www.ascgreenway.org

Basic Information

• Located in Fort Mill• Land donated by the

Close family• Opened in 1995• Open to the public

through memberships and daily use fees

• Multiple entrances• Wildlife habitat

• 2,300 acres• 30+ miles of hiking,

biking, and horseback riding trails

• Lakes, ponds, and streams

• Programming for events, camps, and interpretation year round

Greenway Financing

• Private 501(c)3 Non-Profit Organization

• Funding generated by memberships, fees, and private donations

• Not a state agency or part of the SC State Park system

• Our long term goal is to be self-sufficient and self-sustaining

Greenway Facilities• The Dairy Barn

• Rush Pavilion

• Field Trial Barn

• Nature Center

• Webb’s Grist Mill

• Coltharp & Graham Cabins

• Springfield House

• Horse Barn

Activities On the Greenway

Low Impact Recreation

• Hiking

• Mountain Biking

• Horseback Riding

• Camping

• Fishing

• “Green” fitness

• Walking

• Trail Running

• Kayaking & Canoeing

Education

• Interpretive Programs

• School Partnership

• Horseback riding lessons

• Coltharp & Graham Cabins

• Webb’s Grist Mill

• Nation Ford Road

• Guided Nature Walks

• Nature Center Exhibits

• History in a Backpack

Special Events

• Earth Day Celebration & Art Contest

• Bluegrass & BBQ • Fall Festival & Corn

Maze• Archery Tournaments• Horse Show• Trail Runs• Mountain Bike Races

• Frontier Days• Camps• Hosted Events

– Humane Society Dog Walk

– Harry Hampton Wildlife Fundraiser

– Rotary Functions

– Weddings & Receptions

Project Objectives• Create a public relations campaign; design and

distribute a press release promoting Frontier Days and Earth Day

• Arrange media coverage

• Create ads promoting Frontier Days and Earth Day; consider use of online ads vs. print ads

• Create a flyer promoting Frontier Days and Earth Day; distribute the flyer in Baxter Village

• Participate in event marketing on April 16 (Earth Day); distribute membership applications to event attendees and sell merchandise

• Total budget for this project is $500; budget variances must be approved

Media Sources

Advertising• Fort Mill Times

(fortmilltimes.com)

• Baxter newsletter

• Springfield newsletter

• carolinagatewayonline.com

• mycarolinatown.com

• myfortmill.com

Public Relations• The State

• The Charlotte Observer

• Fort Mill Times

• The Herald

• Charlotte Parent

• The Lancaster News

• The Chester News & Reporter

• Carolina Gateway

• Lake Wylie Pilot

• CN2, WCNC, WSOC, WBTV

• Local blogs

What are our real goals?• Create an inviting and fun environment for people to visit

• “The Greenway is a cool place to go” ~ “We have fun on the Greenway” ~ “We actually learned something today”

• Become a destination location for people looking for outdoor low impact recreation

• Generate genuine interest in environmental stewardship; be recognized as a regional leader in environmental awareness

• Provide unique venues and events for the community

• Create and offer programs with an emphasizes the cultural and historical significance of the Greenway

• Build Greenway revenue by increasing community awareness, and ultimately, the membership and sponsorship bases

Fort Mill Frontier Days (1)

Webb’s Mill• Sunday, March 20

• 1:00-5:00 pm

• Parking at corner of Steele Street & Springfield Parkway in Fort Mill, SC

• Free admission with membership or paid daily access to Greenway

• Short trail hike required to grist mill and related sites

Grist Mill Program• Interpretation of mill site,

grinding stones, head race, and tail race

• Guided hikes to original crib dam and mill pond

• Education exhibits and demonstrations

• “Miller” will be dressed in period appropriate clothing

Fort Mill Frontier Days (2)

Graham & Coltharp Cabins

• Sunday, March 27

• 1:00-5:00 pm

• Access at Dairy Barn entrance on Old Nation Road, parking available

• Free admission with membership or paid daily access to Greenway

• Short walk required to cabins

Cabin Program

• Black powder gun demo

• SC Marsh Tacky horse

• Candle making

• Yarn spinning demo

• Working blacksmith

• Shaving bench demo

• Educational exhibits

• Working Catawba potter

• Cabin interpretations

17th Annual Earth Day CelebrationMain Entrance on Hwy 21 By-Pass (Nature Center)

• Kayaking

• Wagon Rides

• Petting Zoo & Milking Cow

• Nature Center Display

• Horse Show

• Pottery Activities

• Face Painting

• Exhibits

• Concessions and games

Alternate Entrance on Old Nation Road (Dairy Barn)

• Guided hikes at 8:00, 8:30, and 9:00 am

• Art displays & music

• Lead line horse rides

• Horse Show

• Plant sale

• Seedling giveaway

• Exhibits & face painting

• Concessions and games

Contact Information• Buddy Faile

– buddyfaile@leroysprings.com

– 803-547-2788

• Bill Steele

– billsteele@leroysprings.com

– 803-547-1138

• Dottie Metzler

– metzlerd@winthrop.edu

– 803-547-0234