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Wyndham Hotel Group - Miguel Guedes de Sousa

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THE WORLD’S LARGEST AND MOST DIVERSE HOTEL COMPANY HOTELS FOR EVERY TRAVELER
Transcript
Page 1: Wyndham Hotel Group - Miguel Guedes de Sousa

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Page 2: Wyndham Hotel Group - Miguel Guedes de Sousa

OVER 7,100 HOTELS

THE LARGEST HOTEL COMPANY IN THE WORLD*

*Based on number of hotels.

Page 3: Wyndham Hotel Group - Miguel Guedes de Sousa

REPRESENTING MORE THAN 608,000 ROOMS

Page 4: Wyndham Hotel Group - Miguel Guedes de Sousa

ON 6 CONTINENTS

IN MORE THAN 66 COUNTRIES

Page 5: Wyndham Hotel Group - Miguel Guedes de Sousa

HOTELS FOR EVERY TRAVELER

Page 6: Wyndham Hotel Group - Miguel Guedes de Sousa

WELCOME TO WYNDHAM HOTEL GROUP

It is my great pleasure and privilege to introduce

Wyndham Hotel Group, the world’s largest and

most diverse hotel company with over 7,100

hotels in more than 66 countries around the globe.

From the upper-upscale offerings of our name-

sake Wyndham Hotels and Resorts brand, to the

distinctly comfortable and iconic Days Inn, Super 8

and Howard Johnson brands, our hotels are some

of the most well known in the industry and span

almost every segment.

In addition, we take great pride in our commitment

to providing unparalleled service and support to

our owners. Very simply, we know our success is

dependent upon your success, which is why we

offer comprehensive training, insightful market-

ing assistance, dedicated operational support

and powerful revenue management tools. Our

entire system is geared toward helping your

business thrive.

These are exciting times for our company and

our brands. As you search for the business

opportunity that’s best for you, I invite you to

take a closer look at Wyndham Hotel Group and

all we have to offer. I look forward to the day

when we can count you among the many valued

members of the Wyndham family.

Yours truly,

Eric A. Danziger

Wyndham Hotels and Resorts

18

TRYP

20

Wingate by Wyndham

22

Hawthorn Suites by Wyndham

24

Microtel Inn and Suites by Wyndham

26

Dream

28

Planet Hollywood

30

Ramada

32

Night

34

Baymont

36

Days Inn

38

Super 8

40

Howard Johnson

42

Travelodge

44

Knights Inn

46

TABLE OF CONTENTS

Page 7: Wyndham Hotel Group - Miguel Guedes de Sousa

For more information about Strategic

Development and Sourcing, visit us online

at http://developmentsupport.wyn.com.

Wyndham Rewards®

Wyndham Rewards®, the company’s point-based

guest loyalty program, is the largest in the lodging

industry based on the number of participating

hotels. The Wyndham Rewards program increases

guest frequency and retention by enabling

travelers to earn and/or redeem at more than

6,500 hotels located around the globe including

the U.S., Canada, Mexico, Europe, Asia Pacific

• Strategic demand planning

• Competitive rate positioning

• GDS market share analysis

• Inventory management across all channels

• Robust reporting

• Global Sales analysis

• Third-party relationship management

Strategic Development & Sourcing

Building a strong competitive brand and profit-

able business takes resources. As part of the

Wyndham Worldwide family you immediately

gain access to valuable, exclusive services from

our highly experienced Strategic Development

& Sourcing teams.

Development Planning & Construction

Developing a new hotel or renovating an existing one? Development Planning and Construction

offers brand expertise and a full array of Technical

Services to support your design and construction

needs.

Strategic Sourcing

Looking for ways to increase profits and lower your Total Cost of Ownership (TCO)? Strategic

Sourcing leverages the combined purchasing

power of Wyndham Worldwide to deliver the

lowest prices on higher quality products and

services to enhance your guest experience.

FF&E Procurement And Installation

Upgrading or renovating to meet a new brand standard? Our Designated Service Provider

(DSP) program offers full-service Furniture,

Fixture and Equipment (FF&E) sourcing,

procurement and installation services.

