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Xiaomi April 9, 2015
| Date post: | 16-Jul-2015 |
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XiaomiApril 9, 2015
Concept
Introducing...Xiaomi MiPack
Helps Mi Be the Best Mi
Concept
Young, ambitious Americans, who are in college or just entering the workforce, find
themselves faced with the task of building their adult life. They want to enjoy the experience of
being independent.
Concept
That’s why we created the Xiaomi MiPack, the completely customizable solution to lets you be
an independent adult with high-tech devices that will simplify and synergize your life.
Concept
Build your own Xiaomi MiPack online and have it shipped to your door, follow the easy and intuitive setup process that connects your
devices, and begin to enjoy the experience of a mobile ecosystem that is just for you.
Concept
Don’t worry, the technology behind the MiPack is made from the same quality hardware and
software as today’s most popular devices.
3 T’sTangible Benefit:
Xiaomi MiPack lets you connect your devices to your home and enjoy a truly mobile lifestyle.
Truth: Xiaomi MiPack has flexible and frequent updates that make it personalized to
your devices and your life.
That’s Mi: I believe that being independent is the next step towards growing as a person;
therefore I need devices that will adapt to my lifestyle. I wish there was a way to enjoy the experience of being independent.
Xiaomi Brand Pyramid
Social Media CTA
Link ad to our Facebook page. Get likes to start automated posts and contests.Create albums on Facebook that allow users to virtually tour the home from the videos and see it in action.
1.2.3.
Social Media Strategy
Posts that engage and challenge customers on how they use their MI products in
their daily life; apartment, furnishings, living space
Showcase features AND benefits by including
hyperlinks to company and product site
Facebook:
Social Media Strategy
Instagram: Informational pictures/graphics that build an
engaged audience following with tags and contests
Social Media Strategy
Tumblr: Sponsored and text posts.
Exciting. Sharable.
Strategic Thoughts
Carrier Control Over the Market
Patent Wars with other Competitors
Low Brand Awareness of Brand
and Product
Strategic Thoughts
High Switching Costs
Cultural Barrier
Foreign Exchange Risk
Q&A
