal action to address climate change targets remains a consistent challenge. WWF continues to push for traction through other avenues, launching a global campaign to increase investment in green energy and encouraging carbon-pricing at a provincial level by leveraging the examples of B.C. and Quebec. Our aim is to build the technical foundation, public support, and business partner-ships that facilitate swift and strategic climate action at the highest level.

next Big step: Transportation is Canada’s single-biggest source of carbon emissions. To cut those emissions significantly over the next decade, WWF launched our Transportation rEVolution initiative. Our goal is to ensure that 10 per cent of all vehicles sold are electric by 2020. To do that, we’ll build public exposure to EVs, partner with groups like Electric Circuit to install more public charging stations, and work with cities, businesses, and car-sharing organizations to electrify their fleets.

1st:Vancouver placed first among 66 entrants in

WWF’s Earth Hour City Challenge global contest

150%:the number of electric vehicles on Canadian

roads rose to 4200 between 2012 and 2013

67%of Canadians supported

putting a price on carbon in a poll last year

1,100 EV charging stations

currently available in Canada. WWF

has teamed up with Electric Circuit to

continue that growth

7,000+ cities took part in WWF’s

Earth Hour 2013, the world’s largest mass

participation event ever

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The ARCTiCAs climate change dramatically reshapes the Arctic seascape, it will take information, foresight, and leadership from the ground up to ensure that wildlife and people thrive. In the Hudson’s Bay Hamlet of Arviat, we’re providing support and infrastructure to minimize conflicts with polar bears driven onshore because of shrinking sea ice—a model that can be replicated across the region. Farther west, we’re collaborating with indigenous rights’ holders to promote sustainable development on the Beaufort Sea. In the High Arctic, we’re convening stakeholders and developing detailed models to help determine the best possible future for the Last Ice Area. We’re also working directly with industry to define the conditions necessary to ensure safe and appropriate shipping in the Arctic. And at the Arctic Council, we’re contributing insight and expertise to region-wide decisions.

0 defensive kills of

polar bears occurred in Arviat last year,

thanks to an innovative partnership between WWF, Arviat and the nunavut government

1ST: WWF became the first environmental

organization with offices in both the eastern and

western canadian Arctic

$1.5 million: Amount raised in last

year’s Arctic home campaign in partnership

with coca-cola ltd. to support of our last ice

Area project

7 narwhals were fitted with satellite tags to

track them to their wintering grounds and

shed light on their habitat needs

biggeST imPACT: Across the Northwest Territories, the Yukon, and Alaska, the Inuvialuit and Inupiat play a key role in Arctic decision making. That’s why WWF facilitated an agreement with these key stakeholders to champion conservation for the Beaufort Sea. This achievement sets the stage for smart regional planning as pressures increase from climate change, shipping, and oil and gas projects. To support this initiative, we’re now mapping the potential impacts of oil spills in this fragile environment.

gReATeST ChALLenge: As melting ice opens the door to new development possibilities, WWF’s challenge is to find a responsible way forward that enables economic growth while conserving the ecosystems that species depend on. By engaging with the many players that have a stake in the Arctic—eight Arctic nations, pro-vincial and territorial governments, indigenous land-claim holders, and industry—we’re helping to shape and define sustainable approaches.

nexT big STeP: Along the northern coasts of Ellesmere Island and Greenland lies the Last Ice Area—an area projected to retain its summer sea ice longer than any other. Over the past year, WWF has developed highly detailed models of ice extent and thickness. The next task is to identify exactly when and how different species use that ice, giving us the data we need to pinpoint, and ultimately conserve, crucial habitat.

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Living PLanet @ WorkImagine the impact Canadian businesses could create by putting sustainability on the corporate agenda. Through our Living Planet @ Work program, WWF is harnessing the passion of employees to help companies shrink their ecological footprint, participate in conservation campaigns, and raise dollars for critical work. The idea is simple. We provide the tools, from campaign tool kits to footprint trackers. Our lead partner, HP Canada, contributes its extensive expertise along with program funding. Our champions do the rest. These committed employees mobilize their colleagues to cut paper use, conduct energy audits, take part in the Great Canadian Shoreline Cleanup, and much more. By sharing their successes, we motivate more companies to follow suit. Together we’re creating a world in which thriving businesses support a thriving planet.

584 passionate individuals have

signed up to champion WWF and the environment

in their workplaces

242: actions completed by LP@W

champions, from activating WWF campaigns to writing

their company’s 1st sustainability report

$110,000+ was raised for conservation

by LP@W champions and their colleagues

150+ resources available on the LP@W website, including

how-to guides, posters, and success stories

5organizations took home

awards for their transformative achievements at our inaugural

LP@W awards ceremony

Biggest imPact: In the second year of the LP@W program, we’ve surpassed our 2014 target of recruiting 500 companies. By June 2013, we had attracted champions in 523 workplaces, ranging from law firms to IT startups to multinational corporations. But perhaps our biggest measure of success is that they keep coming back, sharing their experiences, taking advantage of more resources, and committing to undertake more sustainability actions.

greatest chaLLenge: When it comes to harnessing a new funding base for conservation, workplaces are a largely untapped resource. This is a key area we’ll be focusing on in the coming year. We’ll promote workplace giving for WWF as a powerful way to engage colleagues, foster team spirit, and boost conservation awareness. To help our champions succeed, we’ll share best practices and showcase inspiring examples from the LP@W community.

next Big steP: Study after study shows that going green bolsters brand reputation, reduces energy costs, improves staff morale, and gives companies a recruiting edge. Yet most enterprises weren’t designed with sustainability as a guiding principle. By expanding our LP@W campaign to target and engage senior leaders, we’re aiming to transform business as usual into business for a living planet.

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For Tony Dekker, lead singer and songwriter for the Great Lake Swim-mers, growing up on a small farm in a rural community greatly impacted him creatively, and has helped shape who he is. This connection to our natural environment inspired him to become a spokesperson for the WWF and Coastal First Nations’ Canadians for the Great Bear campaign.

“It’s a natural progression to go from being passionate about the land that shapes us to speaking out and standing up for it.”