THE LEADING GLOBAL HOTEL COMPANY

Pre-Opening Support

From the time you become part of the Wyndham

Hotel Group family through the opening of your

hotel, you will be assigned a Wyndham Hotel

Group professional who will be your main point

of contact to address any and all needs that you

may have. Whether you join us as a conversion

with an existing hotel or are a new construction

development project, our professionals have the

experience and expertise necessary to facilitate

an efficient property opening process. Conversion

openings are assigned a Property Openings

Manager who will support you in your pre-opening

needs, including reviewing brand standards and

quality requirements, insurance, brand identification

and Property Management System (“PMS”)

requirements. New construction development

projects start working with the Development,

Planning and Construction Services team which

review your site plans and offer assistance

throughout the ground break phase. Once you

break ground, you will be further assisted by a

Property Openings Manager as well.

Operational Support

Once your hotel is open for sale on our reservation

system, Wyndham Hotel Group offers a multi-

level operations support team to help maximize

your performance. The Operations Support Desk

(“OSD”) is just a toll-free phone call away and

will be your primary point of contact for any

operational questions or concerns. Our field-

based Directors of Operations & Support

(“DOS”)1 will conduct on-site business meetings

over the course of the year to help you make the

most of the tools, systems and resources offered

by both your brand and Wyndham Hotel Group.

They will also provide objective recommendations

to improve the overall guest experience and

optimize local sales and marketing efforts. The

third dimension of our franchise support system

is your brand leadership team. Based in our

corporate offices, brand leadership is available

to discuss more complex issues associated with

the operation of your property.

Operational Support services1 include:

• Special assistance for new hotels to accelerate

availability on all distribution channels

• Orientation support for owners and general

managers new to Wyndham Hotel Group

• Dedicated support services to provide

answers, information and solutions

• On-site1 consultation to address revenue

opportunities and guest retention

Revenue Management

This department is focused on helping properties

deliver the right rate at the right time, and

provides flexible services that can be tailored

to property size, market, and management

approach. All hotels are given access to key

industry reporting such as Smith Travel Research’s

Weekly and Monthly STAR Reports and

Travelclick’s Price Position reports and provided

with our Central Rate and Inventory Support

Program, a basic level of assistance that ensures

that rate offers are available for sale across all

channels in an optimal fashion.

For an additional fee, properties can also chose

a full service centralized Revenue Management

for-hire service that includes:

and Latin America. Members accumulate points

either by staying at a participating hotel or by

purchasing everyday services and products

using a co-branded Wyndham Rewards credit

card. Since its introduction in 2004, Wyndham

Rewards has acquired nearly 7 million active

members who stay more often and drive more

revenue to Wyndham Hotel Group properties

than non-member guests. These members tend

to remain customers over a longer period of

time and are less likely to use third-party channels

when booking.

Page 8: Wyndham Hotel Group - Miguel Guedes de Sousa

Global Sales Team

This team’s sole focus is on building the

relationships that deliver the business, all around

the world. Acting as an extension of your sales

team, our Global Sales Department consists of

hospitality professionals located across the globe

that provide revenue-building support in key

segments:

• Group – meetings, incentive trips, conferences

and exhibition (MICE), from corporations,

associations and social organizations

• Specialty Market – transportation, sports,

government, member benefits, and tour & travel

• Travel – travel management companies (TMC),

consortia, tour and wholesale

• Corporate Transient – business travel &

relocations

Training

Wyndham Hotel Group’s School of Hospitality

Operations (SoHO) is a leading hospitality educator,

focused on helping Wyndham Hotel Group’s family

of franchised and managed hotels create excep-

tional experiences for their guests and employees.

From General Manager Certification programs to

our live webinars and self-paced online course and

videos, our goal is to help you attain relevant skills

and knowledge and lead the way towards new

possibilities and exceptional results.

Classes are led by experienced, knowledgeable

trainers who are committed to creating a learning

environment that provides opportunities to help

broaden your skills and professional knowledge,

whether you are new to the industry or a veteran.

DELIVERING SIGNIFICANT VALUE

1 Available only for select brands2 Marketing campaigns differ among brands. Some brand marketing

campaigns may not utilize television, radio, print and/or online forms of advertising.

