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OVER 7,100 HOTELS
THE LARGEST HOTEL COMPANY IN THE WORLD*
*Based on number of hotels.
REPRESENTING MORE THAN 608,000 ROOMS
ON 6 CONTINENTS
IN MORE THAN 66 COUNTRIES
HOTELS FOR EVERY TRAVELER
WELCOME TO WYNDHAM HOTEL GROUP
It is my great pleasure and privilege to introduce
Wyndham Hotel Group, the world’s largest and
most diverse hotel company with over 7,100
hotels in more than 66 countries around the globe.
From the upper-upscale offerings of our name-
sake Wyndham Hotels and Resorts brand, to the
distinctly comfortable and iconic Days Inn, Super 8
and Howard Johnson brands, our hotels are some
of the most well known in the industry and span
almost every segment.
In addition, we take great pride in our commitment
to providing unparalleled service and support to
our owners. Very simply, we know our success is
dependent upon your success, which is why we
offer comprehensive training, insightful market-
ing assistance, dedicated operational support
and powerful revenue management tools. Our
entire system is geared toward helping your
business thrive.
These are exciting times for our company and
our brands. As you search for the business
opportunity that’s best for you, I invite you to
take a closer look at Wyndham Hotel Group and
all we have to offer. I look forward to the day
when we can count you among the many valued
members of the Wyndham family.
Yours truly,
Eric A. Danziger
Wyndham Hotels and Resorts
18
TRYP
20
Wingate by Wyndham
22
Hawthorn Suites by Wyndham
24
Microtel Inn and Suites by Wyndham
26
Dream
28
Planet Hollywood
30
Ramada
32
Night
34
Baymont
36
Days Inn
38
Super 8
40
Howard Johnson
42
Travelodge
44
Knights Inn
46
TABLE OF CONTENTS
For more information about Strategic
Development and Sourcing, visit us online
at http://developmentsupport.wyn.com.
Wyndham Rewards®
Wyndham Rewards®, the company’s point-based
guest loyalty program, is the largest in the lodging
industry based on the number of participating
hotels. The Wyndham Rewards program increases
guest frequency and retention by enabling
travelers to earn and/or redeem at more than
6,500 hotels located around the globe including
the U.S., Canada, Mexico, Europe, Asia Pacific
• Strategic demand planning
• Competitive rate positioning
• GDS market share analysis
• Inventory management across all channels
• Robust reporting
• Global Sales analysis
• Third-party relationship management
Strategic Development & Sourcing
Building a strong competitive brand and profit-
able business takes resources. As part of the
Wyndham Worldwide family you immediately
gain access to valuable, exclusive services from
our highly experienced Strategic Development
& Sourcing teams.
Development Planning & Construction
Developing a new hotel or renovating an existing one? Development Planning and Construction
offers brand expertise and a full array of Technical
Services to support your design and construction
needs.
Strategic Sourcing
Looking for ways to increase profits and lower your Total Cost of Ownership (TCO)? Strategic
Sourcing leverages the combined purchasing
power of Wyndham Worldwide to deliver the
lowest prices on higher quality products and
services to enhance your guest experience.
FF&E Procurement And Installation
Upgrading or renovating to meet a new brand standard? Our Designated Service Provider
(DSP) program offers full-service Furniture,
Fixture and Equipment (FF&E) sourcing,
procurement and installation services.
THE LEADING GLOBAL HOTEL COMPANY
Pre-Opening Support
From the time you become part of the Wyndham
Hotel Group family through the opening of your
hotel, you will be assigned a Wyndham Hotel
Group professional who will be your main point
of contact to address any and all needs that you
may have. Whether you join us as a conversion
with an existing hotel or are a new construction
development project, our professionals have the
experience and expertise necessary to facilitate
an efficient property opening process. Conversion
openings are assigned a Property Openings
Manager who will support you in your pre-opening
needs, including reviewing brand standards and
quality requirements, insurance, brand identification
and Property Management System (“PMS”)
requirements. New construction development
projects start working with the Development,
Planning and Construction Services team which
review your site plans and offer assistance
throughout the ground break phase. Once you
break ground, you will be further assisted by a
Property Openings Manager as well.
Operational Support
Once your hotel is open for sale on our reservation
system, Wyndham Hotel Group offers a multi-
level operations support team to help maximize
your performance. The Operations Support Desk
(“OSD”) is just a toll-free phone call away and
will be your primary point of contact for any
operational questions or concerns. Our field-
based Directors of Operations & Support
(“DOS”)1 will conduct on-site business meetings
over the course of the year to help you make the
most of the tools, systems and resources offered
by both your brand and Wyndham Hotel Group.
