Mr. Peerachai AsadachatreekulBD True Innovation & Head of Startup IncubationTrue Incube (True Corporation)
PRODUCT INNOVATIONS IN THAILAND’S LARGEST CONGLOMERATEProduct Innovations in Thailand’s Largest Conglomerate: New Product Testing: Strategiesfor Market Tests & Advertising Using Omni-Channel in the Disruption Age
14.30 – 15.30
Ms. Nuansiri WorametaviwatG.M.CNR Group & AccREVO
KEY LEARNING POINTS
• Strategies for Product Test
• Stage Concept Testing
• Testing Product Launch
• Selecting the Right Media for New Product and Target Customer
• Developing Effective Advertising & Promotion Campaigns Using OMNI-CHANNEL
• Advertising & Brand Perception Evaluation
KEY LEARNING POINTS
NEW PRODUCT INNOVATION & SUCCESSFUL PRODUCT LAUNCH STRATEGIES
Dr. Suriya LertwattanapongchaiIndependent Director, Precise CorporationManaging Director, Breakthrough Management Group (Thailand)
CHAIR’S SUMMARY AND OPEN DISCUSSION: KEY TAKE-AWAY FORACTIONS ON THE NEXT DAYS
16.45 – 17.30
NEW PRODUCT INNOVATION & SUCCESSFUL PRODUCT LAUNCH STRATEGIES
To drive consumers' needs in the Rising Challenges of Digital Economy, this Masterclass will assist youto develop great ideas and transform them into real products, through innovative thinking and development,combined with successful product launches.By capturing great value from innovation and discovering new business opportunities, the Masterclass willoffer novel perspectives along several key dimensions in this Masterclass, which will focus on proven tooland techniques for developing a capability blueprint and processes necessary to successfully implementyour new product innovation strategy and effective resource planning, as well as predicting marketplaceresponse to innovations, product design and brand strategy, as part of the overall product launch strategy.These include in-depth knowledge in:• IDEA INSPIRATION: Design Thinking and New Idea Screening through in the current market transformation
• PRODUCT INNOVATION PROCESS: Building innovative ideas and concepts in advancement for adding value to your product
into customer requirements from the voice of the customer by applying Ideation Research, Database and In-Store
Behavior in order to understand your customers' beliefs, attitudes and behavior
• INNOVATION PLAN & DEVELOPMENT: returning to sales performance for new product innovation and learning how
businesses set up new product innovations successful
• LAUNCHING PROGRAM: Strategies for a successful launching program from global to regional and the Thai domestic
market; methodologies and tools associated with social networks and digital communities that are the key drivers of
growth and are integral to successful product launch.
• ROI MEASUREMENT: Screening new product innovation and launching plan through effective platform in evaluating
the results
Moreover, the main objective of the Masterclass is to present and draw on real-life case stories from industries for
product developers, researchers, marketing strategists and managers of innovation to interact and learn about the
best practices for the successful launch of new product innovation. This Masterclass is unique and timely at a time
of digital transformation & the intense global market pressures.
WHO SHOULD ATTENDThis conference is specially designed for CEOs, VPs, MDs, GMs, Directors, Managers, Heads,Senior Executives, Decision-Makers, Specialists, responsible for:• Product Development / Planning• Marketing• Marketing Communications• Research and Product Development
• Business Development• Brand Communications• Consumer Insights• Client Service
KEY BENEFITS OF ATTENDING:• Update new perspectives on aligning product innovation with design thinking• Master establishing new product innovation & managing the innovation portfolio• Discover consumer behavior in-store/on-line during this time of digital transformation• Improve product innovation and product design and development• Cascade product innovation and launching strategies from global to regional market• Learn how to launch effective digital marketing within your budget• Beat the market crisis by establishing a successful re-launch campaign• Track new product innovation and launching plan via effective evaluation tools
OMEGAWORLDCLASS Innovation Institute Provides Corporate Leaders and Executives with Global Foresight and Local Insight into theFuture Direction of Industrial Development, Business Excellence & Corporate Sustainability. For more details visit: www.omegaworldclass.org
To be held at a 4 - 5 star hotel withconvenient location in Bangkok CBD, offering comfortable facilities & highquality of service throughout the course.
(Please print in English)
1. Payment prior to the conference is required to complete your registration.2. Upon completion, a letter of confirmation will be delivered to you before the event date.3. The registration fee covers a detailed conference documentation, lunches, refreshments, and all meeting materials.
HOW TO SECURE YOUR SEAT
OMEGAWORLDCLASS 2020
Delegate 1Delegate 2
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Cross cheque / Bank draft payable to “Omega Talent Co., Ltd.” Amount Bt.
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