Www.Build-It-Yourself.com Online Mentoring Program Student Run Territories.

www.Build-It-Yourself.com

Online Mentoring ProgramStudent Run Territories


University Benefits

1. Create entrepreneurial opportunities for many students.

2. Identify and recruit bright applicants.


Student Opportunity

1. Earn up to $9K per year from your dorm room.• Run your own small business.• Set your own hours (part time or full time)• Earn up to $30 per hour.• 5 to 10 hours / week

2. Enhance your resume.

3. Have a ton of fun.


Online Mentoring Program Mission

Inspire and guide the next generation of builders:•art and engineering program •kids (8 – 13) •use technology creatively and collaboratively •in a unique global laboratory.


Value Proposition

TA concept:High-quality technology instruction at a fraction of the cost of traditional instruction.

Execution:Integrate 1.content, 2.collaboration tools, and 3.network of college student specialists

Content Specialists

CollaborationTools


Regional Manager Responsibilities

Recruit and Train2-3 art and engineering majors to help teach. (TA’s)

Sell30 – 50 members from your home town$40/month/member who have access to:•Social network site for builders.•Build-It-Yourself content.•Four 1-hour webcasts per month.

Deliver ProductTeach art and engineering workshops.

Manage Schedule the workshops.Report progress.

Map

Liu Huan – MS (robotics) MIT 2011Aditi Dugar – BS (ME) Cornell 2012Jamie McPhearson – BA Mass Art 2010Jacob Bredthauer – BS (Math) MIT 2012Naseem Makia – BS (Film) Harvard 2010Lindley Graham – BS (ME) MIT 2010


Skills and Qualities Required

1. Majors in Computer Science, Mechanical Engineering, Architecture, Art or related fields.

2. Eager to coach kids and build with kids.

3. Playful spirit.

4. Entrepreneurial spirit.

5. Effective communicator and sales person.

Contact John Galinato or Aditi Dugar to join our [email protected]@cornell.edu


Benefits to University

1. Offer students opportunities to develop entrepreneurial skills.

2. Offer students job opportunities.

3. College of Engineering can build relationships with potential applicants.

4. College of Engineering could be a partner in a unique, highly valued, branded, e-learning venture.


Partnership Proposal

1. Identify 2-3 students to run pilot territories.

2. Develop the sales and training materials to ensure success.

3. Bring the TA concept to many territories

Contact John Galinato or Aditi [email protected]@cornell.edu


Support Slides

1. Market Demand2. Differentiators3. Compensation Potential Spread

Sheet4. Training Program


Market Demand?

1. Kids:Computer games and YouTube videos are popular, engaging,

kid activities. Build-It-Yourself presents game-like missions with an opportunity to post your solutions on Invention Universe.

2. Parents, whose kids are on a college track:Want their kids to be computer literate but not via violent games and videos or potentially dangerous social

networks.

3. Top, expensive universities:- want to offer work / study / co-op scholarships,.- need to identify and recruit best students 8 – 18.- want to be on the forefront of eLearning initiatives.- want to offer entrepreneurial experiences to students.- want to grow international presence.


How are we different?

1. Computer game / comic book like – fun, playful and imaginative (not like school!)

2. Build-It-Blocks – build complex contraptions quickly

3. Collaborate with specialists from top universities.

4. Exercise multi-discipline skills.

5. Emphasis on presenting ideas.

6. Develop a portfolio and resume. (Invention Universe)

7. Earn money when you qualify for intern positions.


Contract Compensation Potential (Mo 1 – 6)

Model for one territoryBIY Membership Revenue Mo1 Mo2 Mo3 Mo4 Mo5 Mo6Members 5 5 10 10 20Membership fee / month (avg) 30$ 30$ 30$ 30$ 30$ Gross revenue / month 150$ 150$ 300$ 300$ 600$

Labor Expense Mo1 Mo2 Mo3 Mo4 Mo5 Mo6Members / webcast class 5 5 10 10 10Webcast hrs / mo / member 4 4 4 4 4Webcast hrs / mo / territory mgr 4 4 4 4 8Territory Mgr Tot CommissionCommission / hr 18.75$ 18.75$ 37.50$ 37.50$ 37.50$ Territory mgr revenue share / mo 75$ 75$ 150$ 150$ 300$ Commission annualized -$ 900$ 900$ 1,800$ 1,800$ 3,600$ Webcast Sub-contractor CompCompensation / hr 15$ 15$ 15$ 15$ 15$ Compensation / mo 60$ 60$ 60$ 60$ 120$ Compensation annualized -$ 720$ 720$ 720$ 720$ 1,440$

Notes / Questions:1. Members, ages 8-13, pay a monthly membership fee.2. Regional Managers are art and engineering students from top colleges who

recruit and service members 3. A territory may need 1,000+ students to capture 50 members.4. Mgmt commission for selling (includes all members from student’s ZIP

codes.) ???5. Webcast compensation for teaching and delivering ???