They will also provide objective recommendations
to improve the overall guest experience and
optimize local sales and marketing efforts. The
third dimension of our franchise support system
is your brand leadership team. Based in our
corporate offices, brand leadership is available
to discuss more complex issues associated with
the operation of your property.
Operational Support services1 include:
• Special assistance for new hotels to accelerate
availability on all distribution channels
• Orientation support for owners and general
managers new to Wyndham Hotel Group
• Dedicated support services to provide
answers, information and solutions
• On-site1 consultation to address revenue
opportunities and guest retention
Revenue Management
This department is focused on helping properties
deliver the right rate at the right time, and
provides flexible services that can be tailored
to property size, market, and management
approach. All hotels are given access to key
industry reporting such as Smith Travel Research’s
Weekly and Monthly STAR Reports and
Travelclick’s Price Position reports and provided
with our Central Rate and Inventory Support
Program, a basic level of assistance that ensures
that rate offers are available for sale across all
channels in an optimal fashion.
For an additional fee, properties can also chose
a full service centralized Revenue Management
for-hire service that includes:
and Latin America. Members accumulate points
either by staying at a participating hotel or by
purchasing everyday services and products
using a co-branded Wyndham Rewards credit
card. Since its introduction in 2004, Wyndham
Rewards has acquired nearly 7 million active
members who stay more often and drive more
revenue to Wyndham Hotel Group properties
than non-member guests. These members tend
to remain customers over a longer period of
time and are less likely to use third-party channels
when booking.
Global Sales Team
This team’s sole focus is on building the
relationships that deliver the business, all around
the world. Acting as an extension of your sales
team, our Global Sales Department consists of
hospitality professionals located across the globe
that provide revenue-building support in key
segments:
• Group – meetings, incentive trips, conferences
and exhibition (MICE), from corporations,
associations and social organizations
• Specialty Market – transportation, sports,
government, member benefits, and tour & travel
• Travel – travel management companies (TMC),
consortia, tour and wholesale
• Corporate Transient – business travel &
relocations
Training
Wyndham Hotel Group’s School of Hospitality
Operations (SoHO) is a leading hospitality educator,
focused on helping Wyndham Hotel Group’s family
of franchised and managed hotels create excep-
tional experiences for their guests and employees.
From General Manager Certification programs to
our live webinars and self-paced online course and
videos, our goal is to help you attain relevant skills
and knowledge and lead the way towards new
possibilities and exceptional results.
Classes are led by experienced, knowledgeable
trainers who are committed to creating a learning
environment that provides opportunities to help
broaden your skills and professional knowledge,
whether you are new to the industry or a veteran.
DELIVERING SIGNIFICANT VALUE
1 Available only for select brands2 Marketing campaigns differ among brands. Some brand marketing
campaigns may not utilize television, radio, print and/or online forms of advertising.
Marketing & Distribution Services
Online and offline, Wyndham Hotel Group’s team
of marketing experts optimize brand exposure
and maximize distribution through a multifaceted
approach. In addition to the support of subject
matter experts in eCommerce and Distribution
that work across Wyndham Hotel Group, each
brand also has a dedicated marketing team
focused on generating consumer awareness of
and preference for each of our 15 brands through
unique and integrated marketing plans. Marketing
strategies and tactics vary depending on the
needs of the specific brand and local market,
but all are designed to help drive more business
through the most profitable channels.
Integrated marketing initiatives may include:
• National television, radio, print and online
campaigns2
• Exposure on top search engines, online travel
sites and other online ad networks1
• Regional co-op marketing programs1
• Public relations
• Key sponsorships for target demographics1
• Targeted promotions to drive trial
• Direct marketing including email campaigns1
• Social Media strategies
• Travel trade efforts including GDS advertising
and Travel Agent programs1
A key focus is the continual investment in and
optimization of the company’s eCommerce
capabilities to drive business to its proprietary
online channels which provide owners a lower
cost of distribution.
• Newly redesigned websites make searching,
shopping and booking easier than ever
• Mobile optimized sites and apps take advantage
of the ever-increasing number of consumers
purchasing Smartphones and using mobile
devices for web searches.
• Industry leading “Express Book” functionality
enables consumers to make same day or next
day reservations on their mobile device with-
out a credit card.
• In-house online marketing function ensures
hospitality expertise and laser focus on our
core business
Offline, call center professionals are available
24/7 and effective call transfer programs for
reservations support create an efficient process
for both guest and owner.
