www.travelocity.comAdvisor: John

Joy 7099026111Lawrence 7099026105Michael 7099026102Rick 7099026109

OutlineTravelocity.com introductionService of Travelocity.comInformation technology appliedUser analysis of TravelocityStrategy of TravelocityHow Travelocity make moneyConclusion

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Travelocity.com introduction

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Service of Travelocity.com

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Service of Travelocity.com

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Service of Travelocity.com

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Service of Travelocity.com

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Service of Travelocity.com

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Service of Travelocity.comOne-stop shopping

Integrate service of traveling

Service: All hotel, Experience Finder

Last minute deals Efficiency customized plans

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Information technology appliedGDS (Global Distribution System)

A system provides a network platform to decrease the cost for transaction

Background E-commerce development Applied Information technology

Advantage Inner: Improve operation system Outer: in-time reservation system

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Information technology appliedWeb2.0

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Experience Share user oriented

User analysis of Travelocity

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Consumer Supplier

Partner Network

Information & Service

Revenue

Travelocity.com

‧Sabre GDS‧Airlines‧American Express‧Hotel

‧Business travelers‧Leisure travelers

Strategy of TravelocityDominant strategy

First-mover Advantage Information technology

Ex: Searching engine CRM service

Ex: Integrative service

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How Travelocity make moneyProfit basis

Agency modelMerchant model

Consumer income accounts - Accounts payable to suppliers = Profit of price difference

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How Travelocity make moneyProfit source

commissiontransaction feesservice feesadvertising revenuespartner revenues

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Business model

Consumer

How Travelocity make money

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Supplier

Commission

Service

Partner Network

Fee

Travelocity.com

Information

Partner Network

Conclusion

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Consumer SupplierService

CommissionFee

Information

Web2.0 GDSTravelocity.com

Technology & Resource

Q & A

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Merge and acquisition

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2002 Site59.com, Inc.

2003 World Choice Travel, Inc.

2004 All State Tours, Inc.Travelocity Europe except Germany

2009 Zuji.com

ReferenceWiki – Web2.0

http://en.wikipedia.org/wiki/Web_2.0美國線上旅遊產業的經營模式與競爭策略探討 －以線上

旅遊網站 Travelocity 為例 http://ntur.lib.ntu.edu.tw/handle/246246/60295

Travelocity Becomes a Travel Retailer http://interfaces.journal.informs.org/cgi/reprint/37/1/68

Hitiwise research http://www.hitwise.com/us/datacenter/main/dashboard-10133.html20

Reference電子商務對旅行業經營管理影響之研究

http://sbrsign.management.org.tw/paper8/3/3.htm

網際網路仲介公司智慧資本管理制度之探討—以線上旅遊與人力銀行網站為例 http://nccur.lib.nccu.edu.tw/handle/140.119/34297

旅運資訊系統 http://demo1.nkhc.edu.tw/~t0259/abacus/history.htm

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Reference全球分銷系統簡介

http://www.surehigh.com.tw/inner1-1.php

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