WELA Fundraising Campaign

X3M Ideas Entry for Young Lions Competition 2014

Background

WELA is an organization that fights for the rights and upliftment of women in the society. Since inception, they have been self funded but now require assistance from the general public to help their cause.This campaign seeks to spur the curious onlooker to support their cause in his/her little way.

BIG IDEA

‘Closer Than You Think’

Rationale

The first reaction when one hears a negative or abusive story towards

women is to either sigh and wonder why bad things happen. However it is

very different when it happens to someone close to you; mother, sister

or daughter.

This campaign capitalizes on the innate emotion to protect women and calls out for donations to an organization that can right the wrongs done towards these women. Using the hashtags #fightformysister, #fightformymother, we will go wild on social media and get everyone geared to help the cause.

LOGO

LOGO RATIONALE

The logo represents the different people that have come to form the organization; WELA. The different colours depict that they have

come from different walks of life for a common cause. The face of the woman within

represents the different women that are protected by the cause of WELA as an

organization.

If the logo were to be described by a sentence, it would say ‘We are here for you, every time.’

POSTERS

COLLATERALS/ STATIONERIES

T - SHIRTS

CANVAS BAGS

REAL LIFE APPLICATIONSCINEMAS

AIRPORT LOUNGE

MALLS

A3 BOARD

THANK YOU