An artist S e e A F u T u R e W h e R e b e i n g A n e n v i R O n m e n TA L i S T S i m P Ly m e A n S b e i n g …


As an Olympic silver medalist in synchronized swimming, water has always been an important part of Valérie Hould-Marchand’s life. In recent years, the shocking state of some of our water-ways inspired Valérie to join WWF and the Vancouver Aquarium in rallying support for the Great Canadian Shoreline Cleanup presented by Loblaw Companies Limited. In 2012, 57,000 people across the country participated, cleaning over 3,100 km of shoreline. Valérie and her team alone picked up 600 cigarette butts from the shores of Woodbine Beach in Toronto.

Dr. Joseph Vipond and his family, wife Erin Grier and daughters Sadie and Willa, have made being environmentally conscious a part of their family tradition. Nature is where they go to rejuvenate, and is an active part of their family life, as they spend much of their time hiking outside of their hometown of Calgary. With this in mind, the Viponds have made the commitment to donate 10 per cent of their household income to work they believe in, including WWF’s conservation efforts.

Art Gaetan is an invaluable partner to WWF’s Oceans team and a critical resource for our shark conservation work. Drawing on decades of fish-ing experience in our Atlantic waters, Art provides traditional knowledge to inform WWF’s conserva-tion efforts, from shark identification guides to best handle-and-release practices. Shark populations being caught in fishing gear, not as target species but as bycatch, contributes to the estimated 100 million sharks killed worldwide yearly. With the engagement of industry partners like Art, we can find solutions to this significant threat.

“ As Canadians, we pride ourselves on our stunning water views, and it’s up to all of us to keep our shorelines clean.”

“WWF and myself are aligned in terms of our values: we’re working to restore the balance and flow of our ocean ecosystems.”

“ As the largest global conservation organization, WWF has the power to effect big change around important issues such as climate change. As a family, we want to be a part of this progress.”

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“ With ongoing support, we can hopefully continue to reduce conflict between people and polar bears in Arviat, and promote the harmonious and mutually dependent relationship with nature that the people of Arviat value so highly.”

—Bob Leonard, Mayor of Arviat, Nunavut

A community

“ The Arviat experience clearly demonstrates a comprehensive and crucial conflict prevention program built on local knowledge and experience. An essential element is the ongoing broad base of collaboration. Partners include the Hamlet, the Hunters and Trappers Organization, the Government of Nunavut (GN) Department of Environment, the World Wildlife Fund, the GN Wildlife Deterrent Program, the community as a whole, and others. The Government of Nunavut is proud to work on successful projects like the efforts undertaken in the Hamlet of Arviat.”

—Bob Hansen, the Government of Nunavut’s

Wildlife Deterrent Specialist

This year, WWF joined the Hamlet of Arviat and the Government of Nunavut in celebrating the success of the Human-Polar Bear Conflict Reduction Project. Together with the community, WWF worked to reduce the conflicts caused by polar bears coming close to the community—an increasing concern as the Arctic warms as a result of climate change—to keep both people and bears safe. In 2012, new electric fences were installed around dog teams, and for the first time in over three years, there were no kills in defence of human life and property in Arviat.

Pictured field crew (left to right): Steve Keepseeyuk, Andy McMullen, Joe Savikataaq, Joe Savikataaq Jr., Luke Pingushat, Jesse Aggark

S e e A F u T u R e W h e R e b e i n g A n e n v i R O n m e n TA L i S T S i m P Ly m e A n S b e i n g …


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Ten-year-old Hannah Alper was a WWF Earth Hour team captain this year, using her eco-blog to help spread the word about this important con-servation movement. At a community Earth Hour event in Roncesvalles Village in Toronto, Hannah spoke in front of hundreds of people, sharing her Earth Hour pledge. This year, millions of people across Canada joined millions more from more than 150 countries in turning off their lights and calling for global action on climate change.

For the 45 years they were married, Harold and Rita MacDonald shared a love of travel and nature. The couple took birdwatching trips together to Costa Rica and were committed WWF supporters. They chose to continue their love for nature by including a gift for WWF in their wills. Last year, after Harold passed away at age 92, his family honoured their legacy by placing Rita’s much-loved panda pendant in Harold’s suit pocket for his funeral.

Captain Trevor Greene, a decorated veteran with 12 years of highly regarded service in Afghanistan, joined forces with WWF and Coastal First Nations this past fall as a spokesperson for the Canadians for the Great Bear campaign. His passionate testimonial is a bold reminder that protecting the future of Canada’s Great Bear is a meaningful expression of deeply held Canadian values.

“Earth Hour is important to me because when people shut off their lights, it shows that they care about the Earth. It also shows that they are aware and want to fix the problems in our environment.”

“ I’m a Canadian for the Great Bear because I want to leave my children with a planet that includes the Great Bear rainforest. The Canada I fought for is proud of its natural heritage.”

“During their years together, their devotion to each other was matched by their dedication to wildlife and nature conservation. This gift to WWF will help perpetuate that dedication in their memory.”

—Nancy Cafik, Niece and Estate Executor

An eco-blogger A Canadian soldier A loving husband S e e A F u T u R e W h e R e b e i n g A n e n v i R O n m e n TA L i S T S i m P Ly m e A n S b e i n g …

these are just a few of the inspirational stories from WWF’s broad and diverse community. to read more, visit us online: wwf.ca/annualreport


This is what you make possible

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Our donors and Supporters Our work at WWF is made possible through the generous investments of individual donors, corporate partners, foundations, governments, organizations, and dedicated volunteers. The following pages recognize those who have contributed more than $1,000 in support—through financial donations, sponsorship, donated media, advertising, and other gifts-in-kind—between July 1, 2012, and June 30, 2013. We are deeply grateful for your trust and commitment.

A plus sign (+) following a name recognizes in-kind or in-kind plus cash donations.An asterisk (*) following a name recognizes sponsorship or sponsorship plus cash donations. A degree symbol (°) following a name recognizes that this gift, or a portion of it, matches employee contributions.

Gifts received after June 30, 2013, will be gratefully acknowledged in the 2014 Annual Review.

