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xplore Online Food Site Prepared by Chong Chern Dong On 18 Nov 2012
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xplore Online Food SitePrepared by Chong Chern Dong
On 18 Nov 2012
Overview
This research gets statistic records from various reliable sources that provide glance on online food marketing and its potential in Singapore. Throughout the slides, you will have better ideas on Singapore’s online markets and its potential
Agenda
• Singapore Online Statistics• Singapore Annual GDP at Current Market Prices• Singapore Food & Beverage Industry• Innovative Food Recommendation• What’s Next
SingaporeOnline Statistics and Telecommunications
2000 2006 2009 2010
Online Users 1200000 2421800 3370000 3658400
Population 3263209 3654103 4657542 4701069
500,000
1,500,000
2,500,000
3,500,000
4,500,000 77.8% of population online
Internet World Stats
• 85% own an internet capable mobile phone Nielsen Report,
July 2011
• 23% internet users have a tablet computer at home Nielsen Report, July 2011
• 76% iPhone OS users Ad Mob 2011
• 21% Andriod OS users Ad Mob 2011
• Weekly 25 hours per digital users Nielsen Report, July 2011
• Internet usage is surpassing time spent on traditional media such as television, radio and print Nielsen Report, November 2011
SingaporeDigital Consumers and Online Trends
TechInAsia.com
SingaporeAverage Hours Spent Online
ComScore MediaMetrix December 2010
SingaporeComposition of Internet Audiences
smu.edu.sg
SingaporeLeading Search Engines in Singapore
Hitwise April 2011
SingaporeKey Categories Reach in Singapore
ComScore MediaMetrix December 2010
SingaporeTop Websites by Alexa and Hitwise Reports
Hitwise, April 2011
Alexa, April 2011
TechInAsia.com
• 82% internet users on social networks ComScore Media Metrix December
2010
• 2,483,640 people on Facebook who live in Singapore Facebook April 2011
• 77% digital users in Singapore maintain an active Facebook profile Nielsen November 2011
• 13.6% Singapore internet users visited Twitter in January 2011 ComScore Media Metrix January 2011
• 82% Singapore internet users share photo online ComScore Media Metrix December 2010
• 69% Singapore internet users have connected with brands on social networking sites Nielsen July 2011
SingaporeSocial Networking Trends
TechInAsia.com
• World statistics:• 266,000,000 total videos ComScore Media Metrix January 2011
• 25,000,000 total hours of video ComScore Media Metrix January 2011
• Statistics focus on Singapore:• 45% digital consumers in Singapore having an
active Youtube profile Nielsen November 2011
• 114 videos per viewer in Singapore ComScore Media Metrix January 2011
• 10.7 hours per viewer in Singapore ComScore Media Metrix January 2011
SingaporeOnline Video Trends
TechInAsia.com
SingaporeOnline Video Unique Viewers Composition
ComScore Media Metrix December 2010
SingaporeAnnual GDP at Current Market Prices
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20110.00
50,000.00
100,000.00
150,000.00
200,000.00
250,000.00
300,000.00
350,000.00
Market Price; 326,832.40
An
nu
al
Ma
rke
t P
rice
(S
GD
m)
Department of Statistics Singapore
• Accounting for 3% of GDP and food consumption reach USD 7.4 bn in 2011
• Singapore is a relatively wealthy nation with 68% of households have an annual income over USD 50,000
• Consumer demands is growing more complex over time, some of the key industry trends are highlighted below:o Product demand and offeringo Going green and sustaining ito More emphasize on innovationo Varying pricing strategies
SingaporeFood & Beverage Industry
CRI Report
• Accounting for 8% advertisement in Singapore • Breakthrough USD 100,000,000 of total revenue
in 2011• Growing significantly even though GDP is
shrinking for most sectors
SingaporeOnline Advertising Market
CRI Report
SingaporeOnline Advertising Revenue
IAB Singapore
SingaporeComparison With Other Markets
IAB Singapore
Why Food Recommendation
Food and beverage are fundamental of living, we need food and drink to generate energy and supplementary. Most people eat at least twice a day, this is especially at urban city. People hunt for nice food but we haven't seen any better idea on food recommendations. Some food recommendation sites are built in common CMS and some are in blog platform, this restrict the way they grow because out of the box software package may not be able to fulfill the complex demands. However, there are successful websites with good spell lately, such as HungryGoWhere. HungryGoWhere is designed for food recommendations and public ratings but the innovation doesn't seem attractive enough to hold their users. Their improvements are not obvious especially in this social networking rich era. To summarize, food recommendation is still a potential market that worth invest due to its shortfall in Asia Pacific Region.
Innovative Food Recommendation
Food sharing platform that enables posting, rating and location services that do not limit to web but smartphone and tablet. The idea is to provide convenience service to attract people from around the world. When the platform is mature, the team can focus more on profit, say advertisement, selling voucher and running campaign
What’s Next
• Partnership Decisiono What do you want to achieve setting goals
o What can you offer time and material
o How best can you work together with the team time and material
o How soon can you kickoff the project date, time & venue
o How frequent can you meet for the progress update date, time & venue
• Ideas Sharingo Domain Name & Logoo Sloganso Any Ideas to improve the current state
Q&A
Name : Chong Chern Dong
Website : www.mckooi.com
Email Address : [email protected]
Contact Number : +65 9627 5400
