www.oakgov.com

80%...

56%...

…American adults (and 93% of teens) are Internet users. 70% connect via high-speed Internet.

…Those age 65 and older go online – a level that’s increased from 29% in 2000.

22.4 million……Access the Internet via mobile devices daily.

Source: Pew Internet & American Life Project, 2009

Challenge: Citizens and businesses expect more in services and communication.

How with shrinking budgets and fewer resources?

Challenge: Selecting the toolsChallenge: Maintaining security & authenticationChallenge: Staff to manage outreach efforts

Challenge: Disparate systemsChallenge: Plan implementation

Get the word out!

• Web 2.0 and Digital Technologies• Reaching a broad audience through multiple channels• True ‘e-Government’: citizens access government services they

need quickly, efficiently and securely

• 1st of its kind: Oakland County offers 62 municipalities email and digital services free of charge

• Works across all levels of local government to improve communication with Oakland County’s 1.2 million residents

• One communication platform using multiple communications channels

• Cut out paper, postage, staff costs for traditional communications• IT consolidation

• More Communication Channels

• More Online Services

• Broader Reach

• Increased Citizen Satisfaction

eGovernment facilitates online interactions and transactions between government and the people it serves.

It strives to transform government by enabling and empowering through technology in order to reduce costs, improve service and increase accountability.

Software as a Service platform provides a fully-automated, on-demand proactive public communication system through email, text messaging and RSS.

Personalization. Give residents what the want, when and how they want it.

Automation. Streamlines the process of communicating new information to the public.

Delivery. Emails get to the inbox not the Spam filter

1. Click link to sign up for specific updates

2. Enter email address and optional wireless number and password

3. Select all topics of interest from the complete list of available subscription items (example on next slide)

Top 5 Subscription Topics

1. Flu Shots2. Golf 3. Waterparks 4. Camping5. Online Registration:

Flu Clinics

Residents can subscribe to any number of available subscription topics. Items for which text message alerts are offered include this symbol:

Metrics• More than 42,000 subscribers• 460,615 emails sent to subscribers• 150 unique subscription topics

Estimated ROI$268,000 of cost annually to traditionally print, fold and mail that information that Oakland County no longer has to absorb.

Oakland County’s Human Resources department use: saved the county $75,000

Oakland County uses email to really

change the relationship between citizen and

government. Citizens today want to know more about what’s

happening in government; matter of fact, citizens today are relying on

information from government in numerous ways. One way to

communicate that is to create email alerts that will come out of our web

pages or web services, and go directly to the end user.

“”

• Announce service through homepage with a direct link

• Issue a press release (view on next slide)

• Landing page describing the service and How It Works

• Resources outlining the benefits to the resident

• Oakland County offers digital

subscription services to 62

municipalities free of charge

• First-of-its-kind collaboration

• Works across all levels of local

government to improve

communication with Oakland County’s

1.2 million residents

Overview: Oakland County has 62 local communities; 60 have web sites. Our existing vendor contract stipulates each may have their own GovDelivery account.

Goal: Implement Email Subscription to each local community.

Benefit: Citizens may receive email subscriptions from any local community as well as the County. Emergency alerts may be sent to all.

Status: Currently, 15 communities are in various stages of completion or implementation.

Pet Adoption AwarenessThe Pet Adoption Center has utilized GovDelivery email alerts to reach the pet adopting community in a cost-effective way.

The County has experienced an increase in pet adoptions that nearly parallels the increase in abandoned animals.

Pandemic Flu PreparednessOakland County test of emergency procedures, specifically the preparedness measures in the event of a pandemic outbreak.

In the fall of 2008, the County pushed out an email to all subscribers of ‘Flu Shots’ and ‘Pandemic Flu Preparedness,’ asking them to register to receive the flu vaccine as soon as possible.

Within 5 hours of the email being delivered, more than 12,000 residents had linked back to the OakGov.com and registered to receive the vaccine.

County Population Tier: 1,000,000+

- 42,000 Subscribers / 106,190 Individuals- County-wide Implementation- Estimated ROI of $268,000 per year **does not include CVT savings

City Population Tier: 10,000-20,000- 1,370 Subscribers / 3,540 Individuals- 54,000 emails sent > 5 months of service- Crime Alerts, Construction Project and Traffic Alerts

City Population Tier: 35,000 – 50,000- 17,600 Subscribers / 45,584 Individuals- 93% of City Population signed up - Uses email, text messaging, RSS and widgets

City Population Tier: 100,000+

- 25,500 Subscribers / 66,045 Individuals- 60% of City Population signed up - Sent more than 1.4 million email and wireless alerts

City Population Tier: 100,000+

- 113,200 Population - 15,000+ Individuals - Adopt-a-Park, City Employment, Community Services

• Citizen Engagement

• Build Community

• Better Services

• Government Cloud

• Consolidated Resources

• Coalition Building

A coalition is a temporary alliance or partnering of groups in order to achieve a common purpose or to engage in joint activity, allowing members to combine their resources and become more powerful than when they each acted alone.

1. Define your goal(s).

2. Accept that working together will enhance all groups' abilities to reach their goals.

3. Examine the benefits of coalescing and detail the effort/cost v. gain (i.e., see how the gain is greater than the costs).

For more information and documentation on this presentation, please visit:

www.OakGov.com/eGovor

www.GovDelivery.com/OakGov