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Main Objective

The main objective of ACTIVE ACCESS is to increase the use of cycling but especially walking for short everyday trips in local areas, in order to benefit people’s health, and the health of the local economy. It aims to transfer longer car trips to shorter walking and cycling trips by changing people’s mental maps of their local neighbourhoods so that they realise what is available on their doorstep, rather than in the edge of town retail park.

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Specific Objectives (1)

• Save energy through a modal shift from car to walking and cycling

• Improve public health, by increasing the % of the population who take regular exercise

• Helping to tackle obesity

• Strengthen local economies by making key target groups more aware of, and therefore more frequent users of, shopping and leisure opportunities close to their homes

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Specific Objectives (2)

• By strengthening local economies, thus ensuring that services remain close to where people live

• Build the capacity of partners and followers to implement measures to encourage walking and cycling for short local trips

• Reduce conflicts/barriers between walking and cycling

• Raise awareness of and support for walking as a mode of transport

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Target Groups

• Decision Makers like politicians

• Multipliers like journalists, health institutions, associations etc.

• End Users- shop / restaurant owners- schools and companies- the general public- etc.

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Approach

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Approach • Approach 1: Preparing and improving the

ground

• Approach 2: Walking & cycling to shops, restaurants and other local businesses

• Approach 3: Walking & cycling to and for recreation

• Approach 4: Walking & cycling to school / kindergarten

• Approach 5: Walking & cycling to and at workplaces

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Implementations

There will be several implementations in 10 European countries.

All partners will carry out a walking audit with local politicians and technicians as a way to raise awareness of walking as a mode of transport.

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Implementations in Graz, Austria

• Application of campaigns to promote walking for senior citizens

• Welcome packages for new members of the community

• Exercise prescriptions to enhance physical activities

• Campaign „First steps” of young citizens

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Implementations in Haute-Savoie , France • Promotion of cycling and

walking to go to local shops and restaurants.

• Promotion of cycling and walking for recreation and work in the ski resort town of Les Gets

• Promotion of a walking bus in four schools and awareness raising with others

• Promotion of cycling and walking to go to work

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Implementations in Aveiro, Portugal • Promoting of parking areas around

the historic district and walking

• Creating a map of thematic walking routes with the participation of commercial establishments

• Raising awareness of shopkeepers and restaurant owners for walking as a transport mode and increasing patronage

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Implementations in Alba Iulia and Bucharest, Romania • Children competitions

(cycling, drawing, etc) and short walking/cycling outings

• Competitions between educational institutions, short walking demonstrations, stands to promote / present walking / cycling benefits for health

• Street events

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Implementations in L’Alcúdia, Spain • Promoting walking and

cycling to L'Alcudia town centre

• Promoting walking and cycling to l'Alcudia Schools

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Implementations in Tartu, Estonia

• Sustainable transport education in schools

• Walking for health - new programmes will be developed with different risk groups

• Reward programmes of local shopkeepers for walking to their facilities

• Guided walks for recreation

• Street safety audit

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Implementations in Budapest, Hungary

• Promotion program for shopkeepers to foster walking and the use of bicylces for clients

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Implementations in Miercurea Ciuc, Romania • Campaign: KIDS WALK-TO-

SCHOOL

• Creation of green zones in Harghita's cities

• Campaign: „Walk to Work - Day"

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Implementations in Nicosia, Cyprus • Encouraging walking and

cycling to a local primary school

• Creating a lobby for Non Motorised Transport

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Implementations in Pomurje County, Slovenia • Campaigns to encourage walking /

cycling as weekend events

• Campaign: Walking and cycling to school

• Campaigns: Walking and cycling to and at work and to local shops

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Implementations in Koprivnica, Croatia

• Campaign: To school, without my car!

• Cycle pooling

• Campaign: Active shopping

• Campaign: regular cycling to work

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Partners in Active Access (1) • Edinburgh Napier University – Transport Research

Institute (ENU), UK

• Forschungsgesellschaft Mobilität – Austrian Mobility Research (FGM-AMOR), AT

• City of Koprivnica, HR

• Tartu City Government, EE

• Harghita Energy Management Public Service, RO

• Hungarian Cyclists’ Club, HU

• Centre for Health and Development Murska Sobota (CZR/CHD MS), SI

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Partners in Active Access (2)

• Prioriterre, FR

• Energy Agency of La Ribera (AER), ES

• Cities For Mobility, DE

• University of Nicosia, Cyprus (ESC), CY

• Municipality of Aveiro, PO

• Walk21, UK

• The Association for Urban Transition (ATU), RO

• German Institute of Urban Affairs (DIFU), DE

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Contact details Active Access is co-ordinated by:

Tom Rye t.rye@napier.ac.uk and

Catriona O Dolan C.O'Dolan@napier.ac.uk

Edinburgh Napier University; Transport Research Institute

Merchiston Campus, 10 Colinton Road Redwood House UK - EH10 5DT Edinburgh; United Kingdom

Tel.: +44 131 455 2210

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Legal disclaimer:The sole responsibility for the content of this presentation lies with the authors. It does not represent the opinion of the European Communities. The European Commission is not responsible for any use that may be made of the information contained therein.