Marketing & Distribution Services

Online and offline, Wyndham Hotel Group’s team

of marketing experts optimize brand exposure

and maximize distribution through a multifaceted

approach. In addition to the support of subject

matter experts in eCommerce and Distribution

that work across Wyndham Hotel Group, each

brand also has a dedicated marketing team

focused on generating consumer awareness of

and preference for each of our 15 brands through

unique and integrated marketing plans. Marketing

strategies and tactics vary depending on the

needs of the specific brand and local market,

but all are designed to help drive more business

through the most profitable channels.

Integrated marketing initiatives may include:

• National television, radio, print and online

campaigns2

• Exposure on top search engines, online travel

sites and other online ad networks1

• Regional co-op marketing programs1

• Public relations

• Key sponsorships for target demographics1

• Targeted promotions to drive trial

• Direct marketing including email campaigns1

• Social Media strategies

• Travel trade efforts including GDS advertising

and Travel Agent programs1

A key focus is the continual investment in and

optimization of the company’s eCommerce

capabilities to drive business to its proprietary

online channels which provide owners a lower

cost of distribution.

• Newly redesigned websites make searching,

shopping and booking easier than ever

• Mobile optimized sites and apps take advantage

of the ever-increasing number of consumers

purchasing Smartphones and using mobile

devices for web searches.

• Industry leading “Express Book” functionality

enables consumers to make same day or next

day reservations on their mobile device with-

out a credit card.

• In-house online marketing function ensures

hospitality expertise and laser focus on our

core business

Offline, call center professionals are available

24/7 and effective call transfer programs for

reservations support create an efficient process

for both guest and owner.

To maximize third party online channels, owners

are provided with connectivity to key online

travel agents, aggregators and third party referral

sites, and direct connections to select online

partners. Long-standing relationships with Travel

Agents and Travel Management Companies

facilitate:

• GDS management and advertising opportunities

• Centralized commission processing services

MyPortal-Wyndham Hotel Group Intranet

Available online 24 hours a day, 7 days a week,

MyPortal is your single point of access for

information and communications for operating

your property. Key features include:

• Tools

• Online Billing system including an archive

of past statements and billing detail

• Customer care management system along

with email alerts

• WynReview system to manage social

media feedback of your property

• WynSource system to purchase materials

from our approved suppliers

• SoHO Learning System for registering

and launching training courses

• Travel Agent Commission Processing

which is a centralized payment on travel

agent commissions

• Reports

• Smith Travel STAR Reports

• Wyndham Rewards guest stay activity

• Monthly Management reports

• Communications

• Action Required Alerts – high-priority,

time sensitive, revenue impacting notifications

• Memos & e-newsletters from the brand team

• In the Spotlight – upcoming events, new

programs and meetings

Page 9: Wyndham Hotel Group - Miguel Guedes de Sousa

With over 7,100 hotels and more than 608,000 rooms on six continents, Wyndham Hotel Group

welcomes millions of guests every year. Our diverse array of hotel brands are positioned in virtually

every market segment, all backed by the strength and resources of Wyndham Hotel Group.

Wyndham Worldwide

Wyndham Hotel Group is part of Wyndham Worldwide – one of the world’s largest hospitality

companies. Every year, Wyndham Worldwide welcomes over 240 million owners, members and

customers to its iconic brands, resorts and vacation destinations. Wyndham Worldwide was

ranked by FORTUNE magazine as the most admired company in the hospitality industry in 2012

as well as the greenest hotel and restaurant company in the U.S. by Newsweek magazine in 2011.

BE WITH US AND STAY WITH US

Page 10: Wyndham Hotel Group - Miguel Guedes de Sousa

Wyndham Hotels and Resorts® is an upscale,

full-service brand with properties located in key

business and vacation destinations around the

world. Wyndham properties feature restaurants,

flexible meeting space, business and fitness

centers. Resorts offer golf, beautiful beaches,

spas and more. Wyndham Grand® Collection

is the crown jewel of the Wyndham family.

Situated in spectacular resort and urban des-

tinations, each Wyndham Grand offers a unique

experience, sophisticated design, distinct dining

options and elegant spaces for both social and

business events. Wyndham Garden® hotels are

located in convenient business, airport and

suburban locations and offer casual dining

options and flexible meeting space that can

accommodate a wide range of functions.

