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UNIVERSUM STUDENT SURVEY 2014University Report | US EditionJames Madison University | All undergraduate students

2 About the Universum Student Survey | US Edition

2014 | US | Students | All undergraduate students

METHODOLOGY

FIELD PERIODOctober 2013 to January 2014

329 Educational institutions

THE QUESTIONNAIRE Created based on 25 years of experience, extensive

research within HR, focus groups and communication with both our clients and students.

Global perspective - local insight.

DATA COLLECTIONBased on an online survey, distributed via university contacts, the Universum Panel and local partners.

WEIGHTINGTo provide our clients with more reliable data, we set targets per main field of study and school to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from targets.

Only data based on all students or on all students within a field of study is weighted. Breakdowns like gender, high achievers, and other more specific groups are not weighted.

NOTE: COMPUTER SCIENCE & ENGINEERINGIn the 2014 US Student Survey, the main field of study IT was renamed Computer Science, and the areas of study within Computer Science and Engineering were reorganized. Computer Science captures all former IT students and computing-related majors; Engineering captures more physical engineering disciplines.

Neither group is directly comparable to previous years, but historical data has been included in this report.

3

• University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: All undergraduate students.

Groups in this report


Global

46,554

Your university

US

The comparisons in this report are based on: All undergraduate students

Participating students from your university. Throughout the report, this group is referred to as ”James Madison University”.

Participating students from 329 educational institutions in US. Throughout the report, this group is referred to as “All universities”.

Students participate annually in Universum’s global career research. ~600,000

278

4

• Please select your main field of study.

Main field of study distribution

Number of respondents in each main field of study: Number of respondents in each main field of study:

Your students All students


Total: 278 Total: 46,554

96

84

67

31

Humanities/Liberal Arts/Education

Business

Natural Science

Computer Science

15939

11199

8745

7957

2714

Business

Humanities/Liberal Arts/Education

Natural Science

Engineering

Computer Science

5

35%

Students’ profile and summary of preferences


Average age (years):

20.8

65%

Top 3 most used communication channels:

• Employer websites• Social networks/communities• Professional networks/communities

Top 3 industries:• Non-Governmental Organizations (NGOs)/Non-

Profit Organizations (NPOs)• Health Care Services• Public Sector and Governmental Agencies

Top 5 most attractive attributes:• A creative and dynamic work environment (People & Culture)• Secure employment (Job Characteristics)• Leaders who will support my development (People & Culture)• Respect for its people (People & Culture)• Opportunities for international travel/relocation (Job Characteristics)

Top 3 career goals:• To have work/life balance• To be dedicated to a cause or to feel that I am

serving a greater good• To be secure or stable in my job

Top 3 career profiles:• Leader• Idealist• Entrepreneur

Average expected annual salary:

Average reported GPA3.2

James Madison University

Year of graduation:

48,490 USD

30%29%38%

3%

SeniorJuniorSophomoreFreshman

6

39%

Students’ profile and summary of preferences


Average age (years):

21.9

61%

Top 3 most used communication channels:

• Employer websites• Career fairs• Social networks/communities

Top 3 industries:• Health Care Services• Educational and Scientific Institutions• Public Sector and Governmental Agencies

Top 5 most attractive attributes:• Respect for its people (People & Culture)• Secure employment (Job Characteristics)• A creative and dynamic work environment (People & Culture)• Professional training and development (Job Characteristics)• A friendly work environment (People & Culture)

55,532 USD

Top 3 career goals:• To have work/life balance• To be secure or stable in my job• To be dedicated to a cause or to feel that I am

serving a greater good

Top 3 career profiles:• Leader• Idealist• Entrepreneur

Average expected annual salary:

3.5

All universities

Year of graduation:

Average reported GPA

31%32%30%7%

SeniorJuniorSophomoreFreshman

7

• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.

Students’ most attractive employers

All universities | Business James Madison University | Business


1. Google (26.51%)

2. Deloitte (19.28%)

3. Apple (13.25%)

3. Goldman Sachs (13.25%)

5. Amazon (12.05%)

5. Walt Disney Company (12.05%)

7. EY (Ernst & Young) (10.84%)

8. Major League Baseball (MLB) (9.64%)

9. Accenture (8.43%)

9. Nike (8.43%)

1. Google (20.69%)


3. Apple (12.61%)

4. EY (Ernst & Young) (12.59%)

5. J.P. Morgan (11.53%)

6. Deloitte (11.46%)

7. PwC (PricewaterhouseCoopers) (10.38%)

8. Nike (10.19%)

9. Goldman Sachs (9.52%)

10. KPMG LLP (7.15%)

8



All universities | Computer Science (formerly IT) James Madison University | Computer Science (formerly IT)


1. Google (41.94%)

2. Microsoft (22.58%)

3. NASA (19.35%)

3. Northrop Grumman (19.35%)

5. Amazon (12.90%)

5. Apple (12.90%)

5. Blizzard Entertainment (12.90%)

5. Central Intelligence Agency (12.90%)

9. D.O.D. (9.68%)

9. Deloitte (9.68%)

1. Google (49.60%)

2. Microsoft (33.70%)

3. Apple (24.15%)

4. Amazon (19.82%)

5. Facebook (12.33%)

6. Blizzard Entertainment (11.18%)

7. Sony (10.46%)

8. IBM (10.12%)


10. Intel (9.23%)

9



All universities | Natural Science James Madison University | Natural Science


1. Peace Corps (21.31%)

2. American Cancer Society (19.67%)

2. Google (19.67%)

2. National Institutes of Health (19.67%)

5. Mayo Clinic (18.03%)


7. Apple (13.11%)

7. Centers for Disease Control (13.11%)

7. Environmental Protection Agency (EPA) (13.11%)

10. Atlantic Health System (11.48%)

1. National Institutes of Health (21.46%)

2. Mayo Clinic (20.06%)

3. Centers for Disease Control (19.47%)

4. American Cancer Society (16.01%)

5. Environmental Protection Agency (EPA) (11.10%)

6. Google (9.73%)



9. NASA (9.12%)

10. FBI (6.86%)

10



All universities | Humanities/Liberal Arts/EducationJames Madison University | Humanities/Liberal Arts/Education