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Coca-Cola CanadaGordon and Betty Moore FoundationLoblaw Companies Limited

Above $1,000,000

$500,000 – $999,999

$100,000 – $499,999

Estate of Audrey Thomson

Adapt Media +AdCentricity +CMS +CSL Group Inc.Fairmont Hotels and ResortsHP (Canada) Co.*Margaret A. Cargill FoundationMetroland Media +Ontario Lottery and Gaming Corporation*Ontario Trillium FoundationRBC Foundation*Resolute Forest Products

Rogers Centre +RSA CanadaTorys LLP*Zoom Media +

ESTATESEstate of Anna SilverEstate of Douglas MacaulayEstate of Harold Atcheson MacDonald Estate of Lynda May CunninghamEstate of Monica Joan WheatleyEstate of Neil Walter McMartin

T h i S i S W h AT y O u m A k e P O S S i b L e


24 Hours Toronto +Captivate Network +Joan Carlisle-Irving +Catalyst PaperCBS Outdoor Canada +Clear Channel Outdoor +CN Tower +Davis & Henderson Ltd.Michael and Honor de PencierDragonfly Water Fund of

Tides Canada FoundationThe ECHO Foundation

EK3 Media +Environment Canada,

Enforcement BranchFednav LimitedFokus Media +Fraser Basin Council SocietyHydro One Inc.Jacob Securities Inc.*Arthur and Sonia LabattMerck Canada Inc.*OneStop +Ontario Power Authority*

Rogers Digital Media +Toronto Sun +

ESTATESEstate of Darlene Helen RoseEstate of Donna Joyce Garbutt-RoscoeEstate of Michael Richard HawrylezEstate of Ronald Wallace ComptonEstate of Theodora AhdabEstate of Vera May Murphy

Bell Media – TV +Bentall Real Estate Services L. P.Joseph Boyden +Canada Goose +The Canadian InstituteCBC.ca +Bob and Gayle CroninCathy Clayton and John DenholmRoger and Janet DickhoutExclusive Advertising Inc. +The Flanagan FoundationFrontier North Adventures +Claude GiffinGlacier Media, Continental Newspaper +Erin HoggDonna HoltonTim Huang

Ivanhoé Cambridge Inc.Investment Executive +Richard M. IveySuzanne Ivey CookThe John and Pat McCutcheon

Charitable FoundationJohn and Sheila Price Family FundJamie Kennedy +LafargeMcLean Smits Family FoundationMedia City +The Midloch FoundationMovieola – The Short Film Channel

(Rewind)Scott Niedermayer +Olive Media +

Pacific Institute for Climate Solutions, University of Victoria

Patrick and Barbara Keenan FoundationPro-Tam Inc.Russell ReynoldsThe Rotman Family FoundationSeventh GenerationZiya TongToronto Kickboxing &

Muay Thai Academy Inc.*Roeland ValWalmart-Evergreen Green GrantsThe William and

Nona Heaslip FoundationWillow Grove FoundationPhyllis Yaffe

Alan and Patricia Koval FoundationFrancine and Robert K. BarrettSonja I. BataBMO Financial Group*The Canada Life Assurance Company*Cement Association of Canada*CIBCCTV Toronto +Domtar Inc.*Goldcorp Inc.*

The Government of Canada’s Habitat Stewardship Program for Species at Risk

Scott and Ellen HandRosamond IveyThe McLean FoundationPattison Outdoor Advertising +Pattison Outdoor Advertising – Mall +Pattison Outdoor Advertising –

Transit Shelters +Martha and Mike Pedersen

Procter & Gamble Inc.Quebecor Media +The Salamander FoundationTitan Outdoor Canada +UB Media +

ESTATESEstate of Greta Lenore TimminsEstate of Margaret GlideEstate of Ruth Sootheran

$50,000 – $99,999

$25,000 – $49,999

$10,000 – $24,999



ESTATESEstate of Anita LoweEstate of Edith Amy WrightEstate of Edith Mildred StecklerEstate of Evelyn Anne Ballard

Estate of Jean Elizabeth BeatonEstate of Lenore Valborg HetheringtonEstate of Lorne Foster SwannellEstate of Marjorie Elinor BurdonEstate of Rosilda Janelle

Estate of Sylveria LadekEstate of Teresa Mary WebbEstate of Terry Ellen WaltonEstate of Thornton Joscelyn DonaldsonEstate of Valli Waltraud Heuse

$10,000 – $24,999(continued from page 28)

2748355 Canada IncThe Anne Marie Peterson Legacy Fund

at The Calgary FoundationAnonymous Donor through the

Victoria Foundation Barrick Heart of Gold FoundationRichard and Marilyn BryllBuild-A-Bear Workshop®

CAA South Central OntarioMark and Suzanne CohonMarilyn CookMarna DisbrowDr. Maureen Briscoe and

The Dr. James H. Day FoundationThe ELPIS FoundationLucille and Vern FawcettPeter GarstangMike GarveyGeorge Shapiro Fund at the Strategic

Charitable Giving FundGrassroots Advertising +

Marc HendersonThe Home Depot CanadaJohn HonderichHuawei Technologies Canada Co. Ltd.Dr. Nancy IronsideJ.D. Irving LimitedS. Jean Koetsier-AdamsAnne Lambert and Tom WelchThe Lawrence & Judith Tanenbaum

Family FoundationJoannah LawsonLGL Limited Environment

Research AssociatesLongyuan Canada Renewables Ltd.The Loop – Bell Media +LoyaltyOne Inc.MBNA CanadaMen’s Fashion / St. Joseph Media +MultisportcanadaNorton Rose OR LLPOntario Power Generation Employees’

and Pensioners’ Trust °Power Corporation of CanadaQMI +Sivaprakash RajooLeonard Schein and Barbara SmallScotiabank*TD Bank Financial GroupTeck Resources LimitedThe Tolkien TrustAlfreda VeltingBarbara VengshoelAbraham P. VermeulenAnnette M. VerschurenDr. V.J. WilsonGraham W. Wright

ESTATESEstate of Donna Marlene CushingEstate of Doris Vivian SteevesEstate of Elizabeth Mary MortenEstate of Ralph Arthur Reinhold

1061852 Ontario Limited2655 & 2695 North Sheridan

Way LP2725312 Canada Inc2725321 Canada IncActive America Corp.Lesya AdehlphAgnico-Eagle Mines LtdJason AgustinShreyas and Mina AjmeraKen AllenHeidi AlstonLeslie and Marlene AmoilsHadley Archer and