WYNDHAM HOTELS AND RESORTS

• Founded in 1981

• Wyndham Hotels and Resorts®

• Wyndham Grand® Collection

• Wyndham Hotels

• Wyndham Resorts

• Wyndham Garden®

• Over 101 properties with over 25,000

rooms1

• Properties on 4 continents in 14 countries

1 as of June 30, 2012

20

Page 11: Wyndham Hotel Group - Miguel Guedes de Sousa

TRYP by WyndhamTM is a select-service, mid-

priced hotel brand located in key urban markets

throughout North America, Europe, Central

America and South America, including Madrid,

Barcelona, Paris, Lisbon, Frankfurt, New York,

Buenos Aires, Sao Paulo and Montevideo. Hotels

cater to both business and leisure travelers

with accommodations suited for different travel

needs and preferences: the Premium Room,

designed for business travelers; the Fitness

Room, equipped with exercise machines and

a complimentary Fitness Kit; and the Family

Room, complete with bunk beds for kids and

a larger bed for parents.

TRYP BY WYNDHAM

• Acquired by Wyndham Hotel Group

in 2010

• The brand benefits from a strategic

alliance between Wyndham Hotel

Group and Meliá International Hotels

to develop the brand globally and

market hotels cooperatively through

their central reservation systems and

loyalty programs

• Specialty rooms: Fitness Rooms,

Family Rooms • 89 properties and 12,800 rooms

1 as of June 30, 2012

22

Page 12: Wyndham Hotel Group - Miguel Guedes de Sousa

Wingate by Wyndham® is a prototypical design

hotel chain in the upper end of the midscale

without food and beverage segment with over

160 properties in North America. Each hotel offers

amenities and services that make life on the road

more productive, all for one simple rate. Guests

enjoy oversized rooms appointed with all the

comforts and conveniences of home and office.

Each room has a flat screen TV, high-speed

internet access, in-room microwave, refrigerator,

and more. The brand also offers complimentary

hot breakfast, a 24-hour business center with

free printing, copying and faxing and free access

to the gym.

WINGATE BY WYNDHAM

• Founded in 1995

• In 2007, Wingate became affiliated with

Wyndham Hotels and Resorts

• Wingate prototype includes: site plan,

complete engineered drawings, full project

specs and product cut sheets, option of

using wood frame structural system

• A robust pre-opening sales and support

team for new hotels• Over 160 properties and 14,700 rooms in

the United States, Canada and Mexico1

1 as of June 30, 2012

24

Page 13: Wyndham Hotel Group - Miguel Guedes de Sousa

Hawthorn Suites® by Wyndham is an extended

stay brand that provides an ideal atmosphere

for travelers, whether they’re embarking on a

temporary assignment, relocating to a new area,

or vacationing. Guests enjoy spacious suites

with kitchens, free internet, complimentary

breakfast and social hours and the convenience

of services such as on-premise stores and laundry

facilities for the feeling of home while away on

longer stays. With nearly 80 locations and growing,

Hawthorn Suites are located throughout North

America and have presence in Europe, the Middle

East and Asia. Hawthorn Suites are in diverse

locales, including major cities, tourism centers

and smaller towns.

HAWTHORN SUITES BY WYNDHAM

• Founded in 1986

• Affiliated with Wyndham Hotels and

Resorts in 2009

• Nearly 80 properties and 7,300 rooms1

1 as of June 30, 2012

26

Page 14: Wyndham Hotel Group - Miguel Guedes de Sousa

Microtel Inn & Suites by Wyndham® is an award- winning chain of more than 300 hotels throughout the United States, Canada, Mexico and the Philippines. Microtel is also the only prototypical, all new- construction brand in the economy segment. For the guest, this means a consistent experience featuring award-winning contemporary guest room and public area designs. For developers, Microtel provides hotel operators low cost of construction combined with support and guidance from ground break to grand opening as well as low cost of ongoing operations. Positioned in the upper-end of the economy segment, all properties offer complimentary continental breakfast, free wired and wireless internet access and free local and long distance calls.

