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© 2009 Mobile VCE

Industry Engagement:Is what VCE is all about…

Dr Walter TuttlebeeChief Executive, Mobile VCE

www.mobilevce.com

© 2009 Mobile VCE

Origins & Rationale

Strategic R&D for the Global Industry World-Class, Industry-Led, Research to Grow the Industry

Founded1996, by the Industry, with Government support Research defined & steered by our Industry Members Not-for-Profit, funded by Industry Members & Government Financial multiplier for research, eg 2009:

Cost: £43,500 subscription Value: £2,500,000 research programme

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Industry led, world-class, strategic researchFinancially supported by UK Government

Undertaken by top UK research Universities

Not-for-profit: Strategic research to facilitate industry growth

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© 2009 Mobile VCE

Objective: 1+1=3 [Industry+Univs=Growth]

Original Goals in 1996 To harness the research capability of a selected group of

UK universities into a cohesive world-class Centre of Excellence

To influence the direction of long-term research through dialogue between industry & the academic community

To carry out programmes of research with a focus on cross-disciplinary & well-managed programmes

To provide a mechanism for industry to work collectively with key Universities to secure the necessary flow of the most skilled experts

To secure international recognition

were achieved and exceeded by the early 2000’s…

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Achieving the Objectives

Critical Success Factors… Strong & Sustained Industry Leadership

Board of Directors, 5 industry, 3 university Clear industry definition of goals & research responsibility

Commitment from the Universities to Deliver Mutual respect & esteem between industry & academics

Research Excellence Independently assessed as world class Reflects both the university & industry inputs

Global Perspective & Engagement Industry membership from Asia, America & Europe Industry membership from across the value chain / value web

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Industry Engagement that Works

Consensus Industry Vision Industry-populated Visions Group develops a shared agenda

Industrial Steering Groups Define & manage the detailed programme

Industrial Chairman responsible to lead each work area Steering Groups meet each 3-4 months Industrial members provide feedback, direction and decisions on patents,

publications, etc, to the research teams Workshops – as needed, to address scenarios, business models, etc

Overseas players are actively supported & encouraged, eg Industry Steering Group presentations available with audio via web Webex increasingly used to facilitate remote meeting participation

Industry Reviewers Industrial staff can keep close to leading edge in specialist areas

One-on-one & technical meetings with researchers A means to assess and develop potential recruits May or may not physically attend Industry Steering Group meetings

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© 2009 Mobile VCE

Core Programme Funding

Members’ Core Fund

UK GovernmentSupport

Gov’t Funds

- - - Members’ Subscriptions - - -

Industry LedWorld Class Research & Patents

New Products, Services &

RevenueStreams

Seeds & Feedsin-house

R&D

One-way Trapdoor

• High financial gearing, strategic research ‘seed’• Strengthens the UK research base available to the global industry• Known, qualified, research staff who appreciate industry’s needs

The Operating Model

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Rationale for Industry Engagement

Principal Sources of Value

Ensuring the Future A proven source of innovation ‘Early Warning Radar’ for technology opportunities & threats Strategic industry-defined research, ahead of the curve

Cost Sharing & Partnership Outsourcing and containing R&D costs Projects get done that would otherwise fall off the budget list New industrial linkages can result

People & Expertise R&D capability - ‘hard to build, yet easy to lose’ Low cost, ready access, to industry-aware, high calibre researchers Build strong relationships with the UK research community

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© 2009 Mobile VCE

Sources of Value

Ensuring the Future

Universities are good at long-term research, pushing boundaries Industry needs to know what new technologies are emerging Few companies today support such in-house research

Mobile VCE offers a way for companies to ‘ensure the future’ ‘Seed’ – watch progress and, when a research area gets hot, use

the technical reports & meet with the team to ‘seed’ a new in-house activity. Get it up and running quickly.

‘Feed’ – manage internal programmes to build upon and be complementary to Mobile VCE research, thereby stretching the internal reearch budget

Research radar – a ‘window on the future’ Access to experts – through building long-term relationships,

companies grow to understand the real areas of deep expertise

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Sources of Value

Cost Sharing & Partnership

Member company subscriptions, plus Government support, are aggregated to fund a Core Programme

Core Programme – typically >40x financial multiplier Industry-defined programme based around shared vision Cost - £43.5k (2009) company subscription Value - £2.5m (2009) of research (plus other benefits)

Elective Programmes – typically 4-6x financial multiplier Initiated – by an individual company, with others joining in Size – typically from £25k to £250k Number of companies engaged – typically 1-6 Things can be done that might otherwise ‘fall off the budget’

More than just a financial multiplier (but that helps)

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© 2009 Mobile VCE

Sources of Value

People & Expertise

Relationships are an investment Know who to ask, when an answer is rapidly needed Know who to recruit, by seeing them perform

Quality researchers, with real value Quality – ‘the quality of researchers is outstanding across the Mobile

VCE programs, when compared to many other fora’ Industry-aware - researchers who understand what industry needs

and can thus hit the ground running when subsequently recruited Invest now to recruit later when times improve & necessitate

Advice & Direction Mobile VCE is able to point in the right direction Direct contracts with Universities when full IPR ownership is needed Access and relationships with EPSRC, TSB, etc

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© 2009 Mobile VCE

Wake Up, Take Action !

Member Companies New research streams – identify the key internal staff to

engage with the new Industry Steering Groups Consider what is falling off the R&D list – initiate an elective ? Government support mechanisms exist for research pull-thro’

Eg EPSRC ‘Follow On’ funding, Knowledge Transfer Partnership

Other Companies ‘Not doing innovation is like shooting yourself in the head’,

Ben Verwayen, December 2008 In the current climate, companies need ways to maintain a

window on the future and maintain vital research Mobile VCE offers ways to do this cost effectively

Consider joining us – now is a good time, at the start of Core 5 Contact the Mobile VCE office to arrange a meeting

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© 2009 Mobile VCE

Thank you !

New Industrial members are welcomedFor further information please contact:

Dr Walter TuttlebeeE-mail: walter.tuttlebee@mobilevce.comTel: +44 1256 338604WWW: www.mobilevce.com