Fiona StevensonShauna ArgoPeggie Aspler

ATCO EPIC °ATCO PowerPaul AzeffKaren I. BackmannMr. & Mrs. D.L. BaconLillian Ruth BallEvelyn BallardBarry BaptieBareMetal.Com Inc.Mark BartelDr. Glenn S. BaumanRon BaxterBBC.com +The BC Hydro Employees

Community Services Fund (HYDRECS) °

bcIMC Realty Corporation

Mr. Ross and Mrs. Trisha BeatyChris BeaudryColleen BeaumierDr. Cynthia BeckNancy BelangerDavid BeldeureBennett DesignBentall LP Mandatary

of SITQ Inc.Graham BerkholdJoslyn BigginsThomas BiggsC. Kim BilousColin BissetBlakely & Associates Inc.Simon Blake-WilsonRudi and Karine Blatter

Maarten Bokhout and Helena McShane

Mrs. Alice BossenmaierPamela J. BottingMichael BowDr. Brad BowinsRyan BoydMarion A. BoyleAllan BrewsterMichael BrisseauThe British Columbia Marine

Planning Fund of Tides Canada Foundation

Frank BrookfieldLeanne BrothersNancy Brown-Schoenfeld

$5,000 – $9,999

$1,000 – $4,999




Burgess Veterinary Mobile Services

Johnne BurnettWinifrede BurryMandi BuswellWarren ButlerGeorge and Martha ButterfieldGerald and Jodi ButtsC2 Software Solutions Inc.Dr. Jane CameronRobin CameronAlan CanavanNadia CardinalBetty CarlyleKathleen CarrickSusan CarswellTim CassidyChris CathcartChris Cathcart and Kelly DurantCFRB – Newstalk 1010 +The CGOV FoundationDavid and Erika ChamberlainJim ChandlerCHBM – Boom 97.3 +Clarence ChengRachelle ChevalierChimp FoundationThe Cinders Fund at Edmonton

Community FoundationCKFM – 99.9 Virgin RadioClearwater Fine Foods*Grahame CliffCogent PowerMargaret J. CollinsMark CollinsCompugen FinanceCarla R. ConkinDorothy A. Cook JoplinBrian CoonesDwight CooneyRick CordeiroDavid CorriganMargaret B. CouperCouples ResortsMike CouvrettePatricia CoyneMr. and Mrs. Jack and

Joan Craig

Michael Cruickshank and Linda C. Campbell

Nicole DalwoodSuzanne DannJanine DansereauTrudie DavidsonKevin DaviesDarren DayAloke DeDe Beers CanadaDawne DeeleyGerry De LucaAngelo Di MondoGuy DineDarcy DobellMartin DoneganiLinda DoranDiane DoucetJean DraperDavid DriscollDiana DronMr. Peter DroppoHeather DrummondN.L. Louise DryverDr. Ola H. Dunin-Bell and

Allen W. BellMarilyn DunkCynthia Dwyer and

Peter-John DurrellVera DyerDr. Jos J. EggermontAnn and David EinsteinElisabeth Fulda Orsten Family

Fund at the Strategic Charitable Giving Foundation

Ellington Tenant and Facilities Services

The Embassy of the Russian Federation in Canada

Employees of Kinross Gold Corporation, and Kinross Gold Corporation °

EnCana Cares FoundationDon M. EnnsEn Tour Artist Products

IncorporatedEnvironics Communcations Inc.Environment Canada

George Erasmus and Sandra Knight

Escapes.caPhilip EvansFADCO Consulting Inc.Rosemary FalconerFath Group / O’Hanlon PavingLindsay FehrBrock FentonNell FillmoreWendy FindlayJason Fiorotto and Tory ButlerRonda FisherJohn and Heather FitzpatrickShawn FolkinsFondation de la faune du QuébecRon FordBasil V. Franey Jacquie and

Cunningham FraserKen FraserPaul and Caroline FrazerDavid G. FriesenPamela FryWilliam FulghumColin FyfeCindy GahuniaSamantha GalesPenelope GaneJudy GarrisonGartley Family Foundation

at Toronto Community Foundation

Dr. Rosanne GasseMarc-André GaudetGCW Consulting Inc.Janine GeddesKaren GengeDavid GeorgeBrian GerspacherMr. Jamie GibsonMelissa GilliamJack GingrichMr. Carl V. Gladysz and

Mrs. Joan P. GladyszGlobal CitizenshipMs. Dorothea GodtJordan Golubov

Elspeth Gonzales-MoserGore Mutual Insurance

Company FoundationAndrew GossDr. Noelle Grace-Shohet and

the Shohet FamilyGary GradCaroline GrahamCordell GrantHeather GrantLaurel GrayThe Grid, a division of Toronto

Star Newspapers Ltd. +Regine GriesMarjorie GriffinTracey GriffinPeter GrundmannMichelle Haines-BrackWanda HallJudith HaneburyLee HannafordWarren HardingAndrew HarmsworthMona HarperMr. Patrick HarriganWilliam Harris and

Chiachen ChengBruce and Carol HaselgroveMaria HayesShirley HayesTim HaymanDr. Donald HedgesHeenan Blaikie LLPMr. Tom S. HeintzmanJohn HendersonHeather HensonDavid HertesJane HessGabrielle Hewitt-CreekMarilyn HickoxHigh Liner Foods IncorporatedSharon HillSusan HillApril and Norbert HoellerPat HoffmanJack HolwayJay K. HooperLynne Hopkinson




Hot, Cold and FreezingEva HoweThomas HoweBrian and Leanne HowesCraig HowesChristine HowittJudy HowsamAnn HsuMaureen HuberSuzanne HuettHeather HughesJoyce HumphriesKevin HutchingsGraeme HutchinsonDon and Karen HutchisonStephanie HuttonHydro One – Employees’

and Pensioners’ Charity Trust Fund °

Kade, Charles and Richard and Edna Iacuelli

IBM Employees’ Charitable Fund °

Ideon Media +Violet IlesJames IrwinMelanie IsbisterJennifer Ivey BannockLaura and Colin JacksonOscar JacobsJames N. Allan Family

FoundationJason Denys Medicine Prof. CorpJBT ElementaryJennifer JeffsDr. Louise and

Dr. Wolfgang JilekJoe Badali’s Ristorante +John F. Ross CVIJohn Derek JohnsonAnnelise JorgensenMark JowettWilliam KachmanGunter KahlenDr. Wendy Kaplan-KrasnyKapoor Investments Ltd.Kapoor Singh Siddoo

FoundationKastner Auctions Ltd.