MICROTEL INN & SUITES BY WYNDHAM

• The only prototypical all new-construction

brand in the economy segment

• Acquired by Wyndham Hotel Group

in 2008

• Affiliated with Wyndham Hotels and

Resorts in 2012

• Over 300 and nearly 22,000 rooms

worldwide1

1 as of June 30, 2012

28

Page 15: Wyndham Hotel Group - Miguel Guedes de Sousa

Dream Hotels® offer a progressive and unexpected list of services and amenities with a sense of humor and whimsy. Design is at the forefront of these concept lifestyle hotels, yet comfort and convenience is never compromised. All Dream hotels reside in prime, city center or true destinaton resort locatons, ensuring that lines are always blurred between business and pleasure. Dream Hotels are led by award-winning and locally popular restaurant and lounge offerings. Expect inventive, engaging and intelligent design in both guest room and public spaces coupled with unexpected and anticipatory service offerings.

DREAM HOTELS

• Emerging brand offering fashion forward

design, accommodation and destination

dining

• Locations in US, India, Asia

• Affiliated with Wyndham in 2010

• 5 properties and 990 rooms1

1 as of June 30, 2012

30

Page 16: Wyndham Hotel Group - Miguel Guedes de Sousa

Planet Hollywood® is revolutionizing the upscale hotel market with a stunning collection of rooms, each with its own one-of-a kind touch of Hollywood memorabilia and richly appointed amenities. Exemplary service and surroundings will delight business and leisure travelers alike, providing them with the highest level of Red Carpet service around every corner. Guests will always feel like a star while they are staying in the house that fame built and will enjoy culinary creations that will ensure their return.

PLANET HOLLYWOOD

• Fame is the brand’s mantra and the

singular mission is to deliver the Planet

Hollywood Red Carpet ExperienceTM

• Celebrity fueled Public Relations and

Brand Marketing Machine

• Emerging global and exciting brand

• Affiliated with Wyndham in 2010

• One property and 2,587 rooms1

1 as of June 30, 2012 Designed by Jonathan Adler32

Page 17: Wyndham Hotel Group - Miguel Guedes de Sousa

Ramada® is a global midscale with food and

beverage hotel chain in more than 47 countries

worldwide. All Ramada hotels feature free

wireless high-speed internet access, meeting

rooms, business services, fitness facilities and

upgraded bath amenities. Most offer on-site

restaurants.

RAMADA

• Founded in 1954

• North America

Ramada Plaza Hotel®

Ramada®

• Internationally

Ramada Plaza Hotel

Ramada Resort

Ramada

Ramada Encore• 840 properties with over 113,000

rooms in more than 47 countries

on 5 continents1

1 as of June 30, 2012

34

Page 18: Wyndham Hotel Group - Miguel Guedes de Sousa

Night Hotels® is an affordably styled misdcale

lifestyle brand that doesn’t conform, it’s bold

and is a bit of a rebel. Night’s design takes

traditional hotel spaces and converts them

into social gathering spots offering guests the

ability to engage and interact in a comfortable,

casual and understated environment.

NIGHT HOTELS

• Emerging lifestyle brand in the

midscale segment

• Affiliated with Wyndham in 2010

• 2 properties and 422 rooms

1 as of June 30, 2012

36

Page 19: Wyndham Hotel Group - Miguel Guedes de Sousa

Baymont Inn & Suites® is a midscale limited

service hotel chain with over 250 properties

predominantly in the United States. Specializing

in “hometown hospitality,” all Baymont hotels

feature both traditional guest rooms and well

appointed suites. Free guest amenities include

a full continental breakfast at the Baymont

Breakfast Corner, wireless high-speed internet

access, full use of the Baymont fitness center

and fresh-baked chocolate chip cookies during

the relaxation evening hours. Unlike many of its

competitors, the Baymont name is clean and

vibrant, with a colorful logo as bright as the

brand’s future.

BAYMONT INN & SUITES

• Founded as Budgetel Inns® in 1974

• Evolved into Baymont Inn & Suites

in 1998

• Over 250 properties with over 21,000

rooms in the United States and Canada1

1 as of June 30, 2012

38

Page 20: Wyndham Hotel Group - Miguel Guedes de Sousa

Days Inn® is a leading global brand in the

economy segment with more guest rooms than

any other economy brand in the world and over

1,820 properties worldwide. Under its “Best

Value under the Sun” market positioning,

Days Inn hotels offer value-conscious consumers

free high speed internet. Most of our hotels also

offer free Daybreak® breakfast. Many of our hotels

have restaurants, pools and meeting rooms.

