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GuestCentric

OC Working Group – 22.01.2013Serge Tymaniuk

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Overview

• Introduction

• Features

• Business model

• Competitors analysis

• Questions

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What is GuestCentric?

– Launched in October 2006 with $1.2 million of seed capital.

– Based in Portugal.– Initially tailored to small and mid sized hotels. – At the early stage the primary focus was Web Services

development.– The first version of the booking platform was released in May

2008.

– Currently GuestCentric provides a hotel booking engine as well as marketing and distribution platform for different sized hotels.

– Major markets are US, UK, Spain and Portugal.

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Features

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• Multi-device hotel booking engine

• Hotel website design

• Channel management

• Social marketing

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Multi-Device Hotel Booking Engine (1)

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• Linkage of the Reservation button on a website/Facebook with booking API.

• Based on the Ajax technologies.

• Mobile and tablet optimized.

• Website analytics based on predefined KPIs.

• Revenue Management analytics.

• Guests analytics (CRM).

• Real time history comparison of hotel reservations with previous month or year.

• Built in reports.

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Multi-Device Hotel Booking Engine (2)

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Multi-Device Hotel Booking Engine (3)

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Multi-Device Hotel Booking Engine (4)

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Hotel Website Design (1)

• Content management system (CMS) for hoteliers.

• Hotel specific gadget such as contact forms, TripAdvisor reviews, local weather integrated within CMS.

• Up to 11 languages supported.

• Website mobile optimization.

• Hosting facilities.

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Hotel Website Design (2): GuestCentric CMS Overview

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Channel Management

• A single place to manage most important online channels.

• Centralization of all reservations: online, offline or from travel agents.

• Controlling of daily pricing and availabilities across all channels at once.

• Automatic SEO.

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Social Marketing

• Online reputation management (TripAdvisor, YouTube, Twitter, blogs, news, Facebook) is based on ReviewPro integration.

• Creation and management of the own loyalty programs.

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Pricing

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Discussion

• GuestCentric aim is to target 400,000 hotels.

• A possibility to request 14 days trial.

• Other Channels button is not revealed.

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Competitors Analysis: Hubspot

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Sources

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1. http://www.guestcentric.com/2. http://www.hubspot.com/3. http://www.travelweekly.com/Travel-News/Travel-Technolog

y/GuestCentric-gives-smaller-hotels-a-greater-online-presence/

4. http://www.reviewpro.com/

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Thank you for your attention!

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Questions?