Jennifer KatzschKevin and Heather KavanaghDr. Jack KeithTerry KellyHagen KenneckeKenneth Hoyle-Strategic

Planning & ManagementChad L. KichulaCarolyn KiddleNatasha KinlochSandra J. KitchenDr. R. William and

Diane KnightYukiko KonomiWendy KonsoradaMichele KoyleMark KrummLori LabattHok Sum LamBruce LanceyJohn LarsenJason LawrenceJennifer LeaRobert J. LeaskKatherine and Paul LeButtLe Devoir +Esther LeeMary LeggeBruce LemerMarie LeonardLaura L’HeureuxElaine LindoAnne LindsayGrant LinneyMr. and Mrs. S.M. LiptrapLisa ListgartenTina ListigoversLana LoHeather LockhartPriscilla LockwoodTracy Logan and John HoggMichele LongoDr. W. Paul LoofsSue LoweDr. Alec LupoviciRod LutzCarol LysakAngie MacdonaldBeryl MacDonald

Lori MacEwenMarlene MacKenzieSheila MacMahonDr. Kirk D. MaltbyJane W. MancheeManitoba Public InsuranceRobert and Nancy MannManulife FinancialWayne MarthallerSimon MarwoodAnne MathesonMr. Gordon MathesonWayne Matthews and

Maureen PenningtonArthur MayMs. Jennifer McAleerMr. Kevin and

Ms. Cathy McAllisterTom H. McAtheyPatrick McCancePatricia, Curtis and

Daniel McCoshenRobert J. McCreadyAndy McdonaldSean McDonaldMarie McDonnellKaren and Steve McGeeanDr. Elizabeth McGillIslay and Mike McGlynnJan McGregorGloria McIntyreKelsie McKayAnne McKenzieCatherine McLeanJune McLeanAnne McLellanMargaret McMullenJay McMurrayMcPacific International Corp.David MeloneCraig MerriganSharon MeySteven MinukJan MiservaKelly MoffattHelen and Stewart MooreMr. Mazyar MortazaviJane A. MottersheadMountain Equipment Co-op +

Mary MowbrayNamao SchoolWendy NashNellis Roy Moyer &

Mary Elizabeth Moyer Memorial Trust through the Victoria Foundation

Nepean High School Nexen EnergyLeslie NighMargaret NisbetFrank NoneleyMichael NorgroveOakley & OakleySara Oates and Andy

HaringtonShelley OdishawOlympia Charitable FoundationThe Only CaféNir OrbachOrganco Holdings LtdRalph OverendTimur OzelselMatthew PaigePeter PanopoulosSharen ParkerSusan ParkerIgor PashutinskiMurray Paton and June LeongAnne PattersonMark PearsonPearson Corporate Centre LPRoslyn PennerDennis PerryConstance PertGeraldine Shirley PetterM. Jane PhillipsWalter PhillipsThe Pickford-Henderson

Family FoundationBettie PlantBrayton PolkaNicholas J. PoppenkMrs. Madolyn PotvinDavid PowellMr. Robert PowellThe Powis Family FoundationElizabeth PowlesJames D. Prentice



Owen PricePricewaterhouseCoopers

CanadaGeorge PrieksaitisValerie PringnitzProjeny Inc.Provincial Employees

Community Services Fund °Pumped Inc. +William QuinlanDr. Jennifer W. RahmanShannon RancourtRobert RangeleyMs. Andrea J. RaperTroy RathboneKyle ReevesElaine ReidMr. Steven and

Mrs. Susan ReidResearch In MotionViviane Richard de BrouwerKeith Beckley and

Martha RichardsonThomas RichterStephanie RiemerRichard W. RinnRobert Bosch Inc.Rogers Sportsnet 360 +Audrey Loeb Ross and

David P. RossPhilip Rosso and

Marilyn SandersJason Roth and

Cheryl Steadman-RothRothwell United ChurchRSA (Johnson Corporation)Anne H. RussellDoreen E. RutherfordElizabeth RyanRobert SandolowichEd Scherer

Kimberly SchofieldScott FamilySears Employee Charitable

Fund (SECF) °Marion ShanksRonald and Paulette SharpRobert SherrinShiseido (Canada) Inc.Nan ShuttleworthRendy ShuttleworthWilliam J. ShymkoRobert and Valerie SimonsMrs. Heather Singer MacKayTana SkeneS.J. SkinnerCourtney SkrupskiHolly SlavikSally Smallwood and

Cameron AlgieAnne SmithC.W. SmithRaymond SmithAnnamarie SnymanThe Somerset FoundationJames SonPatrick SoongAliya-Jasmine Sovani +Ms. Carole Y. SpreadJudith SprouleJack and Akke SpruytCampbell and Joanna StaceyEd StahlSt. Joan of Arc Catholic

High SchoolHeather St. LouisStaples Canada Inc.Jenny StephensWesley A. StevensLindsay StevensonPatricia StoddardStornoway Communications +

Jacqueline StroudSuite 66 +J. K. V. SummerhaysSun Life FinancialSussex StrategyJames SutherlandEleanor SwainsonKevin SwansonE.W. and Gerry SweezeyTembec Inc.Jon Temme and

Kelly Walker TemmeJoy ThomasRobert, Susanne, Jack and

Josephine ThompsonGeorge W. ThomsonMary ThomsonBarb TomaTony and Caley Taylor

Family FundChristina Topp and Ed WalshTowers WatsonTim TrantPaul TreiberRobert TuckerDr. Colin UcarUniversity of Calgary –

