How to implement

social CRM and learn

from your customers

What’s the difference

between CRM and

social CRM?

Customer

Relationship

Management is a method for

managing your

sales, marketing

and customer

service interactions

with customers.

CRM

Social CRM is a strategy that

combines CRM tools

and technologies

with the workflows

and processes of a

business.

Why is social CRM

important to my

business?

From an online survey of 500 Twitter users in the US and UK by Market Probe International and Twitter

How can I

get started

on social media?

Choose your

social network

Many networks may call

Choose wisely

Study the etiquette, tone

and nuances of conversations

on each network.

Discover how or if a social

network can work for

your business.

Talk to your

customers

online

Social media users are

responsive to new and

interesting content.

They will engage

with, react to and

shape trends.

They will engage with, react to

and shape trends.

Establish long-

term relationships

Foster relationships with

customers through streams

of regular conversations.

These regular conversations with

customers will provide you with

greater customer insight.

Encourage

customer

engagement

You can announce new

product features on Twitter.

You can run product related

polls on a LinkedIn group.

Let social media

inform your

business

Use social media to keep up-

to-date about customers,

leads and business partners.

Follow their LinkedIn

page, Twitter stream

or Facebook page.

How can I

implement

social CRM?

Have you identified your brand or

product’s biggest online champions

and influencers?

Have you identified your brand or

product’s biggest online champions

and influencers?

Do you manage an internal

community where customers and

business partners contribute?

Have you identified your brand or

product’s biggest online champions

and influencers?

Do you manage an internal

community where customers and

business partners contribute?

Is your company connecting and

conversing with partners, leads

and customers on LinkedIn?

Have you identified your brand or

product’s biggest online champions

and influencers?

Do you manage an internal

community where customers and

business partners contribute?

Have you used your Facebook

company page to engage with a

customer or lead?

Is your company connecting and

conversing with partners, leads

and customers on LinkedIn?

sagecrm.com

Download our free eBook

“Making every customer

conversation count”

http://bit.ly/SageCRMSlideS