www.circleofasia.comYour Online Travel Consultant

www.circleofasia.comYour Online Travel Consultant

www.circleofasia.com

An Online Travel Consultant

Chankit YongpiyakulGeneral Manager, Circle Of Asia Limited

UNCTAD - UNESCAPe-Commerce Strategies for Development

November 21, 2002

www.circleofasia.comYour Online Travel Consultant

The Vision

• A Joint Venture between ICT and Travel industries

• New travel business idea: online travel consultant, targeting sophisticated travelers

• Internet is the major channel

www.circleofasia.comYour Online Travel Consultant

The Business Model

• Target Markets– Individual Travelers and Small Groups

• Internet-based Travel Consultant– Custom Trips– All Major Destinations in Asia

www.circleofasia.comYour Online Travel Consultant

www.circleofasia.comYour Online Travel Consultant

The Challenges

• How to make Circle Of Asia visible to our target audience and get them to visit our website

• How to get our visitors to use our services

• How to gain our prospect’s confidence in paying for the service online

• Solution: building a credible brand

www.circleofasia.comYour Online Travel Consultant

Focused Content

• Destination Guides: honest and precise• Featured Stories: travel ideas• Photo Gallery: lively, up-to-date

www.circleofasia.comYour Online Travel Consultant

Marketing

• Online Marketing– Try Everything– Learn from your own experiences

• Offline Marketing• Branding, not just Selling

www.circleofasia.comYour Online Travel Consultant

Travel Consultants

• Human at the other end of the line• Honest, professional, and helpful• Free Community Services

www.circleofasia.comYour Online Travel Consultant

Thank You