WWF ClubRob UnruhLars K. ValmestadPeter Van SchalkBrian Van Steen and

Katerine DupuisDr. Stephanie Van WykThe Varshney FamilyShirley ViertelhausenSylvie VilleneuveDawn VillermetAnne Vinet-RoyMark VorobejSiegfried and Michael Wall

Sonya WallLeo WalshWolfgang WalzDavid WardBruce WarehamWastecoCatherine WatersonMike WatsonPat WautersWay Key International Inc.Ms. Karen WebbGary and Marcia WedekingIngo WeigeleAlison WheatleyWildlife and Co.Jeune WilliamsLorraine WilliamsJanice WillsonPhillip WilsonPatrick WinderWindsor Park SchoolAnthony WoodsJoanne WrightEric L. Wyness

ESTATESEstate of Betty BeattieEstate of Brian RamsdenEstate of Donald Ralph LeggEstate of Elizabeth Beatrice

Elaine MeadowsEstate of Franz Joseph

PrunsterEstate of Jane WuEstate of Kate R. CliffordEstate of Lois Janet

SleightholmEstate of Norah HarrisEstate of Virginia Schlifer


WWF-Canada is pleased to have the financial support of our global network and the organizations across the world that constitute the WWF family!



Above $1,000,000 200 Canadians Trust “1001” Nature Trust Beryl Ivey Fund

$500,000 – $999,999 Canadian Conservation Trust The Sobey Fund for Oceans

$100,000 – $499,999 Brocklehurst-Jourard Education Fund Signatures Fund

$50,000 – $99,999 The Kenneth M. Molson Fund for Endangered Birds The Jennifer Headley Fund for a Living Planet

$25,000 – $49,999 Sharlene Jessup Fund for a Living Planet

endowment Funds Endowment funds provide support for WWF’s mission in perpetuity. They are unique gifts, made from lasting commitment and deep trust.

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in honour and Celebration

We are pleased to recognize individuals who helped raise and inspire contributions of $1,000 or more to WWF’s conservation efforts this past year.

In Memory of Hans J. FalkenbergIn Memory of Shirley Hartman

In Memory of Jack HoyleIn Memory of Phil Tolley

Wanda Hall

Dan AbramskyScott AllenVivian AmarHadley Archer and Fiona

StevensonDiego ArrayaAngie BeckMatthew BellisSylvia BermudezKathryn BirdMarcella Bungay StanierDave CalderWing ChanKatherine ChengTom ChristakisTristan CollierSean ColyerLaurie CooledgeHeather CrochetiereBonnie Di AdamoSabrina DiMatteoLinda Doran

Doug F. DorseyDonna DruryGrant DyerBarb EhlersOlivia FernandezLaury FiorioVanessa FordKaren FoskettDenis FranklinLee FraserSteve GloverWanda HallTom HansenDarryl HeeremaAmrita Amy JoharAnne R. JonesSarah JordanJanice KentHarun KhanKimiya KhosravaniPeter LaingRajdeep Legha

Adrienne LoCelia LopezDaljit MannJames MatthewsNancy McInnisCraig MerriganSteph MorganRichard MunterChristine NewmanKristin O’ConnorLisa PaczayJustin PaulinicChristine PottBradley PowellJim PriceRon PriceEdgard RaudezZeny RedDani ReissBobby RichterBryan RoachSteve Runstedler

Ron SeftelLinda SibonyTerra SnapeJames SniderKevin SpreekmeesterRebecca SpringMike TerryChristina ToppPaul ToppDrew TremblayTerri Truscello from Mosaic

Sales Solutions Amanda VandenbrockNoel VerbaasAnna WaldEd WalshCourtney WarrenJasmine WeilerGeoffrey WilsonGraham WoodwardYing H.H. Yang

In Memory

In Honour

CN Tower Climbers

Community Panda Fundraisers Olivia ClementHeather GrieveJBT ElementaryJohn F. Ross CVIKastner Auctions Ltd.

Manitoba Public InsuranceNamao SchoolJennifer O’LoughlinThe Only CaféRothwell United Church

Shae-Lynn StirlingSt. Joan of Arc Catholic

High SchoolUniversity of Calgary –

WWF Club

Wildlife and Co.Windsor Park School



Passion at Work

The 50+ Club

From bake sales to dress-down days, workplace champions found fun and creative ways to support WWF’s goals last year. We are honoured to recognize those whose employee-giving efforts raised $1,000 or more this year.

Volunteers give the most precious gift that any of us has to offer: their time. A very special thank-you to these individuals who have donated more than 50 hours to WWF this past year. With your dedication and commitment, you are all valuable members of our “panda team.”

Corporate and Employee

fundraising

Volunteers

Employees of Farm Credit Canada +Employees of Hydro One +Employees of Kinross Gold Corporation,

and Kinross Gold CorporationEmployees of OLG Casino Point Edward +Employees of Research In Motion Give Your Way Program +Employees of RSA Canada +Employees of ATCO EPIC

Contributors to the BC Hydro Employees Community Services Fund (HYDRECS)

Contributors to the IBM Employees’ Charitable FundContributors to the Ontario Power Generation Employees’

and Pensioners’ TrustContributors to the Provincial Employees Community

Services FundContributors to the Sears Employee Charitable Fund (SECF) +

Debora Avery Sigitta Bilkstys-RichardsonAcadia BunnKathryn BuschWesley ChuaLudiwine Clouzot

Ashlee GallettaWanda HallGail HamelWendy HoMarie ImberSusan Landry

Jacqueline LeeKatrina Le TruongLaura MillerNatalie PeonAngelique (Angie) SinghVlatka Tadic

Christina TaggartShanna YipBiravy Yogeswaran

A plus sign (+) following a name recognizes members of WWF’s living planet @ Work program.n O T e



With every dollar

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Our 2013 Financial ResultsMy conservation colleagues at WWF talk a lot about stewarding the planet’s resources. Here in the financial department, we also focus on stewarding resources: the dollars you’ve given WWF to safeguard fresh water, protect Arctic ecosystems, rebuild healthy oceans, and more.

So how did we perform in 2013? Let’s start by looking at revenue. At a time when charities are competing harder than ever for support, we raised $24.2 million: 2.3 per cent more than we did last year. Those are very encouraging figures.

