BEAUTY SERIES

35%

65%

INDUSTRY VALUE

Skincare Other

€487bn globally in 2017

The Cosmetic Industry

The Cosmetics Industry: lighting issues

What LED light source can enhance and improve the experience of skin and skin care products within the cosmetic retail

environment?

1. Optimal color matching of foundation 2. Impactful illumination of merchandise 3. Emotional connection in the space to encourage dwell time

Key Lighting issues

2015 research into lighting for beauty

• Collaboration among:– Nulty+ Lighting Design– Global Cosmetics Brand Leader– University College London

• Xicato provided LED modules used for study

• Phases 1-3 are complete and Phase 4 is on-going

Phase 1• Field Research

Phase 2• Focus group with designers, cosmetic consultants and store owners

Phase 3• Pilot study in real life installation

Phase 4• More longitudinal study, monitoring customer experience, sales activity

and customer returns for a period of 1 year

Phase 3 Research – Light Sources used for Experiment

Wavelength

Light Source  6500K-85 2700K-95+ 3000K-95+ 4000K-95+ 2700K-

95+Vibrant3000K-

95+VibrantCCT 6444 2707 2981 4139 2710 3060x 0.314 0.457 0.435 0.372 0.447 0.425y 0.328 0.406 0.397 0.363 0.389 0.387Ra 8 80 97 97 96 95 97Ra14 71 96 96 95 95 97R9 1 98 95 88 92 98

Daylight Beauty Series

Phase 3 ResearchGoal: Find light spectrum to optimize:• A feeling of comfort for customers

• Meaningful beauty consultation: reducing mismatches in colour foundation

• The optimization of product displays

Subjects• 52 female volunteers between the ages of 18 and 54,

predominantly from the cosmetics industry– 12 had medium skin tones– 35 had moderately fair skin tones– 5 had very fair skin tones

Phase 1• Field Research

Phase 2• Focus group with designers, cosmetic consultants and store owners

Phase 3• Pilot study in real life installation

Phase 4• More longitudinal study, monitoring customer experience, sales

activity and customer returns for a period of 1 year

Phase 3 Research – Experimental Setup

• Three makeup stations, each with mirrors, sample merchandise and sets of products. Aiming and light levels were set and consistent.– One station with daylight conditions, used as reference– Two stations with three different sets of test light sources in each station

• 6 different light sources were evaluated by all participants

Phase 3 Research – Process & Data Collection

Foundation swatches applied by an expert on to the participants using daylight as benchmark for ‘good, better, best’

Phase 3 Research – Process & Data Collection

The ‘good, better, best’ foundations, POS displays and general wellbeing assessed under 6 different test spectra

Phase 3 Research – Data Collection

Phase 3 Research – Data Collection

UCL’s Analysis

Notes: 1. 2700K Vib in UCL’s report = what is now launched as Beauty Series2. Excerpts only shown. Full report available

COLOR MATCHING – RESULTS

Question 1: 2700K 95+ and 2700K Vib are significantly more preferred than other sources by subjects, p<0.05. There is no

significant difference between these two lamps and Daylight, p>0.05.

6500K 85 and 4000K 95+ are the least preferred of lamps in this category, p<0.01.

Colour matching results: subjects' satisfaction under different light sources

How well foundation matches your skin?

2700K 95+ and 2700K Vib are significantly more preferred than other sources by subjects, p<0.01. They were voted significantly more than Daylight, p<0.05.

6500K 85 and 4000K 95+ are the least preferred of lamps in this category, p<0.01.

Colour matching results: subjects' satisfaction under different light sources

How well does the foundation appeal to you?

The statistical analysis of the results for different light sources shows 2700K Vib & 2700K 95+ are the most preferred light sources, p<0.01.

6500K 85 is the least preferred followed by 4000K 95+, p<0.01.

Colour matching results: subjects' satisfaction under different light sources

Would you buy this foundation?

GENERAL MOOD & APPEARANCE – RESULTS

Results of the question on subjects’ mood can be seen in Figures 3 and 4.

The results have been categorized into positive and negative points. The results are significantly different between all light sources except two least preferred light sources.

How does the light make your skin feel?

Best Worst2700K Vib > 2700K 95+ > 3000K 95+ > 3000K Vib > (6500K 85 & 4000K 95+)

Figure 5 Appearance of imperfections under different light sources 2700 K Vib is voted as the best and 6500K 85 the least preferred, p<0.01. The order of preferences towards other sources are as below;

Do your imperfections stand out more?

