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www.cesaridirect. com 1 Session Presented By: Steve Cesari http:// www.TheCesaricompanies.com
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www.cesaridirect.com
1
Session Presented By:
Steve Cesari
http://www.TheCesaricompanies.com
CESARI DIRECTBuilding Brands
www.cesaridirect.com
www.cesaridirect.com
3
Traditional Brand Launch
What is Direct Response, and Why
do you Need it?
Direct Response
Direct Response Advertising uses a specific call to action to generate a sale from the viewer. Traditional brand advertising uses
imagery and sound to leave an “impression” with the viewer.
www.cesaridirect.com
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We launch integrated, multi-channel campaigns
that build brands
www.cesaridirect.com
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$750 Million
$0
History of Cesari Direct
Juiceman
Steve and Rick Cesari co-owned this product. Juiceman saw $75 million in growth in 3 years, and was sold to Salton Housewares in 1993.
Growth in Millions of Dollars
www.cesaridirect.com
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Sonicare Sonicare increased their sales from $5 million to $100 million in as a result of Cesari Direct’s work. Sonicare was named #1 on the Inc. Magazine Fastest Growing Companies list in 1997, and was sold to Philips for $510 million.
$750 Million
$0
History of Cesari DirectGrowth in Millions of Dollars
www.cesaridirect.com
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George Foreman GrillWe launched the very first George Foreman campaign, one of the most successful TV campaigns of all time. Cesari Direct grew sales for the George Foreman Grill by nearly a billion dollars!
$750 Million
$0
History of Cesari DirectGrowth in Millions of Dollars
www.cesaridirect.com
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Oxi CleanOxi Clean went from $1 million to $200 million in sales as a result of our campaigns, and was ranked #4 in Inc. Magazine’s Fastest Growing Companies list in 2000. In 2006, Oxi Clean was sold to Church & Dwight for $325 million.
$750 Million
$0
History of Cesari DirectGrowth in Millions of Dollars
www.cesaridirect.com
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Rug DoctorRug Doctor went from 0- $80 million in direct consumer sales as a result of our campaign in the first 2 years. In 2009, Rug Doctor was sold to Blackstone Private Equity Partners firm for an undisclosed amount.
$750 Million
$0
History of Cesari DirectGrowth in Millions of Dollars
www.cesaridirect.com
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ClarisonicClarisonic went from 0 – $150 million in sales as a direct result of our campaigns. In 2012, Clarisonic was sold to L'Oreal for $471 million..
$750 Million
$0
History of Cesari DirectGrowth in Millions of Dollars
www.cesaridirect.com
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Go ProGo Pro went from 0 – $250 million in sales in the first 3 years as a result of our campaign. Go Pro was listed as the #1 in Inc. Magazine’s Fastest Growing Companies list in 2012. In September of this year, they filed for a $500 million IPO.
$750 Million
$0
History of Cesari DirectGrowth in Millions of Dollars
www.cesaridirect.com
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People Don’t buy what you do. They buy why you do it.
www.cesaridirect.com
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RESPONSIBILITY - The Buck Stops With
You!
www.cesaridirect.com
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“Anything that we learn to do, we learn by the actual doing of it” Aristotle
www.cesaridirect.com
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What is standing in the way of your success?