1. U.S. Department of State (25.58%)

2. Google (23.26%)

3. United Nations (17.44%)

4. FBI (16.28%)

5. Teach for America (13.95%)


7. Apple (11.63%)


9. D.O.D. (9.30%)

9. National Security Agency (NSA) (9.30%)


2. Google (19.12%)

3. U.S. Department of State (17.94%)

4. United Nations (17.82%)

5. Teach for America (16.24%)

6. FBI (13.68%)


8. Apple (10.27%)

9. NBCUniversal (7.35%)

10. National Security Agency (NSA) (7.01%)

11

• In which industries would you like to work most after graduating? You can choose up to 3 industries.

Most preferred industries (1-10)


24%

22%

22%

21%

20%

14%

13%

10%

9%

8%

13%

20%

15%

14%

14%

9%

15%

8%

5%

9%

Non-Governmental Organizations (NGOs)/Non-Profit Organizations (NPOs)

Health Care Services

Public Sector and Governmental Agencies

Media and Advertising

Management and Strategy Consulting

Software and Computer Services

Educational and Scientific Institutions

Aerospace and Defense

Telecommunication and Networks

EnergyJames Madison University

All universities

12

• In which industries would you like to work most after graduating? You can choose up to 3 industries.

Most preferred industries (11-20)


8%

8%

7%

7%

7%

7%

5%

3%

3%

2%

6%

6%

9%

10%

13%

8%

3%

5%

7%

4%

Technology Hardware & Equipment

Tourism

Auditing and Accounting

Banks

Engineering and Manufacturing

Pharmaceuticals and Biotechnology

Transportation and Logistics

Consumer Goods

Legal Services

Automobiles and PartsJames Madison University

All universities

13

• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?

Expected annual salary


48,490 USDJames Madison

University

55,532 USDAll universities

14

James Madison University

• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?• What is your gender?

Expected annual salary | Gender gap


48,333 USD

48,709 USD

Female

Male

15

• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?• What is your gender?

Expected annual salary | Gender gap


52,531 USD

60,493 USD

Female

Male

All universities

16

• To which of the following types of student organizations do you belong? Select all that apply.• To which specific organizations do you belong?

• Please speak to your account manager for further information about the specific organizations most popular among your students.

Most popular types of student organizations


45%

42%

29%

28%

27%

38%

55%

50%

19%

22%

Volunteer work and community service

Academic or professional clubs and societies

Honor societies

Fraternity/sorority and similar social organizations

Recreational activities and hobbiesJames Madison University

All universities

17

• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.

• Which of these attributes are most important to you? (Max. 3)

Employer Reputation & Image | Attractive attributes


53%

47%

30%

30%

29%

25%

22%

20%

16%

14%

46%

44%

29%

33%

31%

27%

20%

19%

21%

14%

Ethical standards

Innovation

Attractive/exciting products andservices

Financial strength

Inspiring management

Prestige

Corporate Social Responsibility

Environmental sustainability

Market success

Fast-growing/entrepreneurialJames Madison University

All universities

18

• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.

• Which of these attributes are most important to you? (Max. 3)

• This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarized 360 degree view of what influences employer attractiveness.

Students’ overall top 10 preferences


All universitiesJames Madison University

Employer Reputation & Image

People & Culture

Job Characteristics

Remuneration & Advancement Opportunities

A creative and dynamic work environment1. A creative and dynamic work environmentSecure employment2. Secure employment

Leaders who will support my development3. Leaders who will support my development

Respect for its people4. Respect for its people

Opportunities for international travel/relocation5. Opportunities for international travel/relocation

Professional training and development6. Professional training and development

A friendly work environment7. A friendly work environment

Ethical standards8. Ethical standards

Variety of assignments9. Variety of assignments

Recognizing performance (meritocracy)10. Recognizing performance (meritocracy)

Respect for its people1. Respect for its peopleSecure employment2. Secure employment

A creative and dynamic work environment3. A creative and dynamic work environment

Professional training and development4. Professional training and development

A friendly work environment5. A friendly work environment

Leaders who will support my development6. Leaders who will support my development

Leadership opportunities7. Leadership opportunities

Ethical standards8. Ethical standards

High future earnings9. High future earnings

Clear path for advancement10. Clear path for advancement

19

• Through which channels have you learned about these employers?

Students most used communication channels


67%

28%

28%

20%

19%

17%

17%

14%

14%

12%

11%

10%

10%

9%

9%

52%

30%

24%

20%

18%

19%

13%

33%

23%

12%

17%

13%

15%

18%

12%

Employer websites

Social networks/communities

Professional networks/communities

Career guidance websites

Job boards

News websites advertisements

Career guides/books

Career fairs

TV advertisements

Career magazines for students

News print media advertisements

Recruitment brochures

University press & student organization publications

Employer presentations on campus

Lectures/case studies as part of curriculumJames Madison University

All universities

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