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www.monitis.com Email: [email protected] “IT Solutions for Tourism Industry” CAPS Workshop Yerevan April 14, 2009
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www.monitis.comEmail: [email protected]
“IT Solutions for Tourism Industry” CAPS WorkshopYerevan April 14, 2009
www.monitis.comEmail: [email protected]
Web is economical and efficient way to promote your services and increase sales
In order to work well your website needs permanent tuning
Tuning requires discipline of permanent measuring of key performance metrics and taking actions
www.monitis.comEmail: [email protected]
1. Internet marketing and advertisement2. Search engine and social media
ranking3. Site availability4. Site visitors5. Server performance
www.monitis.comEmail: [email protected]
Online advertisement, sponsored search Pay per click, pay per impression, pay per action Metrics to watch: Clicks, Impressions, CTR, CPC, CPM,
conversion Actions: tune your ads to reach higher CTR and lower CPC,
improve conversion
www.monitis.comEmail: [email protected]
Generating publicity through search engines, social media, online communities and community websites
Metrics: page ranking, alexa index, indexed pages, backlinks, social bookmarks, search position per keywords
Actions: content reach site, add backlinks, keyword optimization
www.monitis.comEmail: [email protected]
Ensure that a website is available to users and downtime is minimized. › Amazon found every 100ms of latency cost 1% in sales. › Google found an extra 0.5 seconds in search page
generation dropped traffic by 20%. › A broker could lose $4 million in revenues per millisecond
if their electronic trading platform is 5 milliseconds behind the competition.
Metrics: response time from target markets, uptime Actions: move sites closer to target market, better
connection, reliable hosting, better software and maintenance
www.monitis.comEmail: [email protected]
www.monitis.comEmail: [email protected]
www.monitis.comEmail: [email protected]
Monitor your web traffic Metrics: impressions, unique visitors, sources,
browsers, conversation rate, countries Actions: browser, country optimization, check
referring sources, check effect of your campaigns.
www.monitis.comEmail: [email protected]
Technical monitoring to prevent website failure
Metrics: CPU, storage, RAM, network bandwidth
Actions: timely backup, upgrade server, cleaning disk space.
www.monitis.comEmail: [email protected]
There are tools available to automate monitoring
Successful website can generate significant profit
Tourism is one of the key industries which will benefit from Internet
It will also help to promote Armenia brand worldwide
Sourcio can provide tools and consulting
For more information please email [email protected]
