+ All Categories
Home > Documents > Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

Date post: 26-Mar-2015
Category:
Upload: avery-woodward
View: 217 times
Download: 0 times
Share this document with a friend
Popular Tags:
44
www.BuildABetterAgency.com AMR Agency Growth Webinar Series
Transcript
Page 1: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

www.BuildABetterAgency.com

AMR Agency Growth Webinar

Series

Page 2: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

www.BuildABetterAgency.com

Next month’s webinar:

Glenn Towle, Momentum Agency Advisors

“Agency Operations: Think Leadership, Not Overhead”

March 5th at 11 am eastern

Page 3: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

www.BuildABetterAgency.com

This month’s webinar:

Stephen Woessner: Predictive ROI Method – how  to deliver

measurable ROI-focused outcomes to clients

Page 4: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

Stephen Woessner• Digital marketing expert,

bestselling author, and president of Predictive ROI

• Helps AMR agencies apply a patent-pending digital marketing system

– Result outcomes: eliminate digital commoditization and generate higher agency profit through premium fees

Page 5: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

Stephen Woessner: Best Selling Author

Page 7: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

Today’s Agenda

• The Top 4 Money Draining Mistakes and Money

Making Opportunities most agencies / clients miss

– I will teach you how to use all 4 and make serious

money

• Q&A throughout

Page 8: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

Result Outcomes

• Agencies who apply my patent-pending Predictive ROI

Method have sold engagements to their clients for

$5,000 to $20,000 in monthly retainers. Some recent

feedback:

– “Thanks, Stephen for your direction. We got the deal! An $8,500 month retainer

for 12-months. Anything else we can get (mailers, traditional media, PR, website

development) will all be on top. I wouldn't have mustered the confidence without

you. The results we've had with others on our own also played big part. Thanks

again for being there for me”. -- agency owner, AMR network

– “Matt used your ideas and the client thought he was an absolute genius! Thank

you…thank you…thank you! I am so happy about this”. -- agency owner, AMR

network

Page 9: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

Money Draining Mistakes

#1 Establish Baselines and S.M.A.R.T. Predictives

Page 10: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#1 Establish Baselines and S.M.A.R.T. Predictives

• S = specific

• M = measurable

• A = attainable

• R = relevant

• T = time sensitive

Page 11: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#1 Establish Baselines and S.M.A.R.T. Predictives

• What are your clients’ goals for increasing website visitors (uniques) in 2013?– From: X to (y) increase

• What are your clients’ goals for leads, customers, and revenue for 2013?– From: X to (y) increase

– The answer is not ... “We just need MORE”

Page 12: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

Money Draining Mistakes

#2 SEO Done Poorly

Page 13: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#2 SEO Done Poorly

• Predictive Keywords™ Selection – Formula variables:

• GDE = Google Daily Estimate• CTR = Google Click-through-Rate• SCR = Your Site’s Conversion Rate• ACV = Your Average Conversion Value• $MRP = Monthly Revenue Prediction

Page 14: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#2 SEO Done Poorly, cont.

Create a FREE account

Page 15: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#2 SEO Done Poorly, cont.

Represents GDE

Page 17: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#2 SEO Done Poorly, cont.

• Conversion Rate (CR)

• Web-based leads = XX•

• ÷

• Unique site visitors = X,XXX

X.X%

The industry standard of 2% to 4% should be one of your goals (www.fireclick.com)

Page 18: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#4 SEO Done Poorly, cont.

Formula: (GDE x CTR) x (SCR) x (ACV) x (30 days) = $MRP

Keyword: “water softeners”

(1,094 x .4213) x (.02) x ($1,000) x (30) = $MRP

1,094 daily searches x .4213 click-through-rate = 460.90 daily site visits

460.90 site visits x .02 conversion into leads = 9.21 leads per day

9.21 leads per day x .50% order closure rate = 4.6 orders per day

4.6 orders per day x 30 days = 138 orders per month

138 orders per month x $1,000 per order

$138,000 in new monthly revenue from a single content page

Page 19: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#2 SEO Done Poorly, cont.

Toyota Dealer Serving North Canton, OH | Cain Toyota

Page 20: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

• Write custom pages titles for each optimized page

• Use the two keywords and separate with “,” or “|”

#2 SEO Done Poorly, cont.

