GenerationalPersonalities
“The events and conditions each of us experiences during our formative years determines who we are
and how we see the world.”–Lynne C. Lancaster & David Stillman,
When Generations Collide
www.2164.net
20th Century Generations
Traditionalists1925-1945
Baby Boomers1946-1964
Generation X1965-1980
Gen Y/Millennials1981-1999
www.2164.net
Events and Conditions• The Great Depression• Segregation • Holocaust• World War I parents, WWII• The Korean War• The New Deal• The G.I. Bill• Movies
Values and Traits• Patriotism, loyalty,
selflessness• “Waste not, want not”• Save for a rainy day• Faith in community and
institutions
Traditionalists
1925-1945
75 million
www.2164.net
Events and Conditions• Booming post-war economy• Television• Apollo 11 – Moon Landing• Civil rights movement• Women’s movement• Anti-war movement • Brown vs. Board of
Education • JFK & MLK Jr.
assassinations• Founding of State of Israel• Cold War• Six Day War
Values and Traits• Optimism and idealism• Equal rights and activism• Competition
Baby Boomers
1946-1964
80 million
www.2164.net
Events and Conditions• Watergate• Iran Contra• Downsizing of corporations• Latchkey kids• AIDS• Crack• Divorce rate tripled• Challenger explosion
Values and Traits• Skepticism
– Government– Market– Marriage
• Independence• Resourcefulness
Generation X
1965-1980
46 million
www.2164.net
Events and Conditions• Oklahoma City• Columbine• September 11, 2001• Katrina and Rita• The Internet• Cell phones• Text and Instant Messaging• Social Networking
Values and Traits• Realism• Pragmatism• Diversity
Generation Y/Millennials
1981-1999
76 million
www.2164.net
Events and Conditions•••••
Values and Traits•••••
[Your generation]
Your own ideas about thecharacteristics of yourgeneration
www.2164.net