We have also built up a healthy mix of revenue streams. While individual donors continue to be the bedrock that sustains us, we saw an increase in foundation funding this year, as well as more revenue from bequests—a testament to the strength of the relationships WWF has built with our supporters over many decades.

The next question is how we used those dollars. More than 73% of our expenditures went to conservation. We also built up our unrestricted reserves, creating a buffer against any economic uncertainty in the future. And by strictly containing non-conservation expenses, we trimmed our fundraising and administration (FR&A) costs significantly from the previous year.

There’s no question that those lean FR&A figures look good on financial statements. However, the planet is facing significant challenges, and we want to increase WWF’s capacity to tackle them. In 2014, we expect our fundraising expenses to rise as we invest in strategies to boost our revenue—and thus our ability to make bigger conservation gains. In this case, spending money now will translate into greater long-term impact.

Two other words we talk about frequently at WWF are accountability and transparency. While we’re confident that we run a tight financial ship, we want to be sure you share that confidence. That’s why we were very proud to achieve Imagine Canada accreditation in June, making us one of only 46 organizations in the country to have met the “Trust-mark” standards. That same month, we also earned a creditable A- in MoneySense’s 2013 Charity 100 rankings.

Our most meaningful endorsement, however, comes from you. The fact that you’ve chosen to support WWF means everything to us—and the planet.

Sara Oates, Vice President, Finance and Administration & Chief Financial Officer

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WWF-Canada Revenue & expenditure

how we applied our funds

52%INDIVIDUALS

1.7%AMORTIZATION

4%ADMINISTRATION

14.8%RAISING CONSERVATIONAWARENESS

10.5%CONSERVATION RESEARCH AND GRANTS

47.5%CONSERVATION PROGRAM IMPLEMENTATION

16.3%CORPORATIONS

9%FOUNDATIONS

0.9%OTHER NON-PROFIT

0.7%GOVERNMENT

11.4%WWF FAMILY

7.7%PRODUCT SALES, PROMOTIONS, AND FEES

2%INVESTMENT EARNINGS

0.7%LOBBYING

Total Revenue $24,229,000

Total Expenses$23,011,000

20.8%FUNDRAISING

52%INDIVIDUALS

1.7%AMORTIZATION

4%ADMINISTRATION

14.8%RAISING CONSERVATIONAWARENESS

10.5%CONSERVATION RESEARCH AND GRANTS

47.5%CONSERVATION PROGRAM IMPLEMENTATION

16.3%CORPORATIONS

9%FOUNDATIONS

0.9%OTHER NON-PROFIT

0.7%GOVERNMENT

11.4%WWF FAMILY

7.7%PRODUCT SALES, PROMOTIONS, AND FEES

2%INVESTMENT EARNINGS

0.7%LOBBYING

Total Revenue $24,229,000

Total Expenses$23,011,000

20.8%FUNDRAISING

Sources of donations and other revenues



$5,000,000$ $1,000,000 $2,000,000 $3,000,000 $4,000,000

Arctic

Climate and energy

Oceans

Fresh water

Footprint reduction

Global conservation

Conservation science& raising awareness

28%

8%

7%

18%

6%

9%

24%

Conservation expenditures by Program

Total = $16,900,000

investing in ConservationW i T h e v e R y d O L L A R


WWF-Canada Financial StatementsSummarized Combined Statement of Financial Position

As at June 30 (in thousands of dollars) 2013 2012

Assetscurrent assets 9,599 6,515investments at fair value 14,294 14,009property and equipment 345 714

$ 24,238 $ 21,238

Liabilitiescurrent liabilities 1,558 904

Total Assets & Liabilities $ 22,680 $ 20,334

Fund Balancesoperating funds

unrestricted 940 770 Restricted 8,254 7,198

$ 9,194 $ 7,968

in trust and other capital funds 11,864 10,761planned giving fund 1,277 891 property and equipment fund 345 714

Total $ 22,680 $ 20,334

World Wildlife Fund Canada and World Wildlife Fund Canada Foundation



WWF-Canada Financial StatementsSummarized Combined Statement of Operations and Changes in Fund Balances

For the year ended June 30 (in thousands of dollars) 2013 2012

Revenue 24,229 23,489

Expensesconservation expenditure 16,900 17,468Fundraising and administration 5,712 6,527Amortization 399 498

Total Expenses $ 23,011 $ 24,493

Excess (deficiency) of revenue over expenses before below-noted item 1,218 (1,004)Fair value changes on investments 1,128 (39)Excess (deficiency) of revenue over expenses for the year 2,346 (1,043) Fund balances – Beginning of year 20,334 21,377

Fund balances – End of year $ 22,680 $ 20,334

World Wildlife Fund Canada and World Wildlife Fund Canada Foundation

For copies of the combined financial statements and the

auditors’ report, please go to wwf.ca/auditorsreport,

or contact our Finance department at

[email protected].



One year at a time

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Last year, you and WWF’s 5 million+ supporters helped change the world

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1 million+ Canadians participated in National Sweater Day

Africa3 million: Our freshwater work in the Democratic Republic of Congo contributed to the designation of more than three million hectares of wetlands

1 million: A decade of WWF work paid off when Mozambique announced a new coastal marine protected area covering one million-plus hectares of land and sea

880: Thanks to the conservation efforts of WWF and other groups, the global population of mountain gorillas reached 880, up from 786 in 2010

Global7,000: More than 7,000 cities and municipalities in 154 countries and territories participated in WWF’s Earth Hour 2013

5: After years of WWF advocacy, a precedent-setting vote added five more shark species to the CITES protected list

19,500: More than 19,500 seafood products sold around the world carry the logo of the WWF-founded Marine Stewardship Council (MSC)

2/3: A WWF report shows that nearly two-thirds of the world’s largest companies have committed to reduce carbon emissions

Latin America38,000: After 38,000 people signed a WWF petition, Mexico agreed to protect vaquita porpoises by phasing out gill nets

30%: In Chile, close to 30 per cent of forest plantations in WWF priority areas are now FSC-certified

600,000: WWF praised the creation of almost 600,000 hectares of new protected areas in Peru’s northern Amazon—an area of world-class biodiversity

Canada1st: Vancouver ranked 1st in WWF’s inaugural Earth Hour City Challenge for its innovative actions on climate change