DAYS INN

• Founded in 1970

• Days Inn Tiers include: Days Inn®, Days

Hotel®, Days Inn & Suites® and Days

Suites®

• Over 1,820 properties and 146,000

rooms on five continents1

1 as of June 30, 2012

40

Page 21: Wyndham Hotel Group - Miguel Guedes de Sousa

Super 8 Worldwide® is the world’s largest economy

lodging chain with over 2,200 properties in the

U.S., Canada and China. Super 8 has recently

launched a brand refresh with a new logo and

a fresh, new interior and exterior design program.

Guests can depend on every Super 8 to deliver

on the brand’s “8 point promise,” which includes

complimentary SuperStart® breakfast, free high-

speed internet access, upgraded bath ameni-

ties, free in-room coffee, kids under 17 stay free

and free premium cable or satellite TV.

SUPER 8

• Founded in 1971

• Most locations of any economy lodging

chain in the world

• Introduced new Innov8te room package

• Over 2,200 properties and 144,000

rooms in the United States, Canada

and China1

1 as of June 30, 2012

42

Page 22: Wyndham Hotel Group - Miguel Guedes de Sousa

Howard Johnson® is one of the most iconic hotel

brands in America. The brand pioneered hotel

franchising in 1954. Today Howard Johnson has

over 440 hotels in North America, Latin America,

Asia and other international markets. In North

America, the brand operates in the midscale

and economy segments while internationally the

brand includes mid-scale and upscale hotels.

The Howard Johnson brand targets families

and leisure travelers, providing complimentary

continental “Rise and Dine®” breakfast and high-

speed internet access.

HOWARD JOHNSON

• Began with a small-town soda fountain

in 1925

• Expanded into lodging in 1954

• A service culture centered on delivering

“happiness” to each guest is a cornerstone

of the brand.

• Proud to be the “Official Hotel Company

of the Harlem Globetrotters• Over 440 properties and 44,000

rooms in the U.S. and other

international markets1

1 as of June 30, 2012

44

Page 23: Wyndham Hotel Group - Miguel Guedes de Sousa

Travelodge® is a hotel chain with more than

430 properties across North America. The brand

operates primarily in the economy segment in

the U.S. and in the midscale with food and beverage

segment in Canada. Travelodge targets leisure

travelers with a focus on travelers who embody

the adventurous spirit and offers guests compli-

mentary Bear Bites® continental breakfast and

free high-speed internet access.

TRAVELODGE

• Founded in 1939

• Travelodge is proud to partner with

National Geographic and the Association

of Zoos and Aquariums

• Brand ambassador Sleepy Bear plays

an important role in advancing the

Travelodge “Stay Close to Adventure”

brand promise

• More than 430 properties with almost

32,000 rooms1

1 as of June 30, 2012

46

Page 24: Wyndham Hotel Group - Miguel Guedes de Sousa

Knights Inn® is a budget hotel chain with 350

locations across North America. Hotels provide

basic overnight accommodations and compli-

mentary continental breakfast for an affordable

price. For operators, from first time owners

to experienced hoteliers, the brand provides a

lower cost of entry and competitive terms while

still providing the extensive tools, systems and

resources of the Wyndham Hotel Group.

KNIGHTS INN

• Founded in 1974

• Competitive development program

with a low cost of entry and a first

anniversary window

• 350 properties with over 22,200 rooms

in the United States and Canada1

1 as of June 30, 2012

48

Page 25: Wyndham Hotel Group - Miguel Guedes de Sousa

© 2012 Wyndham Hotel Group, LLC. All rights reserved. Offering by prospectus only. This advertisement is not an offer. An offering can only be made by a prospectus first filed with the Department of Law of the State of New York. Such a filing does not constitute approval by the department of law. Wyndham Hotel Group, LLC, 22 Sylvan Way, Parsippany, NJ 07054, 973.753.6600.

800.758.8999

whgdevelopment.com

EVERY KIND OF TRAVELER. EVERY KIND OF TRIP.


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