To maximize third party online channels, owners
are provided with connectivity to key online
travel agents, aggregators and third party referral
sites, and direct connections to select online
partners. Long-standing relationships with Travel
Agents and Travel Management Companies
facilitate:
• GDS management and advertising opportunities
• Centralized commission processing services
MyPortal-Wyndham Hotel Group Intranet
Available online 24 hours a day, 7 days a week,
MyPortal is your single point of access for
information and communications for operating
your property. Key features include:
• Tools
• Online Billing system including an archive
of past statements and billing detail
• Customer care management system along
with email alerts
• WynReview system to manage social
media feedback of your property
• WynSource system to purchase materials
from our approved suppliers
• SoHO Learning System for registering
and launching training courses
• Travel Agent Commission Processing
which is a centralized payment on travel
agent commissions
• Reports
• Smith Travel STAR Reports
• Wyndham Rewards guest stay activity
• Monthly Management reports
• Communications
• Action Required Alerts – high-priority,
time sensitive, revenue impacting notifications
• Memos & e-newsletters from the brand team
• In the Spotlight – upcoming events, new
programs and meetings
With over 7,100 hotels and more than 608,000 rooms on six continents, Wyndham Hotel Group
welcomes millions of guests every year. Our diverse array of hotel brands are positioned in virtually
every market segment, all backed by the strength and resources of Wyndham Hotel Group.
Wyndham Worldwide
Wyndham Hotel Group is part of Wyndham Worldwide – one of the world’s largest hospitality
companies. Every year, Wyndham Worldwide welcomes over 240 million owners, members and
customers to its iconic brands, resorts and vacation destinations. Wyndham Worldwide was
ranked by FORTUNE magazine as the most admired company in the hospitality industry in 2012
as well as the greenest hotel and restaurant company in the U.S. by Newsweek magazine in 2011.
BE WITH US AND STAY WITH US
Wyndham Hotels and Resorts® is an upscale,
full-service brand with properties located in key
business and vacation destinations around the
world. Wyndham properties feature restaurants,
flexible meeting space, business and fitness
centers. Resorts offer golf, beautiful beaches,
spas and more. Wyndham Grand® Collection
is the crown jewel of the Wyndham family.
Situated in spectacular resort and urban des-
tinations, each Wyndham Grand offers a unique
experience, sophisticated design, distinct dining
options and elegant spaces for both social and
business events. Wyndham Garden® hotels are
located in convenient business, airport and
suburban locations and offer casual dining
options and flexible meeting space that can
accommodate a wide range of functions.
WYNDHAM HOTELS AND RESORTS
• Founded in 1981
• Wyndham Hotels and Resorts®
• Wyndham Grand® Collection
• Wyndham Hotels
• Wyndham Resorts
• Wyndham Garden®
• Over 101 properties with over 25,000
rooms1
• Properties on 4 continents in 14 countries
1 as of June 30, 2012
20
TRYP by WyndhamTM is a select-service, mid-
priced hotel brand located in key urban markets
throughout North America, Europe, Central
America and South America, including Madrid,
Barcelona, Paris, Lisbon, Frankfurt, New York,
Buenos Aires, Sao Paulo and Montevideo. Hotels
cater to both business and leisure travelers
with accommodations suited for different travel
needs and preferences: the Premium Room,
designed for business travelers; the Fitness
Room, equipped with exercise machines and
a complimentary Fitness Kit; and the Family
Room, complete with bunk beds for kids and
a larger bed for parents.
TRYP BY WYNDHAM
• Acquired by Wyndham Hotel Group
in 2010
• The brand benefits from a strategic
alliance between Wyndham Hotel
Group and Meliá International Hotels
to develop the brand globally and
market hotels cooperatively through
their central reservation systems and
loyalty programs
• Specialty rooms: Fitness Rooms,
Family Rooms • 89 properties and 12,800 rooms
1 as of June 30, 2012
22
Wingate by Wyndham® is a prototypical design
hotel chain in the upper end of the midscale
without food and beverage segment with over
160 properties in North America. Each hotel offers
amenities and services that make life on the road
more productive, all for one simple rate. Guests
enjoy oversized rooms appointed with all the
comforts and conveniences of home and office.
Each room has a flat screen TV, high-speed
internet access, in-room microwave, refrigerator,
and more. The brand also offers complimentary
hot breakfast, a 24-hour business center with
free printing, copying and faxing and free access
to the gym.