Contract Compensation Potential (Mo 7 – 12)

Notes / Questions:

Model for one territory Model for one territoryMo7 Mo8 Mo9 Mo10 Mo11 Mo12 Revenue

20 30 30 40 40 50 Members30$ 30$ 30$ 30$ 30$ 30$ Membership fee / month (avg)

600$ 900$ 900$ 1,200$ 1,200$ 1,500$ Revenue / month

Mo7 Mo8 Mo9 Mo10 Mo11 Mo12 Labor Expense10 10 10 10 10 10 Members / webcast class4 4 4 4 4 4 Webcast hours / mo / member8 12 12 16 16 20 Webcast class hours / month

Webcast Compensation15$ 15$ 15$ 15$ 15$ 15$ Compensation / hr

120$ 180$ 180$ 240$ 240$ 300$ Compensation / moManagement Compensation

37.50$ 37.50$ 37.50$ 37.50$ 37.50$ 37.50$ Compensation / hr300$ 450$ 450$ 600$ 600$ 750$ Student revenue share / mo

3,600$ 5,400$ 5,400$ 7,200$ 7,200$ 9,000$ Compensation annualized

1. Members, ages 8-13, pay a monthly membership fee.2. Regional Managers are art and engineering students from top colleges who

recruit and service members 3. A territory may need 1,000+ students to capture 50 members.4. Mgmt commission for selling (includes all members from student’s ZIP

codes.) ???5. Webcast compensation for teaching and delivering ???


Sales Commission Analysis

Customer Acquisition Cost (CAC)• In our BP, we modeled that our CAC is about 20% of the customer

value.• Assume 10% is BIY cost of sales support.• That leaves 10% for the student sales person commission.• Assume a student sells and maintains a membership pool of 50

members after 12 months.• Gross revenue is $18K / year after mo. 12 ($30/mo x 12 mos. X 50

members)• Student commission at 10% would be $1800 / year• Assume a student must spend 4 hrs. per week over 50 weeks to

build and maintain this pool.• Student hourly rate would be $9/hr.


Training Program

Webcast teacher training:What do you need to know to make students want to learn from you?

Webcast Training Exercises Hours

Document teaching goals. 1

Document responsibilities. 1

Document measures of success. 1

Practice 5 lesson presentations. 4

Record and critique webcast presentations. 2

Build 5 projects. 20

Review reporting tools. 1

Review online teaching techniques. 4

Document/ record personal teaching vignettes. 4

Participate in workshops 8

Total Hours 46

Total Weeks 1.2


Training Program

Sales trainingWhat do you need to know to enroll up to 50 BIY members?

Sales Training Exercises Hours

Document elevator pitch. 1

Document value proposition. 1

Document competitive diff erentiation. 1

Document business goals. 1

Document customer profi les. 1

Learn viral marketing tools. 8

Review sales templates. 1

Review reporting tools. 1

Review membership closing templates. 1

Participate in sales activities 24

Total Hours 40

Total Weeks 1.0


Regional Manager Responsibilities

1. Recruit and train 2-3 fellow college students to help you deliver workshops.

2. Recruit and schedule members (ages 8 – 18) from your home town. You will participate in a marketing training program.

A BIY member pays $30-$40/mo for: - Four webcast workshops - Access to Build-It-Blocks - Online portfolio in Invention Universe

3. Schedule and deliver 3-5 Webcast workshops per week and report progress.

1-2 Month Training Program outlined in support slides

Liu Huan – MS (robotics) MIT 2011Aditi Dugar – BS (ME) Cornell 2012Jamie McPhearson – BA Mass Art 2010Jacob Bredthauer – BS (Math) MIT 2012Naseem Makia – BS (Film) Harvard 2010Lindley Graham – BS (ME) MIT 2010


Student Run Territories

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Www.Build-It-Yourself.com Online Mentoring Program Student Run Territories.

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