Google uses your Page Title as the link

to your site in its

search results!

Page 21: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#2 SEO Done Poorly, cont.

Use the same keywords and

format as your

Page Title

Page 22: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#2 SEO Done Poorly, cont.

Use keywords at least twice in description and keep to 23 words or

less

Page 23: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#2 SEO Done Poorly, cont.

• Quick recap:– Example of an Optimized Page Title:

• <title>Leasing versus buying a car | Buying a new car in Madison</title>

– Example of an Optimized Keywords:• <meta name=“keywords" content=Leasing versus buying a

car,Buying a new car in Madison/>– Example of an Optimized META Description field:

• <meta name="description" content=Leasing Versus Buying a Car? Buying a new car is fun. Leasing can be ideal. ABCs of Leasing Versus Buying a Car/>

Page 24: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#2 SEO Done Poorly, cont.

Your SEO Action Plan:

Apply steps 3 through 15 of my SEO book

Result outcome...

Top 10 rankings in Google for keywords that matter to your clients … in 30-days or less!

Page 25: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

Money Draining Mistakes

#3 Lack of Distinction

Page 26: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#3 Lack of Distinction

• Create distinction in 2 simple steps

• Step 1: schedule a “mastermind

session” with each client and lead them

through this exercise:

– We do X __________ (products and services)

– For Y _____________ (customer profile)

– So they can Z ____________ (result outcome)

Page 27: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#3 Lack of Distinction, cont.

• Step 2: feature the XYZ message on:– The left side of your client’s Home Page– And ... above the fold

Page 28: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

Money Draining Mistakes

#4 High Bounce Rate

Page 29: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#4 High Bounce Rate

30% Should Be Your Goal

Page 30: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#4 High Bounce Rate, cont.

• Step 1: be distinctive (X, Y, and Z) with

your client’s message

• Step 2: eliminate visual clutter

• Step 3: create clear calls-to-action

Page 31: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

Question: what is the most valuable asset to any client?

Apply theMoney MakingOpportunities

Page 32: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#1 Build Their List

Apply theMoney MakingOpportunities

Page 33: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#1 Build Their List

Page 34: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#1 Build Their List, cont.

6 to 13% ... of the visitors to your websites

will give you their email address if your value exchange (free PDF, video series, exclusive audio insights, etc.) is truly valuable enough. Every day.

Page 35: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#1 Build Their List, cont.

Page 36: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#1 Build Their List, cont.

• Step 1: create free / screaming cool value exchange for the visitors to you client

sites that share expertise and ... X, Y, and

Z

– “Top 10 Secrets to...?”

– Or, “Exclusive Insights” video series, etc.

• Step 2: feature throughout the site for

maximum distribution

Page 37: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#2 Nurture Relationships and Increase Sales

Apply theMoney MakingOpportunities

Page 38: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#2 Nurture Relationships and Increase Sales

Create well-prepared prospects, leads, and sales for your clients!

Page 39: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

“Value Exchange” PDFFeatured on Landing Page

Email Acquisition via Landing Page PDF

Send “Exclusive Insights” Optin Email to Full List

3% of Your ListOpt-ins For Your Content

Value-based Email #1No Sales Message

Value-based Email #3No Sales Message

Value-based Email #2No Sales Message

Exclusive Invitationto Your Webinar

Seed and Open Loops within Each Email

Seed and Open Loops within Each Email

Seed and Open Loops within Each Email

Seed and Open Loops within Each Email

6 - 13%of visitors

Deliver Webinar withSales Message at Close

Or, Registrations for Workshop(s)

New Member Intake

Page 40: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

Awesome Tool!

Page 41: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#3 Multiply Conversion Rate 200% to 400%

Apply theMoney MakingOpportunities

Page 42: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

#3 Multiply Conversion Rate 200% to 400%

Page 43: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

www.BuildABetterAgency.com

Account Service Advanced TrainingFebruary 18 & 19th

Las Vegas

“Wow – I thought my account supervisor Kelly was good before I sent her to your workshop but now she’s unstoppable. She just sold a client a new initiative worth about $50K in AGI to us. She says she’s just invoking her inner Drew!”

~ Bailey Jasper, agency owner

Page 44: Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

www.BuildABetterAgency.com


Recommended