WINGATE BY WYNDHAM
• Founded in 1995
• In 2007, Wingate became affiliated with
Wyndham Hotels and Resorts
• Wingate prototype includes: site plan,
complete engineered drawings, full project
specs and product cut sheets, option of
using wood frame structural system
• A robust pre-opening sales and support
team for new hotels• Over 160 properties and 14,700 rooms in
the United States, Canada and Mexico1
1 as of June 30, 2012
24
Hawthorn Suites® by Wyndham is an extended
stay brand that provides an ideal atmosphere
for travelers, whether they’re embarking on a
temporary assignment, relocating to a new area,
or vacationing. Guests enjoy spacious suites
with kitchens, free internet, complimentary
breakfast and social hours and the convenience
of services such as on-premise stores and laundry
facilities for the feeling of home while away on
longer stays. With nearly 80 locations and growing,
Hawthorn Suites are located throughout North
America and have presence in Europe, the Middle
East and Asia. Hawthorn Suites are in diverse
locales, including major cities, tourism centers
and smaller towns.
HAWTHORN SUITES BY WYNDHAM
• Founded in 1986
• Affiliated with Wyndham Hotels and
Resorts in 2009
• Nearly 80 properties and 7,300 rooms1
1 as of June 30, 2012
26
Microtel Inn & Suites by Wyndham® is an award- winning chain of more than 300 hotels throughout the United States, Canada, Mexico and the Philippines. Microtel is also the only prototypical, all new- construction brand in the economy segment. For the guest, this means a consistent experience featuring award-winning contemporary guest room and public area designs. For developers, Microtel provides hotel operators low cost of construction combined with support and guidance from ground break to grand opening as well as low cost of ongoing operations. Positioned in the upper-end of the economy segment, all properties offer complimentary continental breakfast, free wired and wireless internet access and free local and long distance calls.
MICROTEL INN & SUITES BY WYNDHAM
• The only prototypical all new-construction
brand in the economy segment
• Acquired by Wyndham Hotel Group
in 2008
• Affiliated with Wyndham Hotels and
Resorts in 2012
• Over 300 and nearly 22,000 rooms
worldwide1
1 as of June 30, 2012
28
Dream Hotels® offer a progressive and unexpected list of services and amenities with a sense of humor and whimsy. Design is at the forefront of these concept lifestyle hotels, yet comfort and convenience is never compromised. All Dream hotels reside in prime, city center or true destinaton resort locatons, ensuring that lines are always blurred between business and pleasure. Dream Hotels are led by award-winning and locally popular restaurant and lounge offerings. Expect inventive, engaging and intelligent design in both guest room and public spaces coupled with unexpected and anticipatory service offerings.
DREAM HOTELS
• Emerging brand offering fashion forward
design, accommodation and destination
dining
• Locations in US, India, Asia
• Affiliated with Wyndham in 2010
• 5 properties and 990 rooms1
1 as of June 30, 2012
30
Planet Hollywood® is revolutionizing the upscale hotel market with a stunning collection of rooms, each with its own one-of-a kind touch of Hollywood memorabilia and richly appointed amenities. Exemplary service and surroundings will delight business and leisure travelers alike, providing them with the highest level of Red Carpet service around every corner. Guests will always feel like a star while they are staying in the house that fame built and will enjoy culinary creations that will ensure their return.
PLANET HOLLYWOOD
• Fame is the brand’s mantra and the
singular mission is to deliver the Planet
Hollywood Red Carpet ExperienceTM
• Celebrity fueled Public Relations and
Brand Marketing Machine
• Emerging global and exciting brand
• Affiliated with Wyndham in 2010
• One property and 2,587 rooms1
1 as of June 30, 2012 Designed by Jonathan Adler32
Ramada® is a global midscale with food and
beverage hotel chain in more than 47 countries
worldwide. All Ramada hotels feature free
wireless high-speed internet access, meeting
rooms, business services, fitness facilities and
upgraded bath amenities. Most offer on-site
restaurants.
RAMADA
• Founded in 1954
• North America
Ramada Plaza Hotel®
Ramada®
• Internationally
Ramada Plaza Hotel
Ramada Resort
Ramada
Ramada Encore• 840 properties with over 113,000
rooms in more than 47 countries
on 5 continents1
1 as of June 30, 2012
34
Night Hotels® is an affordably styled misdcale
lifestyle brand that doesn’t conform, it’s bold
and is a bit of a rebel. Night’s design takes
traditional hotel spaces and converts them
into social gathering spots offering guests the
ability to engage and interact in a comfortable,
casual and understated environment.