Best Worst2700K Vib > 3000K 95+ > (2700K 95+ & 3000K Vib & 4000K 95+) > 6500K 85

Table 2 Reported skin imperfections for each light source

Figure 6 Skin appearance under different light sources 2700 K Vib is voted the best and 6500 K 85 the worst light source in this

category, p<0.01. The order of lamp preferences is as follows:

Does this light source complement your skin?

Best Worst2700K Vib > (3000K 95+ & 2700K 95+) > 3000K Vib > 4000K 95+ > 6500K 85

Figure 7 Subjects satisfaction of light source in this area Again 2700 K Vib is the best preferred and 6500 K 85 the least preferred, p<0.01. The order of lamp preferences is as follows:

How well would you rate the light source?

Best Worst2700K Vib > (3000K 95+ & 2700K 95+) > 3000K Vib > 4000K 95+

> 6500K 85

MERCHANDISE APPEARANCE – RESULTS

Figure 10 Assessment of how appealing the products looked under the different light sources

Here the result is as simple as the figure shows:

Best Worst2700 K 95+ & 3000 K Vib & 6500 K 85 > 2700 K Vib & 4000 K 95+ & 3000 K 95+

How appealing does the merchandise look?

Figure 11 Willingness of subject to purchase products under the different light sources

6500 K 85 and 2700 K 95+ are voted the best light source in this category, p<0.01. The order of lamp preferences is as follows:

Best Worst2700 K 95+ & 6500 K 85 > 3000 K Vib > 2700 K Vib & 4000 K 95+ & 3000 K 95+

Would you purchase any of these products under these light conditions?

Conclusions

A 2700K light source with a CRI of 95+ and a color point below the Black Body Locus is an interesting choice for task, accent and general lighting in cosmetics make-over and selling areas.

The main points leading to this conclusion are:

•  Color Matching– Beauty Series and Artist 2700K were significantly preferred for the questions:

• How well the foundation 1 [the best matched foundation] matches your skin? (Even there is no significant difference between these two lamps and daylight).

• How well does the foundation appeal to you? (They were voted significantly more than Daylight)

• General mood and appearance– Beauty Series was significantly preferred for the question: How does the light make your skin feel?

• Merchandise– Clearly this is packaging dependent and there were no overall patterns. In terms of merchandise appearance,

when answering the question ‘would you buy these products’ 2700K 95+ and 6500K 85came out top.

IMG_6906.JPG

First installation

Lighting that attracts customers in the first place

First installation

Merchandise that stands out against its surroundings

IMG_6970.JPG

First installation

Lighting that makes an emotional connection

Possible Beauty Series Applications

• Anywhere the important subject is PEOPLE– Where you want people to feel comfortable, attractive, confident, and good about themselves – Where you want people to linger, browse, or socialize

• Where might this be?– Cosmetic counters– Fitting rooms– Bars and restaurants– Yoga or exercise studios– Hotel lobbies and meeting rooms– Commercial lobbies and meeting rooms– High-end hotel rooms and residential

Final Thoughts and Specifications

The Xicato Custom Solution Process

Application Research Solution Specification

Beauty Series Color SpecsRa R1 R2 R3 R4 R5 R6 R7 R8 R9 R10 R11 R12 R13 R14 R15 GAIBB

Beauty Series 95 96 96 97 94 95 92 94 95 95 92 91 88 95 99 97 133

TM-30: Rf 91, Rg 107

Beauty Series c/w Artist Series

Below the BBLBig Gamut (Rg 107)Very high Rf (91)

ON the BBLPerfect Rg (102)Extremely high Rf (96)

Beauty Series Electrical Specs

Part NumberLES

(mm)Nom. CCT

Nom. Output

(lm)

Drive Current

(mA)

Forward Voltage (Vf)Power

(W)

Lumen Output (Typ)

EfficacyMin Typ Max

XTM19BT0113CCA 19 2700 1300700 17.3 22.3 24.8 15.6 1300 83500 16.8 21.7 24.2 10.9 965 89350 16.4 21.2 23.7 7.4 720 97

XTM19BT0120CCA 19 2700 2000

1050 19.8 25.1 27.9 26.4 2000 76700 19.1 24.3 27.1 17.0 1400 82500 18.7 23.8 26.6 11.9 1055 89350 18.3 23.4 26.2 8.2 800 98

Thank you for allowing us to enlighten you.

Xicato Inc.101 Daggett Dr.San Jose CA 95234Xicato.cominfo@xicato.com+1 866 223 8395