0: Zero defensive kills of polar bears occurred in Arviat, Nunavutthanks to tools and training from WWF

1st: WWF completed the first Canadian Fisheries Improvement Project, helping Icewater Seafoods prepare its northern cod fishery for MSC certification

15: Fifteen high-profile spokespeople have joined WWF’s Canadians for the Great Bear campaign to protect the Great Bear Sea

Europe400,000: Our science helped to protect seven wetland sites in Romania covering 400,000 hectares of important bird habitat

20.5%: The European Union surpassed its goal of cutting total greenhouse gas emissions by 20 per cent by 2020, thanks in part to WWF efforts

150,000: A WWF petition signed by 150,000+ people helped convince European parliament to ensure all European fish products come from sustainable stocks

HERE’S HOW:

Asia20%: Our global tiger conservation initiative is getting results, with the latest census showing a 20 per cent increase in India’s tiger population

1.5 million: With WWF’s support, Russia established two new Arctic protected areas totalling more than 1.5 million hectares, protecting key polar bear habitat

1.6 million people signed a WWF/Avaaz global petition that helped convince Thailand to close its ivory market

O n e y e A R AT A T i m e


Thank you

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WWF-Canada board of directors (as of September 3, 2013)

Roger Dickhout President & CEO, Pineridge Group

Mike Garvey Corporate Director

Mark Cohon Commissioner, Canadian Football League

Marilyn J. De Mara Partner, KPMG LLP

Don M. Enns President & CEO, Northern Lipids Inc.

Scott Hand Executive Chairman, Royal Nickel Corporation

Alex Himelfarb Director, Glendon School of Public and International Affairs, York University

Jeffrey A. Hutchings Professor, Department of Biology, Dalhousie University

Sasha Jacob President & CEO, Jacob Securities Inc.

Jennifer A. Jeffs President, Canadian International Council

Jack Keith Foundation Director

David Martin President, Bromart Holdings

Nalini Stewart Foundation Director

Ziya Tong Host & Producer of Daily Planet, Discovery Channel

Alexandra Weston Director of Brand Strategy, Holt Renfrew

WWF-Canada’s Board of Directors is made up of a committed group of volunteers who come from various walks of life. A director’s initial term is four years. A director may serve a second successive or non-successive four-year term.

Declaration of Remuneration

No board member receives remuneration in his or her role as a director.

Chairman

Vice-Chairman

Directors


WWF-Canada Senior Staff (as of September 3, 2013)

David Miller

Hadley Archer VP, Strategic Partnerships & Development

Darcy Dobell VP, Conservation & Pacific Region

Sara Oates VP, Finance & Administration & Chief Financial Officer

Robert Rangeley VP, Conservation & Atlantic Region

Christina Topp VP, Marketing & Communications

Monte Hummel President Emeritus & Chair, Planned Giving

Steven Price Senior Director, Conservation Science & Practice

Jeffrey Chu Director, Operations

Cherie Cohen Director, Marketing & Communications

Ernie Cooper Director, TRAFFIC and Wildlife Trade

David Cornfield Controller

Monica Da Ponte Director, Strategic Partnerships

Ruth Godinho Director, Donor Relations & Services

Jay Hooper Director, Development

Janice Lanigan Director, Annual Giving

Joshua Laughren Director, Climate & Energy Program

Marie-Claude Lemieux Regional Director, Quebec

Scott Liffen Director, IT

Rosemary Ludvik Director, Advancement Research

Tony Maas Director, Freshwater Program

Linda Nowlan Director, Pacific Conservation

Robert Powell Senior Officer, Priority Conservation Programs

Bettina Saier Director, Oceans Program

Carolyn Seabrook Director, Program Operations

Alexander Shestakov Director, Global Arctic Programme

Martin von Mirbach Director, Arctic Program

President & CEO

WWF-Canada ManagementCommittee

Senior Staff

Directors


Join the conversation:• visit our website (wwf.ca)• follow us on Twitter (twitter.com/wwfcanada)• “like” us on Facebook (facebook.com/wwfcanada)• Sign up for Panda Mail, our free monthly e-newsletter (wwf.ca/enewsletter)

Please note that we take your privacy very seriously. Under the federal government’s privacy legislation (Personal Information Protection and Electronic Documents Act), WWF-Canada has a senior staff member responsible for overseeing our compliance with the laws associated with privacy and confidentiality that affect staff, donors, and the general public.

WWF is committed to keeping our members, donors, partners, and the general public informed about the work we do, how we do it, and what we think about issues that have a direct link to our work.

Contact us

Toronto245 eglinton Avenue east, Ste. 410 toronto, on M4p 3J1 tel: 416-489-8800

Halifax 5251 duke Street, duke tower, Ste. 1202halifax, nS B3J 1p3tel: 902-482-1105

Inuvik191 Mackenzie Road,inuvik, nt X0e 0t0tel: 867-777-3298

Montreal 50 Sainte catherine Street West, Ste. 340Montreal, Qc h2X 3v4tel: 514-871-4133

Ottawa30 Metcalfe Street, Ste. 400ottawa, on k1p 5M4tel: 613-232-8706

Prince Rupert#3-437 3rd Avenue West,prince Rupert, Bc v8J 1l6tel: 250-624-3705

IqaluitBuilding 959Apo Box 1750iqaluit, nuX0A 0h0tel: 867-979-7298

St. John’std place, Ste. 305 140 Water StreetSt. John’s, nl A1c 6h6tel: 709-722-Wild (9453)

Vancouver409 Granville Street, Ste. 1588vancouver, Bc v6c 1t2tel: 604-678-5152

We’d love to hear from you! If you’d like more information, or have questions, concerns, or feedback, you can contact us at:

For service or inquiries in English or French:

1-800-26-pAndA (72632) [email protected]

WWF by the numbers

Why we are here.

wwf.ca

We are creating solutions to the most serious conservationchallenges facing our planet, helping people and nature thrive.

WWF.CA• AnnuAL RePORT 2013

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1967

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WWF has over 150,000 supporters across Canada

WWF opened its first office in Canada in 1967

WWF-Canada has 9 offices from coast to coast to coast

WWF is in over 100 countries, on 5 continents

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