NIGHT HOTELS
• Emerging lifestyle brand in the
midscale segment
• Affiliated with Wyndham in 2010
• 2 properties and 422 rooms
1 as of June 30, 2012
36
Baymont Inn & Suites® is a midscale limited
service hotel chain with over 250 properties
predominantly in the United States. Specializing
in “hometown hospitality,” all Baymont hotels
feature both traditional guest rooms and well
appointed suites. Free guest amenities include
a full continental breakfast at the Baymont
Breakfast Corner, wireless high-speed internet
access, full use of the Baymont fitness center
and fresh-baked chocolate chip cookies during
the relaxation evening hours. Unlike many of its
competitors, the Baymont name is clean and
vibrant, with a colorful logo as bright as the
brand’s future.
BAYMONT INN & SUITES
• Founded as Budgetel Inns® in 1974
• Evolved into Baymont Inn & Suites
in 1998
• Over 250 properties with over 21,000
rooms in the United States and Canada1
1 as of June 30, 2012
38
Days Inn® is a leading global brand in the
economy segment with more guest rooms than
any other economy brand in the world and over
1,820 properties worldwide. Under its “Best
Value under the Sun” market positioning,
Days Inn hotels offer value-conscious consumers
free high speed internet. Most of our hotels also
offer free Daybreak® breakfast. Many of our hotels
have restaurants, pools and meeting rooms.
DAYS INN
• Founded in 1970
• Days Inn Tiers include: Days Inn®, Days
Hotel®, Days Inn & Suites® and Days
Suites®
• Over 1,820 properties and 146,000
rooms on five continents1
1 as of June 30, 2012
40
Super 8 Worldwide® is the world’s largest economy
lodging chain with over 2,200 properties in the
U.S., Canada and China. Super 8 has recently
launched a brand refresh with a new logo and
a fresh, new interior and exterior design program.
Guests can depend on every Super 8 to deliver
on the brand’s “8 point promise,” which includes
complimentary SuperStart® breakfast, free high-
speed internet access, upgraded bath ameni-
ties, free in-room coffee, kids under 17 stay free
and free premium cable or satellite TV.
SUPER 8
• Founded in 1971
• Most locations of any economy lodging
chain in the world
• Introduced new Innov8te room package
• Over 2,200 properties and 144,000
rooms in the United States, Canada
and China1
1 as of June 30, 2012
42
Howard Johnson® is one of the most iconic hotel
brands in America. The brand pioneered hotel
franchising in 1954. Today Howard Johnson has
over 440 hotels in North America, Latin America,
Asia and other international markets. In North
America, the brand operates in the midscale
and economy segments while internationally the
brand includes mid-scale and upscale hotels.
The Howard Johnson brand targets families
and leisure travelers, providing complimentary
continental “Rise and Dine®” breakfast and high-
speed internet access.
HOWARD JOHNSON
• Began with a small-town soda fountain
in 1925
• Expanded into lodging in 1954
• A service culture centered on delivering
“happiness” to each guest is a cornerstone
of the brand.
• Proud to be the “Official Hotel Company
of the Harlem Globetrotters• Over 440 properties and 44,000
rooms in the U.S. and other
international markets1
1 as of June 30, 2012
44
Travelodge® is a hotel chain with more than
430 properties across North America. The brand
operates primarily in the economy segment in
the U.S. and in the midscale with food and beverage
segment in Canada. Travelodge targets leisure
travelers with a focus on travelers who embody
the adventurous spirit and offers guests compli-
mentary Bear Bites® continental breakfast and
free high-speed internet access.
TRAVELODGE
• Founded in 1939
• Travelodge is proud to partner with
National Geographic and the Association
of Zoos and Aquariums
• Brand ambassador Sleepy Bear plays
an important role in advancing the
Travelodge “Stay Close to Adventure”
brand promise
• More than 430 properties with almost
32,000 rooms1
1 as of June 30, 2012
46
Knights Inn® is a budget hotel chain with 350
locations across North America. Hotels provide
basic overnight accommodations and compli-
mentary continental breakfast for an affordable
price. For operators, from first time owners
to experienced hoteliers, the brand provides a
lower cost of entry and competitive terms while
still providing the extensive tools, systems and
resources of the Wyndham Hotel Group.
KNIGHTS INN
• Founded in 1974
• Competitive development program
with a low cost of entry and a first
anniversary window
• 350 properties with over 22,200 rooms
in the United States and Canada1
1 as of June 30, 2012
48
© 2012 Wyndham Hotel Group, LLC. All rights reserved. Offering by prospectus only. This advertisement is not an offer. An offering can only be made by a prospectus first filed with the Department of Law of the State of New York. Such a filing does not constitute approval by the department of law. Wyndham Hotel Group, LLC, 22 Sylvan Way, Parsippany, NJ 07054, 973.753.6600.
800.758.8999
whgdevelopment.com
EVERY KIND OF TRAVELER. EVERY KIND OF TRIP.